Pelican Healthcare

What Pelican Healthcare does

Pelican Healthcare manufactures and supplies disposable medical products for the healthcare market, specializing in ostomy care. Founded in 1994 and headquartered in Cardiff, UK, the company operates as part of the Eakin Healthcare group and has been consolidated under the Eakin Ostomy brand. Its core product portfolio includes stoma bags, seals (notably the eakin freeseal® line, which cites 92% user comfort satisfaction), accessories, and wound pouches. The company serves a dual customer base: individuals living with a stoma (primary segment) and healthcare professionals such as stoma care nurses and wound care specialists (secondary segment), with the HCP channel acting as a key product recommendation driver.

The business operates a direct-to-consumer e-commerce model through EakinOstomy.com with a sample ordering system designed to lower trial friction, complemented by a dedicated healthcare professional channel providing clinical education, webinars, and case studies. Geographic reach spans 22+ countries across Europe, North America, Asia Pacific, the Middle East, and Africa. Marketing emphasizes community-led engagement through an ambassador network of ostomates, the "Beyond the Pouch" podcast, a content-rich blog covering lifestyle management (travel, exercise, intimacy, mental health), and an integrated mental health support hub. The company is privately held with no disclosed funding rounds, external institutional investors, or revenue figures in the available source data.

The underlying technology centers on medical device manufacturing for ostomy care with skin protection and leak prevention capabilities; the proprietary eakin freeseal® is described as a seal product with accuracy/precision differentiation. The revenue model is hardware sales of disposable medical devices, sold primarily on a pay-as-you-go basis via the e-commerce storefront with sample-driven customer acquisition. The company employs between 251 and 500 people, supporting both manufacturing and the multi-channel GTM motion.

Name

Pelican Healthcare

Legal name

Eakin Healthcare

Website

https://pelicanhealthcare.co.uk

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

251–500 employees

Short description

Pelican Healthcare manufactures disposable ostomy care products, including stoma bags, seals, and accessories, serving individuals with stomas and healthcare professionals across 22+ countries from its Cardiff, UK headquarters under the Eakin Healthcare group.

Ownership category

akta.pro rank

Headquarters

HQ city

Cardiff

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Medical Device Product Sales: Pelican Healthcare generates revenue through the sale of ostomy care products including stoma bags, seals, and accessories. Products are available for direct order via the Eakin Ostomy website with a sample ordering system for new customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Pelican Healthcare manufactures and supplies disposable medical devices for ostomy and wound care. Its core product range includes stoma bags, stoma seals (including the proprietary eakin freeseal® line), stoma accessories, and eakin Wound Pouches™ for wound management. The company operates under the Eakin Ostomy brand, selling products direct-to-consumer via e-commerce and serving healthcare professionals through dedicated clinical education resources.

Product overview

Pelican Healthcare (now consolidated under Eakin Ostomy) offers a unified portfolio of ostomy care products consisting of stoma bags, seals, and accessories designed for individuals living with a stoma. The core product line includes eakin freeseal® for leak prevention and skin protection, stoma bags for waste collection, and wound pouches for healthcare professional use. The company also provides a mental health hub and various support resources to assist patients throughout their stoma journey.

Differentiator

Problem solved

Functional benefit

Brands

• eakin freeseal: Stoma seal product line with claims of 92% user satisfaction for better comfort and leak prevention.
• eakin Wound Pouches

Products and services

• eakin freeseal®

Quantifiable outcome

• 92% of users experienced better comfort with eakin freeseal

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ConvaTec: One of the 'Big Three' global ostomy manufacturers with a comparable portfolio of one- and two-piece pouches, seals, and accessories. Competes head-to-head with Pelican/Eakin on NHS formularies and across European tender markets.
• 3M Health Care: Major wound and skin care incumbent whose negative pressure wound therapy and dressings overlap with Pelican/Eakin's wound pouch ambitions for HCP buyers. Acts as a competitor in the wound side of Eakin's portfolio.
• Smith+Nephew: Global medical device incumbent with strong advanced wound management franchises. Comparable as a competitor in wound pouches and dressings where Eakin Healthcare is extending beyond core ostomy.
• Hollister Incorporated: Third major incumbent in ostomy care with a global portfolio of pouches, barriers, and accessories. Competes with Pelican/Eakin Ostomy in Europe, North America, and APAC on price, brand, and clinician relationships.
• Coloplast: Global leader in ostomy care alongside continence care, wound, and skin care. Operates in the same stoma bag, seal, and accessory categories as Pelican/Eakin Ostomy at vastly larger scale, and is the primary competitor for clinical recommendation share.
• B. Braun: Diversified medical device and pharmaceutical group with an ostomy and continence care division that includes Welland. Competes with Pelican/Eakin in ostomy pouches and adjacent wound care globally.

Direct peers

• Salts Healthcare: UK-based, family-owned ostomy manufacturer headquartered in Birmingham. Most direct head-to-head comparable to Pelican in size, geography, and product mix, competing for the same NHS and UK HCP business.
• Welland Medical (B. Braun): UK ostomy and wound care specialist now part of B. Braun. Overlaps directly with Pelican/Eakin's stoma bag, seal, and accessory lines and competes in the same UK and European reimbursement channels.

Others

• Respond Healthcare: Listed in the source data as a related entity under the same Eakin Healthcare umbrella as Pelican Healthcare. Sister company rather than competitor, but engages with overlapping ostomy and continence customer bases in the UK.

Regional players

• Oakmed (formerly Medlogic / Charter Medical): UK-based specialist supplier of stoma, wound, and continence products. Comparable in size and product mix to Pelican and competes for the same NHS and home delivery contracts in the United Kingdom and Ireland.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/pelicanhealth
• YouTubeyoutube.com/@eakinostomy
• Facebookfacebook.com/PelicanHealthcareLtd
• LinkedInlinkedin.com/company/eakinostomy
• Instagraminstagram.com/eakinostomy_uk

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pelican Healthcare