What Bonide does

Bonide Products LLC is a U.S. manufacturer of consumer pest control and lawn-and-garden care products, founded in 1926 and headquartered in Oriskany, New York, where it operates a manufacturing facility staffed by 200+ employees. The company's core technology is chemical formulation across herbicides, insecticides, fungicides, rodenticides, and animal repellents, delivered through a wide range of application formats — concentrates, ready-to-use (RTU) sprays, dusts, granules, aerosols, and hose-end ready-to-spray applicators. Product lines span twelve categories including Lawn Care, Weed Control (KleenUp, BurnOut, Sedge Ender), Garden Insect Control, Garden Disease Control, Animal Repellents, Mosquito Control, Plant Nutrition, Houseplants, Household Insects, Fly Control for Barn & Stable, and Specialty Products. The portfolio also includes EPA-approved organic gardening products meeting USDA National Organic Program criteria (e.g., the Captain Jack's line with Deadbug Brew biological insecticide), and federally registered sub-brands such as Captain Jack's, Revenge, Mite-X, and Window Fly Catchers.

Bonide operates as a pure B2B supplier to retail channel partners rather than direct-to-consumer. Its go-to-market is distribution through national, regional, and local home centers, hardware stores, mass merchants, garden centers, independent nurseries, greenhouses, and agricultural co-ops across the United States. Pricing is set at the retailer level; Bonide sells finished goods on a one-time-purchase hardware model. The company has been a subsidiary of the ADAMA Group (part of the Syngenta Global organization) since 2019, retaining operational independence while accessing global resources. Leadership is headed by Jim VanHandel as President & CEO. The company has no disclosed funding rounds, no public listing, and no revenue figures are publicly available.

Name

Bonide

Legal name

BONIDE Products LLC

Website

https://bonide.com

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

51–100 employees

Short description

Bonide Products LLC, founded in 1926 and based in Oriskany, NY, manufactures consumer pest control and lawn-and-garden care products — including herbicides, insecticides, fungicides, and animal repellents — selling exclusively through U.S. retail channel partners such as home centers, hardware stores, mass merchants, and garden centers.

Ownership category

akta.pro rank

Product category

Lawn and Garden Pest Control Products

NAICS

Pesticide and Other Agricultural Chemical Manufacturing (32532)

SIC

Agricultural Chemicals (2870)

akta.pro primary industry

Insect & Pest Control (Indoor/Outdoor Insecticides, Repellents, Traps) (CRADAKAJ)

akta.pro secondary industries

Natural/Green Pest Control Products (CRAJAHAK), Outdoor & Yard Pest Control (Lawn/Perimeter Treatments) (CRAJAHAE), Household Insecticide Aerosols & Sprays (CRAJAHAA), Mosquito Control Products (Larvicides, Dunks, Foggers) (CRAJAHAI)

Keywords

• Lawn care products
• Garden pest control
• Weed control herbicides
• Plant care products
• Organic gardening supplies

Headquarters

HQ city

Oriskany

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consumer Pest Control Products: Sale of lawn and garden pest control products including herbicides, insecticides, fungicides, rodenticides, and animal repellents through retail distribution partners. Products are sold as one-time purchases with various formulation options.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Bonide manufactures and sells lawn and garden pest control products — including herbicides, insecticides, fungicides, rodenticides, animal repellents, mosquito control, plant nutrition, and specialty items — in multiple formulations such as concentrates, Ready-to-Use sprays, dusts, granules, aerosols, and hose-end applicators. Products are distributed exclusively through U.S. retail channel partners including home centers, hardware stores, mass merchants, garden centers, nurseries, and cooperatives.

Product overview

Bonide is a lawn and garden pest control product company established in 1926, currently a member of the ADAMA Group under Syngenta Global (since 2019). The company offers a diverse portfolio of synthetic and organic gardening products manufactured by over 200 people in Oriskany, NY. The product line includes Lawn Care products (fertilizers, grass seeds), Weed Control (KleenUp, BurnOut, Sedge Ender), Garden Insect Control (ant killers, termite products), Garden Disease Control (fungicides), Animal Repellents (deer, rabbit, mole repellents), Mosquito Control, Plant Nutrition (fertilizers, Root & Grow), and Household Insects. Sub-brands include Captain Jack's (nature-inspired solutions with Deadbug Brew), Revenge (rodent control), and Window Fly Catchers. Products are sold through national home centers, hardware stores, mass merchants, and garden centers across America.

Differentiator

Problem solved

Functional benefit

Brands

• Captain Jack's: Nature-inspired solutions product line by BONIDE featuring organic and natural pest control products.
• Revenge
• Garden Rich
• Mite-X
• Window Fly Catchers

Products and services

• Lawn Care Products
• Weed Control Products Selective and non-selective herbicides and weed killers for lawn and garden use, including the KleenUp Weed & Grass Killer line, BurnOut, Chickweed/Clover/Oxalis Killer, and Sedge Ender.
• Garden Insect Control Insecticides for garden pests such as ants, fleas, beetles, spiders, termites, and carpenter ants, available in Ready-to-Use, concentrate, aerosol, and dust formulations.
• Garden Disease Control Fungicides for plant disease control on lawns and gardens, including copper-based products, sulfur fungicides, and systemic fungicides such as Infuse.
• Garden Insect & Disease Control Combination products that address both insect pests and plant diseases in one treatment, including All Seasons Oil, Rose Rx 3-in-1, and Fruit Tree Spray.
• Animal Repellents Repellents for deer, rabbits, moles, voles, squirrels, snakes, cats, dogs, and bats, including Shot Gun Repels-All, MoleMax, and Go Away Deer & Rabbit Repellent.
• Mosquito Control Outdoor mosquito control products including Mosquito Beater Ready to Spray, Mosquito Beater Repellent Granules, and Mosquito Beater Water Soluble Pouches for yard and landscape use.
• Plant Nutrition Fertilizers and plant supplements including Garden Rich Fish Fertilizer, Plant Starter, Root & Grow, Aluminum Sulfate, and Turf Turbo for garden and landscape plants.
• Houseplants Products designed for indoor plant care, including houseplant-specific insecticides and fertilizers.
• Household Insects Indoor insect control products including bed bug killers, roach sprays, household insect control RTU, and total release flea foggers.
• Fly Control for Barn & Stable Fly control products for agricultural settings, including fly sticks, fly swatters, glue trays, and dust-on fly & lice control.
• Specialty Products Specialized products including pruning sealer, Stump-Out stump remover, pruning tools, spreaders, and measuring cups for garden and lawn care tasks.
• Captain Jack's Nature-inspired sub-brand of Bonide featuring organic and natural pest control products, including Captain Jack's Deadbug Brew, a biological insecticide using naturally occurring bacteria.
• Revenge Bonide sub-brand for rodent and flying insect control, including ant bait granules, fly sticks, glue traps, snap traps, EZ Set mouse/rat traps, and rodent smoke bombs.

Named customers5 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Terro: Senoret Chemical Company brand specializing in ant, fly, and multi-insect control products for home and garden; competes with Bonide in household insect and Revenge-line categories.
• Bayer BioAdvanced: Bayer's BioAdvanced (formerly Bayer Advanced Garden) markets lawn and garden insecticides, herbicides, and disease-control products directly comparable to Bonide's weed, insect, and disease portfolios.
• Garden Safe: Consumer pest-control brand offering insecticides, fungicides, and herbicides (including organic options) through mass merchants and home centers — directly comparable to Bonide's mainstream and Captain Jack's lines.
• Spectracide: Spectrum Brands' consumer pest-control line (Spectracide) competes head-to-head with Bonide in insecticides, weed killers, and lawn insect control, sold through the same retail channel set.
• Ortho: Owned by Scotts Miracle-Gro, Ortho is one of the most direct competitors to Bonide, offering insecticides, herbicides, and fungicides for home lawn and garden through the same mass-merchant and home-center channels.

Broad incumbents

• Scotts Miracle-Gro: Parent of Ortho and a dominant lawn-and-garden CPG player; competes with Bonide across lawn care, weed control, and pest-control categories sold through the same retailers.
• S.C. Johnson (Raid, OFF!, Zevo): Global CPG incumbent whose Raid (household insecticides) and OFF! (repellents) brands overlap meaningfully with Bonide's household insect and mosquito-control categories, with far greater marketing scale.

Emerging players

• Safer Brand: Woodstream-owned brand focused on OMRI-listed organic insecticides and fungicides for home gardeners; competes most directly with Bonide's Captain Jack's organic sub-brand in garden centers and natural-product channels.
• Espoma: Specialty lawn and garden brand focused on organic and natural fertilizers and pest-control products; overlaps with Bonide's organic gardening and plant-nutrition offerings and the Captain Jack's sub-brand.

Regional players

• Ferti-lome: Voluntary Purchasing Group brand offering consumer fertilizers, weed and pest control products; strongest in independent garden centers and co-ops, overlapping with Bonide's independent garden-center distribution channel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/bonide
• Facebookfacebook.com/Bonide
• Instagraminstagram.com/bonideproducts

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bonide