International End of Life Doula Association

What International End of Life Doula Association does

International End of Life Doula Association (INELDA), founded in 2015 and headquartered in Jersey City, New Jersey, is a 501(c)(3) nonprofit that delivers education, training, and certification for end-of-life doulas. The organization has trained more than 10,000 doulas across every U.S. state and territory and 56 countries. INELDA's core intellectual property is the INELDA Doula Approach — a process-based, non-medical methodology organized around three principles (self-awareness, autonomy of the dying, and the dying process) and grounded in full-self listening, applied across a three-phase model of care (Planning, Vigil, Reprocessing/Early Grief). The offering portfolio includes a 40-hour foundational End-of-Life Doula Training ($995 online / $1,195 in-person), Bridge Training ($475), Hospice Doula Training ($750), Pathways to Practice ($425), a year-long Certification Program ($1,295 with recertification every three years), workshops ($50–$165), Inclusive Deathcare Training in partnership with SAGECare ($295), and targeted scholarships.

INELDA operates a hybrid revenue model: one-time training and certification tuition; three-tier annual membership dues ($55 / $110 / $150) that unlock discounts, webinars, peer mentoring, and directory listings; sales-led customized enterprise programs for hospices, hospitals, and long-term care facilities; and donations plus foundation grants (e.g., a $150,000 McElhattan Foundation grant in 2026 for a Pittsburgh-based care model). Go-to-market combines product-led growth (free discovery calls and workshops as top-of-funnel), community-led retention (membership, webinars, meetups, gathering circles), and sales-led enterprise outreach via a dedicated care provider channel. Customer segments span individual learners and aspiring doulas, family caregivers, care provider organizations, and underserved/marginalized communities (unhoused, BIPOC, LGBTQ+, incarcerated).

INELDA is governed by an Executive Director (Douglas Simpson), a Board of Directors including a President, Secretary & Interim Treasurer, and advisory board members, supported by a 29-person distributed team of educators, coordinators, and program leads. Strategic positioning is anchored on being the largest global end-of-life doula training organization, with brand recognition reinforced by New York Times coverage, SAGECare Platinum credentialing, and Candid/GuideStar Gold Transparency Seals.

Name

International End of Life Doula Association

Legal name

International End of Life Doula Association

Website

https://inelda.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

International End of Life Doula Association (INELDA) is a 501(c)(3) nonprofit founded in 2015 that trains, certifies, and supports end-of-life doulas globally via its proprietary INELDA Doula Approach, serving individuals, care provider organizations, and underserved communities across 56 countries.

Ownership category

akta.pro rank

Product category

End-of-Life Doula Education and Training

NAICS

Other Individual and Family Services (624190), Educational Support Services (6117), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Educational Services (8200), Services-Membership Organizations (8600)

akta.pro primary industry

Family Caregiver Coaching, Education & Support (HSABAIAI)

akta.pro secondary industries

End-of-Life Emotional & Spiritual Support (Chaplaincy/Counseling) In-Home (HSABAFAH), Bereavement, Grief & Family Support Services (Hospice-Linked) (HLAFAEAO), End-of-Life Planning & Hospice/Palliative Care Coordination (HLADALAL)

Keywords

• End-of-life doula training
• Deathcare education services
• Hospice doula programs
• Death literacy training
• End-of-life certification

Headquarters

HQ city

Jersey City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Training Tuition: INELDA charges tuition for its core end-of-life doula training programs: online training at $995, in-person training at $1,195, with discounts for members (5%) and students/military (15%). Additional revenue streams include bridge training ($475), hospice doula training ($750), pathways to practice ($425), and workshops ($50–$165).
2. Certification Program: Year-long certification cohort program priced at $1,295 with discounts for members and scholarships available. Generates significant revenue per participant with additional case packet review fees ($255 each).
3. Membership Dues: INELDA operates a tiered membership model: Tier 1 at $55/year, Tier 2 at $110/year, Tier 3 at $150/year. Membership provides training discounts, webinar access, community meetups, and peer mentoring — generating recurring annual subscription revenue.
4. Donations and Grants: As a 501(c)(3) nonprofit, INELDA receives donations and grants. The McElhattan Foundation awarded a $150,000 grant in 2026. Donations are accepted via the website.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

INELDA delivers end-of-life doula education, certification, and community membership programs built on the proprietary INELDA Doula Approach, a non-medical, process-based model grounded in three principles (self-awareness, autonomy of the dying, and the dying process). Its core sellable offering is a 40-hour foundational End-of-Life Doula Training ($995 online / $1,195 in-person), supplemented by Bridge, Hospice, and Inclusive Deathcare training tracks, a year-long Certification program, recurring workshops, and customized care-provider programs for hospices, hospitals, and long-term care facilities. A three-tier annual membership underpins ongoing community engagement and recurring revenue.

Product overview

INELDA offers a comprehensive suite of end-of-life doula education and certification programs. The core offering is the End-of-Life Doula Training (40-hour foundational program, $995-1195), which teaches the INELDA Doula Approach launched in September 2024. This is supplemented by specialized training tracks including Hospice Doula Training ($750), Bridge Training for external graduates ($475), and Caregiver Support Training. The Pathways to Practice course ($425) helps doulas develop their practice model. Advanced practitioners can pursue the year-long Certification Program ($1295). INELDA also offers workshops (Living With Our Dying, Mapping Emotions, Integrating Doulas, etc.), membership tiers with benefits, and scholarship programs. A partnership with SAGECare provides Inclusive Deathcare Training for LGBTQ+ support. Training is delivered via Zoom with digital workbooks and ongoing community support through meetups, webinars, and peer mentoring groups.

Differentiator

Problem solved

Functional benefit

Products and services

• End-of-Life Doula Training Foundational 40-hour training program teaching the INELDA Doula Approach for providing non-medical end-of-life care. Includes self-paced prework (10-12 hrs), educator-led live sessions (24 hrs), and postwork (3-5 hrs). Available online ($995) and in-person ($1,195), with 5% member and 15% student/military discounts and 40 nursing contact hours available for an additional $90.
• End-of-Life Doula Bridge Training 8-hour live training (plus 3-4 hrs prework) for doulas trained before September 2024 or by another organization who want to adopt the updated INELDA Doula Approach. Priced at $475 standard, $225 for INELDA members, and free for INELDA-certified doulas.
• Hospice Doula Training 25-hour program preparing doulas to work as part of interdisciplinary hospice or long-term care teams. Includes 6-8 hrs prework and 16 hrs live Zoom training. Priced at $750 standard, $225 for INELDA-trained doula members, and free for INELDA-certified doula members.
• Pathways to Practice Six-week cohort-style course that helps trained end-of-life doulas develop their own care model and doula practice. Covers vision for care, model of care structure, client contracts, and ethical considerations. Priced at $425.
• INELDA Doula Certification Program Year-long certification program requiring 50 hours of fieldwork, case presentations, journaling, assessments, and a panel interview, with recertification required every three years. Priced at $1,295 plus a $75 application fee and $255 per case packet review ($225 for Tier 2/3 members). 3-month and 6-month payment plans and scholarships are available.
• Workshops (Living With Our Dying, Mapping Emotions, Integrating Doulas into Clinical Models, Do I Need a Doula, Self-Care, LifeWriting, Trauma-Informed Caregiving) Suite of 1- to 3.5-hour online workshops exploring mortality, emotional mapping, clinical integration, self-care, life writing, and trauma-informed caregiving. Pricing ranges from free for the discovery-style 'Do I Need a Doula?' session up to $165 for 'Living With Our Dying', with 10% member and 15% student/military discounts.
• Inclusive Deathcare Training (SAGECare Partnership) 2-hour asynchronous online module plus quiz, delivered with SAGECare, that qualifies doulas to serve LGBTQ+ older adults. Completion earns the Inclusive Deathcare badge and placement on the SAGECare Find A Provider directory. Priced at $295 with prerequisites of INELDA EOL Doula Training or Bridge Training.
• Care Provider Organization Training Customized training and program-implementation services for hospices, palliative care programs, hospitals, assisted living, and long-term care facilities seeking to integrate end-of-life doulas into care teams. Includes free consultation, program design, staff/volunteer training, train-the-trainer options, and 6-month follow-up support. Engagements are scoped and priced per organization via [email protected].
• Discovery Calls — 'Do I Need an End-of-Life Doula?' Free monthly informational calls (1 to 1.5 hours) introducing end-of-life doulas to the general public, covering what doulas do, when to enlist support, and how to find a doula. Functions as a free lead-generating offering to convert prospects into paid training.
• INELDA Membership (Tier 1, 2, 3) Three-tier annual membership program providing training discounts, directory listing, monthly meetups, webinars, gathering circles, peer mentoring groups, the webinar archive, and — at Tier 3 — 1:1 Doula Support Center sessions. Tier 1 $55/year, Tier 2 $110/year, Tier 3 $150/year.
• Community-Based End-of-Life Doula Training for the Unhoused Free specialized training cohort equipping community caregivers in Pittsburgh to provide end-of-life doula support to people experiencing houselessness with serious diagnoses. Funded by the McElhattan Foundation grant and hosted at East End Cooperative Ministry as part of a broader community-based end-of-life care model targeting vulnerable populations in Allegheny County.

Quantifiable outcome

• Over 10,000 end-of-life doulas trained globally
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Candid (GuideStar)coreOthersINELDA holds Candid's Gold Transparency Seal, demonstrating nonprofit financial transparency and accountability. Candid is the leading source of nonprofit information and ratings.
• SAGECarecoreStrategic or Co-development PartnerINELDA partnered with SAGECare to create the Inclusive Deathcare Training — a 2-hour online module qualifying doulas to serve LGBTQ+ older adults. Completing the training earns a badge and placement on the SAGECare Find A Provider directory.
• University of PittsburghminorStrategic or Co-development PartnerListed as a partner organization with the University of Pittsburgh, suggesting collaboration on end-of-life doula education or research initiatives.
• EKR FoundationminorStrategic or Co-development PartnerListed as a partner organization — EKR Foundation focuses on end-of-life and death-related initiatives.
• Joshua's HouseminorStrategic or Co-development PartnerHospice care provider partnership — Joshua's House is listed as a care provider partner organization collaborating with INELDA.
• Empath Health / Suncoast HospiceminorStrategic or Co-development PartnerListed as a care provider partner — Suncoast Hospice under Empath Health collaborates with INELDA on doula integration.
• Omega InstituteminorChannel Partner/ Reseller/ DistributorOmega Institute hosts INELDA in-person end-of-life doula training at its Rhinebeck, NY campus. INELDA promotions and membership discounts cannot be applied to these trainings — all payments are made through Omega.
• Bridge to the Mountains (Pittsburgh)minorStrategic or Co-development PartnerLocal Pittsburgh partner organization providing valuable insights and contributions to INELDA's curriculum for the unhoused community doula training program.
• East End Cooperative MinistryminorStrategic or Co-development PartnerHost venue for INELDA's free end-of-life doula training for carers serving the unhoused population in Pittsburgh, funded by the McElhattan Foundation grant.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Hospice Foundation of America: Established nonprofit focused on hospice education and public awareness; broader portfolio but overlaps INELDA's end-of-life education and family-support mission.
• National Hospice and Palliative Care Organization (NHPCO): Largest U.S. membership organization for hospice and palliative care providers; sets industry standards and could either partner with or compete against INELDA's care-provider training.

Emerging players

• The Dying Year: Online end-of-life doula training platform with cohort-based programs; smaller scale than INELDA but competes for the same digital-first learner segment.
• University of Vermont Larner College of Medicine End-of-Life Doula Certificate: Academic certificate program offering end-of-life doula training through a university setting; emerging channel that could compete for credibility-conscious learners.

Direct peers

• Going with Grace: End-of-life doula training provider offering courses and community programs targeting individual learners pursuing deathcare work; overlaps INELDA's core training and workshop portfolio.
• Conscious Dying Institute: Boulder-based end-of-life doula training and certification organization with comparable curricula and a strong community-of-practice model overlapping INELDA's offerings.
• Quality of Life Care: Offers end-of-life doula training and resources for individuals and healthcare organizations; comparable foundational and advanced training track structure.
• Doula Programs International: One of INELDA's most direct competitors in end-of-life doula certification and training; offers comparable multi-level doula credentials to individual learners and care-provider organizations.
• National End-of-Life Doula Alliance (NEDA): Trade alliance that sets end-of-life doula practice standards and certifies doulas trained by various programs (including INELDA); directly shapes the same professional category INELDA serves.

Others

• SAGECare: LGBTQ+ cultural-competency credentialing organization that already partners with INELDA on the Inclusive Deathcare Training; adjacent ecosystem participant.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/IneldaOrg
• Facebookfacebook.com/inelda.org
• LinkedInlinkedin.com/company/international-end-of-life-doula-association-inelda
• Instagraminstagram.com/inelda_doulas

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about International End of Life Doula Association