Steven Alan

What Steven Alan does

Steven Alan, founded in 1996 and headquartered in New York, operates as a direct-to-consumer fashion brand through its owned e-commerce site stevenalan.com and two physical retail locations in New York's Chelsea and Brooklyn neighborhoods. The core assortment is built around a signature menswear line of named product collections — The Single Needle Shirts, The Collegiate Shirts, The Pique Collection, The Reverse Seam Shirts, The Blaze Shirts, The Fund/Danver/Truro Pants, and a jacket and knitwear range — supplemented by a women's line (The Paia Shirt, Women's Reverse Seam), watches, jewelry, footwear, and accessories. The platform also curates a multi-brand portfolio of international labels including Le Minor (France), Jackman, Danton, NANGA, Nitto Knitwear, and Yonetomi (Japan), S.N.S Herning (Denmark), Harley of Scotland, and Rex Design, extending assortment without proportional inventory burden.

The business model is fully DTC with no wholesale or marketplace distribution disclosed; pricing is unit-based across apparel and accessories, with digital gift cards offered in fixed $50–$500 denominations and free shipping above $300 within the contiguous United States. International shipping is enabled for Australia, Canada, Germany, the United Kingdom, and the United States with localized currency. The company is privately held under the legal entity Steven Alan Operations LLC, with founder Steven Alan serving as CEO and an employee count of 51–100; no venture or private equity funding rounds are disclosed in available source material.

The operating model is design-and-merchandising-led rather than technology-led: the storefront runs on Shopify, no proprietary technology, API, mobile app, or AI capability is disclosed, and no patents, certifications, partnerships, or M&A activity are recorded. The company executed a major retail contraction prior to 2020 (closure of all US stores) followed by a partial rebuild with a Chelsea flagship and a Brooklyn store, alongside a women's line launch and curated international brand additions.

Name

Steven Alan

Legal name

Steven Alan Operations LLC

Website

https://stevenalan.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Steven Alan is a privately held New York-based direct-to-consumer fashion brand offering signature menswear and womenswear collections, curated international apparel brands, and accessories through stevenalan.com and two physical retail locations in New York City.

Ownership category

akta.pro rank

Product category

Apparel Retail

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Men’s Apparel Retail (CRAAABAC)

Keywords

• Men's apparel retail
• Womenswear boutique
• Soft tailoring shirts
• Workwear-inspired fashion
• Curated designer brands

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Retail Sales: Revenue generated through direct sales of apparel, accessories, footwear, and jewelry via owned e-commerce platform and physical retail stores. Product categories include men's shirts, pants, jackets, sweaters, women's wear, footwear, hats, watches, rings, and earrings.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Steven Alan is a direct-to-consumer fashion retailer that designs, sources, and sells menswear and womenswear, footwear, accessories, watches, jewelry, and curated international apparel brands. Its core assortment centers on signature shirt collections (Single Needle, Collegiate, Pique, Reverse Seam, Blaze) and complementary pants, jackets, and sweaters, sold through stevenalan.com and two physical stores in New York. Gift cards and in-store exclusives are also sold as distinct offerings.

Product overview

Steven Alan is a fashion lifestyle brand operating as a unified e-commerce platform and retail operation. The core product portfolio centers on men's shirts (The Single Needle Shirts, The Collegiate Shirts, The Pique Collection, The Reverse Seam Shirts, The Blaze Shirts) and pants (The Fund Pant, The Danver Pant, The Truro Pant), complemented by outerwear (The Utility Jacket, The Barnegat Jacket, The Snap Jacket) and knitwear (Double Vent Sweater). The brand extends into women's clothing (The Paia Shirt, Women's Reverse Seam) and accessories including watches (Time Traveler Watch, The Glow Watch) and jewelry. Additionally, Steven Alan curates an edited selection of international brands including Le Minor (France), Jackman (Japan), Danton (Japan), NANGA (Japan), Nitto Knitwear (Japan), Yonetomi (Japan), S.N.S Herning (Denmark), Harley of Scotland (Scotland), and Rex Design (home decor). The brand operates two physical retail locations in New York (Chelsea) and Brooklyn.

Differentiator

Problem solved

Functional benefit

Products and services

• The Single Needle Shirts The brand's signature shirt collection featuring classic single needle construction, available in extensive color and fabric options including stripes, plaids, oxford, flannel, and twill; targeted at design-conscious men and women seeking timeless soft-tailoring shirts.
• The Collegiate Shirts Shirts with a slightly oversized collar, breast pocket, and relaxed fit designed for a collegiate aesthetic, available in various stripe and color patterns.
• The Pique Collection A collection of polo shirts and long sleeve tops made from soft, cool woven pique cotton sourced from Peru, featuring the signature cropped collar design.
• The Reverse Seam Shirts Shirts featuring a distinctive reverse seam construction, offered in various colorways and patterns including checks, plaids, and stripes.
• The Blaze Shirts A versatile shirt collection with distinctive pattern options including checks and nautical-inspired designs.
• The Fund Pant A versatile pant featuring a roomy, wide leg with double-pleated waistband for ease of wear and a retro-inspired silhouette; available in various colors and fabrics including corduroy.
• The Danver Pant A laid-back, easy-fit pant with a roomy thigh and carrot taper to the ankle, designed to be worn slightly oversized and low on the hips.
• The Truro Pant A relaxed-fit pant available in lightweight fabrics such as linen, designed for warm-weather comfort.
• The Utility Jacket A versatile workwear-inspired jacket available in multiple colorways including black, caramel, and navy.
• The Barnegat Jacket A structured jacket offered in tan and black/navy colorways.
• The Snap Jacket A snap-button jacket in nylon fabric, available in dark ocean and deep sand colors.
• Double Vent Sweater A knit sweater with distinctive double vent detailing, available in army green and dark blue.
• The Paia Shirt (Women's) A women's shirt offering with similar construction to the men's collections, available in solid and striped variations.
• Women's Reverse Seam Women's shirts featuring the reverse seam construction with double blue stripe and deep blue stripe patterns.
• Time Traveler Watch A signature timepiece offered in an all-black colorway.
• The Glow Watch A signature watch design with luminescent features.
• Jewelry Collection A curated collection of rings and earrings featuring vintage sterling silver pieces with semi-precious stones including turquoise, lapis, jasper, onyx, and coral; price range from $60 to $6,750.
• US Military Trainer A reproduction of vintage US military training shoes.
• German Trainer Skateboarding Vintage-style German trainers suitable for skateboarding, available in sand and navy colors.
• Le Minor A curated French apparel brand featured at Steven Alan, including workwear-inspired pieces, teddy jackets, and knitwear.
• Jackman A curated brand offering wool blend knitwear and polo shirts.
• Danton A curated Japanese workwear brand featuring round collar shirts in various fabrics including flannel and oxford.
• NANGA A curated brand specializing in premium down outerwear, including bal collar coats.
• Nitto Knitwear A curated Japanese knitwear brand offering premium wool sweaters and cardigans.
• Yonetomi A curated Japanese brand featuring knitted cardigans and polo shirts.
• S.N.S Herning A curated Danish brand specializing in traditional fisherman sweaters and cardigans in wool.
• Harley of Scotland A curated Scottish brand offering premium wool sweaters, including shaggy crew neck, saddle shoulder, and ribbed designs.
• Rex Design A curated home decor brand offering ceramic pieces, including seashell dishes, mugs, serving bowls, and tumblers.
• Digital Gift Card Digital gift cards available in denominations of $50, $100, $200, $250, and $500; emailed instantly to recipients and never expire.
• Steven Alan Chelsea Store Flagship physical retail store located at 511 West 20th Street in New York's Chelsea gallery district, featuring curated men's clothing, men's and women's jewelry, ceramics, and accessories that are mostly exclusive to the store.
• Steven Alan Brooklyn Store Retail store at 196 Court St in Brooklyn offering a curated selection of products with store-exclusive items.

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves7 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/steven_alan
• Facebookfacebook.com/stevenalancollection
• LinkedInlinkedin.com/company/2842986

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Steven Alan