What TS Shara does

TS Shara (legal name: TS SHARA TECNOLOGIA DE SISTEMAS LTDA) is a privately held Brazilian manufacturer of power protection and energy management equipment, founded in 1990 and headquartered in São Lourenço, São Paulo state. The company designs and produces a portfolio of more than 250 SKUs spanning 300VA to 360KVA, including nobreaks/UPS systems (Senno, Compact, Senoidal, Mini, Gate, Professional, Server Torre, Tryon, Concept, XPRO Design), voltage stabilizers (PowerEst), line filters and PDUs, autotransformers (including ATS Laser), batteries, cables, racks, and a connected IoT power product line. Underlying technology covers the full UPS spectrum — double-conversion online, line-interactive, interactive, pure sine wave, three-phase, rack-mounted, and modular — supplemented by a 'Software Inteligente' platform and a Gvinci web app for real-time equipment monitoring and geo-located service center lookup.

The company serves three primary segments — residential/SOHO consumers, corporate buyers (data centers, banking, healthcare, retail, industrial, telecom), and government/public sector (airports, naval, Licitações) — generating revenue almost entirely through one-time hardware sales. The go-to-market combines direct sales via the tsshara.com.br storefront, a 'Seja um Parceiro' authorized dealer and reseller network, a capillary nationwide network of authorized technical assistance centers for after-sales support, and a dedicated government procurement channel. Pricing is quote-based rather than published. TS Shara positions itself as one of the largest and most productive players in the Brazilian low/medium power protection segment, competes on a comprehensive SKU breadth and service footprint rather than on disclosed technology breakthroughs, and operates as an independent, founder/family-owned entity with no public listing, no disclosed parent, and no recorded external funding.

Name

TS Shara

Legal name

TS SHARA TECNOLOGIA DE SISTEMAS LTDA

Website

https://tsshara.com.br

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

251–500 employees

Short description

TS Shara is a privately held Brazilian manufacturer of power protection equipment — including nobreaks (UPS), voltage stabilizers, filters, PDUs, autotransformers, and IoT devices — serving residential, corporate, and government customers across Brazil through dealers and authorized service centers.

Ownership category

akta.pro rank

Product category

Power Protection Equipment (UPS Systems)

NAICS

Switchgear and Switchboard Apparatus Manufacturing (335313), Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515), Electrical Equipment, Appliance, and Component Manufacturing (335)

SIC

Switchgear & Switchboard Apparatus (3613), Electrical Industrial Apparatus (3620), Instruments For Meas & Testing Of Electricity & Elec Signals (3825)

akta.pro primary industry

Metering & Grid Measurement (Smart Meters, CT/VT, PQ Meters) (IMAGAAAH)

Keywords

• Uninterruptible power supplies
• Voltage stabilizers
• Power protection equipment
• Line filters PDUs
• Autotransformers manufacturing

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Product Sales: TS Shara generates revenue primarily through the sale of power protection equipment including UPS systems (nobreaks), voltage stabilizers, line filters, PDUs, autotransformers, batteries, cables, and racks. Products are sold as one-time hardware purchases through direct sales, dealer networks, and technical assistance centers. The company offers products across a wide power range from 300VA to 360KVA.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

TS Shara is a Brazilian manufacturer of power protection and energy management equipment, including UPS systems (nobreaks) ranging from 300VA to 360KVA, voltage stabilizers, line filters, PDUs, autotransformers, and IoT-enabled power protection devices. The company offers a product portfolio of more than 250 items serving residential, commercial, industrial, and government customers across Brazil, supported by monitoring software and a nationwide technical assistance network.

Product overview

TS Shara é uma empresa nacional brasileira, fabricante de nobreaks, estabilizadores de tensão, filtros de linha e PDUs. A empresa oferece uma linha completa de produtos de proteção e energia que totalizam mais de 250 itens para atender o mercado SOHO (Small Office/Home Office), bem como segmentos empresarial, industrial, hospitalar e governamental. O portfólio principal inclui: (1) Nobreaks UPS com diversas sub-linhas: Senno VT, Senno ST Rack, Compact/XPRO, Senoidal, Mini, Gate, Professional, Server Torre, Tryon Trifásico, Concept e XPRO Design; (2) Estabilizadores POWEREST; (3) Filtros de Linha e PDUs; (4) Autotransformadores incluindo ATS Laser; (5) Acessórios como Baterias, Cabos e Racks; (6) Produtos IoT; e (7) Software Inteligente com aplicativo Gvinci para monitoramento.

Differentiator

Problem solved

Functional benefit

Brands

• UPS Senno: UPS product line including Senno VT, Senno ST, and Senno ST Rack models for various power requirements
• UPS Compact
• UPS Mini
• UPS Concept
• PowerEst
• ATS Laser
• TS Shara Gvinci App

Products and services

• Nobreaks UPS (full product line) Complete line of uninterruptible power supply (UPS/nobreak) systems providing backup power and protection against outages, voltage fluctuations, and surges. Includes double conversion (online), line-interactive, pure sine wave, three-phase, rack-mounted, and modular configurations from 600VA to 360KVA. Used in homes, offices, data centers, hospitals, industrial facilities, and government infrastructure.
• Estabilizadores de Energia (Voltage Stabilizers) Voltage stabilizers (PowerEst line) that regulate input voltage to prevent damage to connected equipment, available in 300VA, 500VA, 1000VA, and 1500VA capacities. Used for household appliances, electronics, and small commercial equipment.
• Filtros de Linha e PDUs (Line Filters and Power Distribution Units)
• Autotransformadores (Autotransformers) Autotransformers that convert electrical power to 115V or 220V, including ATS Laser automatic transfer switches for printers and similar equipment. Used for voltage compatibility between equipment and electrical supply.
• Produtos IoT (IoT Power Protection Products) IoT-enabled connected power protection devices with intelligent monitoring capabilities for remote equipment management and status tracking. Used in modern connected environments requiring remote power monitoring.
• Baterias (Batteries) Replacement batteries and battery modules for UPS/nobreak systems, including 19" 2U rack-mount battery modules. Sold as standalone replacement accessories for power protection equipment.
• Racks 19-inch equipment racks for installing UPS systems and network equipment in server rooms and IT environments.
• Software Inteligente TS Shara (Monitoring Software and Gvinci App) Intelligent software and web application (Gvinci App) for real-time monitoring and management of TS Shara power protection equipment, including geolocated technical service center finder. Used by customers and partners to monitor equipment status and locate service providers.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Siemens: Siemens provides power protection equipment including UPS and voltage stabilization as part of its broader industrial portfolio. Competes with TS Shara in enterprise and industrial applications across Brazil.
• ABB: ABB is a broad incumbent in power and automation. Overlaps with TS Shara in UPS and power protection for industrial customers, with significantly larger scale and global presence.
• Eaton: Eaton is a major global UPS and power management manufacturer. Directly comparable product portfolio (single-phase and three-phase UPS, surge protection) serving enterprise, data center, and industrial customers.
• Schneider Electric (APC): Schneider Electric owns the APC brand, the global UPS market leader. Directly competes with TS Shara across all power ranges and customer segments, with significantly broader portfolio and global reach.

Direct peers

• SMS (Legrand): SMS, now part of Legrand, is a Brazilian UPS and surge protection manufacturer and a direct domestic competitor to TS Shara, offering comparable products across the same Brazilian customer base.
• CyberPower: CyberPower is a direct competitor focused on UPS and power protection equipment, particularly strong in SOHO and SMB segments where TS Shara also competes. Overlapping product range and target customers.
• NHS (Sistemas Eletrônicos NHS): NHS is another Brazilian manufacturer of nobreaks (UPS), voltage stabilizers, and inverters — directly competing with TS Shara in the Brazilian market with comparable product positioning across residential, commercial, and industrial segments.
• Tripp Lite (now Vertiv): Tripp Lite was a leading UPS manufacturer serving SMB and enterprise markets. After Vertiv's acquisition, the brand continues competing directly with TS Shara's product lines in the same power ranges and price tiers.
• Vertiv: Vertiv (formerly Emerson Network Power, now including Tripp Lite) is a direct peer focused on critical digital infrastructure including UPS, power distribution, and monitoring — directly serving data centers, telecom, and industrial customers like TS Shara.

Emerging players

• Salicru: Salicru is a Spanish manufacturer of UPS and voltage stabilizers that has expanded into Latin America including Brazil. Comparable product portfolio in power protection with growing regional presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tsshara_oficial
• Facebookfacebook.com/tssharaBR
• LinkedInbr.linkedin.com/company/ts-shara
• Instagraminstagram.com/tsshara

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TS Shara