The Four Winds Society

What The Four Winds Society does

The Four Winds Society, Inc. is a privately held, founder-controlled educational organization founded in 1998 by Alberto Villoldo, Ph.D., a psychologist and medical anthropologist with 40+ years studying Amazonian and Andean shamanic traditions. The company delivers training in Shamanic Energy Medicine through a flagship 300+ hour, 7-course Energy Medicine Training offered in residential (US, Chile, Germany) and online formats, supplemented by ten individual online courses (e.g., 13 Moons of Wisdom, Wheels of Light, Time Masters, Healing the Dark Side, Grow a New Body) and the Munay-Ki, a set of ten lineage-based Andean initiations transmitted from Q'ero tradition holders. Core technology is curricular and instructional rather than software-based: the platform combines video courses on a dedicated products.thefourwinds.com domain, in-person residential intensives at the Los Lobos Sanctuary in Chile (main campus, adjacent to a World Heritage site), and a separate practitioner directory (directory.thefourwinds.com) listing 2,429 certified graduates available for private consultations worldwide.

The business operates a direct-to-consumer, community-led go-to-market model reaching 10,000+ trained students over 25 years across individuals seeking spiritual transformation, holistic health practitioners, and medical/mental health professionals. Monetization spans multi-year contracted training programs with cancellation/transfer penalties ($1,200–$2,000 cancellation fees; $100–$800 transfer fees) suggesting meaningful per-student contract value, one-time online course purchases, non-refundable private consultations ($75 reschedule fee, 100% no-show forfeiture), and non-refundable international retreats to Peru, Chile, and Europe. Customer acquisition is driven by long-form blog content, active social channels, a newsletter funnel offering a free 30-minute teaching video, an active practitioner directory generating referrals, and event-driven outreach including European Q'ero shaman tours. The company is incorporated as Four Winds Society Inc. in the United States with its main campus in Chile, employs 11–50 staff, and operates without external institutional investors or a parent company.

Name

The Four Winds Society

Legal name

The Four Winds Society, Inc.

Website

https://thefourwinds.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

The Four Winds Society is a privately held educational organization founded in 1998 that trains individuals in shamanic energy medicine drawn from Andean and Amazonian traditions. It serves spiritual seekers, holistic health practitioners, and medical professionals globally via residential and online courses, the Munay-Ki Rites, and a network of 2,429+ practitioners.

Ownership category

akta.pro rank

Product category

Shamanic Energy Medicine Education

NAICS

All Other Schools and Instruction (61169), Professional and Management Development Training (611430)

akta.pro primary industry

Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)

akta.pro secondary industries

Reiki & Energy Healing (HSADAHAM), Holistic & Alternative Therapies (Reiki, Sound Healing, Breathwork, Energy Work) (THAJAHAF), Guided Meditation Instruction (1:1 & Group) (HSADAJAA)

Keywords

• Shamanic energy medicine
• Holistic healing training
• Energy medicine certification
• Shamanic practitioner training
• Spiritual wellness education

Headquarters

HQ city

Coconut Creek

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Energy Medicine Training Programs: Residential and online training programs with 7 courses comprising the core curriculum. Deposits required 60 days before start, balance due 30 days prior. Discounts available for full prepayment of 7-course curriculum.
2. Individual Online Courses: Single course purchases including 13 Moons of Wisdom, Wheels of Light, Courageous Dreaming, Shaman's Way of Healing, Time Masters, Healing the Dark Side, Grow a New Body, Munay-Ki Rites, Reading the Signs of Destiny, Shamanic Journeying
3. Private Consultations: One-on-one sessions with practitioners and teachers. Fees paid in advance and non-refundable. Cancellation 48+ hours ahead allows one free reschedule.
4. Expeditions and Retreats: Sacred journeys and retreats including international travel to Peru, Chile, and Europe. Limited availability with deposits non-refundable and non-transferable.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

The Four Winds Society delivers multi-level training in shamanic energy medicine that integrates ancient Andean (Q'ero) and Amazonian healing traditions with modern neuroscience, nutrition, and biology. Its flagship 7-course Energy Medicine Training (300+ hours) is offered in both residential and online formats, alongside a catalog of individual online masterclasses, the Munay-Ki rites, the Grow a New Body program, Light Body School certification, and one-on-one private consultations delivered by a global network of certified practitioners.

Product overview

The Four Winds Society operates as a unified training platform offering shamanic energy medicine education through residential and online programs. The core offerings include the Energy Medicine Training program (the flagship 300-hour certification), supplemented by over 10 individual online courses covering topics from beginner foundations (13 Moons of Wisdom, Wheels of Light, Courageous Dreaming, Shamanic Journeying) to advanced practices (Time Masters, Healing the Dark Side, Seven Heavens, Reading the Signs of Destiny). The organization also delivers the Munay-Ki Rites—a set of ten Andean shamanic initiations—and the Grow a New Body Program combining shamanism with functional medicine. Additional offerings include Private Consultations via a directory of 2,400+ practitioners, the Light Body School for advanced certification, retreats at Los Lobos Sanctuary in Chile, and publications including Marcela Lobos's book 'The Sacred Andean Codes.' The platform uses Google Analytics for web analytics and Elavon for payment processing.

Differentiator

Problem solved

Functional benefit

Brands

• Los Lobos Sanctuary: The main campus of The Four Winds Society, located in the coastal mountain range of Chile adjacent to a World Heritage site.

Products and services

• Energy Medicine Training Flagship 7-course (300+ hour) certification program combining shamanic energy medicine with nutrition, biology, and neuroscience; available in both residential and online formats for individuals seeking practitioner-level training.
• Online Courses (Masterclass Catalog)

Quantifiable outcome

• Over 10,000 students trained in 25 years
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/4windssociety
• YouTubeyoutube.com/user/FourWindsSociety
• Facebookfacebook.com/TheFourWindsSociety
• LinkedInlinkedin.com/company/the-four-winds-society
• Instagraminstagram.com/albertovilloldo_thefourwinds

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Four Winds Society