Recycleinme

What Recycleinme does

Recycleinme (also marketed as RIM) is a B2B web-based marketplace platform for the global scrap trading industry, operating as a division of Whitelake B2B Pvt Ltd, an Indian private limited company headquartered in Suchindram, Kanyakumari, Tamil Nadu. Founded in 2002 originally in Dubai before relocating operations to India, the platform connects verified scrap buyers and sellers in over 50 countries across metal, plastic, rubber, paper, and non-metal scrap categories. Core products comprise Scrap Sell Offers and Scrap Buy Offers (marketplace listings), a Suppliers Directory and Buyers Directory for member discovery, daily-updated Scrap Pricing data for multiple regional markets, and a RIM Inquiry System that manages commercial communications between trading partners.

The underlying technology is a standard web portal with a member verification layer, inquiry management workflow, and a pricing engine that sources data from commodity exchanges, LME stocks, shipping data, and export-import data feeds. The company monetizes via a freemium tiered membership model — free access includes 30-day delayed pricing data, while Basic, Premium, and Ultimate paid memberships unlock unlimited offer posting, access to verified buyer networks, and additional data tools. Pricing for paid tiers is not publicly disclosed. Go-to-market is largely organic: top search-engine rankings for scrap-industry keywords held for two decades drive the majority of new member acquisition, supplemented by content marketing through the RIM Scrap News portal and word-of-mouth referrals. Distribution is dual-channel — self-serve web registration augmented by a high-touch senior dedicated account manager layer that handles relationship support and inquiry facilitation.

Recycleinme is bootstrapped with no disclosed institutional funding. Reported scale signals include 15,000+ registered members, 300+ new members added monthly, 50,000+ unique monthly visitors across approximately 192 countries, 3,128,000+ total enquiries processed since inception, and an estimated $200M+ in annual trade transactions routed through the platform, with 900+ business inquiries settled per day by a lean 11-50 person team. Customer base spans international scrap importers and exporters, recyclers and manufacturers, steel mills and industrial buyers, and tyre recycling and pyrolysis operators. Founder & CEO Guna leads the company alongside a small executive bench of managers and developers.

Name

Recycleinme

Legal name

Whitelake B2B Pvt Ltd

Website

https://recycleinme.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Recycleinme (RIM) is a B2B web marketplace connecting global buyers and sellers of metal, plastic, rubber, and paper scrap across 50+ countries, monetizing via tiered membership subscriptions and serving international scrap traders, recyclers, and industrial buyers.

Ownership category

akta.pro rank

Product category

Scrap Trading Marketplace

NAICS

Recyclable Material Merchant Wholesalers (423930)

SIC

Wholesale-Durable Goods, Nec (5099)

akta.pro primary industry

Secondary Materials Brokerage & Trading (Recovered Commodities) (BPALADAJ)

Keywords

• Scrap trading marketplace
• B2B scrap exchange
• Metal recycling platform
• Scrap price intelligence
• Industrial scrap listings

Headquarters

HQ city

Nagercoil

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Membership Subscriptions: Recycleinme operates a tiered membership model (Basic, Premium, Ultimate) where scrap traders and recyclers pay to access the platform's marketplace features, connect with verified buyers/sellers, and post unlimited offers. The company has been in operation for 23 years, supporting over $200 million in annual trade transactions through the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Recycleinme operates a global B2B online marketplace that connects verified scrap material buyers and sellers across 50+ countries. Members post sell and buy offers for metal, plastic, rubber, paper, and non-metal scrap, browse searchable supplier and buyer directories, and access daily-updated regional and international scrap pricing data. The platform supports trade communications through an inquiry management system and dedicated relationship managers.

Product overview

Recycleinme is a B2B marketplace platform for the scrap trading industry, offering a vertical marketplace that connects scrap buyers and suppliers globally. The platform operates as a unified marketplace featuring Scrap Sell Offers and Scrap Buy Offers as its core listing products, supported by a Scrap Suppliers Directory and Scrap Buyers Directory. Price intelligence is provided through Scrap Prices covering Indian, international, US, Chinese, and UK markets, plus HMS 1&2 pricing for steel scrap. The RIM Inquiry System facilitates business communications between trading partners. The platform supports trade across 50+ countries with over 15,000 registered members.

Differentiator

Problem solved

Functional benefit

Products and services

• Scrap Sell Offers A marketplace listing service where verified scrap sellers post available materials, including metal, plastic, rubber, and paper scrap, with pricing and quantity details for global buyers to discover and respond to.
• Scrap Buy Offers A marketplace listing service where scrap buyers post their purchasing requirements, enabling suppliers worldwide to respond with offers for materials such as metal, plastic, rubber, and paper scrap.
• Scrap Prices Market intelligence product providing daily-updated regional and international scrap and metal pricing data, including Indian market prices (Delhi, Mumbai, Gujarat, South India), US metal and scrap prices, Chinese metal prices, UK and Canadian scrap prices, and HMS 1&2 tracking for Turkey imports, with a five-year historical archive.
• Scrap Suppliers Directory A searchable directory of verified scrap suppliers and exporters categorized by material type and location, enabling buyers to identify potential trading partners globally.
• Scrap Buyers Directory A directory of scrap importers and buyers looking for various scrap materials from global markets, enabling sellers to identify and approach potential customers.

Quantifiable outcome

• 900+ business inquiries settled daily through the platform
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/recycleinme
• Facebookfacebook.com/RecycleinME

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Recycleinme