Cesare Fiorucci

What Cesare Fiorucci does

Cesare Fiorucci S.p.A. is a privately-held Italian cured-meat (salumi) producer headquartered in Pomezia, near Rome, operating with a heritage claim dating to 1850. The company runs an integrated single-site production campus through three wholly-owned subsidiaries — Luigi Ugolotti S.r.l., Fiorucci Food Service S.r.l., and Nuova Mondial S.p.A. — and employs 501–1,000 staff. Its corporate structure is a Società per Azioni with a sole shareholder ('con socio unico'), indicating concentrated ownership and direct governance.

The product portfolio spans the full Italian cured-meat category: mortadella lines led by the flagship Mortadella Suprema and Mortadella Bologna IGP; prosciutti crudi (Parma and San Daniele at 14, 16, and 20 months aging; standard Tivoli); prosciutti cotti (Sopraffino, Vellutato, Norcino, Fiordicotto, Alta Qualità 1850, Naturissimo); classic and regional salami (Milano, Ungherese, Napoli, Corallina, Spianata Romana, 'Nduja Calabrese, Ventricina); arrosti (roast pork, porchetta, herb, truffle, chicken, turkey); stagionate specialties (guanciale, speck, carpaccio di manzo, bresaola IGP, pancetta); pre-sliced 'Quanto Basta' and 'Affettati' SKUs; würstel, cut cubes and portions; and pre-cooked seasonal items (cotechino, zampone, stinco). Production relies on traditional artisanal methods and certified Italian meat sourcing, with multiple SKU lines marketed as gluten-free and lactose-free.

Revenue is generated through two go-to-market channels: a horizontal retail-distribution B2C motion selling pre-packaged and deli-sliced salumi through Italian supermarkets and grocery stores, and a B2B food-service motion through the dedicated Fiorucci Food Service division serving restaurants, hotels, and catering operators. An English-language export catalog was published in mid-2025 indicating incremental international distribution outside Italy. Pricing is set at standard retail and trade levels and is not publicly disclosed. Marketing concentrates on recipe content, the @MortazzaSuprema Instagram community, and seasonal campaigns such as Mortadella Day and SupremaMania.

Name

Cesare Fiorucci

Legal name

Cesare Fiorucci S.p.A.

Website

https://fioruccisalumi.it

Company type

Private

Founded year

1850

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Cesare Fiorucci S.p.A. is a privately-held Italian salumi producer, headquartered in Pomezia, manufacturing a broad portfolio of mortadella, prosciutto, salami, and other cured meats for Italian retail consumers and food-service operators via three wholly-owned subsidiaries.

Ownership category

akta.pro rank

Product category

Cured Meats

NAICS

Food Manufacturing (311)

SIC

Sausages & Other Prepared Meat Products (2013), Meat Packing Plants (2011)

akta.pro primary industry

Fermented & Air-Dried Charcuterie (Salami, Pepperoni, Prosciutto-Style) (AFANAEAE)

akta.pro secondary industries

Hot Dogs, Frankfurters & Bologna (Emulsified/Comminuted Meats) (AFANAEAG), Deli Meats & Luncheon Meats (Sliced/Portioned Cold Cuts) (AFANAEAD)

Keywords

• Italian salumi production
• Cured meat products
• Mortadella manufacturing
• Prosciutto crudo cotto
• Food service HoReCa

Headquarters

HQ city

Pomezia

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Food Products: Sale of packaged salumi products (mortadella, prosciutto cotto/crudo, salami, and other cured meats) through retail channels including supermarkets and grocery stores. Products are sold in various packaging formats for consumer purchase.
2. Food Service: B2B sales of salumi products to restaurants, hotels, catering companies, and other food service operators. The company maintains a dedicated Food Service product line.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Cesare Fiorucci is an Italian producer of cured meats (salumi) including mortadella, prosciutto, salami, and other specialty meat products, operating since 1850. The company serves two principal segments: a primary Retail Consumer line distributed through supermarkets, grocery chains, and specialized food retailers, and a secondary Food Service line serving restaurants, hotels, and catering businesses with professional portioned formats such as cubetti and tranci.

Product overview

Cesare Fiorucci S.p.A. is an Italian food company specializing in salumi (Italian cured meats) since 1850. Headquartered in Pomezia, Rome, the company operates as a single unified product portfolio organized across distinct meat categories rather than a modular software platform. The core offerings span Mortadelle (including flagship Mortadella Suprema and Mortadella Bologna IGP), Prosciutti Crudi (Parma and San Daniele with multiple aging periods), Prosciutti Cotti (cooked hams including Fiordicotto, Norcino, Vellutato, and Sopraffino), Salami (Classic Milano/Ungherese/Napoli plus regional specialties like Corallina, Spianata, 'Nduja, and Ventricina), Arrosti (roast products including pork, chicken, turkey, and specialty variants), Specialità Stagionate (aged specialties including Guanciale, Speck, and Bresaola), Affettati (pre-sliced meats), Würstel (sausages), Cubetti e Tranci (cubes and slices), and Precotti (pre-cooked products like Cotechino and Zampone). The company also maintains a dedicated Food Service division for professional buyers.

Differentiator

Problem solved

Functional benefit

Products and services

• Mortadelle (Mortadella line) Premium mortadella products including Mortadella Suprema, Suprema 1850, Romanella, Aroma, and Mortadella Bologna IGP. Sold via retail supermarkets, grocery stores, specialty retailers, and the Food Service channel for everyday meals, snacks, sandwiches, and antipasti.
• Prosciutti Crudi (Raw Prosciutto line) Dry-cured raw ham products including Prosciutto di Parma, Prosciutto di San Daniele, and Tivoli prosciutto, with aging variants of 14, 16, and 20 months. Marketed to retail consumers and HoReCa customers seeking traditional Italian cured ham.
• Prosciutti Cotti (Cooked Prosciutto line) Cooked ham products including Fiordicotto, Norcino, Vellutato, Sopraffino, and Alta Qualità variants. Distributed via retail and food service.
• Salami Classici (Classic Salami) Italian-style classic salami including Milano, Ungherese, and Napoli variants. Sold through retail and food service channels.
• Salami Regionali (Regional Salami) Regional Italian salami specialties including Corallina, Spianata Romana, Spianata Piccante, Salamella Romana, 'Nduja Calabrese, and Ventricina. Distributed to retail consumers and HoReCa customers seeking regional cured-meat varieties.
• Arrosti (Roasted line) Roasted meat products including Rostello di Porchetta, Classico, alle Erbe, al Tartufo, plus Pollo and Tacchino variants. Sold at retail and in food service.
• Specialità Stagionate (Aged Specialties) Italian aged meat specialties including Guanciale, Speck, Carpaccio di Manzo, Bresaola della Valtellina I.G.P., and Pancetta Stagionatta. Marketed for retail consumers and food service operators.
• Precotti (Pre-cooked line) Pre-cooked products designed for traditional Italian holiday meals, including Cotechino and Zampone. Sold primarily via retail for New Year and festive occasions.
• Affettati (Pre-sliced line) Pre-sliced versions of the company's cured meat lines packaged in the company's branded packaging for retail convenience.
• Würstel (Frankfurter sausage line) Italian frankfurter-style sausages sold in retail packaging for household consumption.
• Cubetti e Tranci (Cubes and slices) Portioned cured meat products sold as cubes and slices, marketed primarily to food service operators for menu applications.
• Food Service line Dedicated portfolio of cured meat products and formats targeting restaurants, hotels, and catering businesses, with professional packaging and bulk sizes including cubetti and tranci portions.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/mortazzasuprema

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cesare Fiorucci