Swim 'N Fun

What Swim 'N Fun does

Swim 'N Fun is a privately held, locally operated pool services company headquartered at 1251 Seminola Blvd Suite 100, Casselberry, Florida, serving residential customers across approximately ten Central Florida cities including Orlando, Winter Park, Altamonte Springs, Casselberry, Sanford, Oviedo, Winter Springs, Lake Mary, Maitland, and Longwood. Founded in 1986 and operating under Florida state contractor license SCC131152762, the company delivers a portfolio of four service lines: recurring weekly pool maintenance (water testing, chemistry balancing, skimming, brushing, vacuuming, and filter maintenance on a no-contract basis), equipment repair (heaters, lights, filters, chlorinators, vacuums, pumps, and plumbing), pool/spa/hot tub automation installation built around the third-party Pentair EasyTouch system, and pressure washing for residential and commercial exterior surfaces.

The go-to-market is sales-led and direct-to-consumer: customers request quotes via phone (407-699-5588) or an online form, with no contractual commitment required for the weekly maintenance program. Field delivery is performed by licensed, insured technicians using fully stocked service trucks capable of on-site repair across major pool equipment brands. The company monetizes through subscription-style recurring maintenance fees, one-time repair and installation fees, and project-based pressure washing revenue. Marketing is concentrated on the company website and an educational blog targeting Central Florida homeowners on common pool care topics. There are no disclosed funding rounds, subsidiaries, named enterprise customers, partnerships, patents, or AI/ML capabilities in the source material; the Pentair EasyTouch platform is the sole technology dependency and is operated as an integrator rather than a developer.

Name

Swim 'N Fun

Legal name

Swim 'N Fun

Website

https://swimnfun.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Swim 'N Fun is a privately held, Casselberry, Florida-based pool services company founded in 1986 that delivers weekly maintenance, equipment repair, automation installation, and pressure washing to residential homeowners across ten Central Florida cities.

Ownership category

akta.pro rank

Product category

Residential Pool Maintenance and Repair Services

SIC

Auto Controls For Regulating Residential & Comml Environments (3822)

akta.pro industry

PRIMARYHSAIALAB

Water Testing & Chemical Balancing

Home & Personal Services/Landscaping, Lawn Care & Outdoor Maintenance/Pool & Spa Cleaning and Maintenance

SECONDARYHSAIALAA

Routine Pool Cleaning (Skimming, Vacuuming, Brushing)

Home & Personal Services/Landscaping, Lawn Care & Outdoor Maintenance/Pool & Spa Cleaning and Maintenance

SECONDARYHSAIALAJ

Equipment Installation & Upgrades (Automation, Covers, Sanitizers)

Home & Personal Services/Landscaping, Lawn Care & Outdoor Maintenance/Pool & Spa Cleaning and Maintenance

Keywords

• Residential pool maintenance
• Pool equipment repair
• Pool automation installation
• Pressure washing services
• Weekly pool cleaning

Headquarters

HQ city

Winter Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Weekly Pool Maintenance Service: Recurring weekly pool maintenance program with no contract required. Includes water testing, chemistry balancing, skimming, wall brushing, basket emptying, vacuuming, filter cleaning/backwashing, and equipment checks.
2. Pool Repair Services: One-time repair services for pool equipment including heaters, lights, chlorinators, vacuums, filtration systems, pumps, and plumbing issues (PVC leaks, clogged lines/skimmers).
3. Pool/Spa/Hot Tub Automation Installation: Installation of automation systems (Pentair EasyTouch) enabling smart device control of pool and spa functions.
4. Pressure Washing Services: Professional pressure washing for driveways, sidewalks, decks, patios, fences, siding, roofs, gutters, and commercial storefronts using commercial-grade equipment.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Swim 'N Fun provides recurring weekly pool maintenance, equipment repair, pool/spa/hot tub automation installation, and pressure washing services to residential homeowners in Central Florida. Core offerings include water testing, chemistry balancing, skimming, brushing, vacuuming, and filter maintenance performed by trained technicians, plus repair services for heaters, lights, filters, pumps, chlorinators, vacuums, and plumbing, with smart automation integration via the Pentair EasyTouch system.

Product overview

Swim 'N Fun is a pool service company offering a portfolio of complementary services centered on pool cleaning, repair, and automation. The core offerings consist of Weekly Pool Service (routine maintenance), Pool Repair (equipment repairs), and Pool/Spa/Hot Tub Automation (smart device integration). The company also offers Pressure Washing as an add-on exterior cleaning service. For automation, Swim 'N Fun recommends and installs the Pentair EasyTouch automated system as the underlying technology platform, which connects pool equipment to mobile devices for remote control. All services are delivered by trained technicians using fully stocked service trucks across Central Florida.

Differentiator

Problem solved

Functional benefit

Products and services

• Weekly Pool Service Recurring weekly pool maintenance program for residential homeowners in Central Florida. Each visit includes water testing, chemistry balancing, skimming, wall brushing, basket emptying, vacuuming as needed, filter cleaning or backwashing, and equipment checks to keep pools clean and healthy year-round. No contract required.
• Pool Repair One-time equipment repair services for residential pool owners covering heaters, lights, chlorinators, vacuums, filtration systems, pumps, hoses, drain lines, skimmers, and minor PVC leaks. Service is performed by licensed technicians for all major pool equipment brands.
• Pool/Spa/Hot Tub Automation Installation Professional installation of smart automation systems enabling remote control of pool, spa, and hot tub functions (water temperature, lighting, pump operation) via smartphone or tablet. Includes integration with leak sensors, motion sensors, and sound systems for residential pool owners.
• Pressure Washing Exterior surface cleaning service using commercial-grade equipment for residential and commercial properties, covering driveways, sidewalks, decks, patios, fences, siding, roofs, gutters, and commercial storefronts.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Aiper: Cordless robotic pool cleaner brand expanding in the consumer market. Represents the same automation/disintermediation threat as Maytronics, reducing demand for traditional weekly manual pool service.
• Maytronics: Manufacturer of the Dolphin line of robotic pool cleaners used by residential pool owners. Emerging player in that its products are increasingly substituting for manual weekly cleaning — directly threatening the manual-service value proposition.

Broad incumbents

• Pinch A Penny: Florida-headquartered pool supply retailer with service offerings and a strong Florida footprint. Comparable on customer base and geography (overlap with Central Florida), but operates a much broader retail-plus-service model rather than a pure service focus.
• Leslie's Pool Supplies: Largest U.S. specialty retailer of pool supplies and related services, with hundreds of locations nationwide. Comparable end-customer (residential pool owners) but serves them via a national retail footprint plus emerging service offerings, rather than local field service.

Regional players

• Premier Pools & Spas: Regional pool builder and servicer focused on pool construction and related maintenance across multiple U.S. markets. Comparable on the residential pool services side, though their core is new-pool construction rather than recurring maintenance.

Others

• Pool Corporation (PoolCorp): Largest wholesale distributor of pool products and equipment in the Americas. Comparable as the upstream supplier ecosystem serving pool service operators like Swim 'N Fun, not a direct service competitor.
• Hayward: Major manufacturer of residential pool equipment (pumps, filters, heaters, automation). Relevant as the equipment ecosystem whose products Swim 'N Fun services, and whose automation roadmap influences the company's installation offerings.
• Pentair: Global pool equipment manufacturer whose EasyTouch automation platform Swim 'N Fun installs and recommends. Comparable as the underlying technology supplier and ecosystem partner, not a direct service competitor.

Direct peers

• Pool Scouts: Franchise pool-care brand focused on residential pool cleaning and maintenance with a recurring-service model. Same target customer (residential pool owners), same weekly-service mechanic, competing for the same homeowner wallet.
• ASP - America's Swimming Pool Company: Largest U.S. pool service franchise offering residential pool cleaning, repair, and maintenance across many markets. Directly comparable business model (recurring residential service), though delivered via a franchise network rather than a single family-owned operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/swimnfunfl
• LinkedInlinkedin.com/company/swim-n-fun

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swim 'N Fun