HowMoneyWorks
HowMoneyWorks (TheMoneyBooks, LLC) is a US-based financial literacy education publisher that sells printed books, ebooks, courses, and educational programs (including the 7 Money Milestones framework) direct-to-consumer via a network of financial educators, targeting individuals, women, young adults, schools, and employers.
- Company typePrivate
- Founded2019
- HeadquartersSanta Fe Springs, United States
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
What HowMoneyWorks does
HowMoneyWorks, operating as TheMoneyBooks, LLC (alongside the related WealthWave Media, LLC), is a US-based financial literacy education publisher founded in 2019 and headquartered in Alpharetta, Georgia. The company's core product is a series of printed and digital books — "HowMoneyWorks: Stop Being a Sucker," "HowMoneyWorks for Women: Take Control or Lose It," and "HowMoneyWorks for the Next Generation: Act Now or Pay Later" — supplemented by the "Change Your Literacy, Change Your Life" ebook in three reading-length variants, the structured 7 Money Milestones curriculum, the Rule of 72 educational concept, the Million Dollar Baby legacy-planning program, and the HMW Challenge 5-question financial literacy assessment. The underlying technology is content-driven: static PDFs hosted via Dropbox links, a web-based quiz, and online courses, with no mobile app, API, or software platform evidenced.
The business model combines one-time printed book sales with subscription/recurring paid educational courses, distributed direct-to-consumer through the howmoneyworks.com website (contact-gated book request form), email, phone, and a network of independent financial educators who deliver one-on-one and group education. Customer segments include general consumer adults, women, young adults/next-generation learners, schools/classrooms (via the Teach It Forward campaign), and organizations/companies seeking employee financial wellness programs. The geographic footprint is North America (USA-dominant), and the company appears founder/operator-controlled with no disclosed venture or private equity capital, no named enterprise customers, no partnerships, and no AI/ML capability layer beneath the content offering.
HowMoneyWorks firmographics
Firmographics- Name
- HowMoneyWorks
- Legal name
- TheMoneyBooks, LLC
- Website
- https://howmoneyworks.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- HowMoneyWorks (TheMoneyBooks, LLC) is a US-based financial literacy education publisher that sells printed books, ebooks, courses, and educational programs (including the 7 Money Milestones framework) direct-to-consumer via a network of financial educators, targeting individuals, women, young adults, schools, and employers.
- Ownership category
- akta.pro rank
HowMoneyWorks industry classification
Industry- Product category
- Financial Literacy Education
- NAICS
- Book Publishers (513130), Educational Support Services (6117)
- SIC
- Books: Publishing Or Publishing & Printing (2731), Services-Educational Services (8200)
- akta.pro primary industry
- Foundational Reading & Writing Literacy (EDAAAAAA)
Keywords
Where HowMoneyWorks is headquartered
LocationHeadquarters
- HQ city
- Santa Fe Springs
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
HowMoneyWorks business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Book Sales: Sale of printed books (100+ full color pages) and ebook downloads in multiple versions (Full 30-min, Overview 8-min, TL;DR 2-min). Books include HowMoneyWorks: Stop Being a Sucker, HowMoneyWorks for Women, and HowMoneyWorks for the Next Generation.
- Financial Education Courses: Paid educational courses complementing the book series, taught by financial educators.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | HowMoneyWorks: Stop Being a Sucker (Original Book) |
| One time/ perpetual license | Pay-as-you-go | HowMoneyWorks for Women: Take Control or Lose It |
| One time/ perpetual license | Pay-as-you-go | HowMoneyWorks for the Next Generation: Act Now or Pay Later |
| Freemium | Pay-as-you-go | Ebook Downloads |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
HowMoneyWorks product offering
Product offeringCore offering
HowMoneyWorks publishes and sells a financial literacy education catalog built around TheMoneyBooks series, delivered as 100+ page printed books and multi-version free ebooks (Full 30-min, Overview 8-min, TL;DR 2-min). The catalog includes "HowMoneyWorks: Stop Being a Sucker," "HowMoneyWorks for Women: Take Control or Lose It," and "HowMoneyWorks for the Next Generation: Act Now or Pay Later," supported by structured programs such as the 7 Money Milestones framework, the Rule of 72 tool, the Million Dollar Baby legacy program, and paid financial education courses delivered through a network of financial educators.
Product overview
TheMoneyBooks operates as a financial literacy education publisher and platform offering a portfolio of books, ebooks, courses, assessments, and educational programs. The core product is the series of HowMoneyWorks books including the original 'Stop Being a Sucker,' the women-focused edition, and the next-generation edition, supplemented by an ebook in multiple reading lengths. The educational suite includes the HMW Challenge (a 5-question financial literacy quiz), the 7 Money Milestones (a structured 7-step program), the Rule of 72 (a mental math formula), Million Dollar Baby (legacy planning for families), and Teach It Forward (a student education campaign). Financial Educators deliver the content through personal consultations and book distribution. The offering is primarily content-based educational material rather than a software platform.
Differentiator
Problem solved
Functional benefit
Brands
- TheMoneyBooks: The primary book publishing brand and educational resource series of the company, including titles like 'HowMoneyWorks: Stop Being a Sucker', 'HowMoneyWorks for Women', and 'HowMoneyWorks for the Next Generation'
- The Challenge
- The Rule of 72
- Million Dollar Baby
- 7 Money Milestones
- Teach It Forward
Products and services
- HowMoneyWorks: Stop Being a Sucker (Original Book)
Quantifiable outcome
- 70% of global survey respondents failed basic financial literacy questions
- +3 more outcomes
Companies that use HowMoneyWorks
Customer profileSegments5 records
Ideal customer profiles4 records
HowMoneyWorks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
HowMoneyWorks partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
HowMoneyWorks competitors and assessment
Company assessmentEmerging players
- Next Gen Personal Finance (NGPF): Non-profit financial education curriculum provider supplying free K-12 lesson plans, units, and certification directly to teachers, positioned at the state-mandate tailwind HowMoneyWorks targets via Teach It Forward. Competes for the same school institutional channel HowMoneyWorks is pursuing.
- Greenlight: Kids' debit card and financial literacy mobile app for families and teens, adjacent to HowMoneyWorks' 'Next Generation' book target. Different delivery (fintech-app) but comparable audience overlap on parent-led financial education for children and teens.
- FoolProof Financial Education: Financial education content provider offering curriculum modules to schools, banks, and employers. Highly comparable to HowMoneyWorks on the schools-and-workforce segment and on the consumer financial literacy topic set, but distributed through institutional licensing rather than direct book sales.
- Zogo: Tech-enabled financial literacy app delivering bite-sized learning modules with a point-reward model and institutional sales to banks and credit unions. Represents a software-enabled emerging approach to financial education that overlaps with HowMoneyWorks' offerings on topics like compound interest and budgeting but delivers through an interactive mobile platform.
Broad incumbents
- Junior Achievement USA: Established, large-scale (national) financial literacy and work-readiness education provider with programs delivered through volunteer-led classroom sessions to K-12 students. Significantly larger scale than HowMoneyWorks but addresses adjacent problem space, directly overlapping on the schools financial education segment.
- Investopedia: Major free financial education publisher covering investing, retirement, and personal finance topics aimed at adult learners. Highly comparable content category to HowMoneyWorks but operating at vastly larger scale through online distribution.
- Khan Academy Personal Finance: Free, well-funded digital learning platform featuring a dedicated Personal Finance section covering compound interest, budgeting, and investing through video lessons and interactive exercises. Largest free financial literacy alternative that commoditizes HowMoneyWorks' paid content category while HowMoneyWorks' web copy directly references the demand tailwind Khan Academy is positioned to capture.
Direct peers
- Rich Dad Company: Closely comparable direct-to-consumer financial literacy publisher built around Robert Kiyosaki's 'Rich Dad Poor Dad' book franchise, with companion books, board games, and paid courses/coaching. Mirrors HowMoneyWorks' printed book-plus-educator model addressing core financial concepts for general consumers and the next generation.
- Ramsey Solutions: Directly comparable financial education brand built around books (Financial Peace), courses, and a national network of financial coaches/educators who deliver one-on-one and group education. Operates the same content-plus-educator-network go-to-market as HowMoneyWorks, with established financial literacy books and Dave Ramsey-led curriculum.
- Suze Orman: Comparable financial educator personal brand built on a library of printed books, courses, and YouTube/web content. The women-focused financial education focus (longer life spans, pay gap, caregiving) in 'HowMoneyWorks for Women' is positioned similarly to Orman's long-running female-audience content.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
HowMoneyWorks social profiles
Digital presenceHowMoneyWorks financial estimates
Financial estimateRevenue estimate
Valuation estimate
HowMoneyWorks leadership team
Management profileNumber of profiles
Profiles1 record
HowMoneyWorks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HowMoneyWorks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HowMoneyWorks
What does HowMoneyWorks do?
HowMoneyWorks publishes and sells a financial literacy education catalog built around TheMoneyBooks series, delivered as 100+ page printed books and multi-version free ebooks (Full 30-min, Overview 8-min, TL;DR 2-min). The catalog includes "HowMoneyWorks: Stop Being a Sucker," "HowMoneyWorks for Women: Take Control or Lose It," and "HowMoneyWorks for the Next Generation: Act Now or Pay Later," supported by structured programs such as the 7 Money Milestones framework, the Rule of 72 tool, the Million Dollar Baby legacy program, and paid financial education courses delivered through a network of financial educators.
Is HowMoneyWorks a public or private company?
HowMoneyWorks is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HowMoneyWorks founded?
HowMoneyWorks was founded in 2019. It employs 5,001 to 10,000 people.
Where is HowMoneyWorks based?
HowMoneyWorks is headquartered in Santa Fe Springs, United States, in the North America region.
How does HowMoneyWorks make money?
Two revenue lines are on record. Book Sales are the primary driver. The others are financial Education Courses.
Who are HowMoneyWorks's main competitors?
Emerging players on record are Next Gen Personal Finance (NGPF), Greenlight, FoolProof Financial Education and Zogo. Broad incumbents are Junior Achievement USA, Investopedia and Khan Academy Personal Finance. Direct peers are Rich Dad Company, Ramsey Solutions and Suze Orman.
Does HowMoneyWorks have an API?
No public API is recorded for HowMoneyWorks.
What industry is HowMoneyWorks in?
HowMoneyWorks's product category is Financial Literacy Education. Its primary akta.pro industry code is EDAAAAAA, Foundational Reading & Writing Literacy. Its NAICS code is 513130 and its SIC code is 2731.