The PIE News

What The PIE News does

The PIE News is a privately held UK-based media company (legally The PIE Partnership Limited, company registration 07730631) founded in 2011 that provides daily news, business analysis, and information services to the global international education sector. Headquartered in London with roots in Guildford, the company operates a multi-brand network — a flagship news publication at thepienews.com, a regional conference series (The PIE Live) spanning Global, Asia Pacific, India, Germany, and Ireland, an annual awards program (PIEoneer Awards), a niche job board (The PIE Jobs), executive search services (The PIE Exec Search), a premium membership tier (VIPIE), and webinars delivered via Crowdcast. The platform is built on a WordPress content management system with Cloudflare CDN delivery and serves an international audience across seven regional editorial sections covering Europe, North America, Australasia, Asia, Africa, South America, and MENA.

The business model is a diversified B2B media and events model with three primary revenue streams: (1) display advertising and sponsored content on the website and newsletter, sold to education institutions, EdTech firms, and recruitment platforms; (2) ticket sales and sponsorships from The PIE Live conference series held across multiple regions; and (3) transaction fees from the self-serve job board (thepiejobs.com). A newer VIPIE premium membership introduces a subscription element. The go-to-market is hybrid — self-serve digital content for readers and SMB job posters, plus direct sales for event sponsorships and executive search mandates. News content is free to readers, with editorial coverage spanning visa and immigration policy, university partnerships, student experience, data, EdTech, transnational education (TNE), K-12, and investor/M&A activity in the sector.

The company is founder-owned and led by CEO and co-founder Amy Baker (an IEAA Award-winning journalist), COO and co-founder Clare Gossage, and CCO and co-founder Jane Gilham. Operating with 11-50 employees, the company has built a recognized brand in international education over 14+ years, evidenced by 658+ articles from a single lead author and editorial coverage extending to 25+ countries. No external institutional investors, parent companies, or funding rounds are disclosed.

Name

The PIE News

Legal name

The PIE Partnership Limited

Website

https://thepienews.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

The PIE News is a UK-based B2B media company founded in 2011 that delivers daily news, regional conferences, awards, job board services, and executive search to professionals and institutions in the global international education sector.

Ownership category

akta.pro rank

Headquarters

HQ city

Guildford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising & Sponsorships: The PIE News generates revenue through display advertising and sponsored content placements on its website and newsletters. Advertisers include education-related service providers, universities, and recruitment platforms.
2. Event Tickets & Sponsorships: Revenue from The PIE Live conference series across multiple regions (Asia Pacific, India, Germany, Ireland) including ticket sales and event sponsorships.
3. Job Board Services: The PIE Jobs platform (thepiejobs.com) monetizes through job posting fees for employers seeking international education professionals.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

The PIE News is a B2B media company that publishes daily news, analysis, and opinion content covering the global international education sector. It operates an integrated network of properties including a flagship news website (thepienews.com), regional conferences under The PIE Live brand, the PIEoneer Awards program, a specialised job board (The PIE Jobs), and an executive search service (The PIE Exec Search). The company also offers the VIPIE premium membership program for exclusive content and networking access.

Product overview

The PIE News operates as a unified media ecosystem serving the international education sector, comprising a flagship news publication (The PIE News), live events division (The PIE Live with regional conferences), an awards program (PIEoneer Awards), a specialized job board (The PIE Jobs), executive search services (The PIE Exec Search), a premium membership tier (VIPIE), and webinar hosting capabilities via Crowdcast. These products work together to deliver news, networking, recruitment, and professional development services to institutions, agents, and service providers across global education markets.

Differentiator

Problem solved

Functional benefit

Brands

• The PIE Live: Conference and event series covering international education across regions including Asia Pacific, India, Germany, Ireland, and Global events.
• PIEoneer Awards
• The PIE Jobs
• The PIE Exec Search
• VIPIE

Products and services

• The PIE News Daily news, analysis, opinion, and investigative reporting platform covering the global international education sector, including immigration, policy, edtech, student experience, and market trends.
• The PIE Live

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and supporting.

• The PIE LivecoreOthersThe PIE Live is a conference series operated by The PIE network covering multiple regions including Europe, Asia Pacific, India, Germany, and Ireland. Events bring together international education professionals for networking and knowledge sharing.
• The PIEoneer AwardscoreOthersAnnual awards ceremony recognizing excellence and innovation in international education. Part of The PIE network's suite of services for the sector.
• The PIE JobscoreChannel Partner/ Reseller/ DistributorJob board platform (thepiejobs.com) for international education recruitment. The platform connects employers with candidates in the education sector.
• The PIE Exec SearchsupportingChannel Partner/ Reseller/ DistributorExecutive search service (thepieexecsearch.com) for senior-level recruitment in international education.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Inside Higher Ed: US-headquartered B2B news, opinion, and jobs platform serving higher education professionals. Comparable news + jobs board business model and target audience of university administrators and admissions staff.
• The Chronicle of Higher Education: Established US higher education news, jobs, and professional development platform. Comparable multi-product B2B media model with subscription, advertising, jobs, and events revenue streams.
• StudyTravel Magazine: Trade publication and events business serving language travel and study abroad professionals. Closely comparable niche audience (agents, educators, service providers) and integrated news + events model.
• ICEF Monitor: Industry news and market intelligence service for the international education sector, with particular focus on student recruitment agents. Directly comparable niche and target audience to The PIE News.
• Times Higher Education: THE is a global B2B media brand covering higher education with news, rankings, events, and awards. The most direct scaled peer to The PIE News with a similar multi-product model (news + events + awards + recruitment services) but a broader higher-ed focus.
• University World News: Global news publication focused specifically on higher education and internationalization, mirroring The PIE News's core editorial mission. Closest direct competitor in international education journalism.

Regional players

• Education Week: Leading US K-12 and education news publication with events and jobs. Comparable B2B education media model but focused on the US K-12 segment rather than international higher education.

Emerging players

• The Knowledge Review: B2B education media and recognition platform covering institutions and EdTech companies. Comparable B2B education publishing model but with a broader education-industry focus rather than international education specifically.

Broad incumbents

• QS (Quacquarelli Symonds): Global higher education analytics, rankings, events (QS Summit), and media business serving international education. Operates in adjacent B2B information/events space with significantly larger scale.
• The PIE News competitor: Educations.com: Larger international education marketing and information platform with broader consumer-facing content. Comparable international education vertical but oriented toward student recruitment rather than professional audience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/thepienews
• LinkedInlinkedin.com/company/the-pie-professionals-in-international-education-
• Facebookfacebook.com/ThePIENews

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The PIE News