MR Datentechnik Vertriebs

What MR Datentechnik Vertriebs does

MR Datentechnik Vertriebs- und Service GmbH is a privately held German IT systemhaus founded in 1994 and headquartered at Emmericher Str. 13, 90411 Nürnberg, operating with 251–500 employees under Managing Directors Gerhard Reinhardt and Jochen Kraus. The company positions itself as an 'MR 360° IT-Lösungen' provider, delivering an integrated portfolio spanning IT service management, hybrid datacenter and cloud, network and security, IT security (including Red Teaming), IT hardware procurement, workplace solutions, managed print services, professional audiovisual (ProAV) media technology, IT outsourcing (IT-Betreuung), and managed services under multi-year custom contracts to both German Mittelstand/enterprise clients and public-sector organizations (Verwaltung, Forschung+Lehre, K-12 educational institutions including the 'Digitale Schule der Zukunft' initiative).

The technology stack is entirely partner-sourced rather than proprietary: core integrations include Microsoft (Gold/Expert), HP (Platinum, 30-year partnership), Dell (Platinum), Apple (Business Partner), Fortinet, Sophos, HPE Aruba, VMware/Omnissa, Hornetsecurity, Cisco, Veeam, Barco, Crestron, and Canon. Service delivery is supported by TeamViewer and BeyondTrust for remote support, HubSpot for CRM and marketing automation, and a password-protected B2B online shop for registered business customers. The company does not develop proprietary core technology, patents, or trademarks.

The business model combines (i) recurring managed-services contracts, (ii) one-time IT hardware resale, (iii) project-based professional services, and (iv) managed print services. Pricing is not publicly disclosed; engagements are custom-quoted based on scope, duration, and hardware specifications, with multi-year contract cadences typical for enterprise and public-sector accounts. Distribution is direct enterprise field sales augmented by an inside-sales function, with co-marketing through vendor partners (Sophos, Fortinet, HP, Hornetsecurity). The company operates as part of the MR Unternehmensgruppe alongside sister entities smoodi.consulting GmbH, whitelisthackers GmbH, Prögel networks GmbH, and a/c/t Beratungs & System GmbH, which share a joint HR recruitment platform. Geographic footprint is concentrated in Germany.

Name

MR Datentechnik Vertriebs

Legal name

MR Datentechnik Vertriebs- und Service GmbH

Website

https://mr-daten.de

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

251–500 employees

Short description

MR Datentechnik Vertriebs is a German IT systemhaus founded in 1994, headquartered in Nürnberg, providing managed IT services, cybersecurity, hybrid datacenter/cloud, workplace, and ProAV solutions to German Mittelstand/enterprise clients and public-sector organizations under multi-year contracts.

Ownership category

akta.pro rank

Product category

Managed IT Services

NAICS

Computer Facilities Management Services (541513), Computer Systems Design and Related Services (5415), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Services (8741)

akta.pro primary industry

ITSM Managed Services (Run/Operate/Optimize) (BPAEAJAN)

akta.pro secondary industries

IT Service Desk & End-User Support (L1/L2) (BPAAACAA), IT Procurement, Lifecycle & Asset Management Services (BPAEABAL), ITIL/ITSM Process Consulting & Implementation (BPAEAJAB)

Keywords

• Managed IT services
• IT system house
• Cybersecurity services
• Cloud infrastructure
• IT hardware procurement

Headquarters

HQ city

Nürnberg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Managed IT Services: Recurring managed services contracts providing ongoing IT infrastructure management, support, monitoring, and maintenance. This forms the core revenue stream for the company, with services delivered both remotely and on-site to business and public sector clients.
2. IT Hardware Sales: One-time sales of IT hardware including workstations, notebooks, networking equipment, peripherals, and professional audiovisual equipment sourced from vendor partners (HP, Dell, Lenovo, Apple, Canon, Ricoh, etc.).
3. Professional Services: Project-based professional services including IT consulting, implementation, security assessments (Red Teaming), network design, datacenter/cloud migration, and workplace deployment services.
4. Managed Print Services: Managed print services (MPS) providing analysis, optimization, and ongoing management of customer printing environments with consumables and service included.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

MR Datentechnik is an IT system house that delivers integrated "MR 360° IT-Lösungen" managed IT services and solutions to enterprise and public sector clients in Germany. Its offering spans managed IT service, hybrid datacenter and cloud, network and security, IT security with Red Teaming, IT hardware procurement, workplace solutions, managed print services, ProAV media technology, IT outsourcing, and ongoing managed services. The company resells and integrates hardware and software from a deep vendor partner ecosystem (Microsoft, Dell, HP, Apple, Fortinet, Sophos, HPE Aruba, VMware/Omnissa, Veeam, Cisco, etc.) and supplements it with project-based professional services.

Product overview

MR Datentechnik bietet ein umfassendes Portfolio an IT-Dienstleistungen unter der Bezeichnung 'MR 360° IT-Lösungen' an. Das portfolio umfasst einzelne Service-Module: IT-Service (Managed IT), (Hybrid-)Datacenter + Cloud, Netzwerk + Security, IT-Security (Red Teaming), IT-Hardware, Workplace, Print-Service, Medientechnik ProAV, IT-Betreuung und Managed Services. Diese Module können einzeln oder als integriertes Gesamtpaket bezogen werden. Zusätzlich wird ein B2B-Onlineshop für Geschäftskunden angeboten. Das Unternehmen positioniert sich als IT-Systemhaus für Digitalisierung und betreut sowohl Privatunternehmen als auch öffentliche Auftraggeber (Verwaltung, Forschung + Lehre, Bildungseinrichtungen K12).

Differentiator

Problem solved

Functional benefit

Products and services

• IT-Service (Managed IT) Managed IT service offering providing efficient and automated IT solutions for business success; covers full or partial IT administration for enterprise and public sector clients.
• Hybrid Datacenter + Cloud Design, implementation, and operation of hybrid datacenter and cloud infrastructure solutions for business customers.
• Netzwerk + Security (Network and Security Management) Management and security of customer IT networks, including protection of computer systems and networks.
• IT-Security (Red Teaming) Offensive security testing and Red Teaming services to protect enterprises against growing cyber threats.
• IT-Hardware (Hardware Procurement and Lifecycle Management) Procurement and management of modern IT equipment sourced from partner vendors such as HP, Dell, Lenovo, and Apple.
• Workplace Solutions Provision of optimized, well-organized modern workplace environments for enterprise customers.
• Print-Service (Managed Print Services) Analysis, optimization, and ongoing management of customer printing environments with consumables and services included.
• Medientechnik ProAV Professional audiovisual (ProAV) media technology solutions integrating AV and IT for workplaces, conference rooms, and special environments.
• IT-Betreuung (IT Outsourcing/Outtasking) Outsourcing and outtasking services covering modern IT operations requirements for enterprise customers.
• Managed Services Comprehensive managed service offerings for ongoing IT operations, including XaaS delivery of the latest technology developments for customers.
• B2B-Onlineshop Password-protected online shop for registered business customers to place orders, access Fleetmanager services, and manage IT equipment procurement.

Quantifiable outcome

• Customers relieved of technical burdens to focus on core business operations

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature1 record

Partnerships

16 partnerships are on record, tiered core and major.

• HP (Hewlett-Packard)coreChannel Partner/ Reseller/ DistributorHP is a core channel partner with Platinum Partner status. MR Datentechnik celebrates 30 years of partnership with HP, with regular joint sales alignment events (Nürnberg and Melle locations). The partnership covers HP notebooks, desktop PCs, workstations, and professional printing solutions. MR actively promotes HP through its Partnerwelt program.
• MicrosoftcoreChannel Partner/ Reseller/ DistributorMicrosoft is a key business partner with MR Datentechnik holding Gold/Expert partner status. Partnership covers Microsoft cloud solutions, enterprise software, and integrated technology offerings as part of the MR 360° IT-Lösungen portfolio.
• Dell TechnologiescoreChannel Partner/ Reseller/ DistributorMR Datentechnik holds Dell Platinum Partner status, providing enterprise hardware solutions including servers, storage, workstations, and networking equipment to customers.
• Apple (Business Partner)majorChannel Partner/ Reseller/ DistributorMR Datentechnik is an Apple Business Partner, providing Apple hardware including MacBooks, iPads, and Apple solutions to business customers. Partnership enables Apple deployments in enterprise and public sector environments.
• FortinetcoreTechnology or IntegrationFortinet is a key security technology partner. MR Datentechnik provides Fortinet security solutions including firewall and network security, and actively communicates Fortinet vulnerability alerts to customers. Company hosts Fortinet experts at customer cybersecurity events.
• SophoscoreTechnology or IntegrationSophos is a key IT security technology partner. MR Datentechnik features Sophos executives at customer cybersecurity events and provides Sophos endpoint and network security solutions to customers.
• HPE ArubamajorTechnology or IntegrationHPE Aruba provides networking technology solutions integrated into MR Datentechnik's network and security offerings for enterprise customers.
• VMware by Broadcom / OmnissamajorTechnology or IntegrationVMware/Omnissa virtualization technology is integrated into MR Datentechnik's datacenter and hybrid cloud solutions. Company holds relevant certifications and provides VMware services including dedicated licensing terms.
• HornetsecuritymajorTechnology or IntegrationHornetsecurity by Proofpoint provides email security and backup solutions. MR Datentechnik partners with Hornetsecurity to offer comprehensive email security and data protection to customers.
• Cisco SystemsmajorTechnology or IntegrationCisco networking and collaboration technology integrated into MR Datentechnik customer solutions.
• Canon DeutschlandmajorChannel Partner/ Reseller/ DistributorCanon provides imaging and printing solutions as part of MR Datentechnik's print services and managed print services offerings.
• LenovomajorChannel Partner/ Reseller/ DistributorLenovo provides business PC, laptop, and server hardware through MR Datentechnik's hardware procurement services.
• CiscomajorChannel Partner/ Reseller/ DistributorCisco provides networking equipment, collaboration tools, and security solutions as part of the MR partner ecosystem.
• smoodi.consulting GmbHcoreStrategic or Co-development Partnersmoodi.consulting GmbH is a subsidiary company within the MR Datentechnik group (Unternehmensgruppe). Together with other group companies (Prögel networks GmbH, whitelisthackers GmbH, a/c/t Beratungs & System GmbH), it operates under the MR Datentechnik parent company as part of a joint HR recruitment platform.
• whitelisthackers GmbHcoreStrategic or Co-development Partnerwhitelisthackers GmbH is a subsidiary company within the MR Datentechnik group (Unternehmensgruppe). It specializes in cybersecurity services and is part of the joint HR recruitment platform together with other group companies.
• VeeammajorTechnology or IntegrationVeeam data protection and backup solutions integrated into MR Datentechnik's datacenter and disaster recovery services for customers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Computacenter plc: UK-headquartered but with major DACH operations; provides managed services, workplace, datacenter, and security solutions to enterprise and public-sector customers. Closely comparable to MR's managed services and infrastructure offering at a larger scale.
• Allgeier SE: European IT services group with substantial DACH presence covering managed services, IT staffing, and software solutions. Comparable to MR across enterprise IT services and public-sector digitalization engagements.
• CANCOM SE: German managed services and hybrid IT provider serving enterprise and public-sector customers with cloud, managed services, and workplace offerings. Direct overlap with MR's hybrid datacenter/cloud and managed services practice.
• NTT DATA DACH (formerly NTT Data Deutschland): Large incumbent IT services provider with strong DACH managed services, cloud, and SAP practices serving enterprise and public-sector customers. Comparable scope but at significantly larger scale than MR Datentechnik.
• Atos IT Solutions & Services DACH: Large global IT services provider with significant DACH public-sector and managed services business. Comparable in cybersecurity, managed services, and public-sector digitalization offerings despite operating at much larger scale.

Direct peers

• Controlware GmbH: German IT system house and managed services provider with comparable datacenter, networking, and cybersecurity offerings to enterprises and public-sector clients. Direct overlap on Cisco, Fortinet, and HPE Aruba partner relationships.
• DATAGROUP SE: German IT services provider specializing in managed services and datacenter operations for mid-sized enterprises and public-sector clients. Closely matches MR's CORIT/outtasking and managed services delivery model in the German Mittelstand.
• Bechtle AG: Germany's largest IT system house with a comparable portfolio of managed services, hardware, software, and public-sector IT. Bechtle directly competes with MR Datentechnik for mid-sized German enterprises and public-sector contracts and is the most direct large-scale comparable.
• SVA System Vertrieb Alexander GmbH: German IT system house focused on enterprise datacenter, cloud, and managed services. Operates with a similar Systemhaus model targeting Mittelstand and large enterprises, with substantial partner certifications across Microsoft, Dell, and VMware.

Regional players

• All for One Group SE: German IT services and consulting group focused on SAP-centric and broader enterprise IT managed services for the Mittelstand. Comparable in customer profile (German mid-market) and managed services delivery model, though more SAP-anchored.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

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Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MR Datentechnik Vertriebs