Wilson Hartnell

What Wilson Hartnell does

Wilson Hartnell is a Dublin-headquartered strategic communications agency operating within the WPP and Ogilvy global networks. Founded in 1972, the firm has been providing professional services to enterprise brands, government bodies and non-profit organisations in the Irish market for over fifty years. The company's core business is the design and delivery of integrated communications campaigns rather than technology products; it does not market or sell a software platform.

The agency's service offering spans six practices: Brand Strategy, Public Relations & Influence, Consultancy, Creative, Experience, and Partnerships. These are delivered across five client segments — Corporate & Public Affairs, Consumer, Sports Marketing & Sponsorship, Lifestyle, and Health & Wellness. Documented client work includes the Fáilte Ireland 'Make A Break For It' domestic tourism campaign, the Boots 'Love Island' sponsorship activation for the Soltan range, and the Rugby Players Ireland 'Tackle Your Feelings' mental wellbeing programme funded by the Z Zurich Foundation. Additional named clients referenced in award submissions include Guinness, AIB, Aviva and FBD, indicating exposure across consumer, financial services and sports sponsorship markets.

Commercially, Wilson Hartnell operates as a B2B professional services firm, generating revenue through project-based and retainer engagements. Pricing is not publicly disclosed and is determined by engagement scope, complexity and duration. Distribution occurs through direct consultative sales to enterprise buyers and via the WPP/Ogilvy network. The firm is privately held, with no disclosed funding history, and is led by CEO Sharon Murphy and Deputy CEO Sarah O'Connor.

Name

Wilson Hartnell

Legal name

Wilson Hartnell

Website

https://wilsonhartnell.ie

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

51–100 employees

Short description

Wilson Hartnell is an Irish strategic communications agency offering brand strategy, PR & influence, creative, sponsorship activation, consultancy and partnership services to enterprise clients and major brands, operating within the WPP/Ogilvy global network.

Ownership category

akta.pro rank

Product category

Advertising & Public Relations Services

NAICS

Public Relations Agencies (54182), Advertising Agencies (541810)

akta.pro primary industry

Reputation Management & Executive Thought Leadership (MPAAADAK)

akta.pro secondary industries

Executive & Leadership Reputation Management (MPAAAOAE), Sports Data, Analytics & CRM Services (Fan Data, Insights, Audience Development) (MPAKAKAO)

Keywords

• Public relations services
• Brand strategy consulting
• Sports sponsorship marketing
• Creative communications agency
• Corporate public affairs

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Strategic Communications Consulting: Project-based consulting engagements for brand strategy, public relations, and creative communications. Fees determined by scope, complexity, and duration of engagements.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Wilson Hartnell is a strategic communications agency offering a unified suite of professional services including Brand Strategy, Public Relations & Influence, Consultancy, Creative, Experience, and Partnerships. The agency delivers earned media campaigns, influencer and sponsorship activations, experiential marketing, and content production for enterprise brands, government bodies, and NGOs across Corporate & Public Affairs, Consumer, Sports Marketing & Sponsorship, Lifestyle, and Health & Wellness sectors in Ireland.

Product overview

Wilson Hartnell is a strategic communications agency offering a unified suite of professional services rather than a software product platform. The core offerings include Brand Strategy, Public Relations & Influence, Consultancy, Creative, Experience, and Partnerships. These services work together to provide comprehensive communications solutions for clients across Corporate & Public Affairs, Consumer, Sports Marketing & Sponsorship, Lifestyle, and Health & Wellness sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy

Quantifiable outcome

• 59% audience intention to take a break following campaign (compared to 42% pre-campaign)
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Drury Communications: One of Ireland's leading independent PR and communications agencies, offering consumer, corporate, and digital communications. Directly comparable as a similarly-sized Irish strategic communications competitor with overlapping enterprise and consumer client bases.
• Hume Brophy: Dublin-headquartered strategic communications firm with strengths in corporate communications, public affairs, and financial services. Comparable as a similarly sized Irish communications competitor with parallel service lines and enterprise/government client work.
• MKC Communications: Irish-owned communications consultancy delivering public relations, public affairs, and digital services. Comparable as a Dublin-based competing mid-market agency targeting similar corporate and consumer clients.

Broad incumbents

• Edelman Ireland: Irish arm of Edelman, the world's largest independent PR firm, providing corporate, consumer, and public affairs services. Comparable as a global PR network with a Dublin office competing for the same enterprise and consumer clients.
• FleishmanHillard Ireland: Omnicom-owned global PR network with a Dublin office delivering corporate communications, public affairs, and consumer marketing. Comparable as a global network competitor in the Irish PR market.
• Ketchum Ireland: Global communications consultancy within Omnicom's network with an Irish presence. Comparable as a global PR network offering similar brand, corporate, and consumer communications services to enterprise brands.
• FTI Consulting (Strategic Communications): Global advisory firm offering corporate reputation, public affairs, and crisis communications consulting. Comparable as a strategic communications competitor with Dublin operations serving enterprise and government clients.
• Teneo: Global CEO advisory and strategic communications firm with an Irish presence. Comparable as a strategic communications competitor focused on corporate reputation and public affairs for senior executives.
• Havas PR Ireland: Global Havas network's public relations and communications arm operating in Ireland. Comparable as a global advertising/PR network competitor offering integrated communications services in the Irish market.
• Burson (formerly BCW): WPP-owned global public relations and communications agency offering corporate communications, public affairs, and reputation management. Comparable as a sibling WPP-network PR competitor offering similar enterprise-scale services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/WilsonHartnell
• LinkedInlinkedin.com/company/wilson-hartnell
• Instagraminstagram.com/wilson_hartnell
• Facebookfacebook.com/WilsonHartnell

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wilson Hartnell