Military 1st

Name

Military 1st

Legal name

Military 1st

Website

https://military1st.co.uk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Military Surplus & Tactical Gear Retail

NAICS

Sporting Goods Retailers (45911), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459), Clothing and Clothing Accessories Retailers (458110), Luggage and Leather Goods Retailers (45832)

SIC

Retail-Apparel & Accessory Stores (5600), Sporting & Athletic Goods, Nec (3949), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320)

akta.pro primary industry

Hunting Clothing, Footwear & Camouflage Retail (CRAMAKAD)

akta.pro secondary industries

Firearm Storage & Safety Retail (Safes, Cases, Locks) (CRAMAKAI), Historical & Military Collectibles Retail (CRALAGAM)

Keywords

• Military surplus retail
• Tactical gear ecommerce
• Combat clothing
• Army uniforms
• Airsoft equipment

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: Retail revenue generated through direct-to-consumer sales of military surplus, combat clothing, tactical gear, footwear, camping equipment, and outdoor accessories. Products are sold at fixed retail prices with periodic promotional discounts and sales. The business operates on a one-time transaction model with no subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Military 1st is an online army surplus and military shop that sells combat clothing, camouflage apparel, military uniforms, tactical footwear, combat gear (pouches, vests, chest rigs, holsters, hydration), bags and rucksacks, ballistic eyewear, camping and survival equipment, and shooting accessories. The retailer stocks products from 50+ trusted brands across 18+ country-specific e-commerce storefronts, serving individual consumers in the UK, Europe, North America, and Australasia with localized currencies and shipping.

Product overview

Military 1st is a UK-based army surplus store and e-commerce platform offering a comprehensive range of tactical and outdoor gear. The product portfolio centers on six core categories: Clothing (men's, women's, and kids' combat uniforms, camo shirts, cargo trousers, jackets, waterproofs, and accessories), Footwear (tactical boots and accessories), Combat Gear (MOLLE pouches, vests, chest rigs, holsters, hydration systems), Bags & Rucksacks (tactical backpacks, Bergens, gun bags, dry sacks), Eyewear (ballistic glasses and goggles), and Camping & Survival (sleeping gear, stoves, navigation, emergency equipment). The store also carries Shooting accessories and Miscellaneous items. Products span over 50 brands including Brandit, Helikon-Tex, Pentagon, Mechanix Wear, and Surplus, available in over 80 camouflage patterns and solid colors. The platform operates across multiple regional sites serving Europe, North America, and Australasia.

Differentiator

Problem solved

Functional benefit

Products and services

• Clothing Military and outdoor clothing line for men, women and kids including combat uniforms, camouflage T-shirts, cargo trousers, jackets, coats, fleeces, shorts, base layers, waterproofs, headwear, gloves, scarves, belts and accessories. Sold to individual consumers across 18+ country-specific storefronts.
• Footwear Tactical and military-style footwear including boots, gaiters, socks and footwear accessories. Sold to airsoft players, outdoor enthusiasts and professionals via localised e-commerce storefronts.
• Combat Gear Tactical combat equipment including magazine pouches, grenade pouches, utility pouches, radio pouches, vests, chest rigs, leg pouches, panels, holsters, hydration systems, gloves, protective pads, slings, belts and suspenders. Sold to airsoft players and professional users.
• Bags & Rucksacks Military and tactical bags including backpacks, rucksacks, Bergens, patrol packs, shoulder bags, waist packs, tool/utility bags, luggage, hydration packs, gun bags and cases, dry bags and accessories.
• Eyewear Protective and tactical eyewear including glasses, ballistic glasses, goggles and accessories.
• Camping & Survival Outdoor and survival equipment including cooking and eating gear, water and hydration solutions, emergency survival items, sleeping gear, tools and hardware, stoves and burners, bashas/bivis/tents, lamps and torches, navigation equipment, camping furniture, dry bags, fire starters and lighters.
• Shooting Shooting accessories and gear including targets, bags and cases, monoculars and binoculars, camo nets, ghillie suits, shooting clothing and night vision equipment.
• Miscellaneous Additional military and outdoor items including watches, torches and lighting, walking sticks, umbrellas, camo creams, badges and patches, flags and pet accessories.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Over 50 Brand PartnerscoreOthersMilitary 1st distributes products from over 50 brand partners including Brandit, Helikon-Tex, Pentagon, Surplus, Mechanix Wear, Condor, Maxpedition, Wisport, Jack Pyke, Highlander Forces, Mil-Tec, MFH, Propper, Direct Action, Flyye Industries, and many more. These are brands whose products are sold through the Military 1st platform.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Market position

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/military_1st
• YouTubeyoutube.com/user/military1st
• Facebookfacebook.com/Military1st
• Instagraminstagram.com/military1st
• LinkedInlinkedin.com/company/military1st

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Military 1st