MakeSense Software Services

What MakeSense Software Services does

MakeSense Software Services (legal entity MakeSense Pty Ltd, ACN 40 634 799 483) is an Australian-headquartered specialist IT consultancy delivering end-to-end MuleSoft and Salesforce implementation, integration modernisation, and AI & data services. The firm operates from Level 6, 607 Bourke Street, Melbourne, with delivery executed through onsite, offshore (Philippines, India), and hybrid engagement models. Its core stack centres on MuleSoft Anypoint Platform for API-led connectivity and the full Salesforce platform suite (Sales Cloud, Service Cloud, Experience Cloud, CPQ, Data Cloud, Marketing Cloud, Commerce Cloud, Agentforce, Einstein), augmented by adjacent tooling such as OKTA, Datadog, Azure Data Cloud, Tableau and Slack. The portfolio is organised as two flagship practice bundles — All MuleSoft Solutions and All Salesforce Solutions — wrapped by four horizontal service lines: Advisory & Consulting, AI & Data Services, Managed Services, and Talent Augmentation. Internal methodologies branded API-FIRST/API-EMPOWERMENT and a wrap-and-extend legacy modernisation approach distinguish the firm within a crowded systems-integration market.

MakeSense monetises primarily through professional services: project-based consulting, architecture, implementation, and migration work quoted per scope, supplemented by recurring managed services for MuleSoft/Salesforce platform support and talent augmentation that places certified architects and developers into client teams. Pricing is not publicly disclosed; all engagements are quote-based. Go-to-market combines direct enterprise field sales, partner co-selling through MuleSoft (preferred partner in the Australia region) and Salesforce (certified partner), content-led demand generation (blog, eBooks, case studies, webinars), and event activation (Gold Sponsorship of Salesforce World Tour Sydney 2024). The firm serves 40+ named customers across Australian federal, state and territory governments, large enterprises (Optus, PepsiCo, Nikon Australia, Village Roadshow, Philippine Airlines), mid-market and education clients, with primary verticals of Government, Retail, Utilities and Manufacturing and secondary exposure to Healthcare and Education.

The firm is privately held with no disclosed funding rounds, parent company, or M&A activity, and leadership is anchored by Managing Director Basil Penkar. Earliest dated governance artifact is a 2018 Privacy Policy, with a 2026 copyright footer indicating active operations. Key risks include sub-50 headcount, ANZ geographic concentration, reliance on a two-vendor ecosystem (MuleSoft/Salesforce), absence of proprietary product IP, and the gap between Agentforce-led AI ambitions and the firm's actual AI research footprint.

Name

MakeSense Software Services

Legal name

MakeSense Pty Ltd

Website

https://makesensesoft.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

MakeSense Software Services is an Australian MuleSoft and Salesforce consultancy delivering API-led integration, legacy modernisation, and AI/data services to Australian governments, utilities, retailers and enterprises via onsite, offshore and hybrid delivery.

Ownership category

akta.pro rank

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Professional Services (Advisory & Consulting): Project-based consulting, advisory, architecture, design, and implementation services delivered onsite, offshore, or hybrid. Engagements are scoped and quoted per project and include digital transformation roadmaps, Salesforce implementations, MuleSoft integrations, and AI/Data strategy consulting.
2. Managed Services: Recurring managed service engagements providing ongoing MuleSoft platform support, Salesforce platform administration, integration support, and operational monitoring for long-term customer relationships.
3. Talent Augmentation: Staff augmentation and project resourcing providing skilled MuleSoft architects, developers, and Salesforce specialists on a contract or extended engagement basis to client teams.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

MakeSense is an Australian end-to-end MuleSoft and Salesforce implementation partner delivering consulting, architecture, implementation, and managed services for enterprise integration, API-led connectivity, and digital process automation. The firm wraps two core practice areas—All Salesforce Solutions (Sales Cloud, Service Cloud, Experience Cloud, CPQ, Data Cloud, Marketing Cloud, Agentforce) and All MuleSoft Solutions (Anypoint Platform architecture, API consulting, connector development, RPA, hyperautomation)—with horizontal service lines covering advisory consulting, AI and data services, managed services, and talent augmentation.

Product overview

MakeSense (MakeSense Pty Ltd / MakeSense Software Services) operates as an end-to-end MuleSoft and Salesforce consulting partner rather than a single unified packaged product. Its portfolio is a platform-plus-modules architecture centred on two core practice areas — All Salesforce Solutions (Salesforce Agentforce, Salesforce Data Cloud, Sales Cloud, Service Cloud, Experience Cloud, CPQ, Commerce Cloud, and Marketing Cloud) and All MuleSoft Solutions (architecture & platform design, API consulting, API-led design & development, RPA, support/migration/upgrades, connector development, CoE/C4E/governance, plus Hyperautomation) — wrapped by four horizontal service lines: Advisory and Consulting Services, AI & Data Services, Managed Services, and Talent Augmentation. The All Salesforce Solutions and All MuleSoft Solutions bundles feed into and are operationally supported by AI & Data Services and Managed Services, while Advisory and Consulting and Talent Augmentation frame how those bundles are scoped, delivered, and staffed for each client engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• All Salesforce Solutions Umbrella Salesforce Integration Solutions practice spanning Agentforce, Data Cloud, Sales Cloud, Service Cloud, Experience Cloud, CPQ, Commerce Cloud, and Marketing Cloud implementations for Australian enterprises and government.
• All MuleSoft Solutions End-to-end MuleSoft Anypoint Platform expertise covering architecture and platform design, API consulting, API-led design and development, RPA, support/migration/upgrade, connector development, CoE/C4E/governance, and hyperautomation.
• Salesforce Agentforce Implementation and integration services for Salesforce's Agentforce AI agent platform, enabling autonomous multi-step AI actions across sales, marketing, and service workflows.
• Salesforce Data Cloud Consulting and integration services for Salesforce Data Cloud, unifying customer data from multiple sources into a single profile to power real-time analytics, AI-driven segmentation, and personalised engagement.
• Salesforce Sales Cloud Implementation and integration of Salesforce Sales Cloud to streamline sales processes, opportunity management, and revenue operations.
• Salesforce Service Cloud Implementation of Salesforce Service Cloud to deliver scalable, omnichannel customer support with Einstein AI-driven personalisation, self-service, and analytics.
• Salesforce Experience Cloud Implementation of Salesforce Experience Cloud to build branded portals, communities, and customer engagement experiences connected to the broader Salesforce platform.
• Salesforce CPQ Implementation of Salesforce CPQ (Configure, Price, Quote) to automate quoting, pricing, and product configuration within the Salesforce platform.
• MuleSoft Upgrades Migration and upgrade services for MuleSoft platforms (e.g., the Jitterbit-to-MuleSoft migration delivered for Nikon in six weeks with zero downtime).
• Hyperautomation Hyperautomation offering that combines API-led integration, RPA, AI, and process automation to streamline and automate end-to-end business processes.
• Advisory and Consulting Services Strategic advisory and consulting that evaluates current IT infrastructure, develops digital transformation strategies, deploys solutions, and monitors/tweaks programs to deliver outcomes.
• AI & Data Services End-to-end AI and data services including AI strategy, generative AI and predictive analytics implementation, data engineering, data lakes, data warehousing, data governance, and integration with Salesforce and Azure Data Cloud.
• Managed Services Ongoing operational support for MuleSoft platforms and Salesforce integrations, including a shared services/offshore delivery model covering architecture through developer support.
• Talent Augmentation Staff augmentation service providing MuleSoft and Salesforce-skilled architects and developers (onsite, offshore, or hybrid) to client project teams.

Quantifiable outcome

• 10–15% reduction in customer service workload for Essential Energy via MuleSoft API-led integration
• +2 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability12 records

Feature4 records

Partnerships

Two partnerships are on record, tiered flagship.

• MuleSoftflagshipStrategic or Co-development PartnerMakeSense is MuleSoft's preferred partner in the Australia region. The partnership combines the strengths of Anypoint Platform (the industry leader in hybrid API creation) with MakeSense's API-FIRST approach and API-EMPOWERMENT solutions to solve digital business integration challenges. MakeSense delivers consulting, architecture, implementation, and managed services on MuleSoft across Australian enterprises and government.
• SalesforceflagshipImplementation/ SI/ Consulting PartnerMakeSense is a certified Salesforce Partner and Salesforce delivery partner specialising in integrations. The firm implements and integrates the full Salesforce platform suite (Sales Cloud, Service Cloud, Experience Cloud, CPQ, Data Cloud, Marketing Cloud, Agentforce, Einstein) for Australian enterprises. MakeSense was a Gold Sponsor at the Salesforce World Tour Sydney 2024.

Scale indicators8 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Slalom: US-headquartered consulting firm with a dedicated Salesforce and MuleSoft practice and strong Australian presence. Directly competes with MakeSense for Salesforce/MuleSoft-led transformation and managed services engagements across Australian enterprise and government.
• Persistent Systems: Global digital engineering and Salesforce consulting partner with deep MuleSoft and Data Cloud capability. Competes with MakeSense for Salesforce/MuleSoft implementation, integration modernisation and AI/Data services work across enterprise clients.
• Simplus (Infosys): Salesforce-focused consulting firm now part of Infosys, specialising in Salesforce implementations, integrations and managed services. Directly comparable to MakeSense as a Salesforce and integration specialist with global delivery scale.
• Girikon: Salesforce and MuleSoft consulting partner with implementation, integration and managed services offerings. Competes for similar Salesforce/MuleSoft-led digital transformation mandates across enterprise and mid-market customers.

Broad incumbents

• Deloitte Digital: Global professional services firm with a large Salesforce and integration practice. Competes with MakeSense on large Australian enterprise and government transformation RFPs, but as part of a much broader advisory and technology portfolio.
• Accenture: Global SI with deep Salesforce, MuleSoft and AI/Data capabilities serving Australian enterprise and government. Competes for the same Salesforce-led integration mandates as MakeSense but at much larger scale and with global delivery.
• Cognizant: Global IT services firm with a strong Salesforce practice (including the former ATG Salesforce business) competing for Salesforce/MuleSoft integration and modernisation work across Australian enterprise clients.
• Capgemini: Global SI with Salesforce, integration and data practice serving large Australian enterprises. Competes with MakeSense on multi-tower Salesforce/MuleSoft transformation programs.
• Infosys: Global SI owning Simplus and a large Salesforce/MuleSoft practice. Overlaps with MakeSense on Salesforce integration, AI/Data and managed services in the Australian and APAC enterprise market.
• Wipro: Global IT services firm with Salesforce and cloud integration capabilities serving Australian enterprise. Competes for the same Salesforce/MuleSoft integration and modernisation mandates as MakeSense, but at a much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@makesensesoft
• Facebookfacebook.com/about
• LinkedInlinkedin.com/company/makesense-software-services/?viewAsMember=true
• Instagraminstagram.com/makesensesoft

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MakeSense Software Services