Club Planner

What Club Planner does

Club Planner BV is a Belgian SaaS company, founded in 2006 and headquartered in Maldegem, that sells an all-in-one club management platform to fitness operators across Europe. The product unifies membership management, payment collection and recovery, class scheduling, coach tools, point-of-sale (Bartender), lead management, analytics, smart access control (QR/NFC), domotica-driven building automation, and cloud camera security in a single system, complemented by a white-labeled member mobile app branded as MyClubPlanner. The technical stack runs on Microsoft Azure with EU/EEA-hosted infrastructure and integrates with Mollie for payment processing, Technogym/eGym/Milon for smart equipment, Itsme for identity, Proximus for SMS, and Leadgains.ai for WhatsApp-based lead reactivation.

The company monetizes through tiered monthly SaaS subscriptions that scale with club size — Small (€115+/month, up to 250 members), Medium (€160+/month, up to 500), Large (€200+/month, up to 1,500), and a custom XL tier for chains with multi-location, group billing, custom integrations, and SLA-backed support — combined with separately priced hardware (access terminals, payment terminals, cameras, domotica, Tankk dispensers) and professional installation services. Distribution is sales-led, driven through the company website with demo requests, a 14-day free trial, and onboarding targeted at go-live within 48 hours.

Club Planner's customer base comprises more than 700 fitness clubs, wellness centres, boutique studios, and multi-location chains across Europe. All named references (The Brick, Villa Vitta, 't Afslankhuys, Release, Mooze, Jims, iFitness, LifeStyle) are SMB single-location operators, indicating a long-tail distribution with low concentration risk. The company is privately held, independently owned, and operates with a small team of 11-50 employees across offices in Maldegem and Aalst, Belgium.

Name

Club Planner

Legal name

Club Planner BV

Website

https://clubplanner.be

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Club Planner BV is a Belgian SaaS company that provides an all-in-one fitness club management platform — memberships, payments, access control, scheduling, coaching, POS, and a branded member mobile app — to over 700 fitness clubs across Europe, monetizing via tiered subscriptions and hardware sales.

Ownership category

akta.pro rank

Headquarters

HQ city

Maldegem

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations, Supply Chain

Revenue model

1. SaaS Subscription Licenses: Tiered subscription pricing based on club size. Four tiers: Small (up to 250 members) at €115+/month, Medium (up to 500 members) at €160+/month, Large (up to 1500 members) at €200+/month, and XL (multi-location chains) by quote. Licenses auto-renew for 3-month periods after initial 24-month term. Revenue is recurring and scales with club size.
2. Hardware Sales: Separate hardware sales including smart access control systems, payment terminals, camera systems, domotica automation, and Tankk sports drink dispensers. Priced separately based on club needs and configured during demo/quotes.
3. Installation and Professional Services: Professional installation and configuration services for domotica systems and hardware setup. Book a visit by experts for professional advice on automation, included as part of hardware setup.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Club Planner provides an all-in-one SaaS platform for fitness clubs to manage the complete member lifecycle, payments, access control, class scheduling, coaching, lead management, and member engagement. The platform includes a branded white-label member mobile app (MyClubPlanner), integrated payment processing with a 94% recovery rate, and connected hardware products including smart access systems, security cameras, and building automation (domotica). It serves 700+ fitness clubs across Europe with tiered subscription pricing based on club size.

Product overview

Club Planner is an all-in-one fitness club management SaaS platform for clubs and communities across Europe. The platform is structured as a core platform (Club Planner) with an associated branded member mobile app (MyClubPlanner) and multiple integrated modules for membership management, scheduling (Planner), coaching, point-of-sale (Bartender), lead management, payments & invoicing, analytics, and add-ons. Hardware products include POS Hardware terminals, Tankk dispensers, Smart Access Control, Camera Systems, and Domotics. The ecosystem is extended through embeddable Website Widgets (online sign-up, class schedule, lead capture, webshop) and professional Website Design services. Integrations connect with Technogym, eGym, Milon smart equipment, Itsme identity verification, Proximus SMS, and Leadgains.ai WhatsApp automation. Pricing tiers (Small, Medium, Large, XL) scale by club size and included modules.

Differentiator

Problem solved

Functional benefit

Brands

• MyClubPlanner: Fully branded member app built on Club Planner platform. Members download the app with the club's brand, book classes, track progress, manage membership, and make purchases.
• TANKK

Products and services

• Club Planner SaaS Platform All-in-one SaaS fitness club management platform that unifies memberships, payments, events, staff scheduling, member communication, access control, and analytics in a single platform. Designed for fitness clubs, wellness centres, and gym operators across Europe.
• MyClubPlanner Mobile App Fully branded member mobile app for iOS and Android. Enables class booking, progress tracking, coach messaging, digital QR/NFC membership cards, in-app purchases, and member check-in. Members download the club's branded app from the App Store or Google Play.
• Smart Access Control QR-code and NFC-based member access control hardware with sub-second gate activation, tier-based and time-based access rules, live check-in dashboard, tailgating alerts, and 24/7 unattended operation capability for fitness clubs.
• Camera Systems Security camera integration with cloud storage, event-linked playback tied to member check-in events, motion detection alerts, remote access, zone coverage configuration, and GDPR-compliant EU storage.
• Domotics (Building Automation) Building automation product linking HVAC, lighting, and zone control to occupancy data from member check-ins. Automatically powers down facilities when the last member leaves, enabling energy cost reduction and occupancy-based climate control.
• POS Hardware Point-of-sale hardware terminals for accepting card and contactless payments at the front desk, in-gym, or on the go. Fully synced with the Club Planner system for centralized management.
• Payment Terminals & Payment Processing Integrated payment terminal management with SEPA direct debit, contactless card payments, Bancontact support, automated reconciliation, Peppol-compliant invoicing, and real-time revenue dashboard. Includes automated payment recovery system achieving a 94% recovery rate on failed payments.
• TANKK Sports Drink Dispenser Sports drink dispenser system for fitness clubs. Includes widget integration for visitor discovery on the club's website and in-club beverage sales management. Operates as a related product under the TANKK sub-brand.
• Club Websites (Web Design Service) Professional website design and build service for fitness clubs. Includes custom design, mobile-first architecture, GDPR compliance, SEO optimization, multi-language support, and analytics integration, paired with embeddable widgets that pull live data from the Club Planner platform.

Quantifiable outcome

• 94% payment recovery rate - automated resolution of failed SEPA and card payments without manual intervention
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability3 records

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• Microsoft AzurecoreTechnology or IntegrationCloud infrastructure provider hosting Club Planner's SaaS platform and database. All member personal data processed on EU/EEA infrastructure with adequacy decisions or Standard Contractual Clauses where applicable. This is a critical infrastructure partnership enabling the platform's delivery.
• MolliecoreTechnology or IntegrationPayment processor integrated into Club Planner for payment collection, SEPA direct debit, card payments, and Bancontact transactions. Processes payment data for member transactions within the EU/EEA. Essential for the 94% payment recovery rate.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ClubPlanner
• LinkedInlinkedin.com/company/club-planner-bv
• Instagraminstagram.com/clubplanner.be

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Club Planner