Magnuson, McHugh & Co PA Inc

What Magnuson, McHugh & Co PA Inc does

Magnuson, McHugh & Co PA Inc, operating under the trade name Magnuson McHugh Dougherty CPAs, is a privately held professional services firm headquartered at 2100 Northwest Boulevard, Suite 400 in Coeur d'Alene, Idaho. Founded circa 1950/1951, the firm employs 36 people including 11 full-time CPAs and offers a full-stack of tax, accounting, audit, payroll, retirement plan administration, estate planning, CFO-for-hire, and forthcoming wealth management services. Its client base spans individual taxpayers, small-to-medium businesses, and specialized verticals including government agencies, not-for-profits, healthcare/medical and dental practices, construction, real estate, hospitality, manufacturing/distribution, and professional services firms, with concentration in North Idaho and Coeur d'Alene alongside a nationwide virtual book.

The firm's revenue model is built on recurring and seasonal professional services engagements — recurring bookkeeping/CAS, annual and quarterly tax compliance, tax planning, payroll processing, audit and assurance work, and ongoing advisory — typically priced via custom quotes rather than published tiers. Distribution is direct, delivered by partner-led teams through one-on-one relationships, supplemented by self-service channels including the ClientAxcess client portal with Share Safe file transfer, SafeSend Returns for electronic tax delivery, and Quick Pay through CPACharge. The firm is a Certified QuickBooks ProAdvisor, an ADP payroll partner, and an AICPA Private Companies Practice Section member subject to mandatory peer review.

Strategic positioning is anchored in 70+ years of regional reputation, deep North Idaho community ties (civic roles such as Treasurer of the North Idaho College Foundation and Sunrise Rotary participation), vertical specialization (notably the MDplus Medical & Dental Consulting sub-brand), and recent inorganic and product expansion — most notably the 2020 merger with Dougherty & Associates, CPAs and the January 2024 launch of SafeSend Returns. Pricing is value-based and relationship-driven, with the CFO-for-hire service explicitly framed as a cost-effective alternative to a $60,000-$100,000+ full-time CFO. The firm is led by Michelle Schini Haneline, CPA as Licensed Managing Partner and President, and Tori Gray as Principal/CEO since 2011.

Name

Magnuson, McHugh & Co PA Inc

Legal name

Magnuson, McHugh, Dougherty CPAs

Website

https://mmd.cpa

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

11–50 employees

Short description

Magnuson, McHugh & Co PA Inc is a privately held CPA firm in Coeur d'Alene, Idaho (founded circa 1950) offering tax, accounting, audit, payroll, retirement, estate planning, and CFO-for-hire services to individual taxpayers and small-to-medium businesses across North Idaho and clients nationwide.

Ownership category

akta.pro rank

Product category

Public Accounting and Tax Services

NAICS

Offices of Certified Public Accountants (541211), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (5412)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Accounting & Bookkeeping Services (BPAHABAC)

akta.pro secondary industries

Financial Planning & Analysis Support (Budgeting, Forecasting, Management Reporting) (BPAAAGAJ), Business Owner & Executive Financial Planning (FSAEAAAO)

Keywords

• Tax preparation services
• Public accounting services
• Small business bookkeeping
• Audit and assurance services
• Payroll processing services

Headquarters

HQ city

Coeur D'alene

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services - Accounting: Ongoing accounting, bookkeeping, financial statement preparation, and CFO-for-hire services. Services provided as an external accounting department handling bill paying, sales deposits, bank statements, and credit card reconciliation.
2. Tax Preparation and Planning: Individual and business tax preparation, planning, and compliance services. Includes multi-state and local jurisdictions compliance, tax credit optimization, and IRS representation.
3. Payroll Services: Full-service payroll processing partnered with ADP. Cloud-based payroll setup available. Services include tax filing, direct deposit, worker comp reporting, and G/L services.
4. Audit and Assurance Services: Financial statement audits for government organizations, non-profits, and small businesses; employee benefit plan audits; single audits; compilation and review engagements.
5. Retirement Plan Services: Third-party administration for 401(k) plans, profit sharing plans, and money purchase plans. Includes plan design, document preparation, compliance testing, and Form 5500 filing.
6. CFO for Hire: Part-time CFO services providing professional financial management, decision-making support, financial controls establishment, staff training, and budget preparation. Cost-effective alternative to full-time CFO ($60,000-$100,000+ annually).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

The firm delivers a bundled suite of professional accounting, tax, audit, payroll, and financial advisory services to individuals and small-to-medium businesses. Core offerings include individual and business tax preparation and planning, outsourced client accounting and bookkeeping (CAS), audit and assurance for governments, non-profits and small businesses, retirement plan (401(k), profit sharing) third-party administration, estate planning, payroll processing via ADP, and part-time CFO-for-hire services. Specialized vertical expertise is delivered via the MDplus program for medical and dental practices.

Product overview

Magnuson, McHugh, Dougherty CPAs is an accounting firm offering a comprehensive suite of professional services centered around tax preparation and planning, accounting, audit and assurance, and wealth management. The core service portfolio includes Individual Tax Services, Business Tax Services, Estate Planning, Client Accounting Advisory Services (CAS), Retirement Plans, and Audit & Assurance Services. These are complemented by specialized add-on modules including QuickBooks Consulting (certified ProAdvisor), MDplus Medical & Dental Consulting, Payroll Services (powered by ADP partnership), CFO for Hire, and SafeSend Returns for electronic tax return delivery. The firm also offers Wealth Management services (forthcoming). The overall offering is a bundled professional services model where clients can access individual services or combine multiple services tailored to business needs.

Differentiator

Problem solved

Functional benefit

Brands

• MDplus™ Medical & Dental Consulting: Customized solutions for medical and dental practices including practice evaluation, benchmarking, physician compensation, internal control review, profit analysis, and tax planning.

Products and services

• Individual Tax Services Tax preparation and planning services for individual taxpayers at all complexity levels, including estate and trust planning, gifting, personal financial planning, retirement planning, and tax credit optimization.
• Business Tax Services Business tax planning, preparation, and compliance services including financial statement preparation, tax research and planning strategies, tax credit optimization, and multi-state and local jurisdiction compliance.
• Estate Planning Comprehensive estate planning services for individuals and families including asset protection, inheritance planning, and tax liability minimization.
• Client Accounting Advisory Services (CAS) Outsourced accounting and advisory support including bookkeeping, bill paying, sales deposits, bank statement and credit card reconciliation, and general ledger maintenance, acting as an external accounting department for clients.
• Retirement Plans Design, document preparation, and ongoing third-party administration for 401(k), profit sharing, and money purchase plans, including compliance testing, Form 5500 preparation, and participant management.
• Audit and Assurance Services Financial statement audits for government organizations, non-profits and small businesses; employee benefit plan audits; single audits; compilations, reviews, agreed-upon procedures, and peer review services.
• Payroll Services Full-service payroll processing in partnership with ADP, including tax services, direct deposit, paperless payroll, worker's comp reporting, G/L services, job costing, certified payroll, and automatic quarterly and annual 941 tax return filing.
• QuickBooks Consulting Certified QuickBooks ProAdvisor services including version selection assistance, installation, setup, customization, training, support, troubleshooting, and customized report creation; up to 50% savings on QuickBooks purchases through the firm.
• MDplus Medical and Dental Consulting Customized financial consulting for medical and dental practices including practice evaluation, benchmarking, physician compensation, internal control review, profit analysis, buy-ins/buy-outs, and tax planning.
• CFO for Hire Part-time CFO services providing professional financial management including decision-making support, financial controls establishment, accounting staff training, budget preparation, cash management, profitability analysis, tax saving strategies, and long-range planning at a fraction of full-time CFO cost.
• SafeSend Returns Secure electronic tax return delivery system enabling clients to review tax returns online, provide IRS-compliant e-signatures on Form 8879, make tax payments, download returns, and (for businesses) receive K-1 distributions electronically.

Quantifiable outcome

• CFO for Hire service at a fraction of the cost of a full-time CFO ($60,000-$100,000+ annually)
• +1 more outcomes

Named customers2 records

Segments10 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• SafeSendcoreTechnology or Integration · 1 January 2024SafeSend Returns is the secure, electronic tax return delivery system used by the firm. The client-friendly interface provides guided process including on-screen review of returns, collecting IRS-compliant e-signatures, and options for making tax payments.
• ADPcoreTechnology or IntegrationPartnership with ADP, one of the world's leading payroll providers, to offer trusted and reliable full-service payroll options. Cloud-based payroll program partnered with ADP that is simple and secure to use, allowing businesses to do payroll from anywhere with mobile device access.
• Intuit (QuickBooks)coreTechnology or IntegrationQuickBooks Certified ProAdvisors providing installation, setup, customization, training, and support. The firm can save clients up to 50% from standard QuickBooks pricing when purchased through them.
• ClientAxcesscoreTechnology or IntegrationClientAxcess provides client portal login and Share Safe secure file transfer functionality for client document access and exchange.
• Wealth Management Strategies, LLCminorStrategic or Co-development PartnerBill Dougherty's financial services firm providing financial and tax advice, investment portfolio selection, risk management, and real estate investment strategies. Bill serves as Consultant-Tax for Magnuson McHugh Dougherty.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Eide Bailly LLP: Regional CPA and business advisory firm headquartered in the upper Midwest/Rocky Mountain region with comparable full-service tax, audit, CAS, retirement plan, and CFO-style offerings to SMB and mid-market clients - the closest size and service-line analog.
• Wipfli LLP: Top-20 U.S. accounting and advisory firm serving SMB and mid-market clients with tax, audit, outsourcing/CAS, payroll, retirement, and wealth management offerings - a direct analog in service breadth and client profile.
• Aldrich CPAs + Advisors: West Coast regional CPA firm with similar size, vertical specialization in healthcare/dental/medical, construction, and real estate, and a comparable bundled-service model including CAS and CFO advisory.
• BerryDunn: Regional full-service CPA and consulting firm with comparable size, government/nonprofit audit depth, and SMB/mid-market tax and advisory services - a close regional analog.

Broad incumbents

• BDO USA: Global accounting network with substantial U.S. SMB and mid-market practice across tax, audit, advisory, and wealth management; serves as a credible competitor for scaling MMD clients.
• Plante Moran: Large regional CPA firm providing tax, audit, wealth management, and consulting to middle-market companies with industry specializations in healthcare, real estate, and manufacturing paralleling MMD's verticals.
• Moss Adams LLP: Larger West Coast/regional CPA firm offering tax, audit, advisory, and wealth management to mid-market clients including healthcare, construction, real estate, and manufacturing verticals that overlap directly with MMD's industry specializations.
• FORVIS (formerly BKD): Top-10 U.S. accounting firm with strong nonprofit, government, healthcare, and construction practices - directly overlapping MMD's most differentiated vertical specializations.
• CliftonLarsonAllen (CLA): Top-10 U.S. accounting firm with strong SMB and mid-market focus across tax, audit, wealth advisory, and outsourced accounting - a meaningful competitor for the same client segments and verticals.
• Crowe LLP: Major U.S. accounting and advisory firm with comparable audit, tax, and consulting services and strong mid-market reach; competes for the same growing-business client base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MMCOCPA
• LinkedInlinkedin.com/company/magnuson-mchugh-&-company-p.a.
• Instagraminstagram.com/magnusonmchugh

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magnuson, McHugh & Co PA Inc