Rich River

What Rich River does

Rich River Golf Club & Resort is a privately held, member-based golf resort located on Twenty Four Lane in Moama, New South Wales, Australia, near the Murray River. Founded in 1979, the club operates two championship 18-hole courses — the West Course (5,923m, par 72) and the East Course (5,809m, par 72, redesigned by Peter Thomson in 1998) — supported by a 17-bay driving range, golf simulator, pro shop, mini golf, and coaching from three golf professionals. The resort's hospitality infrastructure includes 63 on-site rooms (Standard, Deluxe, Executive Spa, and Apartment suites), dining venues (bistro and coffee shop), a function centre (Tatalia) for weddings and conferences accommodating 30-350 guests, plus RV/caravan facilities. Ancillary sports clubs (bowls on three greens, croquet on four courts, tennis on six floodlit synthetic courts) and a residential land development (Fairways, 21 lots) round out the diversified asset base.

The business model is a multi-revenue-stream resort operation combining transactional (green fees, cart hire, club hire, F&B, simulator, pro shop), recurring (annual memberships across golf and ancillary sports, accommodation bookings, RV memberships), event-based (weddings, corporate functions), package-based (stay-and-play golf packages), and one-time land sale (Fairways residential estate) revenue. GTM is direct-to-consumer via the richriver.com.au website (online tee time and accommodation booking), phone reservations, walk-ins, and dedicated event coordinators, supplemented by partnerships with regional tourism networks (Golf on the Murray, Echuca-Moama tourism). Pricing is small-ticket and retail-oriented, ranging from $17.50 carvery meals to $115+ motel nights to $1,000 wedding packages, with discounts for members via the Rich River Rewards program. Leadership is headed by CEO Shane Gloury; the company employs 51-100 people.

Name

Rich River

Legal name

Rich River Golf Club & Resort

Website

https://richriver.com.au

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

51–100 employees

Short description

Rich River Golf Club & Resort is a privately held Australian regional golf resort near the Murray River in Moama, NSW, operating two championship courses, 63+ rooms of accommodation, dining, function venues, and ancillary sports clubs for golfers, tourists, and members.

Ownership category

akta.pro rank

Product category

Golf Resort & Club Hospitality

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997), Hotels & Motels (7011)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf & Leisure Full-Service Hotels (THAGAAAH), Resort Convention Hotels (THAGALAC)

Keywords

• Championship golf courses
• Resort accommodation
• Golf club memberships
• Function and event venues
• Bowls and croquet clubs

Headquarters

HQ city

Moama

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Golf Operations: Revenue from green fees, golf cart hire, club hire, pro shop sales, and golf tournament entry fees. Social golfers and members pay green fees with different pricing structures. The club offers two championship golf courses playable year-round.
2. Accommodation: On-site motel/resort accommodation with 63 rooms including Standard Suites (40 rooms), Deluxe Rooms (22 rooms), Executive Spa Suite (1 room), and Apartment Suite (accommodating up to 8 guests). Also includes upcoming Reflections at Rich River (23 rooms, 3 storey, expected 2026).
3. Dining and Bistro: On-site bistro, coffee shop, and restaurant operations serving breakfast, lunch, and dinner. Offers multiple dining spaces including indoor and al fresco dining with golf course views. Revenue from food and beverage sales.
4. Memberships: Annual memberships for golf, social, bowls, croquet, and tennis club participation. Members receive rewards through Rich River Rewards program with discounts on dining, events, and special offers. Membership types include golf and ancillary sports memberships.
5. Functions and Events: Wedding receptions, corporate conferences, private functions, and celebration events held in Tatalia Function Centre. Includes catering, beverage packages, and venue hire. The venue can accommodate 30 to 350+ guests depending on setup.
6. Golf Packages: Stay-and-play golf packages combining accommodation with golf rounds, meals, and activities. Tailored packages for groups including BBQs, dinners, trophies, and tours.
7. Entertainment and Raffles: Regular entertainment including live music shows, tribute acts, bingo, housie, and raffles. Grand Star Raffle offers $1,000 weekly prizes. Gaming/TAB facilities also available on-site.
8. RV/Caravan Accommodation: Free short-term RV and caravan parking adjacent to the East Golf Course with clubhouse access. Requires Rich River Roamer social membership. Free dump station access included.
9. Residential Estate: Fairways residential development - 21 prestige housing allotments adjacent to the golf course, priced from $175,000 with lot sizes from 457m2 to 694m2.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Rich River Golf Club & Resort operates two 18-hole championship golf courses (West and East) alongside a 63-room resort, dining venues, sporting facilities (bowls, croquet, tennis), and function/event spaces. The business offers golf play, accommodation, hospitality, sporting memberships, weddings and corporate events on a riverside property in Moama, NSW.

Product overview

Rich River Golf Club & Resort Moama is a golf resort offering two championship golf courses (West Course and East Course) along with diverse recreational facilities. The resort provides a unified offering combining golf (with Pro Shop, driving range, coaching, simulator, and tournaments), accommodation (Standard, Deluxe, Executive Spa rooms and Apartments, with new Reflections accommodation launching 2026), dining (Bistro and Coffee Shop), sports facilities (bowls, croquet, tennis), function venues (Tatalia Function Centre for weddings and conferences up to 350 guests), golf packages, and a residential estate development. The product portfolio spans core golf services, ancillary recreational sports, hospitality (accommodation and dining), event management, and real estate, unified under the Rich River brand with membership programs connecting all facilities.

Differentiator

Problem solved

Functional benefit

Brands

• Reflections at Rich River: New 23-room, 3-storey accommodation development planned for 2026
• Fairways

Quantifiable outcome

• Two championship golf courses playable year-round
• +3 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Golf on the MurrayminorGTM or Marketing PartnerRich River Golf Club is partnered with the Golf on the Murray regional tourism initiative, which promotes golf destinations along the Murray River region. The club displays the Golf on the Murray logo and is marketed as part of the Echuca-Moama golfing experience.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rich River