Zamzar
Zamzar is a UK-founded, cloud-based online file conversion platform supporting 1,100+ formats across documents, media, CAD, and 3D, serving individual consumers via a freemium web app and developers via a credit-based REST API.
- Company typePrivate
- Founded2006
- HeadquartersSouthampton, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Zamzar does
Zamzar is a UK-based online file conversion platform founded in 2006, operating a cloud-based service that supports conversion between more than 1,100 file formats spanning documents, images, video, audio, eBooks, CAD, archives, and 3D files. The company has processed more than 510 million files over its lifetime and serves both individual consumers (via a free-tier web app with 50MB file size limit and no registration required) and developers/enterprises (via a REST API with credit-based subscription plans). Technical infrastructure runs on AWS, MacStadium, and IBM SoftLayer, with payment processing handled through Stripe and PayPal. Beyond core format transcoding, the platform offers a growing suite of specialized tools including target-size compression, OCR for scanned PDFs, video transcription, bank and credit card statement conversion to structured CSV/Excel, audio extraction from video, file rotation/splitting, and 3D format conversion.
Zamzar's business model combines freemium consumer access with paid subscription web accounts (offering higher limits, permanent storage, and priority speed) and an API product (developers.zamzar.com) priced via monthly credit bundles with overages billing. The company is privately held, founder-owned, and operates with a lean team of 1-10 employees, indicating a capital-efficient, product-led growth posture without external institutional funding. Distribution is primarily organic: thousands of SEO-optimized conversion pages capture long-tail intent traffic, supplemented by content marketing, a blog, email newsletter, and social media presence (77k+ Facebook followers). Named brand users cited on the site include BBC, Netflix, Princeton University, Discovery, The New York Times, DuPont, Daimler, and Microsoft, though the underlying revenue model is heavily diversified across a long tail of small consumer and developer transactions rather than concentrated enterprise contracts. Recent product expansion (2025-2026) has emphasized AI-assisted features, 3D formats, and API monetization flexibility, suggesting strategic intent to move upmarket into developer and small-business workflows while broadening the addressable use cases beyond traditional document and media conversion.
Zamzar firmographics
Firmographics- Name
- Zamzar
- Legal name
- Zamzar Limited
- Website
- https://zamzar.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Zamzar is a UK-founded, cloud-based online file conversion platform supporting 1,100+ formats across documents, media, CAD, and 3D, serving individual consumers via a freemium web app and developers via a credit-based REST API.
- Ownership category
- akta.pro rank
Zamzar industry classification
Industry- Product category
- File Conversion Software
- NAICS
- Document Preparation Services (56141), Software Publishers (51321)
- SIC
- Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Cloud Encoding & Transcoding Services (SaaS/PaaS) (MPAHAHAC)
- akta.pro secondary industries
- Document Capture, Scanning, OCR/ICR & Intelligent Document Processing (IDP) (HDAEAGAD), Document Scanning & Imaging (Paper-to-Digital Conversion) (BPAAAKAA), Encoding & Transcoding Software (File/Live) (MPAHAHAA)
Keywords
Where Zamzar is headquartered
LocationHeadquarters
- HQ city
- Southampton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Zamzar business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales
Revenue model
- Free Tier Conversion: Free file conversion service with 50MB file size limit. Converted files stored for 24 hours before automatic deletion.
- Paid Subscription Accounts: Monthly subscription plans with bundled conversion credits. Paying users get increased file size limits, permanent file storage until they choose to delete, and priority conversion speed.
- API Credits: Cloud-based API service with test account available for free. Production accounts offered with various fixed-price monthly plans with bundled conversion credits. Overages billing for burst usage beyond monthly credit limits.
- Desktop App Sales: Desktop application for Windows and Mac with fully integrated conversion functionality, though primary revenue appears to be from web services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free conversion service with basic limits |
| Freemium | Pay-as-you-go | API test account for developers |
| Subscription | Monthly | Paid API plans with bundled credits |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Zamzar product offering
Product offeringCore offering
Zamzar provides a cloud-based file conversion platform that transforms files between 1,100+ formats covering documents, images, video, audio, eBooks, CAD, archives and 3D files. Users access it through a self-serve web interface, a developer REST API, and a desktop app for Windows and Mac. Specialized tools include OCR, bank/credit-card statement parsing, target-size compression, video transcription, and 3D format conversion.
Product overview
Zamzar is a web-based file conversion platform offering a suite of tools for converting, compressing, and processing files. The core offering is the online file conversion service supporting over 1,100 formats across documents, images, videos, audio, eBooks, CAD, archives, and 3D files. This is complemented by the Zamzar API for developer integration, a Desktop App for Windows and Mac, and specialized task-based tools including compression tools (for PDFs, images, audio, video), convert-to-text tools (image-to-text/OCR, audio-to-text, video-to-text transcription), file splitting tools, rotation tools (for images, PDFs, and videos), black and white conversion, extract sound from video, speed up files (1.5x-15x), bank/credit card statement converters, video-to-image extraction, image resize to target sizes, and 3D file format conversion. Cloud storage integrations with Box, Dropbox, Google Drive, and OneDrive enable direct file imports. Zapier integration extends the platform to thousands of other applications.
Differentiator
Problem solved
Functional benefit
Products and services
- Zamzar Online File Conversion Web-based file conversion service that lets users convert files between 1,100+ formats covering documents, images, videos, audio, eBooks, CAD, archives, and 3D files; supports file imports from local device, URL, Google Drive, Dropbox, OneDrive, and Box.
- Zamzar API RESTful cloud API that lets developers integrate scalable file conversion covering 1,100+ formats into desktop, web, or mobile applications, with API key authentication, bundled monthly credits, and overages billing for burst usage.
- Zamzar Desktop App Desktop application for Windows and Mac that provides fully integrated file conversion functionality from the user's desktop environment.
- 3D File Converter Online tool for converting between 3D file formats including OBJ, STL, FBX, 3DS, 3MF, AMF, ASE, DAE, GLB, and PLY, used by 3D printing, CAD, and game/animation professionals.
- Bank Statement Converter AI-powered tool that reads PDF bank statements, extracts transaction data, and converts it to structured formats such as CSV or Excel for accounting software import.
- Credit Card Statement Converter AI-powered tool that reads credit card statement PDFs, extracts transaction data, and converts it to CSV or Excel format for accounting software import.
Quantifiable outcome
- 510+ million files converted since 2006
- +2 more outcomes
Companies that use Zamzar
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Zamzar technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability7 records
Feature7 records
Zamzar partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core infrastructure and minor.
- Amazon Web Servicescore infrastructurePrimary cloud hosting provider for server infrastructure and content distribution networks (CDNs). Essential infrastructure partner for file processing and storage.
- MacStadiumcore infrastructureServer hosting services provider contributing to Zamzar's cloud infrastructure.
- IBM SoftLayer Technologiescore infrastructureServer hosting services provider contributing to Zamzar's cloud infrastructure.
- Stripe Payments Europecore infrastructurePrimary payment processor providing payment processing, analytics, and fraud detection services.
- PayPal Europecore infrastructureSecondary payment processor for billing and payment processing services.
- Arbor Day FoundationminorNon-profit tree planting organization. Zamzar pledged to plant 10,000 trees through this partner, achieving the goal with customer help.
Scale indicators5 records
Recent moves3 records
Expansion highlights5 records
Zamzar competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Zamzar social profiles
Digital presenceZamzar compliance and trust
Trust signalCompliance2 records
Zamzar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zamzar leadership team
Management profileNumber of profiles
Profiles2 records
Zamzar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zamzar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zamzar
What does Zamzar do?
Zamzar provides a cloud-based file conversion platform that transforms files between 1,100+ formats covering documents, images, video, audio, eBooks, CAD, archives and 3D files. Users access it through a self-serve web interface, a developer REST API, and a desktop app for Windows and Mac. Specialized tools include OCR, bank/credit-card statement parsing, target-size compression, video transcription, and 3D format conversion.
Is Zamzar a public or private company?
Zamzar is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Zamzar founded?
Zamzar was founded in 2006. It employs 1 to 10 people.
Where is Zamzar based?
Zamzar is headquartered in Southampton, United Kingdom, in the Europe region.
How does Zamzar make money?
Four revenue lines are on record. Free Tier Conversion is the primary driver. The others are paid Subscription Accounts, API Credits and desktop App Sales.
Does Zamzar have an API?
Yes. Zamzar offers a REST API for developers to integrate file conversion capabilities into their applications. Supports over 1,100 different conversions including documents, videos, images, audio, CAD, eBooks, and 3D formats. The API is cloud-based and scalable, supporting 1 file or 10,000 files. Features simple pricing with bundled conversion credits and overages billing for burst usage beyond monthly limits. Authentication uses API keys (u:api_key format). Documentation, code samples, and getting started guide available. Developer documentation is at developers.zamzar.com.
What industry is Zamzar in?
Zamzar's product category is File Conversion Software. Its primary akta.pro industry code is MPAHAHAC, Cloud Encoding & Transcoding Services (SaaS/PaaS), with a secondary code of HDAEAGAD, Document Capture, Scanning, OCR/ICR & Intelligent Document Processing (IDP). Its NAICS code is 56141 and its SIC code is 7374.