Stema
Stema Specialtryck AB is a privately held Swedish commercial printer and signage producer, founded in 1984 in Borås, serving B2B customers across Sweden with offset, digital, screen, and large format printing plus decor and signage services via its proprietary StemaGo ordering platform.
- Company typePrivate
- Founded1984
- HeadquartersBorås, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Stema does
Stema Specialtryck AB is a privately held Swedish graphic production company headquartered in Borås, founded in 1984 by Mats and Stefan after pivoting from an earlier family-game venture into commercial printing. The company operates from a single 7,000 square meter facility in the Viared industrial area, employing approximately 75 full-time staff, and reports annual revenue of approximately 125 million SEK. Its service portfolio spans six core categories — printed materials, decals/stickers, vehicle and architectural decor, signage, large format/exposure, and ancillary services — supported by five production technology pillars: LED-UV offset, digital (including Xerox iGen5), screen, large format, and post-press finishing, plus five material categories (paper, corrugated, plastic, metal, wood).
The company runs an integrated production technology stack centered on LED-UV offset printing for instant-dry, high-quality small-to-medium runs, supplemented by digital presses for variable-data printing, screen printing for durable PMS spot-color work, and latex/solvent/UV large format systems. A proprietary in-house platform called StemaGo functions as a web-based ordering, profile-management, inventory, and permission system that links customer procurement directly into production workflows. The facility is certified to ISO 9001:2015, ISO 14001 (since 2000), ISO 12647-2, CGP (since 2020), Svanen Nordic ecolabel, and FSC Chain of Custody.
Stema's business model combines project-based transactional print production (quote-based, 30-day quote validity) with a recurring subscription/managed-service layer through StemaGo plus warehousing and distribution services from the Borås facility. Go-to-market is sales-led with named account managers, supplemented by inside-sales through the StemaGo portal and field sales including site visits for signage and installation projects. The company serves primarily Swedish B2B customers across horizontal segments — general businesses, retail/hospitality, and multi-location enterprises — with distribution via own delivery van, DHL Ship Green, customer pickup, and a nationwide installation partner network for signage and vehicle graphics.
Stema firmographics
Firmographics- Name
- Stema
- Legal name
- Stema Specialtryck AB
- Website
- https://stema.nu
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Stema Specialtryck AB is a privately held Swedish commercial printer and signage producer, founded in 1984 in Borås, serving B2B customers across Sweden with offset, digital, screen, and large format printing plus decor and signage services via its proprietary StemaGo ordering platform.
- Ownership category
- akta.pro rank
Stema industry classification
Industry- Product category
- Commercial Printing and Signage Manufacturing
- NAICS
- Printing and Related Support Activities (323), Sign Manufacturing (339950), Graphic Design Services (541430)
- SIC
- Miscellaneous Publishing (2741)
- akta.pro primary industry
- Prepress, Plate-Making & Artwork Services (IMALAKAM)
Keywords
Where Stema is headquartered
LocationHeadquarters
- HQ city
- Borås
- HQ country
- Sweden
- HQ region
- Europe
Offices2 records
Markets served
Stema business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Print Production Services: One-time production of printed materials including business cards, envelopes, letterhead, folders, brochures, catalogs, posters, flyers, labels, packaging, calendars, newspapers, and booklets. Revenue generated per job/order based on quantity, materials, and complexity.
- Vehicle and Window Decor: Custom decoration services for vehicles (partial to full wrapping), windows, and other surfaces. Includes design consultation, material supply, and installation.
- Signage Manufacturing and Installation: Production and installation of signs in various materials (aluminum, acrylic, LED, neon, wood, stainless steel, Corten steel). Includes permit applications and professional installation services.
- Webshop Subscription and Order Management: StemaGo platform provides ongoing service for customers with recurring ordering needs. Annual subscription for platform access plus per-order production fees.
- Storage and Distribution Services: Warehousing of finished products in company's 7,000 sqm facility, plus distribution services for customers who order via StemaGo system.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Custom Quote-Based Pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Stema product offering
Product offeringCore offering
Stema Specialtryck AB is a Swedish graphic production company that manufactures and supplies printed materials (business stationery, brochures, catalogs, posters, packaging, labels, calendars, newspapers), custom decals/stickers, vehicle and window decor, signs in multiple materials, and large-format graphics. The company operates a 7,000 sqm production facility with five in-house print technologies (LED-UV offset, digital, screen, large format) plus post-press finishing, and sells through a dedicated account-management sales team and its proprietary StemaGo web ordering platform.
Product overview
Stema Specialtryck AB is a Swedish graphic production company founded in 1984, operating as a comprehensive print and signage provider. The portfolio is organized around six core product categories — Trycksaker (printed materials), Dekaler (decals/stickers), Dekor (vehicle and architectural decor), Skyltar (signs), Exponering (large format/exposure), and Tjänster (services) — supported by five production technology pillars (Offsettryck, Digitaltryck, Screentryck, Storformat, Efterbearbetning) and five material categories (Papper, Well, Plast, Metall, Trä). The company operates the proprietary StemaGo web-based ordering platform for customer self-service and order management, alongside complementary services including graphic consulting, prepress/layout, installation/montage, custom construction, and warehousing/distribution.
Differentiator
Problem solved
Functional benefit
Brands
- StemaGo: Company's proprietary web-based ordering system and business management platform for customer ordering, inventory management, and production control.
Products and services
- Trycksaker (Printed Materials)
Quantifiable outcome
- Orders typically ship next day after order placement via StemaGo
- +1 more outcomes
Companies that use Stema
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Stema technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Stema partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Installation Partner NetworkcoreNationwide network of professional installation partners throughout Sweden for signage, vehicle graphics, window decoration, and other installation services. Allows Stema to serve customers nationally with consistent quality installation services.
Scale indicators6 records
Recent moves2 records
Expansion highlights4 records
Stema competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Stema social profiles
Digital presenceStema compliance and trust
Trust signalCompliance4 records
Stema financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stema leadership team
Management profileNumber of profiles
Profiles9 records
Stema funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stema M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stema
What does Stema do?
Stema Specialtryck AB is a Swedish graphic production company that manufactures and supplies printed materials (business stationery, brochures, catalogs, posters, packaging, labels, calendars, newspapers), custom decals/stickers, vehicle and window decor, signs in multiple materials, and large-format graphics. The company operates a 7,000 sqm production facility with five in-house print technologies (LED-UV offset, digital, screen, large format) plus post-press finishing, and sells through a dedicated account-management sales team and its proprietary StemaGo web ordering platform.
Is Stema a public or private company?
Stema is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Stema founded?
Stema was founded in 1984. It employs 11 to 50 people.
Where is Stema based?
Stema is headquartered in Borås, Sweden, in the Europe region.
How does Stema make money?
Five revenue lines are on record. Print Production Services are the primary driver. The others are vehicle and Window Decor, signage Manufacturing and Installation, webshop Subscription and Order Management and storage and Distribution Services.
Does Stema have an API?
No public API is recorded for Stema.
What industry is Stema in?
Stema's product category is Commercial Printing and Signage Manufacturing. Its primary akta.pro industry code is IMALAKAM, Prepress, Plate-Making & Artwork Services. Its NAICS code is 323 and its SIC code is 2741.