SME
SME.sk, operated by Petit Press, a.s., is Slovakia's most-read digital news portal, serving Slovak-speaking consumers with national, regional and international coverage across a portfolio of fifteen-plus sub-brands spanning news, sports, business, health and lifestyle.
- Company typePrivate
- Founded1997
- HeadquartersBratislava
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What SME does
SME.sk is a Slovak-language digital news portal operated by Petit Press, a.s., headquartered in Bratislava and launched in 1997 as one of Slovakia's first major online news platforms. The site serves a horizontal audience of Slovak-speaking consumers seeking comprehensive national, regional and international coverage and is positioned by its operator as Slovakia's most-read news outlet ("Najčítanejšie správy na Slovensku"). The platform is built on a web-based publishing architecture combining a core portal with multiple specialized subdomains — MY Regiony and Korzár for regional news across more than twenty Slovak cities, Sportnet for sports, Index for business and economics, Primár for health, Closer for lifestyle, euBrief for European affairs, and Blogy for user-generated content — together with ancillary services such as POST.sk email, Dovolenka.sme.sk travel booking, E-Knihy e-books, Počasie weather, Slovník dictionary, TV program guide and Kalkulačky financial calculators. The technical stack includes cookie-based analytics (Google Analytics, Hotjar, Gemius, Deep.Bi), programmatic advertising (Google AdSense, Meta Pixel), and consent / personalization tooling (Piano Composer).
The company monetizes through three primary revenue streams: recurring digital subscriptions via tiered predplatné plans including standard and "Premium bez reklám" (ad-free) options plus gift subscriptions; display and targeted digital advertising sold through programmatic and direct channels; and SME Konferencie, a branded events and conferences business generating ticket and sponsorship revenue. Distribution is exclusively digital — owned web, mobile applications for iOS, Android and Kindle, and editorial newsletters (e.g., "Ranný brífing SME") — supported by organic social on Facebook and Instagram. The firm's 51–100 employees, single-country focus and lack of disclosed external funding indicate a privately held, mature media operation rather than a venture-backed growth company.
SME firmographics
Firmographics- Name
- SME
- Legal name
- Petit Press, a.s.
- Website
- https://sme.sk
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- SME.sk, operated by Petit Press, a.s., is Slovakia's most-read digital news portal, serving Slovak-speaking consumers with national, regional and international coverage across a portfolio of fifteen-plus sub-brands spanning news, sports, business, health and lifestyle.
- Ownership category
- akta.pro rank
SME industry classification
Industry- Product category
- Online News Publishing
- NAICS
- Newspaper, Periodical, Book, and Directory Publishers (5131), Periodical Publishers (51312), Other Publishers (51319)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Specialty & Niche Channel Distribution (Religious, Comic Shops, Specialty Retail) (MPAJAKAH)
Keywords
Where SME is headquartered
LocationHeadquarters
- HQ city
- Bratislava
Offices1 record
Markets served
SME business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Subscription / Paid Content: SME.sk monetizes through subscription tiers including premium and ad-free options (predplatné). Users are prompted to purchase, extend, or gift subscriptions via persistent site CTAs. Premium content is gated behind subscription paywalls.
- Digital Advertising: The site displays display and targeted advertising using Google AdSense, Meta Pixel for retargeting, and programmatic ad infrastructure. Cookie consent and personalization layers are used to serve targeted ads.
- Events and Conferences: SME Konferencie (SME Conferences) is a branded events arm that organizes professional conferences and summits, generating revenue through ticket sales and sponsorships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard online subscription |
| Subscription | Annual | Premium ad-free subscription |
| Subscription | Annual | Gift subscription |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
SME product offering
Product offeringCore offering
SME.sk is a Slovak-language digital news portal operated by Petit Press, a.s., publishing national, regional, and international news across politics, economics, sports, culture, lifestyle, and weather. The site operates multiple specialized vertical sub-brands (Sportnet, Index, Korzár, MY SME) and offers supplementary services including podcasts, TV listings, email newsletters, financial calculators, and a classifieds/real-estate vertical. Revenue is generated through digital advertising, paid content subscriptions (with digital and print bundles), sponsored events/conferences, and ancillary e-commerce and travel verticals.
Product overview
SME is a comprehensive Slovak-language digital media platform operated by Petit Press, offering a unified news portal with multiple specialized sections and sub-brands. The core offering is the SME.sk news portal providing national and international news coverage, supplemented by regional news networks (MY Regiony and Korzár), the Sportnet sports platform, the Index business section, and vertical content hubs for culture, health, technology, and travel. The platform also provides ancillary services including email (POST.sk), travel booking (Dovolenka.sme.sk), e-books, weather forecasts, dictionaries, and financial calculators.
Differentiator
Problem solved
Functional benefit
Brands
- SME Minúta: Minute-by-minute breaking news updates
- Sportnet
- Korzár
- MY SME
- euBrief
- Primár
- Closer
- Blogy SME
Products and services
- SME.sk news portal
- SME print newspaper
- Sportnet (Sportnet.sme.sk)
Companies that use SME
Customer profileSegments1 record
Ideal customer profiles2 records
SME technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SME partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
SME competitors and assessment
Company assessmentDirect peers
- Denník N: Slovak independent daily newspaper launched by former SME journalists. Competes in the same premium daily news segment with a similar subscription-led digital model.
- Pravda.sk: Slovak daily newspaper and major online news portal operated by Perex, a.s. Directly competes with SME.sk for Slovak-language news readership and advertising spend in the same domestic market.
- Aktuality.sk: One of the largest Slovak online news portals, operated by Ringier Axel Springer Slovakia. Competes head-to-head with SME for Slovak news consumers and digital advertising.
- iDNES.cz: Czech Republic's largest news portal operated by MAFRA. Closely comparable multi-vertical model with national news, regional sections, lifestyle verticals, and subscription tiers in a Central European market structurally similar to Slovakia.
- Novinky.cz: One of the most-visited Czech news portals, operated by Seznam.cz. Comparable large-scale general-interest news destination competing for advertising and reader attention in a similar Central European market.
- Hospodárske noviny (HNonline.sk): Slovak business daily newspaper and online portal focused on economics and business news. Comparable to SME's Index vertical but operates as a standalone business news brand in the same market.
- Aktuálně.cz: Major Czech online news portal operated by Economia. Comparable digital-first news model targeting a Central European audience with subscription and advertising revenue.
Regional players
- Telex.hu: Hungarian independent digital news outlet founded by former Index.hu journalists. Comparable subscription-supported, digital-first news model targeting a Central European audience.
- Index.hu: Hungary's leading online news portal with a multi-vertical model very similar to SME.sk. Operates in a different Central European market but with directly comparable product structure, audience, and revenue mix.
Broad incumbents
- Ringier Slovakia / News and Media Holding: Large Central European media group operating Aktuality.sk, Nový Čas, and other Slovak outlets. Competes with SME across multiple verticals and has greater portfolio scale across the region.
Market position
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SME social profiles
Digital presenceSME financial estimates
Financial estimateRevenue estimate
Valuation estimate
SME leadership team
Management profileNumber of profiles
SME subsidiaries and ownership
Company hierarchySubsidiaries5 records
SME funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SME M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SME
What does SME do?
SME.sk is a Slovak-language digital news portal operated by Petit Press, a.s., publishing national, regional, and international news across politics, economics, sports, culture, lifestyle, and weather. The site operates multiple specialized vertical sub-brands (Sportnet, Index, Korzár, MY SME) and offers supplementary services including podcasts, TV listings, email newsletters, financial calculators, and a classifieds/real-estate vertical. Revenue is generated through digital advertising, paid content subscriptions (with digital and print bundles), sponsored events/conferences, and ancillary e-commerce and travel verticals.
Is SME a public or private company?
SME is a private company. It is classified as unknown and is currently operating.
When was SME founded?
SME was founded in 1997. It employs 51 to 100 people.
Where is SME based?
SME is headquartered in Bratislava.
How does SME make money?
Three revenue lines are on record. Subscription / Paid Content is the primary driver. The others are digital Advertising and events and Conferences.
Who are SME's main competitors?
Direct peers on record are Denník N, Pravda.sk, Aktuality.sk, iDNES.cz, Novinky.cz, Hospodárske noviny (HNonline.sk) and Aktuálně.cz. Regional players are Telex.hu and Index.hu. Ringier Slovakia / News and Media Holding is listed as a broad incumbent.
Does SME have an API?
No public API is recorded for SME.
What industry is SME in?
SME's product category is Online News Publishing. Its primary akta.pro industry code is MPAJAKAH, Specialty & Niche Channel Distribution (Religious, Comic Shops, Specialty Retail). Its NAICS code is 5131 and its SIC code is 2711.