Elettromedia
Elettromedia is a privately held Italian audio technology company that designs and manufactures premium car, marine, powersports, and professional audio systems under the Audison, Hertz, Lavoce Italiana, and Connection brands, selling through 72 countries with direct operations in Italy, the US, and China.
- Company typePrivate
- Founded1987
- HeadquartersPotenza Picena, Italy
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Elettromedia does
Elettromedia S.p.A. is a privately held, family-controlled Italian audio technology company founded in 1987 and headquartered in Potenza Picena, in the Marche region of Italy. The company designs, manufactures, and distributes high-fidelity audio systems across four operating segments: car audio (aftermarket), marine audio (Hertz Marine), powersports audio, and professional audio (Lavoce Italiana), supported by the Connection brand for cables and installation accessories. Its technology stack rests on proprietary innovations including V-cone speaker geometry, Full DA HD pure-digital signal transfer, AIR (Air Intercooling Revolution) cooling for subwoofers, and the bit Drive DSP software platform with de-EQ, de-Time, and de-Phase processing built around Analog Devices ADAU1467 silicon; it has additionally published Wave Digital Modeling research recognized by the Audio Engineering Society in 2023.
The company operates a vertically integrated manufacturing footprint with a production unit in China (Lavoce Italiana, established 2012) serving OEM speaker projects, a 90+ employee Italian headquarters housing 40+ R&D staff in collaboration with Politecnico di Milano, and a direct North American presence via the Elettromedia Corporation subsidiary established in Tennessee in March 2023, including a 27,000 sq ft Hertz Marine distribution hub in Nashville opened in November 2023. Revenue is generated through hardware sales of speakers, amplifiers, DSP processors, and accessories distributed across 72 countries via a network of distributors and retailers, plus OEM supply to boat manufacturers and international pro audio brands, and direct consumer/dealer sales through the BEMAN Italia e-commerce platform. The GTM combines enterprise field sales (notably to boat OEMs), channel partners, and a heavy event-driven presence at industry trade shows including SEMA, IBEX, METSTRADE, NAMM, and High-End Munich.
Elettromedia firmographics
Firmographics- Name
- Elettromedia
- Legal name
- Elettromedia S.p.A.
- Website
- https://elettromedia.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Elettromedia is a privately held Italian audio technology company that designs and manufactures premium car, marine, powersports, and professional audio systems under the Audison, Hertz, Lavoce Italiana, and Connection brands, selling through 72 countries with direct operations in Italy, the US, and China.
- Ownership category
- akta.pro rank
Elettromedia industry classification
Industry- Product category
- Mobile Audio Equipment
- NAICS
- Audio and Video Equipment Manufacturing (33431)
- SIC
- Household Audio & Video Equipment (3651), Electronic Components & Accessories (3670)
- akta.pro primary industry
- Live Sound & Stage Equipment (PA Systems, Amplification, Monitoring) (MPAIAJAD)
- akta.pro secondary industries
- Hi‑Fi / Audiophile Components (DACs, Amps, Turntables, Streamers) (CRACANAI), AV Receivers, Amplifiers & Hi‑Fi Components Retail (CRACAEAE)
Keywords
Where Elettromedia is headquartered
LocationHeadquarters
- HQ city
- Potenza Picena
- HQ country
- Italy
- HQ region
- Europe
Offices3 records
Markets served
Elettromedia business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Audio Equipment Sales: Manufacturing and sale of speakers, amplifiers, DSP processors, and accessories for car, marine, powersports and pro audio markets
- E-commerce Retail (BEMAN): Direct consumer sales through BEMAN Italia e-commerce platform selling branded products and accessories
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail pricing for end consumers through BEMAN e-commerce platform |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Elettromedia product offering
Product offeringCore offering
Elettromedia designs, manufactures and distributes branded audio equipment — speakers, subwoofers, amplifiers, DSP processors, HD media players, and installation accessories — across car, marine, powersports, and professional audio markets through four owned brands (Audison, Hertz, Lavoce Italiana, Connection). The company supports installers and OEMs with proprietary DSP software (bit Drive), Full DA HD digital signal transfer, V-cone speaker design, and AIR cooling technology, complemented by an Italian R&D center and a BEMAN Italia e-commerce platform for dealers and direct customers.
Product overview
Elettromedia Group operates as a multi-brand audio technology company offering specialized audio equipment across four market segments: car audio, marine audio, powersports audio, and pro audio. The product portfolio centers on four main brands: Audison (premium car/marine audio with DSP processors and the high-end Thesis line), Hertz (performance car/marine audio with Mille Legend, Mille PRO, and Cento speaker lines), Lavoce Italiana (professional audio transducers and speakers), and Connection (cables and installation accessories). The company sells through its BEMAN e-commerce platform for dealers. Products range from speakers and subwoofers to amplifiers, DSP processors, and cables, with software platforms like bit Drive DSP enabling configuration and tuning of audio systems.
Differentiator
Problem solved
Functional benefit
Brands
- Audison: Premium car audio and marine audio brand, known for amplifiers, DSP processors, and speakers including Thesis, Voce, and Prima product lines.
- Hertz
- Lavoce Italiana
- Connection
Products and services
- bit Drive DSP Software Audison's next-generation DSP configuration and tuning software platform that controls all bit-series DSP devices, featuring de-EQ, de-Time, de-Phase processing and support for electrical/acoustic measurements; intended for car audio installers and OEM integrators tuning DSP-based amplifiers and processors.
- Audison Premium Car and Marine Audio Brand Sub-brand offering premium car and marine audio products: Thesis high-end speakers and electronics, Prima OEM integration line for factory audio upgrades (including vehicle-specific Sound Packs for BMW), Forza amplifiers with built-in DSP, and bit-series digital signal processors with Full DA HD technology. Designed for specialist car audio installers and OEM marine integrations.
- Hertz Performance Car, Marine, and Powersports Audio Brand Sub-brand covering car audio (Mille Legend, Mille PRO, Cento, Dieci, SPL Show product lines), Hertz Marine audio (HTX tower speakers, HMX speakers, HMS subwoofers, HCP/HMD/HMP amplifiers, marine DSP), and Hertz Marine powersports audio. Targeted at car audio installers, boat manufacturers (OEM), and powersports vehicle builders.
- Hertz Marine Portofino Flush-Mount Speakers New Portofino line of flush-mount marine speakers designed for OEM and aftermarket marine audio installations, launched at the Genoa International Boat Show 2025; intended for boat manufacturers and marine audio dealers and customers.
- Lavoce Italiana Professional Audio Brand Sub-brand specializing in professional audio loudspeakers and transducers for installation and portable professional applications: ferrite and neodymium low-frequency transducers, compression drivers, coaxial speakers, bass speakers, fullrange units, horn-loaded speakers, soft dome tweeters, and guitar speakers. Targets pro audio installers, commercial integrators, and OEM speaker projects produced at the China facility.
- Connection Cables and Installation Accessories Brand Sub-brand offering the full range of installation accessories for car, marine, and pro audio: power cables, speaker cables, interconnects, interfaces, fuse holders, terminal blocks, antenna adapters, and installation kits. Used by car audio installers, marine dealers, and pro audio integrators.
- BEMAN Italia E-commerce Platform Elettromedia's own e-commerce storefront operating as Business Elettromedia Management (BEMAN) for Italian dealers and end consumers, offering online purchasing of Audison, Hertz, Hertz Marine, Connection, Lavoce Italiana, and related branded products including Pioneer. Enables retail unit pricing from approximately €0.32 (stickers) to €135+ (premium capacitors).
- Audison Prima OEM Integration Line Audison Prima product line including Prima speakers, Prima electronics, and vehicle-specific Sound Packs (e.g., for BMW), designed for seamless OEM upgrade of factory audio systems in modern vehicles. Targeted at specialist car audio installers performing OEM integration.
- Audison Forza Amplifier and DSP Line Premium amplifier and DSP product line featuring the AF M12.14 bit with Analog Devices ADAU1467 DSP, de-EQ/de-Time/de-Phase processing, and 12x60W Class D amplification for in-car premium audio upgrades. Targeted at high-end car audio installers and audiophile enthusiasts.
Quantifiable outcome
- 22nd EISA award since 2003, demonstrating consistent product excellence
- +2 more outcomes
Companies that use Elettromedia
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Elettromedia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature5 records
Elettromedia partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- AlemasatminorElettromedia is the exclusive distributor for Alemasat products (digital fleet management and theft protection) in the Italian market since 2021.
- Lavoce Italiana (China)coreProduction facility established in China for Lavoce Italiana brand. Since 2012, commercializing OEM speaker projects for renowned international brands. Part of Elettromedia Group's Asia operations.
- Boat Manufacturers (OEM Partners)coreDirect OEM relationships with boat manufacturers for Hertz Marine audio system installations. Elettromedia supplies marine audio equipment including speakers, amplifiers, and processors for integration during boat manufacturing.
- Milan PolytechnicminorAcademic research partnership with Politecnico di Milano for scientific research and innovation in audio technologies.
- Tchernov AudiominorLong-standing partnership since 1995 with Russian distributor Tchernov Audio for the distribution of Elettromedia products in Russia.
Scale indicators7 records
Recent moves9 records
Expansion highlights6 records
Elettromedia competitors and assessment
Company assessmentDirect peers
- JL Audio: JL Audio is a US-based manufacturer of marine, car, and powersports audio systems and the dominant specialist in marine audio in North America. It is the most direct competitor to Hertz Marine in boat OEM integrations and aftermarket marine audio, and is also referenced inside Elettromedia's own data via Brian Power's prior tenure there.
- Alpine Electronics: Alpine Electronics is a Japan-headquartered specialist in aftermarket car audio, including speakers, amplifiers, and head units. It competes directly with Elettromedia's Audison and Hertz brands in the premium aftermarket car audio category and shares similar channel-led go-to-market with car audio installers.
- Rockford Fosgate: Rockford Fosgate is a US-based manufacturer of aftermarket car audio, marine audio, and powersports audio systems with a strong installer channel. It overlaps directly with Hertz Marine in marine and powersports and with Audison/Hertz in aftermarket car audio at the premium end.
- Kicker: Kicker (Stillwater Designs) is a US manufacturer of car, marine, and powersports audio equipment including subwoofers, amplifiers, and speakers. It is a direct competitor in the same installer channel as Hertz and Audison, with particular strength in marine and powersports alongside Elettromedia.
- Focal-JMLab: Focal is a French premium audio manufacturer spanning home hi-fi, headphones, car audio, and professional studio monitors. Its car audio integration line and high-end home speakers compete with Elettromedia's Audison Thesis and Hertz Mille Legend lines in the audiophile-grade segment.
- B&C Speakers: B&C Speakers is an Italian professional audio loudspeaker component manufacturer — transducers, compression drivers, and coaxial speakers — overlapping directly with Lavoce Italiana within Elettromedia's pro audio division. Both companies supply OEM transducer solutions to professional speaker brands globally.
Broad incumbents
- Harman International: Harman (owned by Samsung) is a broad audio incumbent whose brands — JBL, Infinity, Harman Kardon — compete across car, marine, and pro audio, including factory-installed OEM audio in vehicles. It is a larger player with overlapping car and marine audio product lines and much greater R&D and distribution resources than Elettromedia.
- JVCKENWOOD: JVCKENWOOD is a Japan-headquartered broad-line manufacturer of car audio, consumer audio, and communications equipment. Its Kenwood eXcelon line and JVC car audio brands compete with Elettromedia in aftermarket car audio at multiple price points and offer larger-scale distribution across global markets.
- Pioneer Corporation: Pioneer (and its TAD premium line) manufactures aftermarket car audio including head units, amplifiers, and speakers. It competes broadly with Elettromedia's Audison and Hertz brands in car audio installers and retail channels, with much larger scale and brand recognition.
- Bose Corporation: Bose manufactures premium audio products including factory-installed automotive sound systems supplied to multiple OEMs. While Elettromedia serves the aftermarket upgrade channel and Bose predominantly serves factory integration, they increasingly compete for the same end consumer's audio upgrade decision in premium vehicles.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Elettromedia social profiles
Digital presenceElettromedia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Elettromedia leadership team
Management profileNumber of profiles
Profiles9 records
Elettromedia subsidiaries and ownership
Company hierarchySubsidiaries2 records
Elettromedia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Elettromedia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Elettromedia
What does Elettromedia do?
Elettromedia designs, manufactures and distributes branded audio equipment — speakers, subwoofers, amplifiers, DSP processors, HD media players, and installation accessories — across car, marine, powersports, and professional audio markets through four owned brands (Audison, Hertz, Lavoce Italiana, Connection). The company supports installers and OEMs with proprietary DSP software (bit Drive), Full DA HD digital signal transfer, V-cone speaker design, and AIR cooling technology, complemented by an Italian R&D center and a BEMAN Italia e-commerce platform for dealers and direct customers.
Is Elettromedia a public or private company?
Elettromedia is a private company. It is classified as family owned and is currently operating.
When was Elettromedia founded?
Elettromedia was founded in 1987. It employs 101 to 250 people.
Where is Elettromedia based?
Elettromedia is headquartered in Potenza Picena, Italy, in the Europe region.
How does Elettromedia make money?
Two revenue lines are on record. Audio Equipment Sales are the primary driver. The others are E-commerce Retail (BEMAN).
Who are Elettromedia's main competitors?
Direct peers on record are JL Audio, Alpine Electronics, Rockford Fosgate, Kicker, Focal-JMLab and B&C Speakers. Broad incumbents are Harman International, JVCKENWOOD, Pioneer Corporation and Bose Corporation.
Does Elettromedia have an API?
No public API is recorded for Elettromedia.
What industry is Elettromedia in?
Elettromedia's product category is Mobile Audio Equipment. Its primary akta.pro industry code is MPAIAJAD, Live Sound & Stage Equipment (PA Systems, Amplification, Monitoring), with a secondary code of CRACANAI, Hi‑Fi / Audiophile Components (DACs, Amps, Turntables, Streamers). Its NAICS code is 33431 and its SIC code is 3651.