Pastelería OK

What Pastelería OK does

Pastelería Ok S.A. de C.V., operating as Pastelería OK®, is a privately held Mexican bakery and confectionery retailer founded in 1990 and headquartered in Zapopan, Jalisco, as part of Grupo OK. The company produces and sells celebration cakes (25 varieties), gelatins, tarts and pays, Italian-style ice cream, cookies and biscotties, party complements, hot and cold beverages, and the proprietary Café Martinique ground coffee brand (seven blends and roast levels). All products are made fresh daily in an ISO 22000:2005-certified plant using artisanal preparation methods and natural ingredients; no frozen pastries are used in the pastry line.

The business operates a multi-channel model: more than 100 company-owned retail locations concentrated in the Guadalajara metropolitan area and Tepatitlán, with 35+ additional branches across western Mexico; an e-commerce website (pasteleriaok.com.mx) with 365-day home delivery in the ZMG (free over MXN $350, otherwise MXN $39 shipping); and a corporate/B2B sales division offering strategic alliances, exclusive product presentations, and preferential pricing to restaurants, cafeterias, and institutional clients. Pricing is unit-based across all categories, with cakes at MXN $399–$499, tarts at MXN $69–$349, individual portions and gelatins at MXN $23–$90, beverages at MXN $37–$93, and Café Martinique coffee from MXN $390 per kilo.

Customer segments are horizontal: individual consumers for celebrations and daily treats, and corporate/enterprise accounts for events and menu supply. Technology infrastructure is conventional — payment integrations with OpenPay, PayPal, and YoMeFacturo, and a mobile-unfriendly web storefront — with no disclosed AI/ML capabilities, no app, and no external funding. Revenue, ownership details, and management team are not publicly disclosed.

Name

Pastelería OK

Legal name

Pastelería Ok S.A. de C.V.

Website

https://pasteleriaok.com.mx

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Pastelería OK is a privately held Mexican bakery and confectionery retailer, founded in 1990 and headquartered in Guadalajara, operating 100+ company-owned stores across western Mexico with e-commerce, home delivery, and a B2B corporate sales division serving individual consumers, restaurants, and institutions.

Ownership category

akta.pro rank

Product category

Artisanal Bakery and Pastry

NAICS

Retail Bakeries (311811), Commercial Bakeries (311812), Ice Cream and Frozen Dessert Manufacturing (311520), Baked Goods Retailers (445291)

SIC

Bakery Products (2050), Ice Cream & Frozen Desserts (2024)

akta.pro primary industry

Dessert-First Bakeries (Cupcakes, Cookies, Brownies) (THAFAFAH)

akta.pro secondary industries

Retail Bakeries (Bread & Daily Bakery) (THAFAFAA), Patisseries & Dessert Boutiques (CRAHAGAB), Dessert Cafes (Coffee + Desserts) (THAFADAH)

Keywords

• Artisanal bakery products
• Celebration cakes retail
• Italian gelato desserts
• Gourmet ground coffee
• Corporate bakery catering

Headquarters

HQ city

Guadalajara

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Store Sales: Physical retail sales of pastries, cakes, ice cream, gelatins, tarts, and beverages through more than 35 company-owned branches in western Mexico. Customers can purchase in-store or order for pickup.
2. E-commerce and Home Delivery: Online ordering through the company website with home delivery in the Guadalajara metropolitan area. Free shipping on orders over $350 MXN, with $39 MXN delivery fee for smaller orders. Service available 365 days a year.
3. Corporate/B2B Sales: Strategic alliances with corporations, restaurants, and institutions for bulk purchases of cakes, gelatins, tarts, ice cream, and Cafe Martinique coffee products. Offers preferential pricing through corporate agreements with exclusive product presentations.
4. Cafe Martinique Ground Coffee: Sale of branded Cafe Martinique coffee in whole bean and ground formats. Multiple roast levels and blends available including Moka, Espresso, French roast varieties. Sold in-store and online.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Pastelería OK is a Mexican artisanal bakery founded in 1990 that manufactures and retails celebration cakes, gelatin desserts, tarts and pies, Italian-style gelato, beverages, and its proprietary Café Martinique ground coffee brand through company-owned retail stores, proprietary e-commerce with home delivery, and a dedicated corporate B2B sales division.

Product overview

Pastelería OK is a Mexican bakery and pastry company operating as a multi-channel retail business with physical locations (35+ branches), online store, and corporate sales division. The product portfolio centers on celebration cakes (pasteles) and desserts offered through distinct product lines: core cakes and pastries (pasteles, gelatinas, tartas/pays), Italian ice cream (helado italiano) with 22+ flavors, Café Martinique premium ground coffee, beverages, individual portions, cookies, and party complements. A sugar-free line (Línea Sin Azúcar) serves health-conscious consumers using alternative sweeteners. New merchandise includes collectible thermoses with coffee refill promotions. The company operates an ISO 22000 certified production plant, offers home delivery in the ZMG region, and provides B2B corporate sales for businesses and restaurants.

Differentiator

Problem solved

Functional benefit

Brands

• Café Martinique: Coffee brand sold in ground form, including varieties like Moka, Espresso, French roast, and Paradise decaf.
• Línea sin azúcar

Products and services

• Pasteles (Celebration Cakes) Hand-decorated celebration cakes produced daily from scratch for birthdays, weddings, anniversaries, and other special occasions, available in multiple flavors and sizes. Targeted at individual consumers and event organizers across western Mexico.
• Gelatinas (Gelatin Desserts) Decorative gelatin desserts (including flavors such as Flan Napolitano) sold as full cakes or individual portions, marketed as a daily post-meal treat. Targeted at individual consumers for personal consumption and gifting.
• Tartas y Pays (Tarts and Pies) Fruit tarts and pies offered in individual portions and full-size formats for celebrations, gatherings, and everyday dessert consumption. Targeted at individual consumers for personal and family occasions.
• Helado Italiano (Italian-Style Ice Cream) Italian-style gelato produced in-house, presented as a denser, lower-calorie, premium-flavor alternative to conventional ice cream. Targeted at individual consumers for everyday indulgence and family occasions.
• Bebidas (Beverages) Soft beverages and accompaniments paired with bakery and dessert purchases, available across all retail locations. Targeted at walk-in consumers seeking complete dessert/beverage combinations.
• Café Molido Martinique (Ground Coffee) Proprietary Café Martinique brand ground coffee, sold packaged by weight through company retail stores for at-home consumption. Targeted at individual consumers seeking branded gourmet coffee for personal use.
• Individuales (Individual Portions) Single-serve and individual portion sizes of cakes, gelatin desserts, and other bakery items for personal everyday consumption without the commitment of a full cake. Targeted at individual consumers and walk-in traffic.
• Galletas y Biscotties (Cookies and Biscotties) Artisan cookies and biscotties offered as standalone bakery products and as accompaniments to coffee. Targeted at individual consumers for everyday snacking and gifting.
• Línea Sin Azúcar (Sugar-Free Product Line) Sub-brand of sugar-free bakery products, including selected items formulated with BC30 probiotics, providing reduced-sugar and functional alternatives to the standard cake and dessert offerings. Targeted at health-conscious individual consumers and customers with dietary restrictions.
• Termo OK Collection (Collectible Thermoses) Branded collectible thermoses sold as merchandise to drive customer engagement and brand loyalty. Targeted at loyal individual consumers and collectors of Pastelería OK merchandise.
• Corporate Sales Service Dedicated B2B sales division supplying restaurants, cafeterias, offices, and event organizers with bulk volumes of bakery products, Italian gelato, and Café Martinique coffee. Targeted at businesses and institutional buyers in western Mexico.
• Home Delivery Service Direct-to-home delivery of cakes, desserts, and coffee ordered through the company's proprietary e-commerce site, with free shipping on orders exceeding $350 MXN and a flat $39 MXN delivery fee for smaller orders. Targeted at individual consumers in the Guadalajara metropolitan area and surrounding regions.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

One partnership is on record.

• Corporate Clients and Strategic PartnerscoreStrategic or Co-development PartnerStrategic alliances with corporations, restaurants, and institutions for bulk purchases and exclusive product offerings. The company positions itself as a single-source provider with preferential corporate pricing through formal agreements.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pastelerías El Globo: Long-standing Mexican specialty bakery chain offering celebration cakes, pastries, and traditional desserts nationwide. Directly comparable to Pastelería OK in product mix, target customer (celebration/occasion occasions), and retail bakery format, with El Globo operating at a larger national scale.
• La Mariposa: Historic Mexico City pastry and bakery shop (founded 1929) producing celebration cakes, gelatins, and traditional Mexican desserts. Comparable to Pastelería OK as a celebration-cake-led retail pastry chain operating premium urban bakery stores.
• Pastelería La Esperanza: Regional Mexican bakery chain with multi-store presence focused on celebration cakes, gelatins, and party desserts. Directly comparable business model and product assortment to Pastelería OK, operating in a similar mid-market specialty retail bakery segment.
• Krispy Kreme México: Global sweet baked goods chain with retail stores across Mexico serving individual indulgence treats and beverages. Comparable to Pastelería OK in the individual-portion sweets segment, beverage attach, and the dessert-cafe retail format, though focused on doughnuts versus cakes.
• Häagen-Dazs México: Premium global ice cream brand with a Mexico retail presence selling gelato-style and premium ice cream products through own stores. Directly comparable to Pastelería OK's Helado Italiano line in product category, premium positioning, and impulse/dessert retail occasion.
• Dairy Queen México: International ice cream and dessert chain with broad Mexican footprint offering ice cream treats, cakes, and beverages. Comparable to Pastelería OK in the ice cream and celebration dessert categories, multi-channel retail, and franchise/store-based expansion model.
• Vips: Mexican dessert café and casual dining chain (owned by Walmart de México) serving desserts, cakes, coffee, and full meals across the country. Comparable to Pastelería OK in the dessert-cafe format, beverage (coffee) offering, and broad menu of celebration-style desserts.
• The Cheesecake Factory México: Premium dessert-led restaurant chain operating in Mexico with a heavy cake and indulgent dessert menu alongside coffee beverages. Comparable to Pastelería OK in the premium celebration-cake and dessert-cafe positioning, mid-to-upper ticket size, and urban retail footprint.
• Baskin-Robbins México: Global ice cream specialty chain with significant presence in Mexico selling individual portions, celebration ice cream cakes, and beverages. Comparable to Pastelería OK in the Italian-style ice cream line, celebration ice cream cakes, and high-traffic retail dessert format.

Emerging players

• Cinnabon: Global baked dessert brand with mall and travel-location presence in Mexico focused on cinnamon rolls and indulgent sweet baked goods. Comparable to Pastelería OK's individual portions and sweet baked goods segments, though with a narrower product range and concentrated footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pasteleriaok
• Facebookfacebook.com/okpasteleria

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pastelería OK