FieldworkHub
FieldworkHub is a London-based, bootstrapped market research fieldwork agency providing participant recruitment and end-to-end project management across 65 countries, serving research agencies, consultancies, and enterprise clients in consumer, B2B, technology, and healthcare verticals.
- Company typePrivate
- Founded2018
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What FieldworkHub does
FieldworkHub is a privately held, London-based market research fieldwork agency founded in 2018 by Caroline Bates and Philip Bates. The firm provides end-to-end fieldwork services for qualitative and quantitative studies, including participant recruitment, project management, screener and discussion guide design, survey programming, moderation, facility selection, translation and interpreting, transcription and videography, and analysis and reporting. Its core operational model is a lean 12-person permanent team supported by a global network of vetted recruiters, researchers, moderators, and translators that enables delivery across 65 countries on six continents.
The company's customer base is B2B, serving market research agencies, management consultancies, and corporate end-clients in verticals such as consumer products, B2B technology buyers, healthcare professionals and patients, automotive and mobility, financial services, and travel and tourism. Named enterprise clients include Amazon, FedEx, YouTube, Lego, Burger King, and Johnson & Johnson, alongside market-research buyers such as AMV BBDO and BNO. Delivery spans the full methodological spectrum — focus groups, in-depth interviews, ethnographies, online bulletin boards, online communities, UX/CX testing, video surveys, vox pops, online surveys, CATI, and CAPI — with audience recruitment segmented into consumer, B2B, technology, and healthcare cohorts.
Revenue is generated entirely on a custom, project-based, fee-for-service basis; pricing is quote-driven and varies with scope, methodology, geographies, audience difficulty, and deliverables. The firm has no proprietary technology platform at its core, and growth to date has been organic and bootstrapped — over 2,000 projects completed and 35,000+ qualitative participants recruited cumulatively, with roughly 300 projects per year. Distribution is primarily direct via website, referrals, and industry events. Operational and ethical standards are anchored by MRS AQR Recruiter Accreditation, plus memberships in MRS, ESOMAR, Insights Association, AQR, and BHBIA, with UK ICO registration (ZA347994) for data protection.
FieldworkHub firmographics
Firmographics- Name
- FieldworkHub
- Legal name
- FieldworkHub Ltd
- Website
- https://fieldworkhub.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- FieldworkHub is a London-based, bootstrapped market research fieldwork agency providing participant recruitment and end-to-end project management across 65 countries, serving research agencies, consultancies, and enterprise clients in consumer, B2B, technology, and healthcare verticals.
- Ownership category
- akta.pro rank
FieldworkHub industry classification
Industry- Product category
- Market Research Fieldwork Services
- NAICS
- Marketing Research and Public Opinion Polling (54191), Marketing Research and Public Opinion Polling (541910)
- akta.pro primary industry
- Survey, Panel & Fieldwork Services (BPAHALAJ)
- akta.pro secondary industry
- Fieldwork & Data Collection (Online Panels, CATI/CAPI, Fieldwork) (MPAAALAD)
Keywords
Where FieldworkHub is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
FieldworkHub business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Market Research Fieldwork Services: FieldworkHub generates revenue by providing a comprehensive suite of market research fieldwork services to clients. This includes participant recruitment, project management, screener design, discussion guide design, survey programming, moderation, facility management, translation, transcription, and analysis and reporting. Services are project-based with fees structured around scope, complexity, geographies, and participant volumes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
FieldworkHub product offering
Product offeringCore offering
FieldworkHub is a UK and international market research fieldwork agency that recruits research participants and manages end-to-end fieldwork projects on behalf of market research agencies, management consultancies, and corporate clients. Core deliverables include participant recruitment across consumer, B2B, technology, and healthcare audiences, plus project management, screener and discussion guide design, survey programming, moderation, facility management, translation, transcription, and analysis and reporting. The firm executes both qualitative methodologies (focus groups, in-depth interviews, ethnographies, online bulletin boards, online communities, UX/CX testing, video surveys, vox pops) and quantitative methodologies (online surveys, CATI, CAPI) across 65 countries.
Product overview
FieldworkHub is a market research fieldwork agency providing a comprehensive suite of services for qualitative and quantitative research. The core offering includes participant recruitment across consumer, B2B, healthcare, and technology audiences, supported by project management, screener/discussion guide design, survey programming, moderation, facility management, translation, transcription, and analysis services. The company conducts research across multiple methodologies including focus groups, in-depth interviews, ethnographies, online bulletin boards, online communities, UX/CX testing, video surveys, vox pops, online surveys, CATI, and CAPI. FieldworkHub operates across 65 countries serving industries including automotive, education, energy, fashion, financial services, food and drink, healthcare, real estate, retail, technology, transport and logistics, and travel and tourism.
Differentiator
Problem solved
Functional benefit
Brands
- MyFieldworkHub.com: A participant recruitment platform/database where potential research participants can register to take part in market research studies.
Products and services
- Participant Recruitment Recruitment of market research participants across consumer, B2B, healthcare, and technology audiences for qualitative and quantitative research projects.
- Project Management End-to-end project management that ensures research projects run smoothly from initiation through to delivery.
- Screener Design & Review Development and review of screening questionnaires to ensure proper participant qualification for research studies.
- Discussion Guide Design & Review Design and refinement of discussion guides for qualitative research sessions.
- Survey Design & Programming Design and technical programming of survey instruments for quantitative research, including online surveys.
- Moderation & Interviewing Professional facilitation of qualitative research including focus groups, in-depth interviews, and other qualitative methods.
- Facility Selection & Management Identification and management of suitable research venues including viewing facilities.
- Translation & Interpreting Translation of research materials and interpretation services for international research projects.
- Transcription, Note-taking & Videography Recording of research sessions in writing or on video for analysis and reporting purposes.
- Analysis & Reporting Synthesis and presentation of research findings with clear conclusions and actionable insights.
- Focus Groups Qualitative group discussions led by a moderator to explore participant opinions, attitudes, and perceptions on specific topics.
- In-depth Interviews (IDIs) One-on-one qualitative conversations between a trained moderator and a respondent to explore perceptions, experiences, and decision-making processes.
- Ethnographies Qualitative research observing participants using products or services in their natural environments such as home or workplace.
- Online Bulletin Boards (OBB) Online forums enabling participants to complete research tasks or respond to questions at their own pace over several days.
- Market Research Online Communities (MROC) Longer-term online communities, potentially active for weeks, months, or years, serving multiple research purposes.
- User Experience (UX) Testing Qualitative research involving observation or interviewing of participants while using products or services to perform specific tasks.
- Customer Experience (CX) Testing Research examining every touchpoint in the customer journey to enhance overall satisfaction and loyalty.
- Video Surveys Unmoderated qualitative research where respondents respond to questions via short videos using smartphones.
- Vox Pop Research Short on-the-spot interviews capturing spontaneous public opinions on video for quick, diverse viewpoints.
- Online Surveys Web-based quantitative data collection offering cost-effective research with flexible design and automated data handling.
- Telephone Interviews (CATI) Computer-assisted telephone interviewing following electronic scripts with built-in routing for quantitative data collection.
- Face-to-face Interviews (CAPI) Computer-assisted personal interviewing where interviewers enter responses directly into tablet devices during in-person interviews.
Quantifiable outcome
- Successfully delivered over 2,000 projects since 2018
- +3 more outcomes
Companies that use FieldworkHub
Customer profileNamed customers8 records
Segments8 records
Ideal customer profiles3 records
FieldworkHub technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
FieldworkHub partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
FieldworkHub competitors and assessment
Company assessmentBroad incumbents
- Hall & Partners: Global brand and communications research agency with integrated fieldwork, recruitment, and analysis capabilities. Larger research agency that operates in-house fieldwork alongside broader strategic research, partially overlapping with FieldworkHub's service mix.
- Dynata: One of the world's largest first-party data and research operations companies, providing sample, panel access, and full-service fieldwork. A scaled incumbent whose online panel and global reach overlap with FieldworkHub's recruitment function.
- Toluna: Global digital market research panel and consumer insights company providing online sample, fieldwork, and full-service research across many verticals. Larger incumbent with overlapping recruitment and fieldwork capabilities for enterprise buyers.
Emerging players
- Prolific: Online participant recruitment platform that enables researchers to recruit vetted respondents directly. Represents a disruptive technology-led alternative to traditional fieldwork agencies for online and quantitative studies.
- Respondent.io: Participant recruitment marketplace focused on B2B and professional research participants. Comparable in serving market research buyers seeking qualified respondents, but operates as a self-service platform rather than a full-service fieldwork agency.
Direct peers
- Schlesinger Group: Global market research fieldwork company offering qualitative and quantitative recruitment, project management, and facility services across North America, Europe, and Asia. Directly comparable to FieldworkHub in service scope and multi-country model, but materially larger.
- Kadence International: International market research fieldwork agency operating across the US, UK, Asia, and Latin America. Closely comparable to FieldworkHub in multi-country qualitative and quantitative fieldwork delivery for agency and enterprise clients.
- L&E Research: US-based qualitative research recruitment and facility management company serving agencies and corporate clients. Directly comparable qualitative fieldwork peer, primarily North American in geographic coverage.
- Plaza Research: Fieldwork and focus group facility company providing qualitative recruitment, project management, and facility services across the US. Comparable specialist qualitative fieldwork competitor serving the agency community.
- Fuel Research: Fieldwork and participant recruitment agency serving market research agencies and corporate clients with multi-methodology qualitative and quantitative support. Comparable boutique-scale fieldwork competitor in the UK and international markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
FieldworkHub social profiles
Digital presenceFieldworkHub financial estimates
Financial estimateRevenue estimate
Valuation estimate
FieldworkHub leadership team
Management profileNumber of profiles
Profiles2 records
FieldworkHub funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FieldworkHub M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FieldworkHub
What does FieldworkHub do?
FieldworkHub is a UK and international market research fieldwork agency that recruits research participants and manages end-to-end fieldwork projects on behalf of market research agencies, management consultancies, and corporate clients. Core deliverables include participant recruitment across consumer, B2B, technology, and healthcare audiences, plus project management, screener and discussion guide design, survey programming, moderation, facility management, translation, transcription, and analysis and reporting. The firm executes both qualitative methodologies (focus groups, in-depth interviews, ethnographies, online bulletin boards, online communities, UX/CX testing, video surveys, vox pops) and quantitative methodologies (online surveys, CATI, CAPI) across 65 countries.
Is FieldworkHub a public or private company?
FieldworkHub is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FieldworkHub founded?
FieldworkHub was founded in 2018. It employs 1 to 10 people.
Where is FieldworkHub based?
FieldworkHub is headquartered in London, United Kingdom, in the Europe region.
How does FieldworkHub make money?
One revenue line is on record: market Research Fieldwork Services.
Who are FieldworkHub's main competitors?
Broad incumbents on record are Hall & Partners, Dynata and Toluna. Emerging players are Prolific and Respondent.io. Direct peers are Schlesinger Group, Kadence International, L&E Research, Plaza Research and Fuel Research.
Does FieldworkHub have an API?
No public API is recorded for FieldworkHub.
What industry is FieldworkHub in?
FieldworkHub's product category is Market Research Fieldwork Services. Its primary akta.pro industry code is BPAHALAJ, Survey, Panel & Fieldwork Services, with a secondary code of MPAAALAD, Fieldwork & Data Collection (Online Panels, CATI/CAPI, Fieldwork). Its NAICS code is 54191.