ServerChoice

What ServerChoice does

ServerChoice Ltd is a privately-held UK data centre colocation provider founded in 2005 and headquartered in Stevenage, Hertfordshire. The company operates three purpose-built facilities in Stevenage, Harlow (the UK's largest data centre campus at 43 MVA and 160,000 sqft of technical white space), and Central London (Farringdon, Zone 1), all delivering N+1 resilience with a claimed 100% uptime track record and certifications including ISO 27001:2017, ISO 9001:2015, and PCI DSS Level 1 Service Provider.

The product portfolio centres on colocation services offered in quarter, half, and full rack configurations, supplemented by business connectivity, network management, disaster recovery, and direct cloud connectivity via the ServerChoice Connect platform. Differentiated offerings include the FlexMove® free hardware relocation service, the FlexPower® power optimisation initiative, the Move & Protect partner bundle, and a newly introduced AI Colocation line targeting high-density AI workloads. Infrastructure features include N+1 power and cooling resilience, diesel-rotary UPS with backup generation, free-cooling technology, in-row cooling, and access to 300+ carriers at Harlow and a LINX point of presence in London.

Revenue is generated through recurring monthly colocation and connectivity contracts sold primarily via direct enterprise sales and a partner reseller programme. The customer base is enterprise- and mid-market-focused, spanning telecommunications (Deutsche Telekom UK), tourism (VisitBritain), automotive (Formula One Autocentres, Motability), healthcare (StarLeaf for NHS services), office equipment (Konica Minolta), and media production (Charterhouse), with pricing provided on a quote basis rather than published rate cards.

Name

ServerChoice

Legal name

ServerChoice Ltd

Website

https://www.serverchoice.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

ServerChoice is a UK-based data centre colocation provider operating three resilient facilities in Stevenage, Harlow, and London, serving enterprise and mid-market customers with secure colocation, connectivity, and managed network services including AI workload hosting.

Ownership category

akta.pro rank

Product category

Data Centre Colocation

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computer Facilities Management Services (541513)

SIC

Services-Computer Rental & Leasing (7377), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Retail Colocation (Multi-Tenant Data Centers) (HDABACAA)

akta.pro secondary industries

Network Resilience & High Availability Services (Redundancy, Failover) (BPAEAEAL), IT & Data Center Moving (Servers, Racks, Network Equipment) (HSAKAKAD)

Keywords

• Data centre colocation
• Managed hosting
• Disaster recovery
• Network connectivity
• AI colocation

Headquarters

HQ city

Stevenage

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Colocation Services: Recurring revenue from providing physical space, power, cooling, security and connectivity for customer hardware in data centres. Includes quarter, half and full rack colocation as well as private suites.
2. Connectivity Services: Resilient business connectivity services including IP transit, network management, and direct cloud connectivity provided from all data centre facilities.
3. Managed Services: Additional services including disaster recovery, network management, and remote hands support.
4. Partner Programme Revenue: Revenue through the Move & Protect partner scheme which bundles colocation with cyber security services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

ServerChoice operates three UK data centres (Stevenage, Harlow, London) providing colocation, connectivity, managed network services, AI colocation, and disaster recovery solutions to enterprise and mid-market customers requiring off-premise infrastructure.

Product overview

ServerChoice is a UK-based data centre colocation provider operating three world-class facilities in Stevenage, Harlow (the UK's largest data centre campus), and London. The core offering is colocation services, with AI Colocation as a specialised variant for high-density AI workloads. The product portfolio centres on Colocation as the primary service, supplemented by Connectivity and Network Management capabilities. ServerChoice Connect provides direct connectivity to thousands of global data centres, clouds, and ISPs. The Move & Protect bundle packages colocation with free FlexMove relocation services, free IP transit, and cyber security (including vulnerability scans and penetration testing). Additional services include Disaster Recovery and Neocloud Networking. All facilities offer N+1 resilience with a proven 100% uptime track record.

Differentiator

Problem solved

Functional benefit

Brands

• FlexMove®: Free professional hardware relocation service designed to help customers migrate from incumbent providers to ServerChoice data centres.
• FlexPower®
• Move & Protect
• ServerChoice Connect
• Harlow Data Centre
• London Data Centre
• Stevenage Data Centre

Products and services

• Data Centre Colocation Rack space, power, cooling, and physical security in UK-based data centres for businesses outsourcing their compute and storage infrastructure.
• Managed Network Services Managed connectivity and network services provided to colocation customers across ServerChoice's UK sites.
• AI Colocation High-density colocation capacity designed to host AI compute infrastructure within ServerChoice's UK data centres.
• Disaster Recovery Services Disaster recovery infrastructure and services leveraging ServerChoice's Stevenage, Harlow, and London sites for business continuity.
• Connectivity Services Network connectivity services linking customers' infrastructure across ServerChoice's UK data centre footprint.

Quantifiable outcome

• 100% uptime track record across all data centres
• +3 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• LINX (London Internet Exchange)coreTechnology or IntegrationServerChoice London data centre has LINX point of presence, enabling customers to peer with other networks and access internet exchange services directly from the facility.
• Major Cloud PlatformscoreTechnology or IntegrationServerChoice enables customers to connect to all major cloud platforms from their data centres, providing direct cloud connectivity options.
• 300+ CarrierscoreTechnology or IntegrationHarlow data centre provides access to over 300 carriers, enabling customers to connect to multiple network providers for resilient connectivity.
• Tree Planting OrganisationminorStrategic or Co-development PartnerServerChoice partners with a tree planting organisation that plants trees across the world, ensuring trees are planted, cared for, and benefit local communities as part of their One Kilowatt, one tree sustainability initiative.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Equinix: Global colocation leader operating IBX data centres across the Americas, EMEA, and APAC. Directly comparable product (multi-tenant retail colocation, cross-connect, cloud connectivity) but at vastly larger scale; competes with ServerChoice for UK enterprise tenants.
• Digital Realty: Global data centre operator (now including Interxion) with significant UK presence. Directly overlaps with ServerChoice on retail colocation, interconnection, and managed services at much larger scale.
• NTT Global Data Centers: Hyperscale- and enterprise-grade data centre operator with UK sites. Comparable offering on colocation and managed connectivity; larger portfolio and capital base than ServerChoice.
• Vantage Data Centers: Global wholesale and retail colocation operator with expanding EMEA presence. Comparable on high-density and AI-ready colocation; significantly larger capital base and footprint than ServerChoice.

Direct peers

• Telehouse (KDDI): UK-headquartered colocation operator with flagship London Docklands facilities and a global footprint. Directly comparable to ServerChoice as a multi-tenant retail colocation provider serving UK enterprises and carriers.
• Iron Mountain Data Centers: Colocation provider with strong security and compliance positioning (federal, healthcare, financial services) similar to ServerChoice's ISO/PCI posture. Competes for the same regulated UK enterprise workloads.
• Ark Data Centres: UK-focused colocation operator with sites outside London serving enterprise and public sector. Comparable as a domestic multi-tenant colocation peer; smaller scale and no premium central-London presence.
• Kao Data: UK hyperscale-inspired colocation operator focused on high-density and AI-ready capacity. Directly comparable to ServerChoice's AI Colocation proposition at a comparable geographic scale.
• Datum Datacentres: UK colocation provider with a single flagship facility serving enterprise and public sector. Comparable as a UK-only retail colocation peer; smaller footprint than ServerChoice's three-site estate.

Regional players

• Stellium Datacenters: Newcastle-based UK colocation and cable landing station operator. Comparable in retail colocation and carrier connectivity offerings, but geographically focused in the North-East rather than London/South-East like ServerChoice.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/2097032
• Xx.com/serverchoice

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ServerChoice