Emporia State Federal Credit Union

What Emporia State Federal Credit Union does

Emporia State Federal Credit Union (ESFCU) is a federally chartered, member-owned cooperative credit union headquartered at 310 West 12th Avenue in Emporia, Kansas, with a second ATM-only location on Industrial Road. Founded in 1937 and currently operating with 11-50 employees, the credit union provides a full suite of retail banking products to the Emporia and Lyon County community, including Basic Checking, Primary Savings, Custom and Club savings accounts, Certificates (6-60 month terms), IRA accounts, a Save to Win prize-linked savings product, auto and recreational vehicle loans, mortgages (purchase, construction, refinance, home equity), personal loans, and Visa credit cards (including a Cash Back variant launched October 2023). Distribution is multi-channel: two physical branches, a mobile app (iOS and Android), online banking, text banking via the "First 2 Know" line, and a dedicated Spanish-language website serving the local Hispanic population.

The technology stack centers on a digital banking platform relaunched in April 2024 that introduces a conversational AI assistant and unified desktop/mobile UX. Member-facing integrations include Fiserv's Card Valet for debit card controls, uChoose Rewards for credit card points, Banzai for financial education content, NADA Value and Kelley Blue Book for vehicle valuation, and Credit Sense for credit score monitoring. Wire and ACH processing are routed through Millennium Corporate Credit Union in Wichita, KS, with 24/7 fraud monitoring handled via the ACCEL/Exchange network. Mobile deposit, bill pay, e-statements, and automated transfers on fixed calendar dates round out the digital toolkit.

ESFCU's go-to-market is relationship-led and community-anchored. Membership is driven by employer group affiliations concentrated in the local education sector (Emporia State University, USD 253, USD 252, USD 251, USD 243, and Flint Hills Technical College), word-of-mouth, and the credit union's sponsorship footprint including the National Teacher Hall of Fame and the Los Puentes youth Spanish program. Revenue is generated primarily through net interest margin on the loan portfolio (auto, mortgage, RV, personal, and credit card), supplemented by deposit account fees, overdraft protection fees, wire/check service charges, and debit/credit card interchange. The cooperative structure returns surplus to members via competitive deposit rates (e.g., 18-month certificate at 3.95% APY, jumbo at 4.15% APY) and reduced loan rates rather than external shareholder returns. CEO/President Angie Miller, in her 35th year with the institution, was recognized as the 2022 HCUA Professional of the Year.

Name

Emporia State Federal Credit Union

Legal name

Emporia State Federal Credit Union

Website

https://esfcu.com

Company type

Private

Founded year

1937

Operating status

Operating

Headcount range

11–50 employees

Short description

Emporia State Federal Credit Union is a federally chartered, member-owned cooperative credit union founded in 1937 in Emporia, Kansas, serving local consumers and education-sector employees with checking, savings, lending, and digital banking products across two branches and mobile/online channels.

Ownership category

akta.pro rank

Product category

Retail Banking (Credit Union)

NAICS

Credit Unions (52213)

SIC

Savings Institution, Federally Chartered (6035)

akta.pro primary industry

Employer/Occupational Credit Unions (FSABAEAB)

akta.pro secondary industries

Community Credit Unions (Retail/Consumer Focus) (FSABAEAA), Student/University Credit Unions (FSABAEAJ), Bank & Credit Union Personal Loans (Unsecured Installment) (FSAKAAAL)

Keywords

• Retail banking services
• Consumer lending products
• Mortgage loan services
• Deposit account services
• Financial education programs

Headquarters

HQ city

Emporia

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Interest Income: Primary revenue from interest earned on loans including mortgages, auto loans, personal loans, and credit cards. Interest rates vary by product type.
2. Certificate and Savings Account Interest: Pays interest on member deposits including regular savings, certificates, IRA accounts, and Save to Win accounts. Rates vary by product and term.
3. Fee Income: Overdraft protection fees, wire transfer fees, check reorder fees, and other service charges.
4. Debit/Credit Card Interchange: Revenue from card transaction interchange fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Emporia State Federal Credit Union is a federally chartered, member-owned cooperative providing full-service consumer banking to individuals in the Emporia, Kansas area. Its core offerings span deposit products (checking, primary and custom savings, certificates, IRA accounts, prize-linked Save to Win accounts, club accounts) and consumer lending products (auto loans, recreational vehicle loans, mortgages including purchase/refinance/construction/home equity, personal loans, and Visa credit cards), delivered through physical branches, online and mobile banking, text banking, and bilingual English/Spanish service channels.

Product overview

Emporia State Federal Credit Union operates as a single credit union offering a unified suite of financial products and services. The core offerings center on deposit accounts (checking, savings, certificates, IRA accounts, Save to Win prize-linked savings, and Club/Custom accounts) and lending products (auto loans, recreational vehicle loans, mortgages, personal loans, and credit cards). Digital banking services are provided through Online Banking, Mobile Banking App, Mobile Deposit, Bill Pay, e-Statements, and Wire/Automatic Transfers as integrated digital features. Add-on services include Credit Sense credit monitoring, Card Valet debit card management, and NADA Value/Kelley Blue Book vehicle valuation tools. Financial education is supported through Banzai courses and the Los Puentes youth Spanish program. All services are accessible to members in the Emporia, Kansas area with Spanish-language support available.

Differentiator

Problem solved

Functional benefit

Products and services

• Basic Checking Free consumer checking account with no minimum balance or monthly fees, offering immediate availability of direct deposit checks for ESFCU members.
• Visa Debit Card Debit card providing members access to account funds with instant issuance at branches, PIN and credit transaction capability, and fraud protection features.
• Online and Mobile Banking Digital banking platform providing members 24/7 access to view balances, transfer funds, view statements, pay bills, deposit checks, and access additional services via desktop and mobile app.
• Auto Loans Vehicle financing for cars with rates as low as 4.50% APR, with online loan applications and supporting NADA Value and Kelley Blue Book valuation tools for consumer members.
• Recreational Vehicle Loans Financing for boats, RVs, and campers with rates as low as 8.00% APR, available to consumer members.
• Mortgages Home loan products including purchase loans, construction loans, refinance loans, and home equity loans with pre-approval letters valid for 90 days for consumer members.
• Personal Loans Unsecured personal financing with flexible terms for various consumer needs.
• Credit Cards Visa credit cards including uChoose Rewards points program and a Cash Back card option, available to consumer members.
• Primary Savings Account Basic savings account requiring a $25 minimum balance that establishes membership ownership in the credit union cooperative, paying 0.25% APY with quarterly dividends.
• Certificates Fixed-rate, fixed-term savings certificates with terms from 6 to 60 months and varying minimum deposits, including an 18-month Special at 3.95% APY and Jumbo 18-month Special at 4.15% APY.
• Save to Win Account Prize-linked savings account requiring a $25 minimum opening deposit with monthly and quarterly prize drawings for every $25 increase in balance, with up to $5,000 in prizes.
• IRA Accounts Retirement savings accounts including traditional IRA, Roth IRA, and IRA certificates for retirement planning.
• Club Accounts Savings accounts designed for short-term goals such as vacations, back-to-school expenses, or Christmas savings, with automatic deposits from paychecks.
• Custom Accounts Personalized savings accounts that can be named and customized for specific savings goals such as weddings, taxes, emergencies, or other targets.
• Wire Transfers Service for wiring funds to or from ESFCU accounts, with instructions provided via phone for outgoing transfers.
• Safe Deposit Boxes Safe deposit box service offered to members at the main branch location for secure storage of valuables and documents.

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Emporia Spanish SpeakersminorStrategic or Co-development PartnerPartnership to launch Los Puentes youth Spanish program for Kindergartners through 5th graders, teaching both culture and language. Cost is $50 per student. Roberta Shafer serves as lead instructor. This community initiative supports the local Spanish-speaking community.
• Save to Win National ProgramcoreStrategic or Co-development PartnerPrize-linked savings program allowing members to earn entries into monthly and quarterly prize drawings based on savings balance increases. Prizes include up to $5,000 in quarterly drawings. ESFCU also runs separate monthly prize drawings for members.
• NADA (National Automobile Dealers Association)Technology or IntegrationNADA Value tool offered to help members understand vehicle values (retail, trade-in, loan values) before purchasing or trading in vehicles.
• Millennium Corporate Credit UnioncoreOthersWire transfer routing through Millennium Corporate Credit Union in Wichita, KS (ABA# 301180111). This is a standard banking correspondent relationship for ACH and wire transfers.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Kansas State University Federal Credit Union (KSUCU): Federally chartered, university-affiliated credit union serving Kansas State University employees and broader community. Closest comparable in occupational-membership structure and product mix.
• University of Kansas Credit Union (UKCU): Kansas university-affiliated credit union serving KU employees and the Lawrence community, offering a similar deposit-and-lending product set with strong education-sector membership.
• Credit Union of America (CUA): Wichita-based Kansas credit union offering comparable deposit, lending, and digital banking products to a multi-county Kansas membership base; similar full-service community CU model.
• Mainstreet Credit Union: Kansas-headquartered community credit union (Lenexa, KS) with comparable small-to-mid-sized member base, deposit product range, and digital banking capabilities.
• SchoolsFirst Federal Credit Union: Large California credit union serving school employees and education community — directly analogous occupational field of membership, with more mature digital and lending scale.
• CapEd Credit Union: Education-sector focused credit union serving teachers and school employees; directly comparable occupational membership model and community-driven product strategy.

Regional players

• Mazuma Credit Union: Kansas City metro credit union with similar full-service product offering and community cooperative model, though serving a larger metropolitan geography than ESFCU's rural footprint.
• Emprise Bank: Kansas-chartered regional commercial bank with Emporia presence, offering competing deposit and lending products to ESFCU's target market from a commercial-bank structure.

Broad incumbents

• BECU (Boeing Employees Credit Union): Large employer-based credit union with member-ownership cooperative model and full digital banking capabilities — illustrates the scaled version of ESFCU's occupational CU model.
• Alliant Credit Union: Large digital-first credit union with broad community membership and full product suite, representing the competitive benchmark ESFCU's new AI-enabled platform is positioned against.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ESFCU_KS
• Facebookfacebook.com/esfcu
• LinkedInlinkedin.com/company/emporia-state-federal-credit-union

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Emporia State Federal Credit Union