Wallace Finance
- Company typePrivate
- Founded2026
- HeadquartersMcalester, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
Wallace Finance firmographics
Firmographics- Name
- Wallace Finance
- Legal name
- Wallace Finance
- Website
- https://wallacefinance.com
- Company type
- Private
- Founded year
- 2026
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Wallace Finance industry classification
Industry- Product category
- Consumer Financial Services
- NAICS
- Credit Intermediation and Related Activities (522), Portfolio Management and Investment Advice (523940)
- SIC
- Personal Credit Institutions (6141)
- akta.pro primary industry
- Emergency & Short-Term Installment Personal Loans (Unsecured) (FSAKAAAH)
Keywords
Where Wallace Finance is headquartered
LocationHeadquarters
- HQ city
- Mcalester
- HQ country
- United States
- HQ region
- North America
Markets served
Wallace Finance business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Trading Platform Services: Revenue generated from providing retail investors access to U.S. stocks, ETFs, options, and fixed-income securities through the direct indexing and customizable ETF platform.
- Installment Lending: Interest income from installment loans ranging from $200 to $1,525 offered through multiple consumer finance brands (Empire Finance, State Finance, Liberty Finance, Dixie Finance).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Installment loans ranging from $200 to $1,525 |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels2 records
Wallace Finance product offering
Product offeringCore offering
Wallace Finance provides small-dollar consumer installment loans (typically $200 to $1,525) through a multi-brand storefront and online platform network (Empire Finance, State Finance, Liberty Finance, Dixie Finance, and Loans Anywhere) for individuals facing emergency expenses such as health emergencies, car or home repairs, and other unexpected costs. The company also operates a Direct Indexing and ETF Platform for retail investors offering AI-powered conversational portfolio customization and fractional trading via Alpaca's Broker API.
Product overview
Wallace Finance operates a unified fintech platform that democratizes institutional-grade investment tools for retail investors. The core product is a Direct Indexing and ETF Platform that enables users to modify indexes at the security level, adjust sector weightings, and build original trading strategies using AI-powered conversational prompts. The platform is powered by a strategic technical partnership with Alpaca (Broker API integration) and went live on March 24, 2026.
Differentiator
Problem solved
Functional benefit
Brands
- Empire Finance: Consumer installment loan brand operating under the Wallace Finance network
- State Finance
- Liberty Finance
- Dixie Finance
Products and services
- Small-Dollar Installment Loans Installment loan amounts ranging from $200 to $1,525 offered to U.S. consumers for emergencies, health events, car or home repairs, and other unexpected costs, distributed through a multi-brand store network and the Loans Anywhere online application.
- Direct Indexing and ETF Platform A self-serve digital trading platform for retail investors offering direct indexing, ETF customization with security-level index modification, sector weighting adjustments, original strategy creation via AI-powered conversational prompts, and fractional trading of U.S. stocks, ETFs, options, and fixed-income securities, powered by Alpaca's Broker API.
- Loans Anywhere Online Lending Application Online application portal at loansanywhere.net that lets consumers apply for Wallace Finance installment loans 24/7 and find a store across the Empire Finance, State Finance, Liberty Finance, and Dixie Finance brand network.
Companies that use Wallace Finance
Customer profileSegments2 records
Ideal customer profiles2 records
Wallace Finance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability3 records
Feature3 records
Wallace Finance partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AlpacacoreWallace Finance partnered with Alpaca to launch a trading platform for retail investors offering direct indexing and customizable ETF tools. The platform leverages Alpaca's Broker API to provide access to U.S. stocks, ETFs, options, and fixed-income securities with fractional trading capabilities. The partnership aims to democratize professional-grade portfolio customization previously available only to institutional clients.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Wallace Finance competitors and assessment
Company assessmentDirect peers
- CURO Group Holdings: Public multi-brand consumer installment lender offering small-dollar installment loans via physical retail and digital channels; directly comparable to Wallace Finance's installment lending arm under Empire, State, Liberty, and Dixie brands.
- World Acceptance Corporation: Public consumer installment lender focused on small personal loans to underbanked borrowers through a large U.S. branch network — highly comparable in product, ticket size, and distribution to Wallace Finance's installment business.
- Regional Management Corp. Public installment lender operating a multi-state branch network of small-dollar consumer loans; directly comparable in store-based installment loan economics and customer profile.
- OneMain Financial: Largest U.S. subprime consumer installment lender with broad physical and digital distribution; comparable product set (secured/unsecured installment loans) but at materially larger scale than Wallace Finance.
- Mariner Finance: Private multi-state installment lender providing personal, auto, and home loans through a regional branch network — similar operating footprint and target customer to Wallace Finance.
- Lendmark Financial Services: Private subprime installment lender operating physical branches across multiple U.S. states; comparable in product (unsecured personal installment loans) and branch-based distribution model.
- M1 Finance: Retail investing platform specializing in direct indexing, fractional shares, and portfolio customization for self-directed investors; the closest direct comparable to Wallace's Alpaca-powered direct indexing/ETF platform.
- Robinhood Markets: Public retail brokerage offering stocks, ETFs, options, and fractional trading with self-serve UX; directly comparable to Wallace Finance's retail-facing trading platform product, with substantially larger scale.
- Wealthfront: Automated investment advisory with direct indexing and customizable ETF portfolios for retail investors; comparable in targeting retail clients with institutionally-flavored portfolio customization.
Others
- Alpaca: Broker-API-as-a-service provider that powers Wallace Finance's trading platform. As the underlying technology partner and itself an embedded brokerage, Alpaca is an enabling/ecosystem participant rather than a direct competitor to Wallace's retail front-end.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Wallace Finance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wallace Finance leadership team
Management profileNumber of profiles
Wallace Finance subsidiaries and ownership
Company hierarchySubsidiaries4 records
Wallace Finance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wallace Finance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wallace Finance
What does Wallace Finance do?
Wallace Finance provides small-dollar consumer installment loans (typically $200 to $1,525) through a multi-brand storefront and online platform network (Empire Finance, State Finance, Liberty Finance, Dixie Finance, and Loans Anywhere) for individuals facing emergency expenses such as health emergencies, car or home repairs, and other unexpected costs. The company also operates a Direct Indexing and ETF Platform for retail investors offering AI-powered conversational portfolio customization and fractional trading via Alpaca's Broker API.
Is Wallace Finance a public or private company?
Wallace Finance is a private company. It is classified as unknown and is currently operating.
When was Wallace Finance founded?
Wallace Finance was founded in 2026. It employs 251 to 500 people.
Where is Wallace Finance based?
Wallace Finance is headquartered in Mcalester, United States, in the North America region.
How does Wallace Finance make money?
Two revenue lines are on record. Trading Platform Services are the primary driver. The others are installment Lending.
Who are Wallace Finance's main competitors?
Direct peers on record are CURO Group Holdings, World Acceptance Corporation, Regional Management Corp., OneMain Financial, Mariner Finance, Lendmark Financial Services, M1 Finance, Robinhood Markets and Wealthfront. Alpaca is listed as an others.
Does Wallace Finance have an API?
No public API is recorded for Wallace Finance.
What industry is Wallace Finance in?
Wallace Finance's product category is Consumer Financial Services. Its primary akta.pro industry code is FSAKAAAH, Emergency & Short-Term Installment Personal Loans (Unsecured). Its NAICS code is 522 and its SIC code is 6141.