What Listers Group does

Listers Group Limited is a privately-owned UK automotive dealership group headquartered in Stratford-upon-Avon, England. Company records reference a 2004 establishment date (firmographic data also references 1979, indicating a possible broader operating history). The group operates 45+ physical franchised dealership locations across England, representing 24+ automotive brands spanning premium (Porsche, Mercedes-Benz, Audi, BMW, Land Rover, Lexus, Jaguar) and mass-market segments (Toyota, Volkswagen, Honda, Volvo, Škoda, SEAT, CUPRA, MINI), with recent additions of Chinese-market brands (Chery, Geely, OMODA, JAECOO). Listers employs 2,500+ people and is led by Tim Bradshaw as Co Chairman and Chief Executive Officer (Internal Operations). The group is parent to two wholly-owned operating subsidiaries: Falcon of Hull and Lincolnshire Limited and Listers Hull Limited.

The core offering is multi-franchise new and used vehicle retail, layered with a full aftersales stack: manufacturer-approved servicing and MOTs, genuine parts retail, paint and body repair, FCA-regulated finance and insurance brokerage, fleet and leasing solutions, accident management (in partnership with AX Automotive), Motability Scheme participation, and a dedicated used-car sub-brand (Listers U). The technology layer consists of a dealership management system integrated with manufacturer franchise systems, a digital showroom at listers.co.uk, an AI-powered vehicle search tool at vehicles.search.listers.co.uk, and ancillary integrations with Keyloop (DMS), CitNow, eDynamix, Fuuse and Real Time Communications for workshop and customer-contact workflows.

Listers monetises across five primary streams: one-time new and used vehicle sales (margin plus manufacturer incentives), recurring servicing and MOT revenue, transaction-based finance commissions from a panel of 10+ lenders, transaction-based paint and body / accident repair fees, and one-time add-on protection products (Protech, Protech Ceramic, Club smartGuard, Dealer Guarantee, Tracker). Go-to-market is hybrid: physical showroom field sales, digital channels (website, AI search, digital showroom, "Sell Your Car" nationwide collection) and direct finance brokerage. Distribution is UK-domestic only, with no disclosed international operations.

Name

Listers Group

Legal name

Listers Group Limited

Website

https://listers.co.uk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Listers Group Limited is a privately-owned UK automotive dealership group operating 45+ franchised dealerships across England, representing 24+ vehicle brands and employing 2,500+ people serving retail, fleet, and Motability customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Stratford-upon-avon

HQ country

United Kingdom

HQ region

Europe

Offices20 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Vehicle Sales (New and Used): Sale of new vehicles through franchise dealerships representing multiple manufacturers (Audi, BMW, Mercedes-Benz, Toyota, Volkswagen, etc.) and used vehicles through Listers U used car centres. Revenue generated through vehicle margin and manufacturer incentives.
2. Servicing, MOT and Repairs: Workshop services including manufacturer-approved servicing, MOT testing, and repairs using genuine parts. Provides recurring revenue from aftersales customer base.
3. Finance and Insurance Brokerage: Credit brokerage introducing customers to finance providers (lenders). The company earns commission from lenders on financed vehicle purchases. Regulated by FCA for consumer credit activities (FRN 311543).
4. Genuine Parts Sales: Retail sale of genuine manufacturer parts for all represented brands. Parts departments supply both internal workshop needs and external customers.
5. Paint and Body Repair: Accident repair services through manufacturer-approved bodyshops, working with AX Automotive for accident management referrals.
6. Safeguard and Protection Products: Vehicle protection packages including Protech, Protech Ceramic, Club smartGuard, Dealer Guarantee, and Tracker devices. Sold as add-on products at point of sale.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Listers Group operates a UK multi-franchise dealership network selling new, used, electric and hybrid vehicles across 24+ automotive brands through 45+ physical locations and an online digital showroom. The Group also offers FCA-regulated vehicle finance brokerage, manufacturer-approved servicing and MOTs, paint and body repair, genuine parts, leasing, fleet solutions, accident management, and a 'Sell Your Car' vehicle purchase service. An AI-Powered Vehicle Search tool supports online vehicle discovery across the Group's inventory.

Product overview

Listers Group is a UK-based automotive dealership group operating as a multi-franchise dealer network offering new and used vehicles sales, servicing, and aftersales support. The core offering comprises vehicle sales (new, used, electric & hybrid) across 24+ brands including Audi, BMW, Mercedes-Benz, Toyota, Volkswagen, and others, supported by finance, leasing, and fleet services. The product portfolio centers on the core sales and servicing business with AI-powered vehicle search (vehicles.search.listers.co.uk) and a Digital Showroom for online buying. Aftersales services include manufacturer-approved servicing, MOTs, genuine parts, paint & body repair, and accident management. Additional offerings include Motability Scheme partnerships, vehicle protection packages (Protech, Dealer Guarantee, Tracker), and sell-your-car services. The group operates across 45+ locations with dedicated sub-brands like Listers U for used vehicles.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicles Sale of new vehicles from multiple franchise brands including Audi, BMW, Toyota, Mercedes-Benz, Volkswagen, Jaguar, Land Rover, Lexus, Porsche, Volvo, Honda, MINI, SEAT, Škoda, CUPRA, MG, Chery, Geely, OMODA, JAECOO and smart across the Group's UK dealerships.
• Used Vehicles Sale of pre-owned vehicles across multiple brands, sourced through the Listers U used car centres, part-exchange and direct purchase, with over 45 stocking locations throughout the UK.
• Electric and Hybrid Vehicles Range of new and used electric, hybrid and plug-in hybrid vehicles from the Group's franchise brands, including EV-specific services and support.
• Vehicle Finance FCA-regulated credit brokerage introducing customers to a panel of lenders (Black Horse, BMW Financial Services, Close Brothers Motor Finance, Honda Financial Services, Lexus Financial Services, Mercedes-Benz Financial Services, Santander Consumer UK, Toyota Financial Services, Volkswagen Financial Services and others) for personal contract plans, lease purchase and other vehicle finance products. Listers earns commission per financed transaction.
• Servicing, MOT and Repairs Manufacturer-approved servicing, MOT testing, maintenance and repairs using genuine manufacturer parts at brand-authorised workshops across the dealership network. Service packages available from £29.99.
• Motability Scheme Leasing of new vehicles through the government-backed Motability Scheme, enabling disabled customers to use their mobility allowance for worry-free motoring including servicing.
• Leasing Personal and business contract hire and vehicle leasing solutions available across the Group's brand portfolio.
• Fleet and Company Vehicles Dedicated fleet team delivering company vehicle and fleet management solutions for businesses of all sizes, from single-vehicle business users to multi-vehicle fleets.
• Paint and Body Repair Factory-trained paint and body repair at manufacturer-approved bodyshop locations (e.g., Coventry, Droitwich, Mercedes-Benz Paint & Body Centre Boston), working in partnership with AX Automotive for accident management referrals.
• Sell Your Car Vehicle purchase service offering competitive quotes with nationwide collection, no hidden fees, and cash payment, sourced directly by Listers for resale through Listers U used car centres.
• Genuine Manufacturer Parts Retail and wholesale supply of genuine manufacturer parts for all represented brands, used internally for servicing and repairs and supplied to external customers.
• Digital Showroom Online vehicle browsing and purchasing platform enabling digital vehicle sales, online finance enquiries, and online service booking through listers.co.uk.
• Safeguard and Protection Products Vehicle protection add-on packages including Protech, Protech Plus, Protech Ceramic, Club smartGuard, Dealer Guarantee, and Tracker Retrieve stolen vehicle recovery devices, sold at point of sale.
• Accident Management Accident management services delivered in partnership with AX Automotive, providing vehicle recovery, repair coordination, replacement vehicles, and uninsured loss handling through a single call to Listers.
• Listers U Used Car Centres Dedicated used car sub-brand operating multiple used-car centres (Hereford, Northampton, Solihull, Stratford-upon-Avon) selling quality pre-owned vehicles across all brands.

Quantifiable outcome

• 98% of customers would recommend Listers to a friend when selling their car

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• AX AutomotivecoreStrategic or Co-development PartnerPartnership with AX Automotive for accident management services. AX Automotive provides accident solutions including vehicle recovery, repair coordination, replacement vehicles, and personal injury claims management. Customers are referred through a single call to Listers following an accident.
• Alzheimer's SocietyminorOthersCharitable partnership with Alzheimer's Society. Listers Group is proud to be in partnership with the Alzheimer's Society through their JustGiving page.
• Automotive Manufacturers (Audi, BMW, Mercedes-Benz, Toyota, Volkswagen, etc.)coreChannel Partner/ Reseller/ DistributorFranchise dealership agreements with 24+ automotive manufacturers. Listers operates as authorized dealer for brands including Audi, BMW, Chery, CUPRA, Geely, Honda, JAECOO, Jaguar, Land Rover, Lexus, Mercedes-Benz, MG, MINI, OMODA, Porsche, SEAT, Škoda, smart, Toyota, Volkswagen, Volvo, and others.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Arnold Clark: Largest privately-owned car retailer in the UK, operating 200+ dealerships across multiple brands. Direct competitor to Listers in multi-franchise retail, aftersales and used vehicle operations across the UK.
• Lookers: Major UK multi-franchise dealer group (taken private in 2023) operating across premium and volume brands. Closest direct comparable in brand mix and dealership footprint to Listers.
• Pendragon (now Lithia UK): Large UK multi-franchise dealer group acquired by Lithia Motors; operates volume and premium franchises nationwide. Direct comparable in scale, brand portfolio and aftersals mix.
• Marshall Motor Group: UK dealer group representing premium and volume brands including Mercedes-Benz, BMW, Jaguar Land Rover. Recently agreed sale to Constellation Automotive Group; comparable in brand mix and geographic spread.
• JCT600: Large privately-owned Yorkshire-based dealer group with 50+ dealerships representing premium brands including Audi, BMW, Mercedes-Benz, Porsche, Jaguar Land Rover. Highly comparable in size, brand mix and northern England focus.
• Vertu Motors: AIM-listed UK multi-franchise dealer group with national footprint across volume and premium brands. Comparable in scale, brand portfolio and aftersals/F&I revenue mix.
• Cambria Automobiles: UK premium-brand-focused dealer group (recently taken private by Marubeni) operating Audi, BMW, Mercedes-Benz, Porsche, Jaguar Land Rover and Volvo dealerships. Comparable in premium mix and aftersals focus.

Broad incumbents

• Inchcape plc: Global premium-brand automotive distributor and retailer with significant UK retail operations across multiple manufacturers. Broader international footprint but overlapping UK premium retail exposure.

Others

• Constellation Automotive Group: UK-based owner of Webuyanycar.com, Cinch and BCA; a vertically integrated automotive platform and active consolidator of UK dealer groups (e.g. Marshall). Adjacent competitor for used vehicle acquisition and a likely counterparty in any future Listers transaction.
• Auto Trader Group: UK's largest automotive marketplace; not a direct retail competitor but a critical channel for Listers' online vehicle discovery, finance leads and used-car demand. Ecosystem participant and indirect competitive force in online car buying.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ListersGroup
• YouTubeyoutube.com/@listersgroup
• Facebooken-gb.facebook.com/ListersGroup
• Instagraminstagram.com/listersgroup

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Listers Group