Wirtschafts Woche
WirtschaftsWoche is Germany's leading weekly business magazine, published by Handelsblatt GmbH since 1926, serving German executives and professionals with print, digital, app, podcast, and subscription-based economic journalism and financial tools.
- Company typePrivate
- Founded1971
- HeadquartersDüsseldorf, Germany
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Wirtschafts Woche does
WirtschaftsWoche (WiWo) is Germany's leading weekly business magazine, founded in 1926 and published by Handelsblatt GmbH, a wholly-owned subsidiary of Handelsblatt Media Group GmbH & Co. KG (ultimately owned by DvH Medien GmbH of Stuttgart). The publication serves German business professionals, executives, and decision-makers with economic, financial, political, and technology journalism. Its editorial operations span multiple German bureaus (Düsseldorf HQ, Berlin, Frankfurt) and an international correspondent network covering Brussels, Beijing, Silicon Valley, Tokyo, and New York.
The product portfolio combines a weekly print magazine with a multi-platform digital ecosystem: the wiwo.de news portal, a WiWo+ premium subscription tier, iOS/Android mobile applications, an electronic edition (eMagazin), the WiWo Börse stock-market tools (Depot/Watchlist), multiple podcasts, a portfolio of email newsletters led by BörsenWoche, online financial calculators, and the WiWo Club membership program offering exclusive events. Revenue is generated primarily through consumer subscriptions (digital-only at €4.99/month, print + digital bundles, and combined annual packages) supplemented by advertising sold via in-house subsidiaries iq digital media marketing gmbh and iq media marketing gmbh, with programmatic advertising managed through Meta Conversions API and Utiq martech integrations.
The business holds a long-standing analytical partnership with Boston Consulting Group for its annual "Best Stocks in the World" ranking, which evaluates over 2,000 listed companies across 35 industries. The company is privately held, family-controlled through the DvH Medien entity, with leadership comprising Editor-in-Chief Horst von Buttlar and Handelsblatt GmbH management under Andrea Wasmuth (Chair of the Management Board) and Sebastian Christensen, supported by publisher Dieter von Holtzbrinck.
Wirtschafts Woche firmographics
Firmographics- Name
- Wirtschafts Woche
- Legal name
- Handelsblatt GmbH
- Website
- https://wiwo.de
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- WirtschaftsWoche is Germany's leading weekly business magazine, published by Handelsblatt GmbH since 1926, serving German executives and professionals with print, digital, app, podcast, and subscription-based economic journalism and financial tools.
- Ownership category
- akta.pro rank
Wirtschafts Woche industry classification
Industry- Product category
- Business News & Media
- NAICS
- Periodical Publishers (513120)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Business, Finance & Industry Trade Magazines (MPAJAEAM)
- akta.pro secondary industry
- Digital Newsstand & Aggregation Platforms (Magazine/News Apps, Bundles) (MPAJAKAE)
Keywords
Where Wirtschafts Woche is headquartered
LocationHeadquarters
- HQ city
- Düsseldorf
- HQ country
- Germany
- HQ region
- Europe
Offices8 records
Markets served
Wirtschafts Woche business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard-Abo mit Werbung |
| Subscription | Monthly | Standard-Abo (Standard Subscription) |
| Subscription | Monthly | Premium-Abo |
| Subscription | Monthly | Digitales Abo (Digital Only) |
| Subscription | Annual | Kombination aus Print- und Digitalabo (Print + Digital Combo) |
Distribution channels5 records
Marketing channels8 records
Wirtschafts Woche product offering
Product offeringCore offering
WirtschaftsWoche publishes a weekly German-language business magazine and operates the associated digital properties (wiwo.de website, mobile apps, newsletters, and podcasts). Its core product is original journalism and analysis covering economics, finance, companies, management, career, and policy, distributed to individual subscribers and readers. The brand is owned and operated within the Handelsblatt Media Group / Handelsblatt GmbH publishing organization.
Product overview
WirtschaftsWoche (WiWo) is a German business media company operating a multi-platform portfolio consisting of its flagship weekly print magazine, the wiwo.de news website, mobile applications, and digital products. The core offering centers on business journalism covering companies, finance, politics, and markets. The digital ecosystem includes the wiwo.de website as the primary digital platform, enhanced by WiWo+ premium subscription for exclusive content, the WiWo App and eMagazin for mobile/electronic access, and WiWo Börse (stock market tools) with Depot and Watchlist features for registered users. Additional products include financial newsletters (BörsenWoche), multiple podcasts, the WiWo Club membership with events, online calculators (WiWo Tools/Rechner), and interactive games. The print magazine, digital subscription tiers, and financial tools form the primary product suite, while newsletters, podcasts, and games serve as supplementary engagement offerings.
Differentiator
Problem solved
Functional benefit
Brands
- WiWo Club: Membership club offering exclusive events and webinars for subscribers
- WiWo App
- BörsenWoche
- WiWo Coach
Products and services
- WirtschaftsWoche weekly print magazine Weekly German-language print magazine delivering curated business, economic, and financial journalism aimed at professional and managerial readers.
- wiwo.de news and analysis website Free and registered-access online publication delivering WirtschaftsWoche journalism, market coverage, and analysis articles.
- WiWo+ premium digital subscription Paid premium digital subscription tier providing access to deeper analytical articles, columns, and exclusive WirtschaftsWoche editorial content.
- WirtschaftsWoche mobile app Native mobile application providing WirtschaftsWoche news, analysis, and (for subscribers) premium digital content on smartphones and tablets.
- WirtschaftsWoche newsletters Email newsletters delivering WirtschaftsWoche headlines, market analysis, and curated topic digests to subscribers.
- WirtschaftsWoche podcasts Audio podcasts covering WirtschaftsWoche business, market, and policy topics, distributed via standard podcast platforms.
- WiWo-Dax-Check (online stock-market tool) Online tool providing analysis, commentary, and tracker-style coverage of DAX-listed equities for retail investors and readers.
Companies that use Wirtschafts Woche
Customer profileSegments1 record
Ideal customer profiles1 record
Wirtschafts Woche technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Wirtschafts Woche partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Boston Consulting Group (BCG)coreBoston Consulting Group serves as the analytical partner for WirtschaftsWoche's annual 'Best Stocks in the World' ranking. BCG's Value Creators analysis framework evaluates shareholder value creation across over 2,000 listed companies in 35 industries globally over the 2021-2025 period. This partnership provides the analytical rigor and credibility for the ranking, which identified TVS Motor Company as the top performer in the Durable Consumer Goods category.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Wirtschafts Woche competitors and assessment
Company assessmentDirect peers
- Handelsblatt: Germany's leading business daily, published by the same parent (Handelsblatt GmbH / Handelsblatt Media Group). Directly comparable as the flagship DACH business-news brand with overlapping executive audience, subscription model, and editorial scope, making it the single most comparable publication despite the shared ownership.
- Manager Magazin: Monthly German business and management magazine covering companies, markets, and executive careers. Directly competes with WirtschaftsWoche for the same German executive audience and advertising spend, with a similar print+digital subscription structure.
- Capital (Magazin): German monthly business and finance magazine focusing on personal finance, investment, and markets. Highly comparable to WiWo on personal-finance/investor audience, content verticals, and DACH subscription model.
- Frankfurter Allgemeine Zeitung (FAZ): Germany's leading broadsheet with deep business and economic coverage via FAZ.NET and dedicated finance sections. Direct competitor for German executive readers, advertisers, and digital subscriptions.
- Focus Money: German weekly finance magazine (Burda subsidiary) covering markets, stocks, and personal investing. Closely comparable on weekly-cadence finance coverage and German retail-investor audience targeting.
Broad incumbents
- Der Spiegel: Germany's largest news magazine with substantial business and economics coverage and a strong digital subscription business. Overlaps WiWo's executive audience and competes for premium subscription spend, though broader in editorial scope.
- Forbes (DE / Global): Global business media brand covering companies, wealth, and entrepreneurship. Competes for the same high-income, executive-target demographic and brand sponsorships, with deeper global reach but thinner German-language depth.
- Bloomberg / Bloomberg Businessweek: Global financial news and data leader with a monthly business magazine. Overlaps WiWo's executive audience on data-driven market intelligence, with significantly stronger U.S./international reach and enterprise distribution.
Regional players
- Handelszeitung: Swiss-German-language weekly business newspaper serving the DACH region. Operates the same weekly business-news cadence and targets a comparable executive audience, but primarily serves the Swiss market rather than competing head-on in Germany.
Emerging players
- Euro am Sonntag / Euro Finance (Fuchsbriefe): German weekly personal-finance and investment publication with a similar target reader and ETF/stock advisory positioning. Niche overlap with WiWo's BörsenWoche and WiWo Coach verticals on retail-investor audience.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Wirtschafts Woche social profiles
Digital presenceWirtschafts Woche financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wirtschafts Woche leadership team
Management profileNumber of profiles
Profiles1 record
Wirtschafts Woche subsidiaries and ownership
Company hierarchySubsidiaries2 records
Wirtschafts Woche funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wirtschafts Woche M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wirtschafts Woche
What does Wirtschafts Woche do?
WirtschaftsWoche publishes a weekly German-language business magazine and operates the associated digital properties (wiwo.de website, mobile apps, newsletters, and podcasts). Its core product is original journalism and analysis covering economics, finance, companies, management, career, and policy, distributed to individual subscribers and readers. The brand is owned and operated within the Handelsblatt Media Group / Handelsblatt GmbH publishing organization.
Is Wirtschafts Woche a public or private company?
Wirtschafts Woche is a private company. It is classified as corporate owned and is currently operating.
When was Wirtschafts Woche founded?
Wirtschafts Woche was founded in 1971. It employs 51 to 100 people.
Where is Wirtschafts Woche based?
Wirtschafts Woche is headquartered in Düsseldorf, Germany, in the Europe region.
Who are Wirtschafts Woche's main competitors?
Direct peers on record are Handelsblatt, Manager Magazin, Capital (Magazin), Frankfurter Allgemeine Zeitung (FAZ) and Focus Money. Broad incumbents are Der Spiegel, Forbes (DE / Global) and Bloomberg / Bloomberg Businessweek. Handelszeitung is listed as a regional player. Euro am Sonntag / Euro Finance (Fuchsbriefe) is listed as an emerging player.
Does Wirtschafts Woche have an API?
No public API is recorded for Wirtschafts Woche.
What industry is Wirtschafts Woche in?
Wirtschafts Woche's product category is Business News & Media. Its primary akta.pro industry code is MPAJAEAM, Business, Finance & Industry Trade Magazines, with a secondary code of MPAJAKAE, Digital Newsstand & Aggregation Platforms (Magazine/News Apps, Bundles). Its NAICS code is 513120 and its SIC code is 2721.