What King's Fish House does

King's Fish House is a privately-held, family-owned seafood restaurant chain operating 12 dine-in locations across California (10 units), Nevada (Henderson, 1 unit), and Arizona (Tempe, 1 unit). The brand was founded by a family with three generations of restaurant experience and opened its first location in Long Beach, California in 1993. The chain targets families, couples, and groups seeking fresh seafood dining experiences, offering live oysters, seasonal catches (Dungeness Crab, Wild Pacific Halibut, Spiny Lobster), sushi, and live shellfish on a menu that changes daily based on availability. Each location also offers private dining rooms for events of 12–50+ guests, a children-focused menu with activity pages, and a complimentary corkage program.

The company generates revenue through dine-in food and beverage sales supplemented by ancillary streams including physical gift cards (shipped via FedEx) and eGift cards (delivered instantly via the King's Seafood myguestaccount platform). It operates exclusively through company-owned physical locations and explicitly does not offer delivery or carryout, citing in-restaurant quality as the core experience. Pricing is not publicly disclosed; menus are made available as per-location PDFs and accessible Word documents. The technology stack is conventional: a Webflow-hosted marketing website, TripleSeat for private-event bookings, myguestaccount for gift card fulfillment, and standard restaurant management systems — no proprietary technology, AI/ML features, or developer-facing APIs are present.

Go-to-market is direct-to-consumer via foot traffic and reservations at lifestyle-center locations (The District, Victoria Gardens, Bella Terra, Stadium Promenade, Westfield Valley Fair, The Crossings). Marketing is concentrated on Instagram, Facebook, and an email newsletter built on the Fishbowl signup platform. King's Fish House operates as a brand under the King's Seafood Company corporate umbrella (legal name confirmed via site footer copyright), with no disclosed external institutional ownership, no funding rounds, and no M&A activity in the source data.

Name

King's Fish House

Legal name

King's Seafood Company

Website

https://kingsfishhouse.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

101–250 employees

Short description

King's Fish House is a privately-held, family-owned seafood restaurant chain operating 12 dine-in locations across California, Nevada, and Arizona, serving families and groups with a daily-changing menu of fresh seafood, live oysters, sushi, and shellfish.

Ownership category

akta.pro rank

Headquarters

HQ city

Costa Mesa

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Restaurant Dining Sales: Revenue generated from food and beverage sales at 12 restaurant locations. Menu features live oysters, seasonal catches, sushi, and live shellfish including lobster and crab. Menu changes daily.
2. Gift Cards: Classic gift cards shipped via FedEx and eGift cards sent instantly or scheduled for delivery. Gift card sales represent ancillary revenue stream.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

King's Fish House operates a chain of 12 seafood restaurants across California, Nevada, and Arizona, offering dine-in service featuring live oysters, seasonal catches, sushi, and live shellfish including lobster and crab on a menu that changes daily. The chain is owned by King's Seafood Company and complements dine-in service with private dining event spaces and physical and digital gift cards.

Product overview

King's Fish House is a seafood restaurant chain operating across California, Nevada, and Arizona with 12 locations. The core offering is a daily-changing menu of fresh seafood including live oysters, seasonal catches, sushi, and live shellfish (lobster and crab). The restaurant chain offers dine-in services with sub-products including daily menus, drink menus, dessert menus, and a specially designed Kids Menu with activities. Additional services include gift cards (physical and digital), private dining/event spaces at select locations, and reservations. The brand emphasizes high-quality seafood, a welcoming environment, and a menu that evolves based on seasonal availability.

Differentiator

Problem solved

Functional benefit

Products and services

• King's Fish House Dine-In Restaurant Seafood dine-in restaurant featuring live oysters, seasonal catches, sushi, and live shellfish including lobster and crab. Daily-changing menu offers items such as Dungeness Crab, Wild Pacific Halibut, Spiny Lobster, and Poke Tuna. Operates across 12 locations in California, Nevada, and Arizona.
• Private Dining and Event Hosting Private event space available for corporate meetings, business lunches and dinners, cocktail receptions, birthday parties, anniversary celebrations, and wedding parties. Located at select venues including Long Beach near the convention center.
• Classic Gift Cards

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves17 records

Expansion highlights4 records

Direct peers

• McCormick & Schmick's Seafood & Steaks: Multi-unit full-service seafood and steak restaurant chain operating across major US markets with daily-changing menus and oyster bars, directly comparable in format, menu positioning, and check size to King's Fish House.
• Legal Sea Foods: Long-established full-service seafood restaurant group on the East Coast known for fresh fish, oyster bars, and family-friendly dining. Closely matches King's Fish House on menu style, seafood focus, and casual-upscale positioning.
• Water Grill: Sibling concept operated under King's Seafood Company with similar live-oyster, fresh-seafood menu. The most directly comparable operating peer and a useful benchmark for parent-level economics and expansion cadence.
• Eddie V's Prime Seafood: Upscale full-service seafood and steak chain with oyster bars and a daily-changing seafood program. Comparable in dining experience, average check, and seafood-led menu structure to King's Fish House.
• Bonefish Grill: National casual-dining chain focused on fresh wood-grilled fish and seasonal seafood, with comparable check size and family-friendly dining. Overlaps with King's Fish House on fresh-seafood positioning and broad consumer target.
• Truluck's Ocean's Finest Seafood & Crab: Upscale full-service seafood chain featuring fresh fish, live lobster and crab, and a notable private-events program. Comparable to King's Fish House on seafood-led menu, event/private dining revenue mix, and polished-casual positioning.
• Pappadeaux Seafood Kitchen: Multi-unit full-service seafood chain concentrated in Texas/Southwest. Comparable in menu breadth (fresh fish, shellfish, daily features) and casual-upscale price point, but serves a different regional base.
• Lou & Mickey's: San Diego-based full-service seafood and steak concept also operated under King's Seafood Company. Closely comparable operating model, menu structure, and average check to King's Fish House, with shared back-office and procurement.

Broad incumbents

• Red Lobster: Largest US seafood-focused casual dining chain. Mass-market competitor to King's Fish House on seafood occasion but at materially lower price point and broader scale; useful as a reference for chain seafood category dynamics.

Emerging players

• The Boiling Crab: Casual Cajun-style seafood chain operating in California and other Sun Belt markets. Partial overlap with King's Fish House on fresh-shellfish appeal but a very different service format (bag-boil casual) and lower check size.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/KingsFishHouse
• Instagraminstagram.com/kingsfishhouse
• Xx.com/kingsfishhouse
• LinkedInlinkedin.com/company/kings-fish-house

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about King's Fish House