Yellow Fish

What Yellow Fish does

Yellow Fish is a Brighton, UK-based brand experience agency founded in 2003 that designs and delivers experiential marketing, corporate events, brand strategy, and reward and recognition programmes for enterprise and mid-market clients. The agency serves UK and international customers across automotive, electronics, retail, technology, aviation, FMCG, pharmaceutical, and education sectors, with named engagements for Samsung, Philips, Currys, Mazda, Softcat, SITA, HMD Global (Nokia), Booking.com, Persil, Oxford Biomedica, and the University of the Arts London. Service delivery is built around four core lines — Brand Strategy, Events and Corporate Events, Reward and Recognition, and Creative Content — supported by an in-house creative studio and web development team.

Underlying the agency offering is a portfolio of bespoke proprietary digital assets developed and maintained in-house, including a virtual and hybrid event platform used for global conferences, virtual graduations and team-building events; the BeAmazing rewards and recognition portal deployed for Currys (approaching 1M logins, ~90% retail colleague sign-up); the Samsung 'Your World Upgraded' incentive web app; and the Philips Club Platinum tiered loyalty platform extended from EMEA into the US. These platforms share a common architectural pattern of configurable engagement mechanics — gamification, leaderboards, quizzes, instant-win, and live HR data integration — that the agency re-applies across client programmes. The agency also applies a proprietary "Science of Experience" methodology that frames brand experience design through behavioural science and consumer psychology.

Yellow Fish generates revenue on a project-based professional services model with bespoke scoping per engagement, supplemented by managed services for long-running reward and recognition programmes. Go-to-market is exclusively direct enterprise sales via website enquiries, competitive pitches, and referrals, with no reseller or marketplace distribution. The company holds B Corp certification and ISO 14001:2015 accreditation, and is independently owned and founder/management-led, led by Managing Director Laura Pace alongside Directors David Heron and Sarah Pick, with Chris Ketley as Non-Executive Director. No external institutional investment, acquisition activity, or public-company intent is disclosed.

Name

Yellow Fish

Legal name

Yellow Fish

Website

https://yfish.co.uk

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Yellow Fish is a Brighton-based brand experience agency founded in 2003 that delivers experiential events, brand strategy, reward and recognition programmes, and creative content for enterprise clients across automotive, electronics, retail, technology, and FMCG sectors.

Ownership category

akta.pro rank

Headquarters

HQ city

Brighton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Experiential Event Services: Design, planning, and delivery of experiential events, corporate events, product launches, and incentive trips for enterprise clients. Revenue is generated through project-based professional services, typically bespoke and scoped per client engagement.
2. Brand Strategy & Creative Services: Brand strategy development, brand positioning, brand identity, creative content creation, and marketing communications services. Delivered as part of integrated campaigns or standalone engagements.
3. Reward & Recognition Programmes: Design and execution of employee and customer rewards and recognition programmes, including digital platforms, incentive travel, and experiential rewards. Often delivered as long-term managed programmes with milestone-based pricing.
4. Digital Content & Campaign Activation: Creation and activation of digital content campaigns across paid channels, including display ads, social media assets, and multi-channel marketing campaigns. Billed per project or campaign.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Yellow Fish is a UK-based brand experience agency that designs and delivers bespoke brand strategy, corporate events, reward and recognition programmes, and creative content for enterprise clients across multiple sectors. Services include experiential marketing campaigns, product launches, virtual and hybrid events, incentive travel, and custom-built digital rewards/recognition platforms developed in-house. Engagements are delivered as project-based professional services, individually scoped per client.

Product overview

Yellow Fish is a brand experience agency offering a portfolio of integrated services centered around creating unforgettable brand experiences. Their core service offerings include Brand Strategy (positioning, identity, and marketing strategy), Corporate Events (experiential marketing, product launches, conferences, incentive trips), Reward & Recognition (employee engagement programs and incentive travel), and Creative Content (brand communications and content creation). The agency also develops bespoke digital platforms including the BeAmazing rewards and recognition portal and virtual event solutions, demonstrating technical capabilities alongside their strategic and creative services.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy

Quantifiable outcome

• 12 million impressions and 1.6M ROAS for HMD Global Nokia X20 digital campaign
• +7 more outcomes

Named customers13 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators16 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/yfishchat
• Facebookfacebook.com/YellowFishBrighton
• LinkedInlinkedin.com/company/yellow-fish

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yellow Fish