Prepare-Enrich

What Prepare-Enrich does

Prepare-Enrich is a US-based, privately held family services company founded in 1980 by Dr. David Olson, headquartered in Roseville, with 11-50 employees. The company provides research-based couple relationship assessments and training services to professional counselors, clergy, and lay leaders across 100+ countries, primarily through a B2B2C model in which certified Facilitators administer assessments to end-couple users. Its core product is the Prepare/Enrich Assessment, built on the proprietary FACES (Family Adaptability and Cohesion Scale) framework, which is among the most researched assessment instruments in the couples field with over 1,800 supporting academic journal articles. The assessment is offered in customized versions covering Premarital, Married, Catholic, Military, Parenting, and Pre-Adoption/Foster use cases, and is available in 12 language translations.

Revenue is generated through three streams: a one-time $250 online Facilitator certification training fee (or paid in-person workshop training), a $35 per-couple assessment fee paid by Facilitators, and ancillary workbook and supplementary material sales through an online store. Facilitators access an online dashboard (my.prepare-enrich.com) to manage couples, control prepaid scoring credits, and download resources. Distribution is conducted exclusively through the certified Facilitator network, which the company reports at over 250,000 trained professionals serving more than 50,000 communities and churches and over 145 Catholic diocese in the US and Canada. Cumulative end-user reach is reported at over 5 million couples assessed.

The business operates without disclosed outside funding, acquisitions, or major leadership changes and functions as a mature, founder-era organization with stable headcount. Notable go-to-market strengths include the FACES academic validation base, regulatory approvals within the Catholic Church (Nihil Obstat and Imprimature), and a deeply embedded facilitator distribution network. Constraints include limited public financial disclosure, no apparent AI/ML capabilities, and reliance on a declining underlying secular trend in formal marriage and religious affiliation in core Western markets.

Name

Prepare-Enrich

Legal name

Prepare/Enrich

Website

https://prepare-enrich.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Prepare-Enrich is a privately held US company founded in 1980 that provides research-based couple relationship assessments and Facilitator certification training, distributed through 250,000+ certified professionals across 100+ countries and serving over 5 million cumulative couples.

Ownership category

akta.pro rank

Product category

Relationship Assessment Software

NAICS

Educational Support Services (6117), Educational Services (611)

SIC

Services-Engineering, Accounting, Research, Management (8700), Services-Management Consulting Services (8742)

akta.pro primary industry

Inclusive Assessment & Testing Accommodations Support (EDAKABAH)

akta.pro secondary industry

Exam Prep & Standards-Aligned Review Courseware (Within Curriculum) (EDAFACAO)

Keywords

• Relationship assessment
• Couples counseling
• Premarital assessment
• Marriage enrichment
• Facilitator certification

Headquarters

HQ city

Roseville

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Facilitator Certification Training: Online training certification program costs $250 per facilitator, providing dashboard access, 1 free assessment credit ($35 value), downloadable manual, access to Workbook for Couples, and referral listing on prepare-enrich.com.
2. Couple Assessment Fees: Assessment costs $35 per couple. Facilitators can pay directly or bundle the fee into their service offerings. The assessment is customized based on couple type and life stage.
3. Workbooks and Supplementary Materials: Sale of Workbooks for Couples containing 25+ skill-building exercises, Feedback Materials, Books for Marriage Mentoring, and Research Packages for purchase through the online store.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Prepare-Enrich provides a research-based relationship assessment tool used by a global network of certified facilitators to evaluate and strengthen couples across multiple life stages and contexts. The assessment is offered in customized versions for premarital, married, Catholic, military, parenting, and pre-adoption/foster couples, and is administered by facilitators who pay a one-time certification fee and charge couples per assessment.

Product overview

Prepare/Enrich is a comprehensive relationship assessment platform built around its core Prepare/Enrich Assessment, which is available in multiple customized versions including Premarital, Married Couples, Catholic, Military, Parenting, and Pre-Adoption/Foster. The assessment is administered exclusively through a network of certified Facilitators who complete either Online Training (self-paced, ~3 hours) or Workshop Training (in-person) to gain access to the Facilitator Dashboard. The platform also includes supplementary products such as the Workbook for Couples (with 25+ exercises), Group Program for couple classes, Marriage Mentor Program, Facilitator Conversation Cards, and Discussion Guide for Couples. A Store offers workbooks, feedback materials, books, and Research Packages featuring validated scales like FACES IV and the Circumplex Model. The platform is available in 12 languages and is backed by over 1,800 academic journal articles supporting its research foundation.

Differentiator

Problem solved

Functional benefit

Products and services

• Prepare-Enrich Customized Assessment A validated online assessment built on the FACES (Family Adaptability and Cohesion Scale) framework, with customized question sets tailored to specific couple contexts. Sold to certified facilitators who administer it to couples for $35 per assessment.
• Premarital Assessment A version of the Prepare-Enrich assessment designed for engaged couples preparing for marriage, focused on identifying relationship strengths and growth areas before marriage.
• Married Couples Assessment A version of the Prepare-Enrich assessment designed for already-married couples seeking to strengthen their relationship, improve communication, and address areas of disagreement.
• Catholic Assessment A faith-based version of the Prepare-Enrich assessment designed for Catholic engaged and married couples, often used in parish-based marriage preparation and enrichment programs.
• Military Assessment A version of the Prepare-Enrich assessment tailored to the unique relational stressors faced by military couples, often used by chaplains and military family support programs.
• Parenting Assessment A version of the Prepare-Enrich assessment focused on the parenting/co-parenting relationship between partners, used to identify strengths and growth areas in the parenting partnership.
• Pre-Adoption and Foster Assessment A version of the Prepare-Enrich assessment designed for couples pursuing adoption or becoming foster parents, supporting casework and preparation requirements.
• Online Facilitator Training and Certification Self-paced online training course that certifies individuals to administer and interpret the Prepare-Enrich assessment, priced at $250 per facilitator for one-time certification.
• Facilitator Workbook A physical or digital workbook used by certified facilitators alongside the Prepare-Enrich assessment to guide couple exercises, discussion, and follow-up sessions.

Quantifiable outcome

• Reduces couples' risk for divorce by 31%
• +5 more outcomes

Named customers5 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and moderate.

• Focus on the FamilycoreStrategic or Co-development PartnerMajor family and marriage ministry organization that promotes Prepare/Enrich as part of their marriage preparation resources. Featured on Prepare/Enrich's About page as a partner organization.
• Catholic CharitiescoreStrategic or Co-development PartnerCatholic social services organization using Prepare/Enrich for marriage preparation and family support programs. Featured as a partner on Prepare/Enrich's About page.
• US ArmycoreStrategic or Co-development PartnerMilitary installation counseling and family support programs use the Military-specific Prepare/Enrich assessment for service members and their families.
• Willow Creek Community ChurchmoderateStrategic or Co-development PartnerLarge evangelical church using Prepare/Enrich for marriage ministry and premarital programs. Featured as a partner organization.
• WinShapemoderateStrategic or Co-development PartnerMarriage and family ministry organization associated with churches, utilizing Prepare/Enrich for marriage preparation programs.
• Dallas Theological SeminarymoderateStrategic or Co-development PartnerSeminary incorporating Prepare/Enrich into marriage and family counseling training and ministry preparation programs.
• Hillsong ChurchmoderateStrategic or Co-development PartnerGlobal church network using Prepare/Enrich for marriage ministry across their international locations.
• Liberty UniversitymoderateStrategic or Co-development PartnerUniversity with marriage and family programs utilizing Prepare/Enrich for student counseling and educational purposes.
• Witness to LovemoderateStrategic or Co-development PartnerMarriage preparation movement for Catholic couples, integrated with Prepare/Enrich's Catholic-specific assessment version.
• Catholic Diocese NetworkcoreChannel Partner/ Reseller/ DistributorOver 145 Catholic diocese in the US and Canada use Prepare/Enrich as the approved assessment for marriage preparation programs, representing a major channel partnership for Catholic market penetration.

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• The Gottman Institute: The Gottman Institute offers research-based couples assessments (e.g., Gottman Relationship Checkup) and trains certified therapists to administer them. Direct competitor to Prepare/Enrich in the validated, facilitator-administered couples assessment category.
• Couple Checkup (Markman/Josephs/Ellemedly): Couple Checkup is a research-based online couples assessment offered by psychologists at the University of Denver. Competes directly with Prepare/Enrich in the validated couple-relationship instrument category.
• SYMBIS (Saving Your Marriage Before It Starts): SYMBIS provides a premarital assessment plus a matched workbook and trains pastors and counselors as facilitators. Closely overlaps with Prepare/Enrich's premarital use case and church-based distribution model.

Broad incumbents

• Focus on the Family: Focus on the Family is a broad marriage and family ministry that promotes Prepare/Enrich as part of its resources and offers adjacent marriage preparation content. Functions as both a channel partner and a partial adjacent service provider.
• BetterHelp / Talkspace: BetterHelp and Talkspace are large online therapy platforms that absorb couples counseling demand, including the practitioners who would otherwise use Prepare/Enrich. They overlap with Prepare/Enrich's 'Therapists and Counselors' customer segment as substitute or complementary channels.
• eHarmony (relationship science arm): eHarmony built its brand on compatibility science and research-backed matching and continues to invest in relationship algorithms. It overlaps conceptually as a large incumbent applying relationship science, though its primary product is matching rather than ongoing assessment.

Others

• Marriage Helper / Marriage Today: Marriage Today and similar marriage ministry organizations provide marriage enrichment resources and conferences often used alongside Prepare/Enrich in churches. Functions as a complementary ministry partner rather than a direct assessment competitor.

Regional players

• Relate (relationship education): Relate is a UK-based relationship support organization offering counseling and assessments. Comparable in mission and product mix but operates primarily in the United Kingdom rather than competing head-to-head in North America.

Emerging players

• Lasting (app): Lasting is a mobile-first couples therapy and connection app targeting the same end-couple with a digital subscription model. Represents an emerging, app-native competitive vector against Prepare/Enrich's facilitator-mediated model.
• Paired (app): Paired offers daily couples questions and exercises in a mobile subscription product. Targets the same end-user behavior (relationship skill-building) through a continuous digital engagement model rather than periodic assessment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/prepareenrich
• Facebookfacebook.com/prepareenrich
• LinkedInlinkedin.com/company/prepare-enrich

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prepare-Enrich