Urban Pace
Urban Pace is a full-service real estate brokerage and advisory firm serving residential property developers across the Mid-Atlantic US, providing research, marketing, sales, leasing, and advisory services across 300+ communities since 2001.
- Company typePrivate
- Founded2001
- HeadquartersWashington, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Urban Pace firmographics
Firmographics- Name
- Urban Pace
- Legal name
- Urban Pace
- Website
- https://urbanpace.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Urban Pace is a full-service real estate brokerage and advisory firm serving residential property developers across the Mid-Atlantic US, providing research, marketing, sales, leasing, and advisory services across 300+ communities since 2001.
- Ownership category
- akta.pro rank
Urban Pace industry classification
Industry- Product category
- Real Estate Marketing and Sales Services
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Urban Planning & Master Planning (BPAHAKAD)
Keywords
Where Urban Pace is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Urban Pace business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Real Estate Marketing Services: Urban Pace earns fees for providing comprehensive marketing services to property developers including campaign development, digital marketing, creative services, and brand positioning for new residential developments.
- New Development Sales: The company generates revenue through sales commissions on residential units sold at new developments. Their The Closer Collective sales team converts prospects to purchasers across boutique condo buildings to large-scale communities.
- Leasing Services: Urban Pace provides leasing services for rental developments, earning fees for their specialized leasing teams that focus exclusively on lease-ups and asset repositioning.
- Advisory Services: The Think Tank provides strategic advisory services including market intelligence, pricing strategy, floor plan analysis, and design feedback to developers from early planning stages through project completion.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels7 records
Urban Pace product offering
Product offeringCore offering
Urban Pace is a full-service B2B real estate firm that provides new development research, marketing, sales, leasing, and advisory services to property developers. Their offering is structured around five branded service divisions—Crystal Ballers (research), Hype Department (marketing), The Closer Collective (sales), No Vacancy Vibes (leasing), and The Think Tank (advisory)—delivering end-to-end support for residential projects from early planning through final sales.
Product overview
Urban Pace operates as a full-service real estate brokerage and marketing firm offering a portfolio of branded service divisions: The Closer Collective (sales), Hype Department (marketing), Crystal Ballers (research), The Think Tank (advisory services), and No Vacancy Vibes (leasing). These divisions work together to provide end-to-end services for new development projects—from early-stage advisory and market research through marketing, sales execution, and leasing. The company also publishes a monthly Market Pulse research report. The overall offering is structured as a unified services approach rather than a software platform, with each branded team contributing specialized expertise to residential development projects.
Differentiator
Problem solved
Functional benefit
Brands
- The Closer Collective: Sales division of Urban Pace focused on converting prospects to purchasers through data-driven strategy, covering everything from two-unit boutiques to 300-unit towers.
- The Think Tank
- Crystal Ballers
- The Hype Department
- No Vacancy Vibes
Products and services
- The Closer Collective Sales division focused on converting prospects to purchasers through data-driven strategies and premium sales experiences, handling properties ranging from boutique two-unit buildings to 300-unit towers, targeted at property developers seeking full-service new development sales support.
- Hype Department Marketing team providing strategic marketing, social media, digital marketing, media buying, launch events, and brand positioning services for real estate developments, targeted at property developers launching new residential communities.
- Crystal Ballers Market research team delivering real-time intelligence on pricing trends, absorption rates, competitive positioning, and buyer behavior to inform strategy and pricing decisions, targeted at developers needing market data for new residential projects.
- The Think Tank Advisory service offering masterplan advice, floor plan consultation, amenity strategy, design feedback, upgrade analytics, value engineering, and sales center installation from early-stage planning through final design, targeted at developers needing strategic guidance throughout the development lifecycle.
- No Vacancy Vibes Dedicated leasing service providing market intelligence, launch strategy, lead management, on/offsite leasing, performance insights, partner collaboration, and talent training for multifamily properties, targeted at developers and owners of rental communities.
- Market Pulse Monthly research report providing market intelligence and trend analysis for the residential real estate market, distributed to subscribers and prospects to position Urban Pace as an industry thought leader.
- Property Listings Comprehensive listing of new development projects across the Mid-Atlantic region, including condominiums, townhomes, and apartments, showcasing the firm's sales and leasing portfolio to prospective buyers and renters.
Quantifiable outcome
- eNvy outperformed competitive set by over 15% in PSF (price per square foot)
- +3 more outcomes
Companies that use Urban Pace
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles2 records
Urban Pace technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Urban Pace partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Polaris PacificcoreIn February 2025, Urban Pace entered into a strategic partnership with Polaris Pacific, the leading West Coast new home sales, marketing, and research company. This partnership, branded as 'East + West,' expands regional reach across the US while continuing to provide best-in-class service to premier new home developers. The partnership enables Urban Pace to serve clients coast-to-coast while maintaining localized expertise in their respective markets.
Scale indicators3 records
Recent moves4 records
Expansion highlights5 records
Urban Pace competitors and assessment
Company assessmentBroad incumbents
- Engel & Völkers Development Advisors: International brokerage's development advisory arm providing sales and marketing services for new residential projects. Comparable to Urban Pace's The Closer Collective and Think Tank in developer advisory and luxury sales execution.
- Brown Harris Stevens Development Marketing: New York City luxury brokerage with a dedicated new-development marketing group serving condo and townhome developers in the Northeast. Comparable to Urban Pace on luxury project type and full-service positioning.
- Douglas Elliman Development Marketing: The new-development sales and marketing arm of national brokerage Douglas Elliman. Competes for the same condo and luxury rental marketing mandates from a much larger parent with broader geographic reach.
- Compass Development Marketing: National brokerage Compass's dedicated new-development division, marketing condo, townhome, and rental projects across major US markets. Direct overlap with Urban Pace on developer-facing mandates at national scale.
- Sotheby's International Realty — New Development: Global luxury real estate brand with a new-development practice. Competes with Urban Pace for premium and trophy-condo mandates (e.g., Four Seasons, Ritz-Carlton) through affiliate networks.
Direct peers
- The Marketing Directors: New York City-based new-development sales and marketing firm serving condo, townhome, and rental developers. Closest functional peer to Urban Pace, with an analogous full-service model (research, sales, marketing) in a different geography.
- Polaris Pacific: West Coast new-home sales, marketing, and research firm — Urban Pace's exact mirror on the opposite coast. Now formal partner under the February 2025 "East + West" alliance, providing a near-perfect peer benchmark for capability, fee model, and project mix.
- McWilliams | Ballard: Washington, DC area boutique brokerage specializing in new construction and new-development sales. Competes head-to-head with Urban Pace in the Mid-Atlantic urban condo market and serves a similar luxury developer clientele.
Regional players
- Halstead Real Estate (now Brown Harris Stevens): NYC metro-focused residential brokerage historically strong in new development and rental marketing. Comparable offering to Urban Pace for urban condo and rental lease-ups, now operating under the Brown Harris Stevens umbrella.
- Rutenberg Realty: Florida-based new-construction sales and marketing firm with a full-service developer offering. Operates the same business model as Urban Pace in a different geography (Sun Belt master-planned and condo), making it a useful regional benchmark.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Urban Pace social profiles
Digital presenceUrban Pace financial estimates
Financial estimateRevenue estimate
Valuation estimate
Urban Pace leadership team
Management profileNumber of profiles
Profiles6 records
Urban Pace funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Urban Pace M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Urban Pace
What does Urban Pace do?
Urban Pace is a full-service B2B real estate firm that provides new development research, marketing, sales, leasing, and advisory services to property developers. Their offering is structured around five branded service divisions—Crystal Ballers (research), Hype Department (marketing), The Closer Collective (sales), No Vacancy Vibes (leasing), and The Think Tank (advisory)—delivering end-to-end support for residential projects from early planning through final sales.
Is Urban Pace a public or private company?
Urban Pace is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Urban Pace founded?
Urban Pace was founded in 2001. It employs 11 to 50 people.
Where is Urban Pace based?
Urban Pace is headquartered in Washington, United States, in the North America region.
How does Urban Pace make money?
Four revenue lines are on record. Real Estate Marketing Services are the primary driver. The others are new Development Sales, leasing Services and advisory Services.
Who are Urban Pace's main competitors?
Broad incumbents on record are Engel & Völkers Development Advisors, Brown Harris Stevens Development Marketing, Douglas Elliman Development Marketing, Compass Development Marketing and Sotheby's International Realty — New Development. Direct peers are The Marketing Directors, Polaris Pacific and McWilliams | Ballard. Regional players are Halstead Real Estate (now Brown Harris Stevens) and Rutenberg Realty.
Does Urban Pace have an API?
No public API is recorded for Urban Pace.
What industry is Urban Pace in?
Urban Pace's product category is Real Estate Marketing and Sales Services. Its primary akta.pro industry code is BPAHAKAD, Urban Planning & Master Planning. Its SIC code is 6531.