FMR

What FMR does

FMR is a privately-held Portuguese company founded in 2003 and headquartered in Arcozelo (Vila Nova de Gaia), specializing in the manufacture and sale of self-adhesive labels (roll or flat format, with or without printing) for a wide range of applications. The company operates a dual business model combining physical label production with the distribution of coding and labeling system hardware — including thermal and color label printers from Citizen and CAB, rewinders, dispensers, barcode scanners, ribbons, and the Seagull Scientific Bartender label design software — alongside in-house technical assistance and repair services.

Beyond industrial labeling, FMR runs a graphic and advertising services arm covering window decoration, vehicle wrapping, signage, textile printing, web design, photography, and corporate identity work, effectively functioning as a one-stop shop for SMB visual communication needs in Portugal. Revenue is generated primarily through unit-priced e-commerce sales via its online store, supplemented by direct email-based quote requests for larger or custom jobs; pricing is transparent at the low end (e.g., €3.50–€125 per item) but bespoke for commercial contracts. The customer base is horizontal and fragmented across Portuguese SMBs and individual buyers, with no disclosed enterprise anchor accounts or international expansion.

Name

FMR

Legal name

FMR

Website

https://fmretiq.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

FMR is a Portuguese label manufacturer and supplier founded in 2003, producing self-adhesive labels, distributing Citizen and CAB coding/labeling hardware, and offering graphic and advertising services to SMB and individual customers in Portugal.

Ownership category

akta.pro rank

Product category

Label Manufacturing and Coding Systems

NAICS

Converted Paper Product Manufacturing (3222), Commercial Printing (except Screen and Books) (323111), Sign Manufacturing (339950)

SIC

Converted Paper & Paperboard Prods (No Contaners/Boxes) (2670), Commercial Printing (2750), Printing Trades Machinery & Equipment (3555)

akta.pro primary industry

Specialty & Functional Labels (Linerless, RFID/NFC, Braille, Smart) (IMALAKAK)

akta.pro secondary industries

Labeling, Coding & Marking Equipment (Labelers, Inkjet, Laser) (IMALAOAD), Large-Format & Specialty Printing (Signage, Posters, Displays) (MPAJALAD), Decoration & Branding Services (Printing, Hot Stamping, Metallization, Labeling) (IMALAJAN), Security, Tamper-Evident & Track-and-Trace Printing (IMALAKAJ)

Keywords

• Self-adhesive labels
• Thermal label printers
• Coding and labeling systems
• Graphic and advertising materials
• Barcode scanning equipment

Headquarters

HQ city

Arcozelo

HQ country

Portugal

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Pricing tiers

Distribution channels2 records

Marketing channels3 records

Core offering

FMR manufactures and sells self-adhesive labels (with or without printing) in roll or flat format for all types of applications, and distributes coding and labeling systems (thermal and color label printers, dispensers, rewinders, scanners, ribbons) including Citizen and CAB brands. The company also produces and commercializes graphic and advertising materials including window decoration, vehicle wrapping, signage, textile printing, graphic production, photography, web design, and corporate identity services.

Product overview

FMR is a Portuguese company founded in 2003 specializing in the manufacture and sale of self-adhesive labels (etiquetas autocolantes) in roll or flat format for various applications, along with coding and labeling systems. The company operates a dual business model: (1) a labeling products portfolio including thermal printers (Citizen and CAB brands), thermal labels, color labels, ribbons, rewinders, scanners, and the Bartender label design software; and (2) a comprehensive advertising and design services division offering window decoration, vehicle wrapping, signage, graphic production, textile printing, photography, web design, and corporate identity services. The company maintains an e-commerce platform for standard products like vinyl stickers, custom labels, and promotional items.

Differentiator

Problem solved

Functional benefit

Products and services

• Self-Adhesive Labels (Etiquetas Autocolantes)

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights4 records

Direct peers

• Herma: Herma is a German specialist manufacturer of self-adhesive labels, label materials, and labeling systems for industrial and consumer applications. Directly comparable to FMR on the self-adhesive label manufacturing and labeling equipment distribution model.
• DTM Print: DTM Print (formerly Primera Technology Europe) is a European specialist in desktop color label printers and specialty printing equipment for short-run label production. Directly comparable to FMR's distribution of citizen/desktop color label printers for SMB customers.

Broad incumbents

• Avery Dennison: Avery Dennison is a global leader in pressure-sensitive label materials and retail branding solutions with an extensive industrial label and RFID portfolio. A dominant broad incumbent in the same product categories where FMR competes locally.
• CCL Industries: CCL Industries is the world's largest specialty label converter serving consumer, healthcare, automotive, and industrial markets. A global broad incumbent providing labels, RFID, and printed packaging solutions that overlap directly with FMR's label manufacturing and coding activities.
• Brady Corporation: Brady Corporation manufactures identification and label solutions including thermal printable labels, industrial label printers, and barcode/RFID systems. Broadly overlaps with FMR's label printer distribution and consumables offering.
• Zebra Technologies: Zebra Technologies is a global provider of barcode, RFID, and enterprise asset intelligence solutions including industrial label printers (ZT series) and barcode scanners. A broad incumbent on the equipment side of FMR's barcode scanning and printer offering.
• Sato Holdings: Sato Holdings is a Japanese manufacturer of barcode label printers, RFID solutions, and labeling consumables for industrial and retail applications. A broad incumbent competing in the same label printing hardware and consumables category as FMR's distributor business.

Regional players

• Multilabel Group: Multilabel Group is a Benelux/Iberian label converter producing self-adhesive labels for industrial applications including product identification and traceability. A European regional peer operating in the same self-adhesive label category as FMR.

Others

• Roland DG: Roland DG manufactures digital printing equipment including inkjet printers and printer/cutters used for signage, vehicle graphics, labels, and custom printing. Indirectly comparable to FMR's signage, vehicle decoration, and graphic production service lines that consume similar printing technology.
• Mutoh Europe: Mutoh Europe is a manufacturer of wide-format inkjet printers used for sign printing, vehicle wrapping, and specialty printing applications. Adjacent to FMR's vehicle decoration and signage production services through the underlying print technology.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCM2REDjM96lT4HJvvop4QAA
• Facebookfacebook.com/etiquetasfmr
• Instagraminstagram.com/fmr_pt_etiquetas

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FMR