Incolink

Name

Incolink

Legal name

Redundancy Payment Central Fund Ltd

Website

https://incolink.org.au

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Worker Entitlements Management

NAICS

Health and Welfare Funds (525120), Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292), Vocational Rehabilitation Services (6243)

SIC

Accident & Health Insurance (6321), Insurance Agents, Brokers & Service (6411), Life Insurance (6311)

akta.pro primary industry

Disability & Leave Administration (STD/LTD/FMLA/Paid Leave) (HLAEALAM)

akta.pro secondary industries

Workers’ Compensation & Occupational Health TPA (HLAEALAL), Ancillary Employer Benefits (Life/Disability/Accident/Critical Illness) (HLAEAAAK), Workforce Compliance & Employment Law Risk Management (Local Labor Law, Tax, Statutory) (BPACAHAH)

Keywords

• Worker entitlements management
• Construction industry insurance
• Redundancy fund administration
• Income protection schemes
• Portable sick leave

Headquarters

HQ city

Carlton

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Employer Contributions Administration: Incolink administers redundancy, portable sick leave, and income protection insurance schemes. Employers make contributions on behalf of workers, and Incolink manages these funds, holding and disbursing entitlements as needed.
2. Insurance Premiums: As part of membership, employer contributions may provide access to certain insurance cover depending on contribution type. Insurance options include Discretionary Cover, Leisure Time Injury, and other coverage types.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Incolink administers worker entitlement schemes for Australia's building and construction industry, including redundancy accounts, portable sick leave, and income protection insurance funded by employer contributions. It operates as a joint enterprise of employer associations and industry unions, providing integrated wellbeing services such as 24/7 counselling, suicide prevention training (Bluehats), onsite health services via a mobile Health Bus, financial counselling, and training support. Services are delivered through proprietary online portals (WorkerLink, EmployerLink, ComplianceLink) and a mobile app across Victoria, Tasmania, South Australia, and New South Wales.

Product overview

Incolink operates as a comprehensive safety net platform for Australia's building and construction industry, functioning as a multi-portal ecosystem. The core product suite includes WorkerLink (worker self-service portal), EmployerLink (employer account management), ComplianceLink (contribution compliance checking), and a dedicated mobile app. These digital platforms are supported by a range of entitlement services including redundancy accounts, insurance products, and income protection schemes. The company also provides extensive wellbeing and support services including the Bluehats Suicide Prevention Program, 24/7 counselling support, onsite health services via a mobile Health Bus, financial counselling, job search support, training programs, and educational toolboxes. The interconnected platform enables workers to access entitlements, make claims, and receive support services while allowing employers to manage contributions and workforce compliance.

Differentiator

Problem solved

Functional benefit

Brands

• WorkerLink: Online account management system for worker members to access accounts, make claims, and view membership details.
• EmployerLink
• ComplianceLink
• Incolink Assist
• Bluehats
• Women in Construction (WiC)
• PAWS4

Products and services

• Incolink Redundancy Account

Quantifiable outcome

• 270% increase in presentations of suicidal ideation handled by Bluehats program
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

14 partnerships are on record, tiered major, innovation, regional, core and minor.

• WorkSafe VictoriamajorStrategic or Co-development Partner · 10 May 2021WorkSafe Victoria is a key supporter of the Bluehats suicide prevention program. The program is part of the joint commitment of industry and the state government, responding to key recommendations in the Royal Commission into Victoria's mental health system.
• CbusmajorStrategic or Co-development Partner · 10 May 2021Cbus Superannuation is a generous supporter of the Bluehats suicide prevention program. Cbus CEO David Atkin has publicly supported Incolink initiatives including COVID-19 testing on construction sites.
• Deakin UniversityinnovationTechnology or Integration · 17 September 2020Deakin University partnered with Incolink to conduct a world-first trial using wearable sensors in safety gear (hard hats and vests) to monitor worker temperatures for signs of fever. Industry Professor Tony Arnel leads the research team.
• Tasmanian GovernmentregionalStrategic or Co-development Partner · 7 July 2020Tasmanian Government partnered with Incolink to extend COVID-19 testing services to Tasmanian construction sites, with testing managed by Incolink and the Australian Prostate Centre.
• Victorian State GovernmentcoreStrategic or Co-development Partner · 24 June 2020Victorian State Government approved and supported the Incolink Health Bus COVID-19 testing initiative, which helped the state exceed its initial 100,000 testing targets.
• CEPU (Tasmania)minorStrategic or Co-development Partner · 24 June 2020CEPU Tasmania supported the COVID-19 testing initiative in partnership with Incolink.
• TasBuildminorStrategic or Co-development Partner · 24 June 2020TasBuild invested in the COVID-19 testing initiative as part of efforts to keep the construction industry safe.
• Australian Prostate CentrecoreStrategic or Co-development Partner · 20 May 2020Incolink's existing healthcare partner that provides GPs and nurses to deliver mobile health services including COVID-19 testing, health checks, and other wellbeing services through the Incolink Health Bus. The partnership was leveraged for rapid deployment of COVID-19 testing during the pandemic.
• CoINVESTminorStrategic or Co-development Partner · 20 May 2020CoINVEST co-funded the COVID-19 testing initiative on construction sites. CEO John Hartley confirmed investment in keeping construction workers safe during the pandemic.
• ETU (Electrical Trades Union)minorStrategic or Co-development Partner · 20 May 2020ETU has supported the COVID-19 testing initiative and encouraged members to participate. State Secretary Troy Gray confirmed union support for the initiative.
• CFMEU VIC/TAScoreStrategic or Co-development Partner · 20 May 2020CFMEU VIC/TAS is a strong partner providing logistical and promotional support for health initiatives. Secretary John Setka has encouraged members to participate in testing programs.
• Master Builders VictoriacoreStrategic or Co-development Partner · 20 May 2020Master Builders Victoria is a strong partner encouraging members to facilitate testing on site in a way that promotes compliance, safety and efficiency. CEO Rebecca Casson has highlighted importance of collaborative efforts.
• PPTEU (Plumbers Union)minorStrategic or Co-development Partner · 20 May 2020PPTEU is a partner providing support for COVID-19 testing initiatives on construction sites.
• Master PlumbersminorStrategic or Co-development PartnerMaster Plumbers is a partner organization supporting Incolink initiatives.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• CoINVEST: CoINVEST is Victoria's other major construction industry redundancy and entitlements fund, administering redundancy and long service leave for Victorian construction workers. Direct peer competing for the same employer contribution pool and worker entitlements.
• Cbus Superannuation: Cbus is Australia's leading industry super fund for the building, construction and allied industries. While focused on superannuation rather than entitlements, it serves the same construction employer/worker base, with overlapping partnership and member relationships (e.g., supported Incolink's COVID-19 testing).

Broad incumbents

• AustralianSuper: AustralianSuper is Australia's largest super fund with a sizable construction industry member base following the merger with CBIS (Construction & Building Industry Super). Competes broadly for the same construction worker retirement savings that complement Incolink's entitlements focus.
• icare NSW: icare (Insurance & Care NSW) is a state government-owned insurer providing workers' compensation, dust disease care, and injury management to NSW employers and workers — directly comparable to Incolink's Work Injury Management Service (WIMS) as a state-level alternative.
• WorkSafe Victoria: WorkSafe Victoria is the state's workers' compensation authority and a major institutional partner of Incolink's Bluehats program. Comparable as the broader occupational health and injury regulator/administrator that Incolink's WIMS service operates alongside.

Emerging players

• ActivateWork (CBUS Health & Wellness): Construction industry wellness and mental health initiative serving construction workers with comparable mental health support, counselling, and wellbeing programs — emerging competitor in the wellbeing layer of Incolink's service stack.
• MATES in Construction: MATES in Construction is an industry-led suicide prevention program for the Australian construction sector. Directly comparable to Incolink's Bluehats program as a peer mental health intervention focused on the same construction worker population and pain point.

Others

• Beyond Blue: Australia's leading mental health organisation providing counselling, peer support and information services. Comparable as a provider of mental health support services that partially overlap with Incolink's 24/7 counselling and Bluehats offerings.
• Lifeline Australia: National crisis support and suicide prevention service providing 24/7 phone counselling. Comparable to Incolink's 24/7 counselling and crisis intervention services in terms of crisis-line capability for the same population.
• Headspace Australia: National youth mental health foundation providing mental health, physical health, and wellbeing services for young Australians. Relevant peer given Incolink's apprentice and Women in Construction programs targeting younger and entry-level construction workers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Incolink

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Incolink