Alta Pro Insurance Services
Alta Pro Insurance Services is a Michigan-based independent insurance broker and underwriting manager specializing in professional liability insurance for lawyers, accountants, and title agents, distributed through appointed independent agents across 15+ US states.
- Company typePrivate
- Founded2004
- HeadquartersLivonia, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Alta Pro Insurance Services does
Alta Pro Insurance Services LLC is a Michigan-based independent insurance broker and underwriting manager specializing in professional liability insurance for lawyers, accountants, title agents, and other professionals. Founded in 2004 by Pam Allen, the company distributes its products exclusively through a network of appointed independent insurance agents and brokers, offering admitted and non-admitted Lawyers Professional Liability Insurance, Cyber Liability Insurance, Miscellaneous Professional Liability Insurance, Title Agent Errors & Omissions Insurance, and general Business Insurance across 15+ US states, primarily in the Midwest and Southeast. The company also operates the Alta Pro Lawyers Risk Purchasing Group (RPG), which provides policyholders with a suite of risk management services including CLE granting webinars, a pre-claim assistance hotline (ProLink), a risk management portal, and discounted practice management software.
The company's core technology is SAKU, a proprietary cloud-based underwriting platform developed in-house by VP of IT Daniel Allen. SAKU is designed to enable unlimited data capture, advanced analytics, and predictive modeling to improve underwriting productivity and support carrier partner data requirements. The company partners with admitted and non-admitted A-rated insurance carriers to back its product portfolio and provides agency marketing services to support its distribution partners.
Alta Pro generates revenue primarily through insurance commissions, fees, and interest earned as a licensed independent insurance broker and intermediary between customers and insurance providers. Pricing is quote-based and determined through individual underwriting assessments rather than standardized rate cards. The company's customer base is concentrated in small and mid-sized law firms as the primary segment, with secondary segments in accounting, title, and other professional services, all accessed through a distributed independent agent channel with no minimum volume requirements for partners.
Alta Pro Insurance Services firmographics
Firmographics- Name
- Alta Pro Insurance Services
- Legal name
- Alta Pro Insurance Services LLC
- Website
- https://altaproinsurance.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Alta Pro Insurance Services is a Michigan-based independent insurance broker and underwriting manager specializing in professional liability insurance for lawyers, accountants, and title agents, distributed through appointed independent agents across 15+ US states.
- Ownership category
- akta.pro rank
Alta Pro Insurance Services industry classification
Industry- Product category
- Specialty Professional Liability Insurance
- NAICS
- Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Professional Liability (E&O) (FSAJAGAC)
- akta.pro secondary industries
- Professional Liability (Errors & Omissions) (FSAJADAB), Wholesale Insurance Brokerage (Excess & Surplus Lines) (FSAEADAD)
Keywords
Where Alta Pro Insurance Services is headquartered
LocationHeadquarters
- HQ city
- Livonia
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Alta Pro Insurance Services business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Insurance Commissions: Alta Pro receives commissions, fees, or interest as compensation for insurance policies provided through their services. They act as a licensed independent insurance broker and intermediary between customers and insurance providers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based insurance products |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Alta Pro Insurance Services product offering
Product offeringCore offering
Alta Pro Insurance Services underwrites and administers specialty professional liability and business insurance products—primarily Lawyers Professional Liability (admitted and non-admitted), Cyber Liability, Miscellaneous Professional Liability, Title Agents E&O, and small commercial Business Insurance—and distributes them exclusively through appointed independent insurance agents and brokers. The firm supplements these policies with risk management services including a Pre-Claim Assistance Hotline (ProLink), CLE-granting webinars, a risk management portal, and discounted practice management software for policyholders.
Product overview
Alta Pro Insurance Services provides a portfolio of professional liability insurance products centered on lawyers professional liability (both admitted and non-admitted), cyber liability, miscellaneous professional liability, title agents E&O, and business insurance. These are complemented by a suite of risk management services including CLE granting webinars, a claims repair hotline (ProLink), a risk management portal, and discounted practice management software (CLIO). The company operates its proprietary SAKU cloud-based underwriting platform internally for improved data capture and analytics. Products are distributed through independent agents and backed by admitted and non-admitted carriers.
Differentiator
Problem solved
Functional benefit
Brands
- Alta Pro Lawyers Risk Purchasing Group: Risk purchasing group offering risk management resources, CLE webinars, and pre-claim assistance for lawyers and legal professionals.
Products and services
- Lawyers Professional Liability Insurance Professional liability insurance coverage for lawyers and law firms, available in admitted form, covering legal services and providing a broad definition of insured; placed through appointed independent agents for small and mid-sized U.S. law firms.
- Non-Admitted Lawyers Professional Liability Insurance Non-admitted professional liability insurance for lawyers, designed for law firms that do not qualify for standard admitted coverage; provides placement flexibility for higher-risk practices.
- Cyber Liability Insurance Insurance coverage for cyber risks and data breach liability, including coverage for law firms and other professionals facing cyber threats; positioned as an industry-leading program developed internally by Alta Pro's cyber team.
- Miscellaneous Professionals Liability Insurance Professional liability insurance for accountants, insurance agents, and other miscellaneous professionals beyond lawyers, providing coverage for professional errors and omissions across non-legal professional services.
- Title Agents Errors & Omissions Insurance Errors and omissions insurance tailored for title agents and abstractors, covering risks specific to title search and settlement services.
- Business Insurance Business insurance coverage for general liabilities available in Arizona, Colorado, Georgia, Illinois, Indiana, Iowa, Kentucky, Michigan, Minnesota, North Carolina, Ohio, South Carolina, Tennessee, Texas, and Wisconsin, with multi-policy discounts and broad eligibility for small commercial clients.
- CLE Granting Webinars Live and on-demand continuing legal education webinars produced in-house and through partnerships, providing CLE credit to policyholders and legal professionals; covers ethics, business skills, cybersecurity, wellness, and practice management topics.
- Pre-Claim Assistance Hotline (ProLink) A dedicated hotline providing pre-claim and during-claim advice to insured professionals to help avoid or mitigate professional liability claims; referred to internally as the Claims Repair Service.
- Risk Management Portal (RPG Portal) A resource portal providing risk management articles, handouts, and 'Ask the Risk Pro' content to help policyholders avoid common professional liability pitfalls; delivered through the Alta Pro Lawyers Risk Purchasing Group site.
- Agency Marketing Services Marketing services for appointed agency partners providing access to experienced underwriters who can place commercial risks, with surplus lines capabilities for one-stop shopping across admitted, non-admitted, and surplus lines markets.
Quantifiable outcome
- 100% surplus increase in five years (at Michigan Lawyers Mutual under Pam Allen's leadership)
Companies that use Alta Pro Insurance Services
Customer profileSegments4 records
Ideal customer profiles3 records
Alta Pro Insurance Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Alta Pro Insurance Services partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Insurance CarrierscoreAlta Pro works with some of the finest, highest rated carriers in the professional insurance industry to provide insurance products to their agent partners and policyholders. They partner with admitted and non-admitted carriers offering 'A' rated coverage options.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Alta Pro Insurance Services competitors and assessment
Company assessmentDirect peers
- Attorneys' Liability Assurance Society (ALAS): Risk retention group providing professional liability insurance exclusively to law firms. Direct competitor in the small/mid-sized law firm Lawyers Professional Liability segment that Alta Pro targets.
- ABA Insurance Program (via Pearl Insurance): Endorsed professional liability program for American Bar Association members covering lawyers and law firms. Comparable in target market (US lawyers) and product (lawyers PL), and similarly distributed through appointed agents.
- Lawyers Mutual Insurance (state bar mutuals, e.g., Lawyers Mutual of Kentucky): State bar-affiliated mutual insurers writing lawyers professional liability. Compete for the same small/mid-sized law firm customer segment with admitted Lawyers PL coverage in overlapping geographies.
- Media/Professional Insurance (a subsidiary of Media Pro): Niche E&O provider for accountants, media and other professionals. Directly comparable for Alta Pro's miscellaneous professional liability product targeting accountants and similar non-lawyer professionals.
- RPS (Risk Placement Services): Wholesale broker specializing in excess & surplus lines including professional liability. Comparable business model as a wholesale/MGA-style intermediary placing lawyers PL and misc E&O with non-admitted carriers through appointed retailers.
Broad incumbents
- Hiscox Insurance: Specialty commercial insurer with a dedicated lawyers professional liability unit. Competes head-to-head with Alta Pro in small law firm PL while also offering broader small-business products.
- Markel Insurance: Specialty insurer with a Lawyers Professional Liability program and adjacent professional E&O lines. Comparable in product mix (legal PL, misc E&O) but with significantly broader scale and balance-sheet underwriting.
- Beazley: Specialty insurer with a professional liability division including lawyers E&O. Direct competitor for larger law firm PL while also offering cyber liability, overlapping with Alta Pro's cyber program.
- CNA Professional Liability (CNA Hardy): Large commercial carrier with established lawyers professional liability and cyber liability programs. Competes for similar law firm and professional services accounts, typically through retail agents.
Emerging players
- USLI (United States Liability Insurance): Pearl Insurance-owned specialty MGA writing professional and small-commercial E&O products. Comparable program-administration business model targeting professional services firms via independent agents.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Alta Pro Insurance Services social profiles
Digital presenceAlta Pro Insurance Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alta Pro Insurance Services leadership team
Management profileNumber of profiles
Profiles5 records
Alta Pro Insurance Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alta Pro Insurance Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alta Pro Insurance Services
What does Alta Pro Insurance Services do?
Alta Pro Insurance Services underwrites and administers specialty professional liability and business insurance products—primarily Lawyers Professional Liability (admitted and non-admitted), Cyber Liability, Miscellaneous Professional Liability, Title Agents E&O, and small commercial Business Insurance—and distributes them exclusively through appointed independent insurance agents and brokers. The firm supplements these policies with risk management services including a Pre-Claim Assistance Hotline (ProLink), CLE-granting webinars, a risk management portal, and discounted practice management software for policyholders.
Is Alta Pro Insurance Services a public or private company?
Alta Pro Insurance Services is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Alta Pro Insurance Services founded?
Alta Pro Insurance Services was founded in 2004. It employs 11 to 50 people.
Where is Alta Pro Insurance Services based?
Alta Pro Insurance Services is headquartered in Livonia, United States, in the North America region.
How does Alta Pro Insurance Services make money?
One revenue line is on record: insurance Commissions.
Who are Alta Pro Insurance Services's main competitors?
Direct peers on record are Attorneys' Liability Assurance Society (ALAS), ABA Insurance Program (via Pearl Insurance), Lawyers Mutual Insurance (state bar mutuals, e.g., Lawyers Mutual of Kentucky), Media/Professional Insurance (a subsidiary of Media Pro) and RPS (Risk Placement Services). Broad incumbents are Hiscox Insurance, Markel Insurance, Beazley and CNA Professional Liability (CNA Hardy). USLI (United States Liability Insurance) is listed as an emerging player.
Does Alta Pro Insurance Services have an API?
No public API is recorded for Alta Pro Insurance Services.
What industry is Alta Pro Insurance Services in?
Alta Pro Insurance Services's product category is Specialty Professional Liability Insurance. Its primary akta.pro industry code is FSAJAGAC, Professional Liability (E&O), with a secondary code of FSAJADAB, Professional Liability (Errors & Omissions). Its NAICS code is 52421 and its SIC code is 6411.