Maybank Asset Management Group Berhad

What Maybank Asset Management Group Berhad does

Maybank Asset Management Group Berhad (MAMG) is a Malaysia-based, privately-held asset management firm wholly-owned by Maybank Group Berhad (Malayan Banking Berhad), one of the world's top 20 strongest banks. Incorporated in 1983 and headquartered in Kuala Lumpur with regional operations in Singapore and Jakarta and a dedicated Shariah-compliant arm (Maybank Islamic Asset Management), MAMG provides conventional and Shariah-compliant investment solutions across equity, fixed income, multi-asset, and private credit strategies to corporate, institutional, and high-net-worth clients across ASEAN, Asia, and selected global markets.

MAMG's product surface spans three core service lines — Liquidity Management Solutions (conventional and Islamic income/liquidity products), Growth & Income Solutions (local, regional, and global equity/fixed income via funds, custom solutions, or discretionary mandates), and Bespoke Sustainable Investment Solutions (strategic advisory, portfolio restructuring, pension/liability management). Recent product launches include a Shariah-compliant global technology fund focused on AI megatrends (Feb 2025), the MAMG Growth Income I Fund (Jan 2026) under its CIO-Led Investment Framework, and the MAMG Global Private Credit Fund (May 2026) as an exclusive third-party feeder into LGT Capital Partners' private credit strategy for Malaysian HNW investors. Partnerships with global managers (Azimut, Schroders, BNY Mellon) extend the firm's strategy shelf. The firm employs 51–100 staff.

MAMG generates revenue primarily through recurring management fees on managed funds, bespoke discretionary portfolio mandates, and feeder fund distribution wrappers, distributed via dedicated enterprise sales teams across its regional subsidiaries, the Maybank banking network, and increasingly third-party wealth channels such as Hong Leong Bank's HLB Priority segment. Leadership under CEO Muhammad Hishamudin Hamzah and Chairman Dr. Hasnita Dato' Hashim has emphasized AUM growth (CIO-Powered Franchise surpassed RM1 billion), product breadth (31 funds launched in a recent two-month window), and regional cornerstone investing, with MAMG participating as a US$74.3 million cornerstone investor in JustCo's Singapore Exchange IPO in May 2026.

Name

Maybank Asset Management Group Berhad

Legal name

Maybank Asset Management Group Berhad

Website

https://maybank-am.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

51–100 employees

Short description

Maybank Asset Management Group Berhad is a Malaysia-based asset management firm serving institutional, corporate, and high-net-worth clients across ASEAN with conventional and Shariah-compliant equity, fixed income, multi-asset, and private credit strategies.

Ownership category

akta.pro rank

Product category

Asset Management

NAICS

Portfolio Management and Investment Advice (523940), Open-End Investment Funds (525910), Other Financial Vehicles (52599)

SIC

Finance Services (6199)

akta.pro primary industry

Discretionary Portfolio Management (DPM) (FSAAABAC)

akta.pro secondary industries

Distribution Support & Dealer Services (Commissions/Trails, Agreements, Data Feeds) (FSAAAMAJ), Pension Master Trusts, Superannuation & Provident Funds (FSAAAGAB)

Keywords

• Asset management services
• Investment fund management
• Shariah-compliant investing
• Discretionary portfolio mandates
• Fixed income strategies

Headquarters

HQ city

Selangor

HQ country

Malaysia

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Fund Management Fees: MAMG generates revenue through management fees charged on managed funds, including conventional and Shariah-compliant equity, fixed income, and multi-asset strategies. The firm offers both retail and institutional fund products.
2. Discretionary Portfolio Mandates: Revenue from bespoke portfolio management services for corporate, institutional, and high-net-worth clients, including strategic advisory, portfolio restructuring, and customized payoff structures.
3. Feeder Fund Distribution: MAMG acts as exclusive third-party distributor of international private credit strategies to Malaysian investors through feeder fund structures, generating fees from managing the local feeder fund wrapper.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Maybank Asset Management Group Berhad provides professional asset management services across equity, fixed income, and multi-asset strategies through both conventional and Shariah-compliant fund structures. The firm offers discretionary portfolio mandates, liquidity management solutions, growth and income strategies, and bespoke sustainable investment solutions to corporate, institutional, and high-net-worth clients. It operates regional subsidiaries in Malaysia, Singapore, and Indonesia, distributing both proprietary funds and feeder fund wrappers of international partner strategies.

Product overview

Maybank Asset Management Group Berhad operates as an asset management platform offering a diverse range of conventional and Shariah-compliant investment solutions. The company provides Liquidity Management Solutions (conventional and Islamic options for liquidity and income), Growth & Income Solutions (local, regional and global equity and fixed income strategies), and Bespoke Sustainable Investment Solutions (customized portfolio management and sustainable investing). Key products include the MAMG Global Private Credit Fund (feeder into LGT Capital Partners' private credit strategy), Shariah-Compliant Global Technology Fund (first in-house AI-focused fund), and Maybank Global Digital Asset Ecosystem Equity Fund. The firm operates across ASEAN, Asia and key global markets with over 30 years of experience in fund management.

Differentiator

Problem solved

Functional benefit

Products and services

• MAMG Global Private Credit Fund
• Maybank Asset Management Shariah-Compliant Global Technology Fund
• Maybank Global Digital Asset Ecosystem Equity
• Liquidity Management Solutions
• Growth & Income Solutions
• Bespoke Sustainable Investment Solutions
• MAMG Growth Income I Fund

Quantifiable outcome

• CIO-Powered Franchise surpassed RM1 billion milestone
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• LGT Capital PartnerscoreStrategic or Co-development Partner · 19 May 2026MAMG launched the MAMG Global Private Credit Fund as the exclusive third-party entity to offer LGT Capital Partners' private credit strategy to individual investors in Malaysia. The target fund is backed by the LGT Endowment, the firm's principal investment portfolio launched in 1998.
• Azimut GroupminorStrategic or Co-development PartnerAzimut Group has been at the forefront of the development and growth of the Italian asset management industry. As at 31 December 2023, Azimut Group has total assets under management of EUR60.6 billion, making it the largest independent player in the market.
• SchrodersminorStrategic or Co-development PartnerSchroders has grown and developed their expertise for over 200 years. As a global asset and wealth manager with US$956.9 billion of AUM as at 31 December 2023, Schroders delivers a broad range of solutions designed to meet the diverse needs of institutions, intermediaries and high net worth individuals.
• BNY MellonminorStrategic or Co-development PartnerBNY Mellon Investment Management is the global investment management arm of BNY Mellon, with over USD2.0 trillion as of 31 December 2023 in assets under management, and is one of the world's major financial services groups, with operations in more than 35 countries, serving more than 100 markets.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AHAM Capital Berhad: Malaysian asset manager with multi-channel distribution including bank and independent advisors. Comparable to MAMG in offering conventional and Shariah-compliant funds across multiple asset classes for retail and institutional clients.
• Eastspring Investments Berhad: Malaysian asset management arm of Prudential plc, operating across ASEAN. Comparable to MAMG in scope and product range, serving institutional and retail clients with conventional and Shariah-compliant offerings across multiple asset classes.
• CIMB-Principal Asset Management Berhad: Malaysian asset manager jointly owned by CIMB Group and Principal Financial Group. Directly comparable to MAMG as a bank-backed Malaysian asset manager offering conventional and Shariah-compliant funds across equity, fixed income, and multi-asset strategies.
• Kenanga Investors Berhad: Malaysian asset management firm owned by Kenanga Group. Direct peer offering similar unit trust, institutional mandate, and Islamic fund products to Malaysian retail and corporate clients.
• Public Mutual Berhad: One of Malaysia's largest private asset managers, owned by Public Bank group. Directly comparable as a Malaysian-domestic asset manager offering conventional and Islamic unit trust funds with strong retail distribution through its parent bank network.
• Affin Hwang Asset Management Berhad: Malaysian asset manager owned by Affin Bank group. Directly comparable Malaysian bank-affiliated AM offering unit trust funds and institutional mandates across equities, fixed income, and mixed assets.

Broad incumbents

• Manulife Investment Management (Malaysia): Malaysian operations of Manulife's global asset management business. Overlaps with MAMG in offering unit trust funds and institutional mandates, backed by a large global parent with broader product capabilities.
• abrdn Malaysia (formerly Aberdeen Standard Investments): Malaysian unit of global asset manager abrdn plc. Competes in Malaysian unit trust and institutional markets, with broader global investment capabilities and a longer international track record.
• Franklin Templeton Malaysia: Malaysian presence of global asset manager Franklin Templeton. Competes with MAMG in Malaysian unit trust and institutional mandate space, offering broader global investment capabilities as a large incumbent.

Regional players

• UOB Asset Management Ltd: Singapore-based asset management arm of United Overseas Bank Group. Comparable as a regional bank-affiliated asset manager operating across ASEAN with similar product offerings, though headquartered in Singapore rather than Malaysia.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/maybank-asset-management

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maybank Asset Management Group Berhad