Dan Cake
- Company typePrivate
- Founded1978
- HeadquartersPóvoa De Santa Iria, Portugal
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
Dan Cake firmographics
Firmographics- Name
- Dan Cake
- Legal name
- Dan Cake (Portugal) S.A.
- Website
- https://dancake.pt
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Dan Cake industry classification
Industry- Product category
- Industrial Bakery and Pastry Products
- NAICS
- Bread and Bakery Product Manufacturing (31181), Bakeries and Tortilla Manufacturing (3118), Cookie and Cracker Manufacturing (311821), Commercial Bakeries (311812)
- SIC
- Bakery Products (2050), Cookies & Crackers (2052)
- akta.pro primary industry
- Cookies, Biscuits & Crackers Manufacturing (AFAKAAAC)
- akta.pro secondary industry
- Pastry, Cakes & Tortes Manufacturing (AFAKAAAB)
Keywords
Where Dan Cake is headquartered
LocationHeadquarters
- HQ city
- Póvoa De Santa Iria
- HQ country
- Portugal
- HQ region
- Europe
Offices2 records
Markets served
Dan Cake business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- B2B Manufacturing & Private Label: DanCake manufactures pastry products (biscuits, cookies, toasts, cakes, tortas) primarily for B2B clients including retailers, convenience stores, hypermarkets and supermarkets. The company produces both branded products and private label/customized solutions. 75% of production is exported to 71 countries worldwide.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels3 records
Dan Cake product offering
Product offeringCore offering
Dan Cake is an industrial manufacturer of pastry and baked goods including butter cookies, crackers, toast, cakes, tortas, and bread substitutes, produced in two manufacturing facilities in Portugal under the company's own brand and for private-label customers. The company exports to 71 countries and supplies hypermarkets, supermarkets, and convenience stores worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Butter Cookies Industrial butter cookies produced by Dan Cake, sold under the company's own brand and as private label for retailers in 71 export markets. Targeted at hypermarkets, supermarkets, and convenience stores for shelf replenishment.
- Paper Boxes (assorted cookie assortments) Multi-pack cookie assortments packaged in paper boxes, sold under Dan Cake's own brand and for private label. Targeted at retail shelves in hypermarkets and supermarkets.
- Single Serve cookies and biscuits Individually portioned cookies and biscuits designed for on-the-go consumption, targeted at convenience stores and grab-and-go retail channels.
- Specialties (specialty cookies) Specialty cookie and biscuit variants produced for differentiated retail assortments, available under the company's brand and as private label.
- Cakes (Bolos) Industrial cake products under the Bolos range, sold to retail chains and under private label for shelf replenishment.
- Tortas Industrial torta-style cakes produced by Dan Cake for retail channels under own brand and private label.
- Bread Substitutes and Toast Industrial toast and bread-substitute products produced at Dan Cake's Portuguese facilities and sold to retail and food service channels.
- Crackers and Biskitos Cracker and savory biscuit products under the Biskitos range, distributed to retail chains and convenience stores.
- Private Label Manufacturing Co-manufacturing service where Dan Cake develops and produces cookies, cakes, crackers, and toast under retailer-owned brands, leveraging in-house R&D and packaging design. Targeted at retail chains seeking own-brand assortments.
Quantifiable outcome
- 75% of production exported to 71 countries
- +3 more outcomes
Companies that use Dan Cake
Customer profileSegments4 records
Ideal customer profiles2 records
Dan Cake technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Dan Cake partnerships and signals
Strategic signalScale indicators9 records
Recent moves9 records
Expansion highlights6 records
Dan Cake competitors and assessment
Company assessmentDirect peers
- Kelsen Group (Royal Dansk): Danish owner of the Royal Dansk butter cookie brand and the global #1 producer of Danish Butter Cookies — directly comparable as Dan Cake is the #2 producer globally in the same category, with similar tin/gifting distribution.
- Bahlsen: German premium cookie and biscuit manufacturer (Leibniz, Pick Up, BAHA). Directly comparable on premium butter cookies, branded and private-label bakery, and European-retailer B2B model.
- Lotus Bakeries: Belgian cookie and bakery group behind Biscoff (caramelized speculoos) and natural-brand biscuits. Comparable on premium butter-cookie-adjacent biscuits, international export growth, and branded-plus-private-label positioning.
- Continental Bakeries: Dutch private-label cookie and biscuit specialist producing for European retailers. Highly comparable as a B2B/private-label-focused cookie manufacturer competing for the same retailer contracts as Dan Cake.
- Walkers Shortbread: Scottish shortbread and butter-cookie maker, family-founded and export-oriented. Directly comparable on butter-based cookies, premium tin/gifting positioning, and family-owned heritage brand DNA.
Broad incumbents
- Pladis (McVitie's): Owner of McVitie's, Carr's, and Jacob's — a large UK-headquartered biscuit platform. Overlaps with Dan Cake in British and European retailers across cookies, crackers, and cakes.
- Mondelez International: Global snacks giant with Oreo, Chips Ahoy!, Belvita, Ritz, and TUC. Competes with Dan Cake for the same retailer shelf-space across cookies and crackers but at vastly larger scale and broader portfolio.
- Ferrero: Italian confectionery major expanding in biscuits (Nutella Biscuit, Kinder Bueno cookies). Comparable on butter-cookie-adjacent premium baked goods, gifting formats, and Italian/European private-label supply.
Regional players
- ITC Foods (Sunfeast): Indian conglomerate's biscuits/bakery business (Sunfeast, Dark Fantasy). Comparably export-oriented within South Asia and a similar category-creator narrative in cookies, but geographically non-overlapping with Dan Cake.
- Parle Products: India's largest biscuit manufacturer (Parle-G, Hide & Seek, Monaco). Operates a similar high-volume, multi-category cookie/biscuit model with a private-label-friendly approach, but serves a non-overlapping geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Dan Cake social profiles
Digital presenceDan Cake financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dan Cake leadership team
Management profileNumber of profiles
Profiles2 records
Dan Cake funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dan Cake M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dan Cake
What does Dan Cake do?
Dan Cake is an industrial manufacturer of pastry and baked goods including butter cookies, crackers, toast, cakes, tortas, and bread substitutes, produced in two manufacturing facilities in Portugal under the company's own brand and for private-label customers. The company exports to 71 countries and supplies hypermarkets, supermarkets, and convenience stores worldwide.
Is Dan Cake a public or private company?
Dan Cake is a private company. It is classified as family owned and is currently operating.
When was Dan Cake founded?
Dan Cake was founded in 1978. It employs 501 to 1,000 people.
Where is Dan Cake based?
Dan Cake is headquartered in Póvoa De Santa Iria, Portugal, in the Europe region.
How does Dan Cake make money?
One revenue line is on record: B2B Manufacturing & Private Label.
Who are Dan Cake's main competitors?
Direct peers on record are Kelsen Group (Royal Dansk), Bahlsen, Lotus Bakeries, Continental Bakeries and Walkers Shortbread. Broad incumbents are Pladis (McVitie's), Mondelez International and Ferrero. Regional players are ITC Foods (Sunfeast) and Parle Products.
Does Dan Cake have an API?
No public API is recorded for Dan Cake.
What industry is Dan Cake in?
Dan Cake's product category is Industrial Bakery and Pastry Products. Its primary akta.pro industry code is AFAKAAAC, Cookies, Biscuits & Crackers Manufacturing, with a secondary code of AFAKAAAB, Pastry, Cakes & Tortes Manufacturing. Its NAICS code is 31181 and its SIC code is 2050.