Millésima
Millésima is a French online wine and spirits retailer founded in 1983, selling 12,000+ references of fine wines, champagnes, and spirits directly to consumers and corporate clients in 120+ countries from Bordeaux-based warehouses holding 2.5 million bottles.
- Company typePrivate
- Founded1983
- HeadquartersBordeaux, France
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Millésima does
Millésima is a French online wine and spirits retailer founded in 1983 and headquartered in Bordeaux. The company operates a direct-to-consumer e-commerce platform at millesima.fr, offering more than 12,000 wine and spirit references sourced from Bordeaux, Burgundy, Champagne, the Rhône Valley, and international wine regions, with a particular focus on classified Bordeaux growths, prestige champagnes, and large format bottles. The platform is supported by 2.5 million bottles of inventory held in controlled Bordeaux warehouses (chais), direct property sourcing relationships, and a proprietary en primeur (wine futures) allocation program.
The business generates revenue through multiple streams: one-time purchases of wine and spirits (bottle, case, and large format), a subscription-based Premium loyalty program offering priority access to primeur allocations, corporate gift services, wedding and event wine curation, digital gift cards in fixed €100–€500 denominations, and an online cellar management service. Distribution is exclusively direct-to-consumer through the company's owned website, with delivery to 120+ countries and customer support via personalized advisor consultation, phone, and an AI-powered virtual assistant that provides natural language wine recommendations.
The customer base is diversified across individual wine enthusiasts and collectors, corporate and B2B buyers, and event planners, with 150,000+ customers and 350,000+ cumulative deliveries. The company markets through email, blog/editorial content, social media, SEO, and seasonal promotional campaigns. Millésima is a privately held French corporation with no disclosed parent company, subsidiaries, funding rounds, or public listing.
Millésima firmographics
Firmographics- Name
- Millésima
- Legal name
- Millésima
- Website
- https://millesima.fr
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Millésima is a French online wine and spirits retailer founded in 1983, selling 12,000+ references of fine wines, champagnes, and spirits directly to consumers and corporate clients in 120+ countries from Bordeaux-based warehouses holding 2.5 million bottles.
- Ownership category
- akta.pro rank
Millésima industry classification
Industry- Product category
- Fine Wine Retail
- NAICS
- Beer, Wine, and Liquor Retailers (445320), Beer, Wine, and Liquor Retailers (4453)
- akta.pro primary industry
- Fine Wine & Luxury Spirits Retail (CRANABAE)
- akta.pro secondary industries
- Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits) (CRANAAAJ), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)
Keywords
Where Millésima is headquartered
LocationHeadquarters
- HQ city
- Bordeaux
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Millésima business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Wine and Spirit Retail Sales: One-time purchase revenue from selling fine wines, champagnes, and spirits through the millesima.fr e-commerce platform. Products are sold in various formats (bottle, case, large formats) with pricing varying by producer, vintage, and format.
- Digital Gift Cards: Digital gift cards sold at €100, €200, €300, €400, and €500 denominations, providing flexible gifting options for recipients to choose their own wines.
- Premium Loyalty Program: Subscription-based loyalty program offering members exclusive benefits, discounts, and priority access to rare wines and primeur offerings.
- Corporate Gifts and Events: B2B services including corporate gift packages and event/wedding wine services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Digital gift cards at fixed denominations |
| Unit Pricing | Pay-as-you-go | Individual wine bottles priced by producer, vintage, and format |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Millésima product offering
Product offeringCore offering
Millésima sells fine wines, prestige champagnes, and premium spirits through its own e-commerce platform millesima.fr, offering 12,000+ references sourced directly from properties. It maintains 2.5 million bottles in Bordeaux warehouses, runs an annual wine futures (Primeurs) program with guaranteed allocations, and holds the world's largest collection of large format bottles. The company also offers a Premium loyalty subscription, corporate gifting, wedding/event wine services, digital gift cards, and an online cellar management service.
Product overview
Millésima is an online wine and spirits e-commerce platform operating since 1983, offering over 12,000 wine references across multiple product lines. The core offering includes premium Bordeaux classified wines (Grands Crus Classés), champagne from prestigious houses, Burgundy wines, Rhône Valley wines, international wines, and spirits. The platform differentiates through its wine futures (primeurs) program with guaranteed allocations, large format bottle collection, and an AI-powered virtual assistant for personalized recommendations. Supplementary services include a loyalty program (Premium), corporate gifting, event planning, online cellar management, and digital gift cards. The company stocks 2.5 million bottles in Bordeaux warehouses and serves customers in over 120 countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Vins en Primeurs (Wine Futures) Wine futures program providing allocation-based access to upcoming vintage releases from Bordeaux, Bourgogne, Rhône Valley, and Alsace before bottles are physically available for delivery, with guaranteed allocations for Premium members.
- Grands Crus Classés de Bordeaux Premium classified Bordeaux wines including First Growths (Premiers Crus Classés) and classified estates from major appellations such as Pauillac, Margaux, Saint-Julien, Saint-Estèphe, Pessac-Léognan, Saint-Émilion, and Pomerol, in multiple vintages and formats.
- Champagnes Selection of prestige champagnes from renowned houses including Dom Pérignon, Krug, Louis Roederer Cristal, Veuve Clicquot, Ruinart, Bollinger, and Billecart-Salmon, with limited edition gift boxes.
- Vins de Bourgogne (Burgundy Wines) Burgundy wines from prestigious domaines and appellations including Gevrey-Chambertin, Vosne-Romanée, Corton, Puligny-Montrachet, and Chablis, featuring houses such as Bouchard Père & Fils, Louis Jadot, and Joseph Drouhin.
- Vallée du Rhône (Rhône Valley Wines) Rhône Valley wines including Côte-Rôtie, Hermitage, Châteauneuf-du-Pape, Crozes-Hermitage, Gigondas, and Vacqueyras from producers such as Famille Perrin.
- Vins du Monde (International Wines) International wines sourced from Italy (Super Tuscans), Spain, Germany, USA, Argentina, Chile, Australia, New Zealand, South Africa, Portugal, Greece, Hungary, China, and Switzerland.
- Spiritueux (Spirits) Premium spirits selection including whisky (Scotch, Japanese, American, French, Australian), rum (Jamaican, Dominican, Barbadian, Guatemalan), cognac (XO, XXO), armagnac, tequila (Clase Azul, Don Julio), gin, and sake.
- Carte Cadeau Digitale (Digital Gift Card) Digital gift card available in denominations of €100, €200, €300, €400, and €500, allowing recipients to choose wines from the entire catalog.
- Programme Premium (Loyalty Program) Subscription loyalty program offering personalized advice from wine advisors, exclusive offers, discounts, and priority access to rare wines and primeur allocations.
- Cave en Ligne (Online Cellar Management) Personalized online wine cellar management service for storing wine purchases under optimal conditions, available to customers for organizing their collections.
- Cadeaux d'Entreprise (Corporate Gifting Service) B2B corporate gifting service providing premium wine gifts for clients, partners, and employees with packaging options suited to business occasions.
- Mariages & Événements (Wedding & Event Service) Event planning service for weddings and special occasions requiring curated wine selections, expert pairing guidance, and access to special format bottles with reliable delivery to event dates.
Quantifiable outcome
- Delivered to 350,000+ customers across 120+ countries
- +2 more outcomes
Companies that use Millésima
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Millésima technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Millésima partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights6 records
Millésima competitors and assessment
Company assessmentDirect peers
- Wine.com: Wine.com is a leading US-based online wine retailer offering a broad catalog of fine wines, recommendations, and gifting. It is directly comparable to Millésima as a DTC wine e-commerce platform serving enthusiast consumers with deep selection and subscription/loyalty mechanics.
- Berry Bros. & Rudd: Berry Bros. & Rudd is a centuries-old London fine wine merchant with a strong e-commerce proposition, premium Bordeaux/Burgundy catalog, and global shipping. It competes head-to-head with Millésima for high-end French fine wine customers across Europe and beyond.
- La Cave Augé: La Cave Augé is a historic Paris fine wine retailer with a strong DTC and physical-store presence. Comparable to Millésima in French fine wine expertise, Bordeaux/Burgundy catalog, and a tradition of serving collectors and corporate clients.
- Justerini & Brooks: Justerini & Brooks is a UK-based fine wine merchant specializing in Bordeaux, Burgundy, and Champagne with strong primeur offerings. It is a direct competitor to Millésima for European collector demand and corporate gifting.
Emerging players
- Vivino: Vivino runs a global wine marketplace with a smartphone scanning app and a growing e-commerce marketplace. It overlaps with Millésima on discovery and recommendation features, and increasingly on purchase, particularly for younger collectors.
- Wine-Searcher: Wine-Searcher is the leading global price-comparison engine for wine, aggregating offers from retailers worldwide. It is comparable to Millésima because it channels fine wine demand and increasingly captures transactions that might otherwise have gone to DTC sites like Millésima.
- Naked Wines: Naked Wines is a subscription-based online wine retailer with a global customer base. It is an adjacent peer because it competes for online wine subscription budgets, particularly in the UK and US, though it focuses on smaller producers rather than classified growths.
Regional players
- Yvon Mau: Yvon Mau is a Bordeaux-based wine merchant and producer with an established e-commerce channel in France. It overlaps with Millésima on French fine wine DTC, particularly in Bordeaux references, though with a stronger producer/wholesale angle.
Others
- Sotheby's Wine: Sotheby's Wine is a global fine wine auction and retail business serving high-net-worth collectors. It is comparable to Millésima at the top of the market for rare bottles and large formats, and competes for the same collector wallet share.
Broad incumbents
- Le Bon Marché / La Grande Épicerie (LVMH): Le Bon Marché's La Grande Épicerie is a luxury Paris department store group with a curated fine wine and spirits offering. It is comparable to Millésima as a luxury premium retailer for fine wine, particularly in Paris-based corporate gifting and gift-card shoppers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Millésima social profiles
Digital presenceMillésima financial estimates
Financial estimateRevenue estimate
Valuation estimate
Millésima leadership team
Management profileNumber of profiles
Millésima funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Millésima M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Millésima
What does Millésima do?
Millésima sells fine wines, prestige champagnes, and premium spirits through its own e-commerce platform millesima.fr, offering 12,000+ references sourced directly from properties. It maintains 2.5 million bottles in Bordeaux warehouses, runs an annual wine futures (Primeurs) program with guaranteed allocations, and holds the world's largest collection of large format bottles. The company also offers a Premium loyalty subscription, corporate gifting, wedding/event wine services, digital gift cards, and an online cellar management service.
Is Millésima a public or private company?
Millésima is a private company. It is classified as unknown and is currently operating.
When was Millésima founded?
Millésima was founded in 1983. It employs 51 to 100 people.
Where is Millésima based?
Millésima is headquartered in Bordeaux, France, in the Europe region.
How does Millésima make money?
Four revenue lines are on record. Wine and Spirit Retail Sales are the primary driver. The others are digital Gift Cards, premium Loyalty Program and corporate Gifts and Events.
Who are Millésima's main competitors?
Direct peers on record are Wine.com, Berry Bros. & Rudd, La Cave Augé and Justerini & Brooks. Emerging players are Vivino, Wine-Searcher and Naked Wines. Yvon Mau is listed as a regional player. Sotheby's Wine is listed as an others. Le Bon Marché / La Grande Épicerie (LVMH) is listed as a broad incumbent.
Does Millésima have an API?
No public API is recorded for Millésima.
What industry is Millésima in?
Millésima's product category is Fine Wine Retail. Its primary akta.pro industry code is CRANABAE, Fine Wine & Luxury Spirits Retail, with a secondary code of CRANAAAJ, Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits). Its NAICS code is 445320.