Automated Solutions Australia
Automated Solutions Australia (ASA) is a privately held Adelaide-based FANUC robotics integrator founded in 2002, serving Australian manufacturers in automotive, aerospace, defence, and industrial sectors with robots, integration, training, and 24/7 support.
- Company typePrivate
- Founded2002
- HeadquartersYarraville, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Automated Solutions Australia does
Automated Solutions Australia (ASA) is a privately held, wholly Australian-owned FANUC robotics integrator founded in 2002, headquartered in Adelaide (South Australia) with a second office in Melbourne (Victoria). The company supplies, integrates, and supports industrial robotic systems for Australian manufacturers across automotive, aerospace, defence, heavy industry, medical, consumer electronics, food & beverage, foundry, and energy end-markets.
ASA's product surface spans the full FANUC industrial robot lineup, including collaborative robots (CR and CRX series), paint robots, ARC Mate welding cells, M-series material-handling and heavy-payload robots (including the M-2000 and M-900 large-payload models), SCARA robots, and vision-enabled cells built around FANUC's iRVision platform. Beyond resale, ASA delivers integration engineering, structured training programs, vision inspection systems, and a "TeamMate" branded sub-line that extends the offering into proprietary integration packages. A Mitutoyo partnership layers precision measurement and inspection onto the core robotics offering.
ASA operates a sales-led, enterprise field-sales model. Revenue is generated through four streams: (1) hardware resale of FANUC robots and accessories, (2) professional integration and commissioning services, (3) structured training programs, and (4) recurring 24/7 managed-service support. Customer engagement is anchored by a dedicated sales hotline (1800 ROBOTS) and reinforced through the AXIS newsletter as an owned-media channel. The combined model positions ASA as a full-lifecycle FANUC partner — design, deployment, training, and after-sales support — rather than a pure box-reseller, with the FANUC franchise as the single most important commercial anchor.
Automated Solutions Australia firmographics
Firmographics- Name
- Automated Solutions Australia
- Legal name
- Automated Solutions Australia
- Website
- https://automatedsolutions.com.au
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Automated Solutions Australia (ASA) is a privately held Adelaide-based FANUC robotics integrator founded in 2002, serving Australian manufacturers in automotive, aerospace, defence, and industrial sectors with robots, integration, training, and 24/7 support.
- Ownership category
- akta.pro rank
Automated Solutions Australia industry classification
Industry- Product category
- Industrial Robotics Integration
- NAICS
- Commercial and Service Industry Machinery Manufacturing (3333)
- SIC
- Misc Industrial & Commercial Machinery & Equipment (3590)
- akta.pro primary industry
- Industrial Robots (Articulated, SCARA, Delta, Cartesian) (IMAHAHAA)
- akta.pro secondary industries
- Industrial & Warehouse Robotics (HDAAAIAA), Robot Software, Autonomy Stacks & Simulation (ROS, digital twins) (HDAAAIAK)
Keywords
Where Automated Solutions Australia is headquartered
LocationHeadquarters
- HQ city
- Yarraville
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Automated Solutions Australia business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Robot System Integration: ASA designs, integrates and installs FANUC robots for Australian manufacturers. This includes needs analysis, design concepting and simulation, system integration, and installation services.
- FANUC Robot Sales: ASA sells FANUC industrial robots and collaborative robots (cobots) as part of their automation solutions, including paint robots, welding robots, machine tending robots, and palletising robots.
- Robot Training: ASA provides robot training services to teach operators how to program and work with FANUC robots effectively.
- Robot Servicing and Maintenance: ASA offers 24/7 robot servicing and breakdown support, control system upgrades, and ongoing automated facilities support.
- Vision Inspection Systems: ASA integrates robotic vision inspection systems using FANUC iRVision for quality control, defect detection, and automated sorting.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Automated Solutions Australia product offering
Product offeringCore offering
Automated Solutions Australia (ASA) designs, integrates, sells, and services FANUC industrial and collaborative robots for Australian manufacturers. Core offerings include FANUC collaborative robots (CR and CRX series), paint robots, arc welding robots (ARC Mate), material handling robots, palletising robots, SCARA robots, and robotic vision inspection systems. ASA complements robot hardware with end-to-end automation services spanning needs analysis, design and simulation, integration, robot training, 24/7 servicing, control system upgrades, and ongoing automated facilities support.
Product overview
Automated Solutions Australia (ASA) is a FANUC robot integrator offering a comprehensive portfolio of industrial robotics solutions. The core offering centers on FANUC's complete robot lineup—including collaborative robots (CR and CRX series), paint robots (P-series and Paint Mate), arc welding robots (ARC Mate), material handling robots (M-series, SCARA, LR Mate), and heavy-payload robots (M-2000, M-900, M-1000iA series). ASA complements its robot sales with end-to-end automation services encompassing needs analysis, design/simulation, integration, training, servicing, and facilities support. A Mitutoyo partnership adds vision measurement systems, hardness testers, and CNC CMMs for quality inspection applications. The company serves industries including automotive, aerospace, defence, manufacturing, food and beverage, and energy.
Differentiator
Problem solved
Functional benefit
Brands
- TeamMate: A robotic solution product line offered by Automated Solutions Australia.
Products and services
- FANUC Collaborative Robots (Cobots)
Quantifiable outcome
- ROI typically achieved within 2-3 years for welding automation investments
- +4 more outcomes
Companies that use Automated Solutions Australia
Customer profileSegments10 records
Ideal customer profiles2 records
Automated Solutions Australia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Automated Solutions Australia partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and core.
- FANUCflagshipASA has been an authorized FANUC robot integrator since 2002, making them one of FANUC's longest-standing integration partners in Australia. ASA exclusively integrates FANUC industrial robots and collaborative robots (cobots), leveraging FANUC's complete robotics portfolio including paint robots, welding robots, machine tending robots, palletising robots, and vision-enabled systems. ASA is FANUC certified and provides FANUC's full range of robots, programming, and support services.
- MitutoyocoreASA has a formal partnership with Mitutoyo, a leading precision measurement equipment manufacturer. The partnership provides ASA customers with access to Mitutoyo's vision measurement systems, hardness testing machines, coordinate measuring machines (CMM), and precision measurement tools. This enables ASA to offer comprehensive quality control and inspection solutions alongside their robotic automation offerings.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Automated Solutions Australia competitors and assessment
Company assessmentDirect peers
- SAGE Automation: Australian-headquartered industrial automation and systems integrator serving similar manufacturing and resource-sector customers. Direct competitor in the Australian robotics and control-systems integration market and most directly comparable to ASA on geography and end-market.
- JMP Engineering: Canadian industrial automation integrator delivering robotic systems, controls, and custom automation. Comparable to ASA in integration-led model, multi-vendor robotics depth, and manufacturing customer base.
- Applied Manufacturing Technologies: US FANUC integrator focused on robotic material handling, welding, and assembly for manufacturers. Comparable to ASA in FANUC alignment, integration-led model, and broad industrial customer base.
- Acieta: US-based FANUC-authorized systems integrator offering robotic integration, custom automation, and 24/7 service. Highly comparable to ASA in business model, vendor alignment, and end-to-end service offering.
- Midwest Engineered Systems: US FANUC integrator specialising in welding, machine tending, and palletising automation. Directly comparable to ASA on product mix (FANUC-heavy, application-focused integration) and customer profile (metalworking, automotive, heavy industry).
- Genesis Systems Group: Large US-based FANUC integrator (now part of IPG Photonics) specialising in welding, cutting, and material handling automation. Comparable to ASA on FANUC exclusivity, integration depth, and automotive/heavy-industry exposure.
- Heartland Automation: US FANUC-authorized integrator focused on robotic welding, palletising, and machine tending. Highly comparable to ASA in FANUC exclusivity, application-driven sales, and service-led recurring revenue.
- Concept Systems: US FANUC integrator delivering robotic welding, machine tending, and material handling solutions. Comparable to ASA in FANUC dependence, mid-market manufacturer focus, and project-based integration services.
Emerging players
- Universal Robots: Global cobot market leader selling direct to manufacturers with a low-integration business model. Represents a structural competitive threat to traditional integrators like ASA in the cobot and light-automation segment through ease-of-use and channel disintermediation.
Broad incumbents
- FANUC America: FANUC's US operations and direct-sales arm. While ASA is a partner rather than competitor, FANUC's own direct sales force and adjacent integrators in Australia set pricing and competitive dynamics that directly affect ASA's win rates and margins.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Automated Solutions Australia social profiles
Digital presenceAutomated Solutions Australia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Automated Solutions Australia leadership team
Management profileNumber of profiles
Automated Solutions Australia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Automated Solutions Australia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Automated Solutions Australia
What does Automated Solutions Australia do?
Automated Solutions Australia (ASA) designs, integrates, sells, and services FANUC industrial and collaborative robots for Australian manufacturers. Core offerings include FANUC collaborative robots (CR and CRX series), paint robots, arc welding robots (ARC Mate), material handling robots, palletising robots, SCARA robots, and robotic vision inspection systems. ASA complements robot hardware with end-to-end automation services spanning needs analysis, design and simulation, integration, robot training, 24/7 servicing, control system upgrades, and ongoing automated facilities support.
Is Automated Solutions Australia a public or private company?
Automated Solutions Australia is a private company. It is classified as management employee owned and is currently operating.
When was Automated Solutions Australia founded?
Automated Solutions Australia was founded in 2002. It employs 11 to 50 people.
Where is Automated Solutions Australia based?
Automated Solutions Australia is headquartered in Yarraville, Australia, in the Oceania region.
How does Automated Solutions Australia make money?
Five revenue lines are on record. Robot System Integration is the primary driver. The others are FANUC Robot Sales, robot Training, robot Servicing and Maintenance and vision Inspection Systems.
Who are Automated Solutions Australia's main competitors?
Direct peers on record are SAGE Automation, JMP Engineering, Applied Manufacturing Technologies, Acieta, Midwest Engineered Systems, Genesis Systems Group, Heartland Automation and Concept Systems. Universal Robots is listed as an emerging player. FANUC America is listed as a broad incumbent.
Does Automated Solutions Australia have an API?
No public API is recorded for Automated Solutions Australia.
What industry is Automated Solutions Australia in?
Automated Solutions Australia's product category is Industrial Robotics Integration. Its primary akta.pro industry code is IMAHAHAA, Industrial Robots (Articulated, SCARA, Delta, Cartesian), with a secondary code of HDAAAIAA, Industrial & Warehouse Robotics. Its NAICS code is 3333 and its SIC code is 3590.