POEMS Ventures

What POEMS Ventures does

POEMS Ventures — operated as POEMS (Phillip On-line Electronic Mart System) by Phillip Securities Pte Ltd, a privately held Singapore-headquartered brokerage within the diversified PhillipCapital group (founded 1975). The company runs a multi-platform online trading ecosystem comprising POEMS 2.0 (web), POEMS Mobile 3 (iOS/Android with TradingView chart integration), and POEMS Pro (professional-tier, formerly POEMS Mercury), supplemented by the POEMS Digital Token for two-factor authentication. Underlying technology includes a multi-currency ledger system supporting 10 currencies (SGD, USD, HKD, AUD, MYR, JPY, GBP, EUR, CNY, CAD) with live conversion, alongside integrations with Singapore's MyInfo for instant digital onboarding and TradingView for charting. The firm holds clearing membership to 55 exchanges across 31 countries and is fully regulated in 15 jurisdictions, giving clients direct access to 26 global stock exchanges, 29 futures exchanges, and over 40,000 financial products spanning equities, ETFs, unit trusts, bonds, CFDs, forex, futures, options, warrants, and daily leverage certificates.

Revenue is generated primarily through transaction-based brokerage commissions (stock trading across 26 exchanges, US fractional shares, ETF brokerage as low as 0.08%, bond trading across 70+ counterparties, CFD spreads) with secondary recurring streams from margin-financing interest (from 3.2% p.a.), Phillip Money Market Fund management fees, and Excess Funds Management (SMART Park) on idle cash. Pricing is largely pay-as-you-go with a $0 platform fee across all markets; commission-free US fractional share trading is offered via the Cash Plus Account. Distribution is hybrid: digital self-serve (web and mobile) drives onboarding and execution, while a network of 11 Phillip Investor Centre branches across Singapore, dedicated language-segment dealing teams (Chinese G88, Japanese G04/G17, Global Markets, Affluent Markets), a Night Desk for US/CAD/UK/EUR sessions, and an in-house wealth advisory arm (Phillip Wealth) provide high-touch coverage for HNW, institutional, and segment-specific clients. Adjacent services — robo-advisory via Phillip SMART Portfolio, systematic investing via Regular Savings Plans, securities lending, IPO financing, insurance, ESG and thematic portfolios, and a workplace program (Phillip@Work) — extend monetization beyond pure execution.

The company serves 1.9M+ clients worldwide with US$3B+ in shareholder funds, 5,000+ employees, and 79 industry awards since 2007 (including four consecutive years, 2020-2023, as SGX's top retail ETF member). Customer segmentation spans retail investors (primary), active traders, affluent/HNW clients, young/first-time investors, institutional accounts, and language-segment pools (Chinese- and Japanese-speaking). Headcount signals, sustained award recognition, and ongoing platform investment (POEMS Mobile 3, US Asian Hours, fractional shares) point to a mature but actively extending franchise; no public funding rounds, IPO plans, or revenue disclosures are present in the source material.

Name

POEMS Ventures

Legal name

Phillip Securities Pte Ltd

Website

https://poems.com.sg

Company type

Private

Founded year

1975

Operating status

Operating

Short description

POEMS Ventures, operated by Phillip Securities Pte Ltd within the PhillipCapital group, runs a multi-platform online brokerage (POEMS 2.0, POEMS Mobile 3, POEMS Pro) serving 1.9M+ retail, active-trader, and HNW clients across 15 countries with access to 40,000+ financial products.

Ownership category

akta.pro rank

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Stock Trading Commissions: Brokerage commissions charged per trade on stocks across 26 global exchanges. Competitive rates with $0 platform fee across all markets.
2. Margin Trading Interest: Interest income from margin lending facilities allowing customers to purchase more than original equity.
3. US Fractional Shares Commissions: US$0.88 per order for fractional shares (less than 1 share), with $0 commission for Cash Plus Account holders.
4. Unit Trust Distribution: Distribution of unit trusts with no sales charge, no switching charges, and no platform fees to investors.
5. Bonds Trading: Bond trading across 70+ counterparties and 9 currencies, generating transaction fees.
6. CFD Trading: Contract for Difference trading with spreads and financing costs as revenue.
7. Currency Exchange: Live currency conversion and multi-currency facilities generating foreign exchange spread revenue.
8. Money Market Fund Management: Phillip Money Market Fund and Excess Funds Management (SMART Park) with annual management fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

POEMS operates a multi-platform online brokerage service that enables retail and institutional clients to trade stocks, ETFs, unit trusts, bonds, CFDs, forex, futures, options, warrants, and daily leverage certificates across 26 global stock exchanges and 29 futures exchanges. The offering combines proprietary trading platforms (POEMS 2.0, POEMS Mobile 3, POEMS Pro), multi-currency ledger support, margin and IPO financing, robo-advisory, and excess funds management, complemented by an 11-branch investor centre network for in-person advisory across Singapore.

Product overview

POEMS (Phillip On-line Electronic Mart System) is a multi-platform online trading ecosystem offering access to over 40,000 financial products across 26 global stock exchanges and 29 futures exchanges. The platform consists of three main trading interfaces: POEMS Mobile 3 (mobile app), POEMS 2.0 (web platform), and POEMS Pro (professional trading platform), supplemented by POEMS Digital Token for security. Users can trade stocks, ETFs, unit trusts, bonds, CFDs, forex, futures, options, warrants, and DLCs, with robo-advisory services through Phillip SMART Portfolio, automated idle cash management via Phillip SMART Park, and managed account services. The platform supports 10 currency ledgers and provides integrated research tools, TradingView charts, and access to dedicated trading representatives.

Differentiator

Problem solved

Functional benefit

Brands

• POEMS Mobile 3: Latest mobile trading app with advanced charting, real-time updates, and TradingView integration
• POEMS 2.0
• POEMS Pro
• Phillip SMART Portfolio
• Phillip Investor Centre
• SMART Park
• Phillip Nova
• Phillip Wealth

Products and services

• POEMS Mobile 3 Mobile trading application providing real-time trading across stocks, ETFs, CFDs, forex, futures, and bonds on multiple global exchanges, with TradingView chart integration, synchronized watchlists, dark-themed interface, and community features.
• POEMS 2.0 Web-based online trading platform providing access to global markets including stocks, ETFs, bonds, options, forex, and futures across 26 exchanges, with comprehensive trading tools, real-time market data, and advanced order types.
• POEMS Pro Professional trading platform (formerly POEMS Mercury) designed for active traders and institutional clients requiring advanced trading tools and features.
• Stock Trading

Quantifiable outcome

• Access to 26 stock exchanges and 29 futures exchanges globally
• +4 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature8 records

Scale indicators14 records

Recent moves5 records

Expansion highlights7 records

Direct peers

• Saxo Markets (Saxo Bank): Copenhagen-headquartered multi-asset broker with strong Singapore presence offering stocks, FX, CFDs, and futures across global exchanges. Direct competitor in the affluent/active trader segment POEMS targets.
• Tiger Brokers (UP Fintech Holding): Singapore-headquartered digital broker offering multi-market stock trading with mobile-first UX and zero-commission US trading. Direct competitor to POEMS for Singapore retail investors across global markets.
• moomoo (Futu Holdings): Hong Kong-based digital broker with strong Singapore presence offering commission-free US/HK stock trading, options, and advanced charting. Competes head-on with POEMS Mobile 3 for retail active traders in Singapore.
• Webull: US-headquartered mobile-first broker expanding in Singapore offering commission-free US trading, fractional shares, and advanced charting. Direct competitor for younger and active retail traders in Singapore.
• UOB Kay Hian: Singapore-based regional broker offering multi-market trading and wealth management with a comparable product mix (stocks, bonds, unit trusts, margin). Closest like-for-like traditional Singapore broker peer.
• DBS Vickers Securities: Singapore bank-affiliated online broker with omni-channel trading and equity research. Direct competitor leveraging DBS's deposit base for retail brokerage flows in Singapore.
• OCBC Securities: Singapore bank-affiliated brokerage providing retail trading access to SGX, US, and Hong Kong markets. Competes with POEMS for the same Singapore retail customer base, with distribution advantages from its banking parent.

Broad incumbents

• Interactive Brokers: Global incumbent broker-dealer providing access to 150+ markets across 33 countries with institutional-grade platforms. Comparable to POEMS in breadth of global exchange access but skews toward professional/institutional clients.
• IG Group: UK-listed global multi-asset broker strong in CFDs, forex, and share dealing. Comparable to POEMS's Phillip Nova CFD/forex offerings and global reach, though more focused on leveraged products.

Others

• Phillip Nova (Phillip Futures): Forex and futures-focused affiliate under the same PhillipCapital parent group operating the Phillip Nova platform. Sister brand within the group rather than an external competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat7 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/PhillipCapital
• YouTubeyoutube.com/user/PhillipCapital/featured
• Facebookfacebook.com/PhillipCapital
• LinkedInlinkedin.com/company/phillip-securities-pte-ltd
• Instagraminstagram.com/phillipcapital

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about POEMS Ventures