Jeff Ellis Management

What Jeff Ellis Management does

Jeff Ellis Management, LLC (JEM) is a privately held U.S. provider of full-service aquatic facility management and swim instruction, headquartered in Maitland, Florida. The company delivers end-to-end pool management for commercial and institutional clients — covering lifeguard recruiting, International Lifeguard Training Program certification, scheduling, programming, supervision, and payroll — across seven verticals: condo/HOA communities, hotels and resorts, country and golf clubs, fitness clubs, federal/state/local government, apartments, and military installations. JEM also offers supporting compliance, auditing, pool maintenance, CPR/first aid training, and facility rental services, and is recognized in its marketing for having its service quality acknowledged by insurance carriers and medical professionals.

The company operates a dual go-to-market model. On the B2B side, JEM contracts directly with facility operators under managed-services arrangements, with testimonials citing outcomes such as a 400% increase in visitors and a 25% decrease in costs at the City of North Lauderdale Parks and Recreation Department. On the B2C side, the company delivers swim lessons and aquatic programming under the Jeff Ellis Swimming (JES) sub-brand through partner park district and municipal aquatic centers in Florida, Illinois, Pennsylvania, Texas, and Tennessee, with progressive curricula from Water Exploration (ages 1–2) through Adult learn-to-swim and competitive Swim Team, plus specialty programs including Junior Lifeguards, Water Aerobics, Aqua Zumba, Senior Water Aerobics, Splashtastic Summer Camp, and Private Swim Lessons priced between $50 and $155 per session depending on geography and residency.

Underlying the brand is an affiliated training infrastructure through Ellis & Associates' International Lifeguard Training Program, which functions as the talent pipeline for JEM's lifeguard workforce and as a credentialing asset underpinning its compliance and auditing services. The business is privately held with no disclosed external funding, M&A, or parent-company structure; marketing and customer acquisition are conducted primarily through the company website, Facebook, direct phone sales, and partner facility co-marketing. Headcount is reported at 101–250 employees, supporting operations across at least five U.S. states.

Name

Jeff Ellis Management

Legal name

Jeff Ellis Management, LLC

Website

https://jeffellismanagement.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

Jeff Ellis Management is a privately held U.S. provider of full-service aquatic facility management, lifeguard staffing, and swim instruction serving HOAs, hotels, clubs, government, military, and consumers across multiple states.

Ownership category

akta.pro rank

Product category

Aquatic Facility Management Services

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Aquatics Programs (Pools, Swim Lessons, Lifeguarding) (EDALAIAF)

akta.pro secondary industries

Lifeguard, Water Rescue & Aquatic Safety Training (EDAOAMAJ), Water Safety, Lifeguarding & Training Services (Staffing, Certification) (THAAABAL)

Keywords

• Aquatic facility management
• Pool management services
• Lifeguard training programs
• Swim instruction services
• Aquatic safety compliance

Headquarters

HQ city

Maitland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Pool Management Services: Full-service aquatic facility management including lifeguard recruitment, training, scheduling, programming, supervision, and payroll services for commercial clients such as HOAs, hotels, country clubs, and government facilities.
2. Swim Lessons: Direct-to-consumer swim lesson programs for children and adults offered at partner facilities. Classes range from preschool beginner to advanced levels, with per-session pricing and resident/non-resident fee structures.
3. Lifeguard Training: International Lifeguard Training Program certification and ongoing training for lifeguards, offered through Ellis & Associates.
4. CPR/First Aid Training: Certification courses for CPR and First Aid training for individuals and organizations.
5. Pool Compliance: Compliance auditing and inspection services for aquatic facilities to meet regulatory requirements.
6. Lifeguard Auditing: Auditing services to assess lifeguard performance and facility safety standards.
7. Facility Rentals: Rental services for aquatic facilities managed by the company.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Jeff Ellis Management delivers full-service aquatic facility management for commercial properties (HOAs, hotels, country clubs, fitness clubs, government, military, apartments), covering lifeguard recruiting, training, scheduling, programming, supervision, and payroll. The company also offers swim lessons under the Jeff Ellis Swimming (JES) sub-brand, plus pool maintenance, lifeguard and CPR/First Aid certification training, pool compliance auditing, lifeguard auditing, and facility rentals across multiple U.S. states.

Product overview

Jeff Ellis Management offers a unified suite of aquatic management and safety services centered around pool management and swim instruction. The core offerings include Pool Management Services (covering recruiting, lifeguard training, scheduling, programming, supervision, and payroll), Swim Classes under the Jeff Ellis Swimming (JES) brand with progressive skill-level programs from Water Exploration for ages 1-2 through Adult and competitive Swim Team for ages 5+, plus specialized offerings like Junior Lifeguards, Water Aerobics, Aqua Zumba, and Senior Water Aerobics. Supporting services include Pool Maintenance, CPR/First Aid Training, Pool Compliance, Lifeguard Auditing, and Facility Rentals. The company operates across multiple property types including Condo/HOA, Hotel/Resort, Country/Golf Club, Fitness Clubs, Federal/State/Local, Apartments, Military, and Lagoon Management facilities throughout the United States.

Differentiator

Problem solved

Functional benefit

Brands

• Jeff Ellis Swimming (JES): Swim lesson program under Jeff Ellis Management offering classes for children and adults

Products and services

• Pool Management Services Comprehensive outsourced pool operations for commercial aquatic facilities, including lifeguard recruiting, training, scheduling, programming, supervision, payroll, and overall facility management. Designed for HOAs, hotels, country clubs, fitness clubs, government, military, and apartment operators.
• Swim Classes (Jeff Ellis Swimming - JES) Progressive learn-to-swim instruction under the Jeff Ellis Swimming (JES) sub-brand, offering programs from water exploration for ages 1-2 through adult learn-to-swim, plus water aerobics, Aqua Zumba, senior water aerobics, adult lap swim, swim team, junior lifeguards, water safety seminars, and Splashtastic Summer Camp. Delivered at partner aquatic facilities across multiple U.S. states.
• Pool Maintenance Maintenance services for aquatic facilities ensuring pools remain welcoming, safe, and efficient.
• Lifeguard Training Professional lifeguard training delivered through the International Lifeguard Training Program, recognized as a worldwide leader in aquatic safety. Available to individuals seeking lifeguard certification and to organizations.
• CPR / First Aid Training CPR and First Aid certification classes offered to lifeguards, community members, and organizations across multiple U.S. states.
• Pool Compliance

Quantifiable outcome

• 400% increase in visitors for City of North Lauderdale Parks and Recreation Department
• +2 more outcomes

Named customers2 records

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Premier Aquatics Services: Premier Aquatics Services is a direct competitor offering commercial pool management, lifeguard staffing, swim lessons, and aquatic facility operations across the Southeastern US, mirroring JEM's all-in-one services model.
• StarGuard ELITE / StarGroup Aquatics: StarGuard (formerly StarFlake) provides internationally recognized lifeguard certification and training programs, directly competing with the International Lifeguard Training Program as a talent/certification moat in the lifeguard training category.
• British Swim School: British Swim School operates a franchise-based learn-to-swim model across the US, going head-to-head with JEM's Jeff Ellis Swimming (JES) swim lessons delivered at partner facilities.
• American Pool Enterprises: American Pool Enterprises operates commercial aquatics management including lifeguard staffing, pool maintenance, and swim instruction for HOAs, hotels, and municipal clients, a head-to-head match for JEM's core B2B pool management line.

Broad incumbents

• USA Swim Academy (Goldfish Swim School): Goldfish Swim School is the largest US franchise network of learn-to-swim schools, a broader incumbent competing with JEM's JES swim school programs in many of the same states.
• Pool Corporation: Pool Corporation is the world's largest wholesale distributor of pool equipment, supplies, and related products, a broad incumbent serving the same commercial pool customer base that JEM manages operationally.
• Leslie's, Inc. Leslie's is the leading US specialty retailer of pool supplies, chemicals, and equipment; an incumbent in the broader pool services ecosystem whose adjacent maintenance/product business overlaps with JEM's pool maintenance line.

Regional players

• Wave Aquatics: Wave Aquatics is a Pacific Northwest-based pool management and lifeguard staffing provider offering comparable commercial aquatic services, geographic complement to JEM's Southeast/Midwest footprint.

Emerging players

• Sun Country Aquatics: Sun Country Aquatics provides commercial pool management, swim lessons, and lifeguard services in select markets, an emerging regional player with partial overlap to JEM's offering set.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/jeffellismanagement

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jeff Ellis Management