Wexxar Bel

What Wexxar Bel does

Wexxar Bel (legal entity Wexxar Packaging, Inc.) is a Canadian-headquartered manufacturer of case erecting, case sealing, and tray forming machinery for corrugated container packaging, founded in 1977 in Richmond, BC and operating as a product brand within ProMach's Robotics & End of Line business line. The portfolio spans four sub-brands — Wexxar (fully automatic case formers with patented Pin & Dome and MXM magazine systems), BEL (semi-automatic and fully automatic case erectors/sealers including the BEL 615, BEL 625 robotic, and BEL 300 random case sealer), IPAK (servo-driven tray formers acquired in 2009), and DEKKA (stainless-steel tape heads) — covering throughputs from 15 to 36 cases per minute. Core technology revolves around mechanical case opening (patented Pin & Dome), continuous non-stop magazine loading (MXM System, US Pat. No. 11/173,686), servo-driven speed control (US Pat. No. 7,766,808 and 7,422,552), and emerging robotic-arm integration, supported by the proprietary WISE operating system for diagnostics and 1-button automated changeover via the Auto Adjust Package.

The company sells through a combination of direct field sales (eight Regional Sales Managers covering the US, Canada and Latin America, plus Business Development Managers for strategic accounts), a North American distributor network, and a virtual demonstration program, with reach into 40+ countries. Revenue is generated primarily through hardware sales of case forming/sealing and tray forming equipment, supplemented by an aftermarket parts and service business (factory-trained technicians, 24-hour hotline, online parts portal) and custom engineering for non-standard case sizes. Customers span Fortune 500 manufacturers down to single-line operators across verticals including dairy, bakery, pharma, meat/seafood, produce, personal care, craft beer, e-commerce/fulfillment, chemicals, and retail-ready packaging, with more than 50% of business derived from repeat customers. Pricing is quote-based and not publicly disclosed, consistent with a capital-equipment B2B sales motion.

Name

Wexxar Bel

Legal name

Wexxar Packaging, Inc.

Website

https://wexxar.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

101–250 employees

Short description

Wexxar Bel manufactures case erecting, case sealing, and tray forming machinery for corrugated packaging under four sub-brands (Wexxar, BEL, IPAK, DEKKA), serving Fortune 500 manufacturers through SMBs across dairy, bakery, pharma, e-commerce, and related industries across 40+ countries, operating as a brand within ProMach.

Ownership category

akta.pro rank

Product category

Industrial Packaging Machinery

NAICS

Packaging Machinery Manufacturing (333993)

SIC

Paperboard Containers & Boxes (2650)

akta.pro primary industry

Cartoning & Case Packing Systems (IMAHAOAB)

Keywords

• Case forming machinery
• Case sealing equipment
• Tray forming systems
• Corrugated packaging machinery
• End of line packaging

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Case Forming and Sealing Equipment Sales: Manufacture and sale of fully and semi-automatic case formers, case sealers, and tray formers. Equipment ranges from entry-level compact machines to high-speed fully automatic systems.
2. Aftermarket Parts and Service: Sale of replacement parts, preventative maintenance programs, and service support. Factory-trained technicians available throughout North America. 24-hour emergency hotline for existing customers.
3. Machine Customization and Retrofitting: Custom engineering solutions for non-standard case and tray sizes. Retrofitting services for product changes.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Wexxar Bel designs and manufactures fully automatic and semi-automatic case formers, case erectors, case sealers, and tray formers for corrugated container packaging. Their product portfolio spans entry-level compact machines to high-speed fully automatic systems that form, pack, and seal corrugated cases and trays for end-of-line packaging operations across industries including dairy, bakery, pharmaceuticals, craft beer, meat and seafood, produce, and e-commerce fulfillment.

Product overview

Wexxar Bel is a portfolio of packaging machinery brands (Wexxar, BEL, IPAK) offering a comprehensive range of case and tray forming and sealing solutions for corrugated container packaging. The product line spans from semi-automatic entry-level machines to fully automatic high-speed systems: Wexxar case formers (DELTA 1, WF20, WF30) feature the patented Pin & Dome technology and MXM magazine system; BEL semi-automatic and fully automatic case erectors and sealers (including BEL 615, BEL 625 robotic, BEL 300 random case sealer) offer dynamic flap folding and snap folder systems; IPAK tray formers (TF385/485/486, TF100, TF300) utilize servo technology for precision tray forming. Add-on packages like Auto Adjust (1-button size changeover) and Enhanced Speed & Surge Control enhance core machine capabilities. Accessories include Dekka stainless-steel tape heads and WRC rotary case settling conveyors. The portfolio serves industries including dairy, pharmaceutical, craft beer, bakery, personal care, and e-commerce.

Differentiator

Problem solved

Functional benefit

Brands

• BEL: Premium case erectors and sealers for low to mid speed applications
• IPAK
• DEKKA
• Wexxar

Products and services

• Flex E Pack Flexible Packaging System

Quantifiable outcome

• 150% increase in case loading rate compared to traditional horizontal magazine
• +13 more outcomes

Named customers4 records

Segments15 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Partnerships

Four partnerships are on record, tiered core.

• ProMachcoreStrategic or Co-development PartnerProMach is the parent company of Wexxar Bel. Wexxar Bel joined ProMach in 2005 and became part of the Robotics & End of Line business line. ProMach is one of the largest leading packaging machinery companies in North America with facilities worldwide.
• Dekka IndustriescoreTechnology or IntegrationDekka Industries is a ProMach brand producing stainless-steel tape heads. All Wexxar machines come standard equipped with premium Dekka tape heads, featuring polyurethane wipe down rollers and open side frame design.
• Belcor (merged with Wexxar in 2000)coreStrategic or Co-development PartnerBelcor merged with Wexxar in 2000 to become Wexxar Bel brand. The combined entity assembled more than 15 major industry innovations in end-of-line packaging solutions.
• IPAK (acquired in 2009)coreStrategic or Co-development PartnerIPAK was acquired by Wexxar Bel in 2009 as their tray forming machinery line. IPAK's extensive experience with corrugated design and production is evident in all of its work, producing precise and reliable tray forming machines.

Scale indicators6 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Brenton Engineering: ProMach sister brand within the Robotics & End of Line business line, focused on case packing and palletizing. Shares parent company infrastructure, customer overlap, and end-of-line product overlap, making it the closest internal benchmark for Wexxar Bel.
• ADCO Manufacturing: Specialty manufacturer of case packers, case sealers, and tray formers for food, beverage, and CPG. Comparable in scale (sub-300 employees, private) and product breadth across semi-automatic and fully automatic case packing equipment.
• Douglas Machine: Direct competitor in case packing and erecting machinery for corrugated and paperboard containers. Highly comparable product scope (case/tray forming, top/bottom loading, wrap-around) and similar end-of-line positioning across CPG and industrial customers.
• Schubert Packaging Systems: Top-tier robotic case packing and end-of-line automation specialist (German mid-market). Increasingly competitive with the BEL 625 robotic case erector as more customers look for fully integrated robotic packaging cells.
• R.A. Pearson Company: Long-established case packing and container handling machinery maker serving food, beverage, and industrial markets. Comparable focus on corrugated case erecting, packing, and sealing — directly competitive with Wexxar Bel's DELTA and WF product families.
• Delkor Systems: Direct peer in case packing and tray forming for retail-ready packaging. Competes head-to-head with IPAK in retail-ready trays and with Wexxar Bel's WRC settling conveyor in case packing automation.

Broad incumbents

• Krones AG: Global full-line packaging machinery incumbent for beverage, food, and pharma. While primarily bottling-focused, Krones' end-of-line case packing portfolio competes in enterprise RFPs alongside Wexxar Bel's craft beer and CPG-targeted offerings.
• Barry-Wehmiller / BW Packaging: Diversified packaging machinery conglomerate owning multiple case packing, sealing, and end-of-line brands. Competes with Wexxar Bel via portfolio brands in case/tray forming but at much larger scale across broader packaging categories.
• Aetna Group: Italian packaging machinery group with case packing, sealing, and end-of-line product lines. Serves food, beverage, and logistics customers globally with comparable semi- and fully-automatic case forming/sealing offerings.
• Bosch Packaging Technology: Broad industrial packaging machinery OEM with case packing, sealing, and end-of-line equipment. Largest scaled alternative for multi-line enterprise packaging customers and a key competitive benchmark for ProMach group brands including Wexxar Bel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wexxar-packaging
• Xx.com/wexxar_bel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wexxar Bel