What Sheet Metal Specialties does

Sheet Metal Specialties is a privately held custom metal fabrication shop headquartered at 2169 South 3200 West, Salt Lake City, Utah, founded in 1971 by Larry Good and currently owned and operated by Rich Guevara. The firm produces handcrafted custom metalwork for four primary customer segments: individual homeowners (fireplace surrounds, hoods, handrails, countertops, decorative pieces); contractors and commercial businesses (architectural metalwork, tenant improvements); architects and interior designers (design collaboration, value engineering, feasibility consultation); and religious/institutional clients (notably LDS temples worldwide and U.S. government work including Air Force One). Marquee projects include a 20-foot Wizard's Hat commissioned by Universal Studios and a 10-foot statue at the Salt Palace Convention Center.

The shop's production capability rests on in-house AutoCAD design, a 135-ton press brake, automated punching systems, forming equipment, and a journeyman-level craft workforce trained through six years of schooling plus eight years of apprenticeship. A proprietary portfolio of in-house metal finishes and blends — including aged bronze-brass, aged copper, brushed stainless steel, distressed aluminum, and blackened hot rolled steel — functions as a product differentiator. The firm operates as a member of SMACNA.

The business model is project-based custom fabrication priced per quote, with no public pricing, no advertising, and no commissioned sales force. Distribution is direct: customers reach the owner via phone or shop visit, receive free estimates, and contract on a one-off basis. Revenue derives from one-time fabrication engagements plus embedded professional services (design consultation, engineering support). Growth is driven entirely by word-of-mouth referrals and repeat customers from a 45-year reputation, with no venture capital, private equity, or institutional investment disclosed.

Name

Sheet Metal Specialties

Legal name

Sheet Metal Specialties

Website

https://sheetmetalspecialties.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

Sheet Metal Specialties is a Salt Lake City custom metal fabrication shop, founded 1971, serving homeowners, contractors, architects, and institutional clients with handcrafted fireplaces, railings, architectural metalwork, and proprietary finishes, operating without advertising on a word-of-mouth model.

Ownership category

akta.pro rank

Product category

Custom Metal Fabrication

NAICS

Sheet Metal Work Manufacturing (332322), Ornamental and Architectural Metal Products Manufacturing (33232), Ornamental and Architectural Metal Work Manufacturing (332323)

SIC

Sheet Metal Work (3444)

akta.pro primary industry

Architectural & Miscellaneous Metals (Stairs, Railings, Ladders) (IMADACAE)

akta.pro secondary industry

Commercial-Grade & Specialty Surfaces (Concrete/Metal/Glass Countertops) (HSAPAIAK)

Keywords

• Custom metal fabrication
• Sheet metal manufacturing
• Architectural metalwork
• Residential metal fabrication
• Custom metal finishes

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Metal Fabrication: One-time custom fabrication services for fireplaces, handrails, metal art, hoods, countertops, and architectural elements. Projects are priced individually based on custom requirements.
2. Professional Services: Design consultation, AutoCAD capabilities, engineering support, and project collaboration with architects and contractors included with fabrication projects.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

Sheet Metal Specialties designs, fabricates, and finishes custom metalwork entirely in-house at its Salt Lake City shop. Deliverables include custom fireplace doors/hoods/screens/mantels, handrails and railings, countertops, decorative metal art, kitchen and range hoods, and architectural metal components for commercial, residential, religious, and institutional projects. Each job is individually quoted and supported by in-house AutoCAD design, skilled journeyman craftsmen, and proprietary metal finishes and blends.

Product overview

Sheet Metal Specialties is a custom metal fabrication company offering a unified suite of handcrafted metalwork products. Their core offerings include fireplace products (doors, hoods, screens, mantels), handrails and railings, metal art, commercial and architectural metalwork, residential metalwork, LDS church metalwork, hoods, and countertops. The company provides complementary finishing services with various metals (brass, copper, stainless steel, aluminum) and finishes (brushed, polished, perforated, proprietary blends). All products are custom-designed and fabricated in-house at their Salt Lake City shop.

Differentiator

Problem solved

Functional benefit

Products and services

• Fireplace Products Custom fireplace doors, hoods, screens, and mantels designed to serve as the focal point of a room, fabricated in-house with proprietary finishes for residential customers.
• Countertops and Embellishments Custom metal countertops and embellishments built with specialty finishes and proprietary metal blends for durability and aesthetic appeal in residential projects.
• Handrails and Railings Custom metal handrails and railings fabricated for residential and commercial applications.
• Metal Art and Sculptures Artistic metalwork including custom sculptures and decorative pieces such as the 20-foot-tall Wizard's Hat for Universal Studios and the 10-foot Salt Palace Convention Center statue.
• Commercial and Architectural Metalwork Custom architectural metal components produced for commercial buildings, tenant improvements, and architectural projects for general contractors and design firms.
• Residential Metalwork Custom metal products for residential applications including stairwells, mudrooms, custom frames, sinks, restorations, and upgrades.
• Custom Hoods Custom metal hoods including kitchen hoods and decorative range hoods for residential and commercial interiors.
• LDS Church Metalwork Custom metal fabrication for LDS temples and church facilities around the world.
• Metal Finishes and Patinas Proprietary metal finishes and blends produced in-house, including aged bronze-brass, aged copper, brushed stainless steel, brushed brass, blended aluminum, distressed aluminum, and blackened hot rolled steel.

Quantifiable outcome

• Quality craftsmanship done right the first time
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• SMACNA (Sheet Metal and Air Conditioning Contractors' National Association)minorOthersIndustry membership organization for sheet metal and air conditioning contractors. Membership indicates adherence to industry standards and best practices.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• King Architectural Metals: Manufactures ornamental and architectural metal components including stair parts, balusters, railings, and decorative panels for residential and commercial projects. Operates a similar model of producing made-to-order architectural metalwork for designers, contractors, and homeowners with a comparable SKU mix to Sheet Metal Specialties.
• W.F. Norman Corporation: Long-established manufacturer of architectural sheet metal ornaments, panels, cornices, and decorative metalwork used in residential and commercial building applications. Directly comparable as a custom architectural sheet metal fabricator serving architects and builders with ornamental products.
• Acorn Manufacturing: Designs and manufactures forged and cast iron architectural products including hardware, lighting, switch plates, and bathroom fixtures for high-end residential and commercial projects. Comparable as a niche decorative metalwork producer selling direct to architects, designers, and homeowners through a similar premium craft channel.

Broad incumbents

• C.R. Laurence Co. Large architectural metals, hardware, and glazing products supplier serving commercial construction, with a broad catalog of railings, hardware, and architectural components. Overlaps with Sheet Metal Specialties on architectural metalwork but operates at much greater scale with a wider product portfolio and national distribution.

Regional players

• Rocky Mountain Hardware: Idaho-based maker of custom bronze architectural hardware, plumbing, lighting, and home accessories using sand-cast bronze with hand-applied patinas. Highly comparable in product category, premium positioning, and proprietary-finish moat, with regional proximity to Sheet Metal Specialties but a distinct regional and channel footprint.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sheet-metal-specialties-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sheet Metal Specialties