Verve Senior Living

Name

Verve Senior Living

Legal name

Verve Senior Living

Website

https://verveseniorliving.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC)

akta.pro secondary industry

Luxury / High-End Assisted Living Communities (HLADABAD)

Keywords

• Senior living services
• Assisted living facilities
• Retirement communities
• Memory care services
• Independent living options

Headquarters

HQ city

North York

HQ country

Canada

HQ region

North America

Offices22 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Retirement Residence Living Fees: Monthly fees for residence living that vary based on location, suite style, amenities, and level of care required. The company offers various living options from independent living to memory care, with pricing that can be calculated using their affordability calculator tool.
2. Care and Support Services: Additional fees for care and support services that can be tailored to individual requirements. Onsite 24/7 professional support is available and can be customized based on resident needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Verve Senior Living operates a portfolio of 26 multi-service retirement residences across Canada (Alberta, British Columbia, Ontario, and Saskatchewan), offering a continuum of care from Lifestyle Apartments and Independent Living through to Assisted Living and Memory Care. Residences provide on-site 24/7 professional support, chef-inspired dining, life enrichment programming, and housekeeping. The company also develops new purpose-built retirement communities with sustainable green building features including geothermal heating and cooling systems.

Product overview

Verve Senior Living operates a portfolio of multi-service retirement residences across Canada, offering a continuum of care from Lifestyle Apartments and Independent Living through to Assisted Living and Memory Care. The core offering consists of residential retirement communities with on-site 24/7 professional support. Key product lines include Living Loving Local (chef-inspired dining with locally sourced ingredients), Life Enrichment Programs (fitness, creative, and social activities), and the 90 Day Move-In Program for seamless transitions. Additional services include Respite and Trial Stays for flexible accommodation needs. The company develops new residences through community development and asset acquisition, with projects in Toronto, St. Albert, and Burlington.

Differentiator

Problem solved

Functional benefit

Brands

• Verve Elite: Premium tier retirement residence offering with enhanced services and amenities, specifically The Shores of Port Credit Retirement Residence (Verve Elite).

Products and services

• Lifestyle Apartments Self-contained apartment living for seniors who want independence with optional access to community amenities and services.
• Independent Living Freedom and autonomy for seniors who can manage daily activities independently while enjoying community engagement, dining, and amenities.
• Independent Supportive Living Independent living with added assistance when needed, allowing seniors to maintain independence while accessing support services tailored to individual requirements.
• Assisted Living Comprehensive care and support for seniors requiring assistance with daily activities, personal care, and healthcare needs in a residential setting.
• Memory Care Specialized care for seniors living with Alzheimer's disease and other forms of dementia, featuring secure environments and tailored programming.
• Respite Stays Short-term temporary stays for seniors providing caregivers with relief while offering seniors a chance to experience community living.
• Trial Stays Short-term trial experiences allowing prospective residents to explore and evaluate community living before making a permanent decision.
• Living Loving Local Dining Program Signature culinary program featuring chef-inspired dining prepared daily with fresh, locally sourced ingredients, designed around seasonal availability and community connection.
• Life Enrichment Programs Comprehensive activity and wellness programming including fitness classes, creative workshops, social events, and outings designed to empower mind, body, and spirit.
• 90 Day Move-In Program Structured transition program providing personal guidance before move-in, a caring welcome in the first week, and ongoing support through day 90 to help new residents feel settled and at home.
• Retirement Residence Communities Multi-service retirement residences across Canada offering various levels of care from independent living to memory care, with on-site 24/7 professional support available.

Quantifiable outcome

• 90-day move-in program ensures residents feel settled and at home
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Canadian Center for Diversity and Inclusion (CCDI)coreStrategic or Co-development PartnerVerve Senior Living partners with the Canadian Center for Diversity and Inclusion (CCDI) to implement tools supporting a respectful, equitable, and discrimination-free workplace. This includes a dynamic approach to an employee code of conduct and monitoring of key metrics to ensure a collaborative culture with aligned results. A national Action Committee comprised of representatives from all levels and across residences is dedicated to racial equity.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Brookdale Senior Living: Brookdale is the largest US senior living operator, offering independent living, assisted living, memory care, and continuing care retirement communities. Comparable to Verve on product breadth and continuum-of-care positioning, though with a US-centric footprint.
• Sunrise Senior Living: Sunrise is a major North American operator of assisted living and memory care communities with premium positioning. Comparable to Verve on continuum-of-care model, premium tier, and resident services, though at much larger US-led scale.
• Atria Senior Living: Atria is a large US-based operator of independent living, assisted living, and memory care communities. Comparable to Verve on the assisted living and memory care offering, with a much larger geographic and operational footprint.
• Chartwell Retirement Residences: Chartwell is the largest Canadian operator of retirement residences, with a much larger portfolio of independent living, assisted living, and memory care communities across Canada. Directly comparable to Verve on service model and customer base; differs in scale, public listing, and breadth of service tiers.
• Revera Inc. Revera is one of Canada's largest senior living owners and operators, with retirement residences, long-term care, and home health services. Closely comparable to Verve on resident services, continuum-of-care positioning, and private-pay focus, with broader service lines and ownership by a major pension fund.

Direct peers

• Extendicare: Extendicare is a Canadian operator of long-term care homes and retirement residences, with comparable Canadian operations and continuum-of-care positioning. Differs in greater long-term care weight versus Verve's retirement-focused model.
• Cogir Real Estate (formerly Groupe Savoie): Cogir is one of Canada's largest privately-held senior living operators with retirement residences across multiple provinces. Directly comparable to Verve on continuum of care, Canadian market focus, and privately-held ownership structure.
• All Seniors Care Living Centres: All Seniors Care is a Canadian private retirement living operator offering independent living, assisted living, and memory care in multiple provinces. Comparable to Verve on product mix, multi-province footprint, and private-pay model.
• Sienna Senior Living: Sienna Senior Living is a TSX-listed Canadian operator of senior living residences and long-term care, with a comparable continuum-of-care model (independent supportive, assisted living, memory care, long-term care). Directly comparable to Verve on customer, care levels, and Canadian market focus.
• Amica Senior Lifestyles: Amica is a Canadian private operator of premium/luxury independent living, assisted living, and memory care residences. Directly comparable to Verve's premium positioning, with overlap on the Verve Elite sub-brand tier and similar urban/suburban Canadian footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/vervesrliving
• YouTubeyoutube.com/channel/UC8E-C1gZjTtJ3NWkG10H6Sg
• Facebookfacebook.com/verveseniorliving
• LinkedInlinkedin.com/company/verve-senior-living
• Instagraminstagram.com/verveseniorliving

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries26 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Verve Senior Living