TWINSAVER

What TWINSAVER does

TWINSAVER (the Twinsaver Group) is the largest tissue paper manufacturer in sub-Saharan Africa and the No.1 branded tissue company in South Africa. The firm manufactures, markets and distributes a portfolio centred on toilet tissue (1-ply through luxury 3-ply), facial tissue, roller towels and paper towels, alongside the Green Choice 100%-recycled range, the Clemens adult incontinence line (pads, pants, slips, accessories), Bumbies baby care, dispensers, soap and serviettes for the institutional market. Production runs across five South African plants (Bryanston head office, Bellville, Kliprivier, Pretoria West converting, plus a fifth site) and is anchored by the Toscotec AHEAD-2.0S tissue machine installed at Kliprivier in 2016-2018, a first-to-market configuration in South Africa designed for 2,000 mpm output and capable of producing super-soft super-soft bath tissue; the process leverages over 60% borehole-sourced water and reduced-energy manufacturing, with more than 50% of paper products using recycled fibre processed with sulphite rather than chlorine.

The business operates a dual go-to-market model. Consumer revenue is generated through B2C sales via major South African retailers, wholesalers and pharmacy chains, while the Away From Home (AFH) segment is served by a dedicated direct B2B sales function targeting hospitals, catering and leisure operators, educational institutions and distributors. Exports to 11 SADC markets (Namibia, Botswana, Zimbabwe, Swaziland, Lesotho, Zambia, Mozambique, Tanzania, Malawi, Angola, DRC) broaden the addressable footprint. Strategic supply-chain optimisation is delivered through an Imperial Logistics partnership featuring route-planning automation and GPS tracking, and the group is supported by R180 million of Department of Trade and Industry 12i Tax Allowance incentives backing its R500 million Kliprivier capex.

TWINSAVER is privately held by Ethos Private Equity Group, which acquired the business from Nampak's Tissue division in April 2015 and rebranded it from TwinCare Group. The company employed 769 people across five production locations, holds ISO 9001, ISO 14001 and SABS certifications, is FSC certified, and was voted the #1 brand in the 2020/2021 Ask Afrika Icon Brand Survey. Leadership comprises CEO Andrew Loots (incoming December 2018, prior 25 years at Anglo American), CFO Kevin Pillay (incoming 2024, prior at Halewood Artisanal Spirits), and a director team drawn from Procter & Gamble, Unilever, Kimberly-Clark, SC Johnson, AECI and Nampak.

Name

TWINSAVER

Legal name

Twinsaver Group

Website

https://twinsavergroup.co.za

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

251–500 employees

Short description

TWINSAVER (Twinsaver Group) is South Africa's largest tissue paper manufacturer and the No.1 branded tissue company, producing toilet tissue, facial tissue, roller towels, paper towels and the Clemens adult care range. It serves consumers via national retailers and wholesalers and B2B customers (hospitals, catering, education) across South Africa and 11 SADC export markets.

Ownership category

akta.pro rank

Product category

Tissue and Personal Hygiene Manufacturing

NAICS

Sanitary Paper Product Manufacturing (322291), Soap and Cleaning Compound Manufacturing (32561)

SIC

Papers & Allied Products (2600), Wholesale-Paper & Paper Products (5110)

akta.pro primary industry

Consumer Tissue Paper (Facial, Toilet, Paper Towels, Napkins) (IMAMAGAA)

akta.pro secondary industries

Away-from-Home (AFH) Tissue & Wipers (Commercial/Institutional) (IMAMAGAB), Medical & Healthcare Hygiene Disposables (Patient Wipes, Underpads) (IMAMAGAF), Tissue Converting & Private Label Manufacturing (IMAMAGAH), Recycled Tissue & Hygiene Products (IMAMAKAF), Medical & Hygiene Disposables (Underpads, Disposable Washcloths, Bed Bath Products) (CRADALAK)

Keywords

• Tissue paper manufacturing
• Personal hygiene products
• Consumer tissue brands
• Away-from-home hygiene
• Paper products distribution

Headquarters

HQ city

Bryanston

HQ country

South Africa

HQ region

Africa

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Tissue Product Manufacturing and Distribution: Manufacturing, marketing, and distribution of branded tissue products including toilet tissue, facial tissue, roller towels to households and businesses nationwide. Revenue generated through product sales to consumers via retailers/wholesalers and to B2B customers in the Away From Home market.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Twinsaver Group manufactures, markets, and distributes branded tissue and personal hygiene products in South Africa. It sells consumer tissue brands (toilet tissue, facial tissue, paper towels, wipes, soap) to households through retail channels, and operates a separate Twinsaver Away From Home division supplying hygiene solutions to businesses such as hospitals, catering, and education institutions. The company is the largest tissue manufacturer in sub-Saharan Africa.

Product overview

Twinsaver is South Africa's leading tissue paper manufacturer and supplier, offering a diversified portfolio of personal care, home care, and adult care products. The core product lines include toilet tissue (1 Ply, 2 Ply, 3 Ply), facial tissues, and roller towels under the Twinsaver brand. The company also operates the Clemens adult care sub-brand offering incontinence products (pads, pants, slips, accessories). Their Green Choice eco-friendly sub-brand provides environmentally responsible products made from recycled materials. For the Away From Home market, Twinsaver supplies dispensing solutions, soap products, paper towels, wipes, and serviettes to hospitality, healthcare, and educational institutions. The company manufactures and distributes nationally to households and businesses nationwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Twinsaver Toilet Tissue

Quantifiable outcome

• 5% reduction in energy consumption across all manufacturing sites
• +4 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Validus MedicalcoreOthers · 1 May 2017Twinsaver acquired Validus Medical (suppliers of incontinence and wipes solutions) providing further diversification of product proposition and access to new consumer segments. Validus operates across hospital, frail care and baby care industries with brands including Clemens and Bumbies.
• Sylko (Pty) LtdcoreOthers · 1 January 2017Twinsaver acquired Sylko (leading suppliers of disposable and recyclable household products) for R100 million as part of strategic expansion. Sylko brings category captain position through innovation and enhanced product offering.
• Imperial LogisticscoreStrategic or Co-development PartnerPartnership to simplify Twinsaver's complex supply chain which was characterised by poor time management, lack of collaboration and high carbon footprint. Joint intervention enhanced efficiencies, reduced stock holding, improved service levels, and implemented automation including route planning systems and GPS trackers.
• ToscoteccoreTechnology or IntegrationLeading designer and manufacturer of tissue machines supplied the AHEAD-2.0S tissue production line - first-to-market technology for South Africa. Turn-key delivery included stock preparation system, tissue machine, plant auxiliaries, electrification and control systems.
• SmollanminorChannel Partner/ Reseller/ DistributorListed as strategic partner/distribution partner for the Twinsaver Group.
• Fibre CircleminorStrategic or Co-development PartnerIndustry association focused on paper and fibre recycling - Twinsaver shown as member/partner
• PolycominorStrategic or Co-development PartnerPolystyrene industry association - Twinsaver shown as member/partner for environmental responsibility

Scale indicators16 records

Recent moves9 records

Expansion highlights5 records

Emerging players

• Hayat Kimya: Turkish tissue and FMCG manufacturer (Molfix, Bebem, Familia brands) rapidly expanding across MENA and Africa. Comparable as an emerging-market-focused tissue/FMCG player with growing African footprint that competes with Twinsaver's regional ambitions.

Direct peers

• Kruger Products L.P. Canadian tissue manufacturer (Cashmere, Purex, SpongeTowels, Scotties brands) operating in consumer and AFH channels. Comparable as a mid-cap pure-play tissue company with consumer and away-from-home exposure like Twinsaver.
• Sofidel Group: Italian tissue manufacturer (Regina, Nicky brands) with significant AFH and consumer presence globally. Comparable as a private/family-controlled branded tissue producer with AFH channel expertise similar to Twinsaver's.
• Procter & Gamble (Tissue & Towel): Global FMCG giant owning Charmin, Bounty, and Puffs tissue brands. Competes with Twinsaver at retail across Africa; comparable as a global branded tissue manufacturer with significant scale and marketing investment.
• Essity AB: Swedish-based global hygiene and health company (Tork, Tempo, Libresse, Libero) with a strong AFH tissue business. Directly comparable to Twinsaver as a major tissue manufacturer with AFH/institutional channel expertise.
• Kimberly-Clark Corporation: Global tissue and personal care leader (Kleenex, Scott, Cottonelle, Huggies) with operations across Africa. Directly comparable as a multinational branded tissue manufacturer competing with Twinsaver in consumer and AFH channels.
• WEPA Industrieholding GmbH: European family-owned tissue manufacturer producing private label and branded tissue products. Comparable as a mid-large branded/private-label tissue manufacturer with AFH expertise serving similar institutional customers.
• CMPC Tissue: Chilean-based global tissue manufacturer (Confort, Elite, Noble brands) with operations across the Americas, Europe, and emerging markets. Comparable as a vertically integrated tissue manufacturer with branded consumer tissue and AFH offerings similar to Twinsaver's portfolio.

Broad incumbents

• Sappi Limited: South African-headquartered global paper/pulp company with dissolving pulp and coated paper operations. Adjacent peer operating in South African paper value chain; overlaps with Twinsaver as a major paper industry player but is upstream-focused rather than tissue-converting.

Others

• Nampak Ltd: Former parent of Twinsaver's predecessor tissue division; South Africa's largest packaging company. Comparable as a former owner with intimate knowledge of the SA tissue business and as a packaging/materials supplier adjacent to Twinsaver's converting operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCikmP_vkV04jDztItGwE_2Q
• Facebookfacebook.com/TwinsaverSA
• LinkedInlinkedin.com/company/twinsaver-group

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TWINSAVER