Lankhorst Taselaar

What Lankhorst Taselaar does

Lankhorst Taselaar B.V. is a Dutch marine and watersports wholesale distributor headquartered in Heerenveen, Netherlands, tracing its origins to 1802. The company operates as a wholly-owned subsidiary of Brunswick Corporation (NYSE: BC), acquired in 1996 and housed within Brunswick's Marine segment. Its core function is the B2B distribution of more than 15,000 stock-keeping units spanning boats and motors, deck hardware and rigging, anchoring and mooring equipment, electrical systems, sanitation, safety equipment, marine technology, comfort products, and maintenance supplies. The product catalog is sourced from over 70 branded manufacturers including Talamex, Dometic, Mastervolt, Lewmar, Ronstan, Hero, Whale, Besto, and Eno.

The business model is exclusively B2B wholesale, serving watersports dealers and retailers across Europe who resell to boat owners and watersports enthusiasts. Distribution is facilitated through a proprietary account-based online portal at portal.lankhorst-taselaar.com with multi-language support (Dutch, English, French, German), complemented by direct sales via phone and email. Customers must register an account to access pricing and place orders. The pricing model is not publicly disclosed, and the company maintains no direct-to-consumer channel.

Revenue is generated through hardware sales margins on distributed marine products. The firm holds no proprietary technology, patents, or disclosed AI capabilities, and operates with a small headcount of 11-50 employees. Its strategic positioning rests on catalog breadth, multi-brand one-stop aggregation for European dealers, multi-lingual pan-European logistics, and the long-standing distribution relationships inherited and expanded under Brunswick Corporation's ownership.

Name

Lankhorst Taselaar

Legal name

Lankhorst Taselaar B.V.

Website

https://lankhorst-taselaar.nl

Company type

Private

Founded year

1802

Operating status

Operating

Headcount range

11–50 employees

Short description

Lankhorst Taselaar is a Dutch B2B wholesale distributor of marine and watersports equipment, supplying over 15,000 SKUs from 70+ brands to European watersports dealers and retailers. It operates as a wholly-owned subsidiary of Brunswick Corporation.

Ownership category

akta.pro rank

Product category

Marine Equipment Wholesale Distribution

NAICS

Merchant Wholesalers, Durable Goods (423), Professional and Commercial Equipment and Supplies Merchant Wholesalers (4234)

SIC

Wholesale-Durable Goods (5000), Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Water Sports & Marine Recreation Gear Distribution (CRAOAJAD)

akta.pro secondary industries

Marine Parts, Accessories & Maintenance Supplies Retail (CRAMAIAB), Marine Safety & Navigation Electronics Retail (PFDs, EPIRBs, GPS, VHF) (CRAMAIAH)

Keywords

• Marine equipment wholesale
• Watersports products distribution
• Boat accessories supplier
• Marine rigging hardware
• Boating safety equipment

Headquarters

HQ city

Heerenveen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale Marine Equipment Distribution: Revenue is generated through the wholesale sale of watersports and marine equipment to dealers and retailers across Europe. The company distributes a wide range of products including boats, motors, rigging hardware, deck equipment, electrical systems, sanitation, and safety equipment from branded manufacturers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Lankhorst Taselaar is a B2B wholesale distributor of watersports and marine equipment, supplying European dealers and retailers with a catalog of more than 15,000 articles spanning boats, motors, deck hardware, rigging, electrical systems, sanitary, comfort, safety, and maintenance products from over 70 branded manufacturers. Customers access catalog, pricing, and ordering via an account-based multi-language online portal supported by direct phone and email sales.

Product overview

Lankhorst Taselaar is a European wholesale distributor for water sports and boating equipment, operating as a one-stop online shop offering over 15,000 articles from strong A-brands. The product portfolio encompasses multiple integrated categories: boats, motors and accessories (rubber boats, outboard motors, fuel systems); deck hardware and rigging (sail hardware, rope work, standing rigging); deck equipment (anchoring, mooring, fenders, flags); electrical systems (power supply, lighting, instruments); comfort products (interior furnishings, seating, storage); sanitation systems (pumps, toilets, water systems); marine technology (refrigeration, cooking, communication, steering); safety equipment (life jackets, life rafts, rescue gear); and maintenance supplies (paints, oils, cleaning). The company distributes products from over 70 brand partners including Talamex, Dometic, Mastervolt, Lewmar, Ronstan, Hero, Whale, Besto, Eno, and many others, serving marine retailers and professionals across multiple European countries with multi-language support.

Differentiator

Problem solved

Functional benefit

Products and services

• Boten, motoren en toebehoren (Boats, Motors and Accessories) Wholesale category covering rubber boats and accessories, electric outboard motors, fuel outboard motors, fuel systems, cover tarpaulins, trailers and transport equipment, and fun products including funtubes, SUPs, kneeboards, wakeboards, waterskis, inflatable pumps, paddles, and Air-Docks for European watersports dealers.
• Dekbeslag & Tuigage (Deck Hardware & Rigging) Wholesale category of deck fittings (bollards, canopy fittings, deck eyes, handrails, cleats, scepters, rubbing strips) and sail hardware (blocks, tiller extensions, winches, mast and boom fittings, spinnaker booms, rope clamps, halyard stoppers), standing rigging, reef systems, sheets, halyards, anchor and mooring lines, elastic, bungee hooks, sail binders, and fender lines.
• Dekuitrusting (Deck Equipment) Wholesale category of anchoring (anchors, anchor winches, anchor chain), mooring (lines, springs, pins, rings, whips, cleats, bollards, boat hooks), fenders and accessories, flags and accessories, mounting systems, bimini tops and accessories, cranes, swimming ladders, and fishing nets.
• Elektra (Electrical) Wholesale category of marine electrical systems including power supply (battery boxes, chargers, batteries, fuel tanks, diode bridges, dynamos, main and battery switches, converters), connection materials (shore power, electrical cables, Masterbus, switches, panels, sockets, USB), lighting (headlamps, interior, navigation, underwater, spotlights, replacement lamps, LED strips, pier lighting), instruments (speedometers, clocks), and cable passages.
• Sanitair aan boord (Sanitary on Board) Wholesale category of marine sanitary equipment including washbasin and kitchen faucets, shower faucets, electric and manual bilge pumps, drinking water pumps, deck wash pumps, wastewater pumps, toilets and accessories, wastewater tanks, hoses and connections, pressure vessels, boilers, filters, and jerrycans.
• Scheepstechniek (Marine Technology) Wholesale category of marine technology products including communication and audio (antennas for VHF, radio, TV, WiFi, AIS, plus audio), hatches and portholes, motor accessories (bellows, aerators, fuel hose, filters, impellers, cooling water pumps, oil and fuel pumps, strainers), refrigeration (refrigerators, cool boxes, cooling drawers, cooling units, plate evaporators), cooking (sinks, ovens, coffee makers, fuel, vacuum cleaners), bow thrusters, ventilation, climate control (air conditioning, air heating), and steering systems.
• Veiligheid (Safety) Wholesale category of marine safety equipment including life jackets and accessories, swimming vests for adults, children, pets and professionals, life rafts and accessories, rescue equipment (lifelines, loop lines, plug sets, life buoys, rescue slings, safety ladders), day and night signals (day signals, horns, radar reflectors), security (locks, sensors, detectors, GPS trackers), and navigation aids (rulers, compasses, binoculars).
• Onderhoud (Maintenance) Wholesale category of maintenance products including paint and coatings (antifouling, clear lacquer, paint, primers, painting supplies), oils, fluids and lubricants, motor maintenance (kits, filters, gaskets, spark plugs, tools), kit, tape and glue, cleaning products (polish, brushes, buckets, sponges, cloths, hoses, ladders), anodes, repair materials, and winterization supplies.
• Comfort Wholesale category of interior comfort products including furnishings (floor mats, trays, clocks and barometers, ship bells, keychains), seating and sleeping (tables, table legs, chairs, cushions, slatted frames), storage and protection (winch handle holders, winch covers, tensioners, dry bags, cockpit bags, cup holders, sheet bags, teak accessories), and personal comfort items (boots, shoes, sailing gloves).
• Montage (Assembly) Wholesale category of installation and assembly products including gas fitting work (gas pressure regulators, gas hoses, brass fittings, thermocouples), fitting work (hull passages, ball valves, lens plugs, P-clips, hose clamps, tank caps, tank vents, check valves, tules), windshield wipers, and fastening materials (lock closures, bolts, nuts and screws, gas springs, hatch rings, hinges, locking).
• Talamex brand distribution Wholesale distribution of Talamex marine equipment, including anchors, anchor chains, mooring lines, and various maritime accessories, to European dealers and retailers.
• Dometic brand distribution Wholesale distribution of Dometic marine climate control solutions, including air conditioning and refrigeration products, to European watersports dealers.
• Mastervolt brand distribution Wholesale distribution of Mastervolt electrical systems and power solutions for marine applications to European dealers and retailers.
• Lewmar brand distribution Wholesale distribution of Lewmar deck hardware, winches, and marine equipment to European watersports dealers and retailers.
• Ronstan brand distribution Wholesale distribution of Ronstan sailboat hardware and rigging equipment to European marine and watersports retailers.
• Eno brand distribution Wholesale distribution of Eno marine kitchen appliances including gas stoves and ovens to European watersports dealers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• Plastimo: French marine accessories brand (safety, navigation, comfort) that also distributes via its own channels in Europe — partially comparable as both a brand competitor and a channel alternative to Lankhorst Taselaar's distribution layer.

Regional players

• Fisheries Supply: US Pacific Northwest marine distributor serving commercial and recreational marine customers with chandlery, safety, and rigging products. Comparable distribution model but geographically focused on North America.
• Fogh Marine: Danish marine equipment retailer/distributor with deep catalog of safety, rigging, and deck hardware, serving Scandinavian and Northern European boating markets with comparable dealer-customer model.

Direct peers

• Marine Megastore: UK/European online marine retailer with broad catalog spanning boats, motors, safety, and watersports gear — competing for the same European dealer and end-consumer wallet with similar brand portfolio.
• JPW Marine: UK-based marine equipment distributor supplying chandlery, deck hardware, safety, and rigging to trade and retail customers across the UK and Europe — directly comparable in category breadth and dealer focus.
• SVB (Scheepvaart Van Bemmel): Dutch marine chandlery and parts retailer/distributor operating from the Netherlands with a similar multi-category marine equipment catalog, strong brand portfolio, and B2B/B2C hybrid model serving European boating customers.
• Compass24: German online marine equipment retailer/distributor with deep catalog across watersports and boat hardware, serving European markets with similar multi-language capability and dealer/customer base overlap.

Others

• Raymarine (FLIR Maritime): Global marine electronics brand (radar, navigation, communications) — complementary supplier/partner whose products pass through Lankhorst Taselaar's distribution to dealers. Relevant as an ecosystem participant in the same marine value chain.

Broad incumbents

• West Marine: US-headquartered, publicly listed marine retailer and distributor (acquired by Sun Capital) operating the largest marine specialty retail chain in North America. Comparable multi-category model and brand aggregation strategy, though focused on North America.
• Defender Marine: Large US-based marine equipment distributor and retailer with extensive catalog of marine hardware, safety, and rigging products. Similar multi-brand aggregation model serving both B2B and B2C boating customers, predominantly North American.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/lankhorstT

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lankhorst Taselaar