Skate Warehouse

What Skate Warehouse does

Skate Warehouse is a direct-to-consumer e-commerce specialty retailer focused on skateboarding equipment and apparel. Founded in 2002 and based at 747 Buckley Road, San Luis Obispo, California, the company sells through skatewarehouse.com as its primary channel and operates a single physical retail store at the same address for in-person purchases and order pickup. Founder Dave Stubbs continues to run the company, with employee headcount in the 11-50 range. The catalog is organized around the full skateboarding system: individual decks, pre-built completes, longboards and cruisers, and components (trucks, wheels, bearings, griptape, hardware, risers, bushings, rails, tools, wax), alongside skate-specific footwear (Vans, Nike SB, Adidas, Converse), protective gear, and apparel. The product mix is enhanced by a Vans Skate Classics sub-line marketed around skate-specific construction (Duracap underlays, PopCush footbeds, deeper tread), a private-label Skate Warehouse Premium Blank Decks & Completes offering, and supplementary services such as Gift Cards in $25 and $50 denominations.

Revenue is generated primarily through one-time product sales at fixed unit prices: decks typically retail between $75-$85, skate shoes $60-$100+, with accessories starting at roughly $5 and apparel spanning the range. The company differentiates from generic resellers through free in-house assembly and griptape application on deck and complete purchases, free shipping on orders over $60, and a 60-day return window on most items. Customer support is delivered via phone (1.800.GO.SKATE), email, and live chat, with retail hours Tue-Thu 11:00am-4:00pm PT and Fri 10:30am-4:30pm PT. The business operates within the Warehouse Sports family of specialty sporting goods retailers (which includes Tennis Warehouse and Running Warehouse), giving it shared branding and infrastructure signals without a disclosed parent entity.

Underlying technology is a standard retail e-commerce stack — product catalog, shopping cart, checkout, order tracking, and customer account management — with no disclosed proprietary platform, public API, SDK, or mobile application, and no AI/ML capabilities documented. Marketing is multi-channel: an email newsletter capture, active storefronts on Instagram, Facebook, YouTube, X, and TikTok, plus content marketing through a Learning Center (buying guides, educational articles) and a Video Vault (wear tests, pro interviews, trick tips). The company is privately held with no disclosed funding history and reports no revenue figures.

Name

Skate Warehouse

Legal name

Skate Warehouse

Website

https://skatewarehouse.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Skate Warehouse is a direct-to-consumer e-commerce retailer specializing in skateboarding equipment and apparel — decks, completes, components, skate shoes, clothing, and protective gear — sold primarily through skatewarehouse.com with a retail store in San Luis Obispo, California.

Ownership category

akta.pro rank

Headquarters

HQ city

San Luis Obispo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Skate Warehouse generates revenue through direct retail sales of skateboarding products including decks, complete skateboards, trucks, wheels, bearings, grip tape, hardware, protective gear, skate shoes, and apparel. They offer in-house assembly and grip tape application services included with deck and complete skateboard purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Skate Warehouse is a direct-to-consumer specialty retailer that sells skateboarding equipment and apparel through its e-commerce website and a single retail store in San Luis Obispo, CA. Its catalog spans skateboard decks, complete skateboards, longboards, cruisers, trucks, wheels, bearings, griptape, hardware, protective gear, skate shoes, and skate-themed clothing and accessories from multiple brands, with free in-house assembly and grip tape application included on deck and complete skateboard purchases.

Product overview

Skate Warehouse is a direct-to-consumer e-commerce retailer specializing in skateboarding equipment and apparel. The core product portfolio centers on skateboards as a system of interchangeable components: skateboard decks (individual boards), complete pre-built skateboards, longboards and cruisers, plus essential components including trucks, wheels, bearings, griptape, and hardware (bolts, risers, bushings, rails, tools, wax). The company also offers skate-specific footwear (skate shoes from Vans, Nike SB, Adidas, and others), protective gear (helmets, pads, wrist guards), and apparel (t-shirts, tops, bottoms, outerwear, headwear). Distinct product lines include the Vans Skate Classics sub-brand featuring enhanced durability features (Duracap, PopCush footbeds), and Vans Pro Model signature shoes. Supplementary offerings include Gift Cards (physical and electronic), Video Vault (educational/entertainment video content with wear tests, interviews, trick tips), and a Learning Center with buying guides and product reviews. The company operates a retail location in San Luis Obispo, CA and provides in-house assembly and grip tape application services.

Differentiator

Problem solved

Functional benefit

Products and services

• Skateboard Decks Individual skateboard deck boards offered in various sizes, shapes, and graphics from multiple skate brands (e.g., Anti Hero, Primitive, Real), priced roughly $75-$85, with free grip tape application by Skate Warehouse.
• Complete Skateboards Pre-built complete skateboards assembled with decks, trucks, wheels, bearings, and hardware, ready to ride out of the box.
• Longboards and Cruisers Longboard and cruiser boards sold for cruising and downhill skateboarding use cases.
• Skateboard Trucks Skateboard trucks from brands including Independent, Thunder, and Ace, sold as standalone components for custom builds and replacements.
• Skateboard Wheels Skateboard wheels from Spitfire, OJ Wheels, Bones, and other brands, offered in various durometers and sizes.
• Skateboard Bearings Skateboard bearings including Bones Reds, Bones Swiss, and other brands, sold as individual components for builds and replacements.
• Skateboard Griptape Griptape sheets for skateboard decks from brands such as Mob and Jessup; free application is included with deck purchases.
• Skateboard Parts (Hardware, Risers, Wax, Tools, Bushings, Rails) Replacement and upgrade skateboard parts including hardware (bolts), risers, wax, tools, bushings, and rails.
• Skate Shoes Skateboarding-specific footwear from Vans, Nike SB, Adidas, Converse, and other brands, priced roughly $60-$100+.
• Vans Skate Classics Shoes Vans shoe line tailored for skateboarding, applying Duracap underlays, PopCush footbeds, and deeper tread to classic silhouettes for greater durability.
• Vans Pro Model Skate Shoes Vans signature skate shoes for professional skateboarders, featuring skate-specific construction.
• Protective Gear Safety equipment for skateboarding including helmets, kneepads, elbow pads, and wrist guards.
• Clothing Skate-themed apparel including t-shirts, tops, sweatshirts, jackets, bottoms, hats, and beanies from various skate brands.
• Accessories Skate accessories including fingerboards, backpacks, sunglasses, belts, wallets, stickers, pins, and audio/visual merchandise.
• Gift Cards Physical and electronic Skate Warehouse gift cards available in $25 and $50 denominations for use on skatewarehouse.com and at the retail store.

Quantifiable outcome

• Free shipping on orders over $60
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights6 records

Direct peers

• CCS: CCS (California Cheap Skates) is a long-standing US specialty skateboarding retailer operating online and historically through skate shops. It competes head-to-head with Skate Warehouse on skate decks, completes, parts, shoes, and apparel.
• Tactics: Tactics is a US-based online specialty retailer of skateboarding and snowboarding equipment, parts, shoes, and apparel. It overlaps directly with Skate Warehouse on multi-brand skate decks, completes, parts, and shoes, and shares a similar DTC e-commerce business model.
• evo: evo is a multi-category action-sports and outdoor specialty retailer (skate, snow, surf, bike) with a strong DTC e-commerce site and physical stores. It is comparable to Skate Warehouse on skate hardware, shoes, and apparel, though it carries broader action-sports categories.
• The House: The House is an action-sports specialty retailer selling skateboards, snowboards, wakeboards, shoes, and apparel online. It overlaps with Skate Warehouse on skate decks, completes, parts, and shoes, and shares a multi-category action-sports e-commerce model.

Broad incumbents

• Zumiez: Zumiez is a large multi-channel action-sports specialty retailer carrying skate, snow, and streetwear. As an omnichannel incumbent, it competes with Skate Warehouse on shoe and apparel SKUs but at greater scale and wider category breadth.
• REI Co-op: REI is a large outdoor cooperative carrying select skate apparel and shoes. While broader in scope (camping, hiking, cycling), it competes for some of the same lifestyle/action-sports apparel wallet share as Skate Warehouse.
• Backcountry: Backcountry is a US outdoor-specialty e-commerce retailer that has expanded into action-sports categories. It overlaps with Skate Warehouse on skate shoes and apparel assortments, though its core focus is broader outdoor gear (ski, climb, camp).
• Dick's Sporting Goods: Dick's Sporting Goods is a major omnichannel sporting-goods retailer that carries skate shoes, skateboards, and related apparel. It competes indirectly with Skate Warehouse via scale advantages and broad category reach.

Others

• Tennis Warehouse: Tennis Warehouse is a sibling site within the Warehouse Sports family alongside Skate Warehouse. While serving a different sport (tennis), it shares the same DTC e-commerce operating model, infrastructure, and corporate affinity, making it highly relevant for cross-portfolio comparison.
• Running Warehouse: Running Warehouse is a sister site within the Warehouse Sports family operating in a different sport but using the same DTC playbook—specialty e-commerce plus a small physical footprint. Useful for benchmarking operational model and parent-group synergies.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Skate_Warehouse
• YouTubeyoutube.com/user/wwwskatewarehousecom
• Facebookfacebook.com/skatewarehouse
• Instagraminstagram.com/skatewarehouse
• TikToktiktok.com/@skatewarehouse
• LinkedInlinkedin.com/company/skate-warehouse-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Skate Warehouse