Oad

What Oad does

Oad Touroperating B.V. is a Dutch tour operator headquartered in Enter, Netherlands, with operating roots dating to 1925 and a legal entity listed as a Dutch private limited company (B.V.). The company sells fully packaged group holidays built primarily around bus transportation, complemented by river and sea cruises, fly-bus combinations, walking and cycling vacations, Disneyland Paris packages, and seasonal/themed travel. Its product portfolio spans 264+ active offerings, with bus tours (173), round trips (59), fly-bus holidays (50), walking holidays (45), and cruises (35) forming the core mix. The primary customer base is Dutch consumers — predominantly seniors and retirees, with secondary segments in families (Disneyland Paris), solo travelers, and corporate/group organizers — served almost entirely within the Netherlands across more than 30 European destination countries.

The operating model is anchored on a distinctive physical distribution network of 65+ free pickup points (servicelijnen) across the Netherlands that feed passengers into two main transfer hubs in Didam and Moerdijk, an asset that is embedded in the base package price. Distribution is direct-to-consumer via the oad.nl e-commerce platform, a telephone call center (0547-28 44 88), a 24/7 emergency hotline, and printed brochures; a dedicated B2B "Reisagent" portal enables Dutch travel agents to resell packages. The technology stack includes a booking wizard with real-time pricing and availability, a "Mijn Oad" customer portal, a Vertrekgarantie (departure guarantee) feature, a mobile app for multi-day trips, and a marketing stack spanning Criteo retargeting, Google Analytics, Hotjar behavioral analytics, Optimizely A/B testing, Amplitude, Shoppingminds personalization, and affiliate networks (Daisycon, Awin, Tradetracker). Revenue is generated through one-time package sales, supplemented by transaction fees (~€27.50 reservation fee, €35 for cruises), SGR contributions (€5/person), Calamiteitenfonds fees (€2.50/booking), fuel surcharges (€2.50–€6/person/day), cancellation/change fees, and AXA travel insurance commissions. A "Groepsreizen op Maat" division handles customized corporate, incentive, and group travel.

Oad is privately held with no disclosed parent company, external investors, or funding rounds, and is independently founder/management-owned. Trust is reinforced through mandatory Dutch travel industry memberships — ANVR (trade association), SGR (insolvency guarantee fund, certificate 5527), and Calamiteitenfonds (emergency fund) — alongside the International Tourism Plastic Pledge and PEFC paper certification for brochures. The company is positioned as a century-old Dutch category specialist in escorted bus travel, with a recently acquired senior-travel book of business (60plusEndus) and an active premium sub-brand (Luxe Excellent Busreizen, max 34 passengers).

Name

Oad

Legal name

Oad Touroperating B.V.

Website

https://oad.nl

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

101–250 employees

Short description

Oad Touroperating B.V. is a Netherlands-based tour operator (founded 1925) that sells fully packaged bus tours, river cruises, fly-bus holidays, and Disneyland Paris packages to Dutch consumers — primarily seniors and retirees — through its oad.nl platform, call center, and a nationwide network of 65+ free pickup points feeding two transfer hubs.

Ownership category

akta.pro rank

Product category

Group Tour Operator (Escorted Bus and Package Holidays)

NAICS

Tour Operators (56152), Scenic and Sightseeing Transportation, Water (4872)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Escorted Coach & Bus Package Tour Operators (THAKADAA)

akta.pro secondary industry

Cruise Booking Platforms & OTAs (THAEAFAA)

Keywords

• Group tour packages
• Escorted bus tours
• River cruise holidays
• Themed vacation packages
• Custom group travel

Headquarters

HQ city

Enter

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Package Tour Sales (Busreizen & Rondreizen): Oad's primary revenue comes from selling fully packaged group tours including bus transportation, accommodation, meals (half-board or full-board), excursions, and tour guide services. The company offers different service tiers: Comfort Class bus tours and Excellent (luxury) bus tours with smaller groups (max 34 persons). Pricing varies by destination, duration, season, and service level, starting from approximately €649 per person for multi-day trips.
2. River and Sea Cruises: Oad sells river cruise packages aboard chartered ships (e.g., Serenade 2, Johann Strauss, Rembrandt van Rijn, Salvinia) and sea cruises. Cruises are sold as all-inclusive packages including full board, accommodations, and selected entertainment. Pricing starts from approximately €945 per person for multi-day cruises.
3. Disneyland Paris Holidays: Oad packages Disneyland Paris trips combining bus transport or self-drive, hotel stays (Disney Hotels, Partner Hotels, nearby hotels), and park entrance tickets. Options include bus shuttle only, full packages, or hotel-only bookings.
4. Booking Fees and Surcharges: Oad charges reservation fees (approximately €27.50 per booking for regular trips, €35 for cruises), SGR contribution (€5 per person), Calamiteitenfonds fee (€2.50 per booking), and fuel surcharges (€2.50 per person per day for regular trips, €6 per person per day for cruises). Pre-overnight hotel stays are available at partner hotels for approximately €59–€96 per person.
5. Travel Insurance Distribution: Oad offers AXA travel insurance and cancellation insurance as optional add-ons at the time of booking, earning commission on these ancillary products.
6. Cancellation and Change Fees: Oad charges cancellation fees ranging from the deposit amount to 100% of the trip cost depending on how close to departure the cancellation occurs. Change fees of €35 apply for modifying certain details such as passenger names or pickup locations.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Oad is a Dutch tour operator that sells fully packaged group holidays built around bus, fly-bus, cruise, rail, and themed travel formats. Core products include Comfort Class and premium Excellent bus tours, multi-destination round trips, river and sea cruises, Disneyland Paris packages, and guided walking and cycling holidays. Packages bundle transportation, accommodation, meals, excursions, tour leadership, and financial guarantees (SGR, Calamiteitenfonds), with free shuttle pickup from 65+ points across the Netherlands.

Product overview

Oad is a Dutch tour operator offering a comprehensive portfolio of vacation packages built around bus travel as its core transportation mode. The product lineup centers on Comfort Class and Excellent bus tours, supplemented by fly-bus combinations, river and sea cruises, and themed seasonal packages. Key product lines include: (1) Busreizen and Rondreizen (bus tours and round trips) as the primary offerings with guided excursions across European destinations; (2) Luxe Excellent Busreizen as a premium sub-brand limited to 34 passengers with enhanced amenities; (3) Vlieg-busvakanties combining flights with ground transportation; (4) Active travel products (Wandelvakanties and Fietsvakanties) featuring guided hiking and cycling; (5) Cruise products including river cruises (Riviercruises) and sea cruises (Zeecruises) on partnered ships; (6) Themed travel including Disneyland Paris packages, Kerstreizen, Muziekreizen, and Singlereizen; (7) Seasonal products like Winterreizen and Langlaufen; (8) Custom Group Travel (Groepsreizen op Maat) for corporate and special occasions; (9) Digital services including the Oad App and AXA travel insurance. The company operates from two hub locations (Didam and Moerdijk) with over 65 pickup points across the Netherlands, utilizing its own bus fleet with professional drivers and tour guides.

Differentiator

Problem solved

Functional benefit

Products and services

• Bus Tours (Busreizen) Traditional escorted bus tours across Europe with Comfort Class buses, guided excursions, guaranteed departures, and all-inclusive packages including accommodation and meals. Targeted at Dutch consumer travelers, particularly seniors and retirees.
• Round Trips (Rondreizen) Multi-destination tours traveling through regions such as Scandinavia, Norway, Scotland, Italy, and Ireland, with accommodation changes between stops and comprehensive itineraries for Dutch travelers.
• Fly-Bus Holidays (Vlieg-busvakanties) Combined flight and bus package holidays where customers fly to a destination via Transavia and continue touring by luxury coach. Available for approximately 50 destinations.
• Excellent Luxury Bus Tours (Luxe Excellent Busreizen) Premium bus travel experience limited to maximum 34 passengers, with enhanced comfort features including WiFi, USB charging, webcam, and luxury kitchen facilities.
• Disneyland Paris Holidays (Disneyland Paris Reizen) Package holidays to Disneyland Paris including bus transfers, hotel accommodation at Disney Hotels, Partner Hotels, or nearby hotels, and park entrance tickets. Includes bus shuttle service from the Netherlands and Disney Davy Crockett Ranch packages from €295 for 3 days.
• Walking Holidays (Wandelvakanties) Group hiking vacations with professional hiking guides, covering destinations across Great Britain, Scotland, Austria, Italy, and the Netherlands, with group transport included.
• Cycling Holidays (Fietsvakanties) Guided cycling vacations with group bus transport to destinations in Germany, Austria, Italy, Denmark, and the Netherlands.
• River Cruises (Riviercruises) All-inclusive river cruise packages aboard chartered ships covering Dutch heritage and international routes, with full board, welcome cocktail, live music, and farewell dinner. Prices start from approximately €945 per person.
• Sea Cruises (Zeecruises) Ocean cruise packages offered alongside river cruises as part of the cruise portfolio.
• Christmas Holidays (Kerstreizen) Christmas-themed vacation packages including Christmas market tours and festive seasonal itineraries for Dutch travelers.
• Winter Holidays (Winterreizen) Winter vacation packages including active or relaxed overwintering in Spain or Portugal and winter sports such as cross-country skiing.
• Music Tours (Muziekreizen) Music-themed vacation packages featuring concerts and musical experiences for Dutch travelers.
• Single Holidays (Singlereizen) Vacation packages specifically designed for solo travelers, offering group travel format with like-minded travelers and select trips without mandatory single supplements.
• Train Journeys (Treinreizen) Train-based vacation packages including scenic rail experiences such as the Bernina Express.
• Custom Group Travel (Groepsreizen op Maat) Customized group travel packages including corporate incentive travel, jubilee trips, company outings, special events travel, and group Disneyland or theme park trips. Minimum 25 participants for group travel and 18 for fly-bus trips.
• Oad Mobile App Mobile application for multi-day bus tours, round trips, and hiking 4-day trips, providing access to travel documents, day-to-day itineraries, departure times, hotel maps via Google Maps, photo sharing, and local tips. Access is granted from 10 days before departure for trips with guaranteed departure.
• Travel Insurance (Oad Verzekeringen) Travel and cancellation insurance packages offered as optional add-ons at the time of booking, distributed through an AXA partnership.

Quantifiable outcome

• 100 years of experience in organized bus travel
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• ANVR (Algemene Nederlandse Vereniging van Reisondernemingen)coreOthersOad is a member of ANVR, the Dutch travel industry association. ANVR membership requires adherence to consumer protection standards and the ANVR Travel Terms and Conditions. ANVR membership provides Oad customers with access to dispute resolution through the Geschillencommissie Reizen and signals professional credibility. Oad displays the ANVR logo on its website, brochures, and booking confirmations as a trust signal.
• SGR (Stichting Garantiefonds Reisgelden)coreOthersOad is a member of SGR, the Dutch Travel Guarantee Fund. SGR protects Dutch travelers by guaranteeing their payments in case a travel organization goes bankrupt. All payments made through Oad are covered by SGR, providing financial security to customers. Oad contributes €5 per person per booking to SGR and displays the SGR logo as a key trust indicator.
• Calamiteitenfonds (Dutch Calamity Fund for Package Travel)coreOthersOad is a member of the Calamiteitenfonds, which provides protection for travelers in case of emergencies during their trip. The fund contributes €2.50 per booking and is mandatory for Dutch package travel operators, offering customers additional peace of mind alongside SGR protection.
• Criteo (Retargeting and Display Advertising)minorGTM or Marketing PartnerOad uses Criteo's retargeting platform to display personalized travel advertisements to users who have browsed the oad.nl website. Criteo tracks products viewed and serves targeted ads across its partner network. Cookies used include Dis, Evt, Tag, Udc, Udi, Uic, Tst, and Uid, with a 13-month validity. Criteo does not share personal data with third parties.
• Daisycon (Affiliate/Performance Marketing)minorGTM or Marketing PartnerOad uses Daisycon's performance-based advertising network. Daisycon matches publishers (affiliate partners) who refer visitors to Oad with actual bookings, paying commissions only for measurable conversions. An active processor agreement is in place between Oad and Daisycon per GDPR requirements.
• Awin (Affiliate Marketing)minorGTM or Marketing PartnerOad uses Awin's affiliate marketing platform (ad.awin.com, cookies: Zttpvc, ztvc, zptpvc, zpvc, ztcc, zcc with 1-year validity) to reward affiliate publishers for driving bookings. Awin tracks referrals and transactions to calculate publisher commissions.
• Shopping Minds (Personalization and Remarketing)minorGTM or Marketing PartnerShopping Minds is used by Oad to optimize the on-site shopping experience and deliver personalized recommendations, newsletters, and display advertisements. Cookies (sm_buid, sm_cuid, sm_userid, sm_session, sm_sstart, sm_trafficSource) track browsing behavior and shopping preferences.
• Hotel Restaurant Ruimzicht (Zeddam)coreStrategic or Co-development PartnerHotel Restaurant Ruimzicht in Zeddam is Oad's primary partner for pre-overnight stays before departures. The hotel offers special Oad rates including breakfast and free parking. Oad provides a free shuttle bus (servicelijn) from the hotel to the Didam transfer hub. The partnership enables Oad to offer customers a seamless pre-trip overnight option as part of the travel experience.
• Hotel Restaurant De Gouden Leeuw (Moerdijk)coreStrategic or Co-development PartnerHotel Restaurant De Gouden Leeuw in Moerdijk serves as Oad's secondary partner for pre-overnight stays near the Moerdijk transfer hub. The hotel offers Oad-specific rates including breakfast, parking, and restaurant services. This partnership supports the 65+ pickup point network by providing nearby accommodation for customers.
• Disneyland PariscoreStrategic or Co-development PartnerOad is an authorized sales partner for Disneyland Paris, offering packages combining bus travel, hotel stays (Disney Hotels, Partner Hotels), and theme park tickets. Oad handles park reservations on behalf of customers. Disneyland Paris provides Oad with preferential rates, reservation systems integration, and marketing support, while Oad provides a steady stream of Dutch visitors.

Scale indicators5 records

Expansion highlights7 records

Direct peers

• TUI Nederland: Dutch arm of TUI Group, one of the largest mass-market tour operators in the Netherlands selling package holidays, flights, cruises, and coach-inclusive tours to Dutch consumers. Directly comparable as a broad-portfolio Dutch tour operator targeting the same Dutch leisure-travel market.
• Corendon: Major Dutch tour operator offering package holidays across the Mediterranean and long-haul destinations, with significant coach-tour and themed-holiday content. Overlaps with Oad on multi-day package tours and on serving Dutch family and senior customers.
• ANWB Reizen: Travel arm of the Dutch motorists' association ANWB, selling package holidays, group tours, cruises, and themed trips to a broad Dutch membership base including many seniors. Directly comparable on trust signals, member-based distribution, and packaged tour content.
• SNP Natuurreizen: Dutch specialist in active and nature-based group travel including guided walking and cycling holidays across Europe. Overlaps with Oad's Wandelvakanties and Fietsvakanties lines and on small-group guided format for Dutch travelers.
• Cosmos Tours: International escorted tour operator offering coach-inclusive multi-day tours across Europe and beyond for value-oriented travelers (often 50+). Highly comparable to Oad on escorted coach tour mechanic, group size, and inclusive pricing model.
• Sunweb Group: Large Dutch-headquartered tour operator and OTA specializing in package holidays, family trips, ski, and coach-inclusive tours across European and Mediterranean destinations. Comparable to Oad in product breadth, multi-channel distribution, and Dutch consumer focus.
• De Jong Intra Vakanties: Established Dutch tour operator offering package holidays, round trips, and coach-inclusive tours to Dutch travelers with a similar 40+ year heritage. Comparable on customer base (Dutch families and seniors), group tour format, and travel-agent distribution.
• Kras Reizen: Long-standing Dutch tour operator offering escorted group tours, round trips, and themed holidays to Dutch travelers. Closely comparable to Oad in escorted coach tour format, senior-skewing clientele, and broad European destination portfolio.
• Traveldeal (Holland America Traveldeal): Dutch tour operator focused on dynamically packaged holidays (flight + hotel + extras) aimed at Dutch consumers seeking flexible, packaged leisure travel. Comparable to Oad on the dynamic packaging side of its product portfolio and Dutch consumer base.

Regional players

• Leger Holidays: UK specialist in escorted coach holidays and battlefield/heritge tours serving mainly British 50+ travelers. Comparable to Oad on escorted coach tour format, UK/European destination mix, and senior-skewing clientele, but focused on the UK market rather than the Netherlands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/oadnl
• Instagraminstagram.com/oadnl
• Xx.com/oadvakanties
• LinkedInlinkedin.com/company/oadnl

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oad