Etereman
Etereman (ETE REMAN) is a privately held, Milwaukee-based transmission remanufacturer — the 3rd largest in the U.S. — selling OE+ quality remanufactured transmissions to transmission shops, auto repair facilities, fleets, and consumers through a nationwide installer network, BuyETE.com e-commerce, and Wisconsin car care centers.
- Company typePrivate
- Founded1985
- HeadquartersMilwaukee, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Etereman does
Etereman, operating under the brand ETE REMAN, is a privately held, Milwaukee-based automotive transmission remanufacturer and one of the largest in the United States, ranking third nationally and employing over 600 people. The company remanufactures automatic transmissions for passenger vehicles and light trucks to an internally developed OE+ quality standard, a registered trademark denoting units that exceed original equipment specifications through R&D-engineered component improvements and 100% dyno testing prior to shipment. Each unit is backed by a 3-year/unlimited mileage warranty and supported through a nationwide installer network with coast-to-coast warranty coverage and an installer locator tool.
ETE REMAN distributes through three channels: a nationwide authorized installer network of transmission specialty shops and auto repair facilities, direct e-commerce via BuyETE.com (including fire-sale and clearance inventory), and company-owned Engine and Transmission Exchange car care centers in Waukesha and Milwaukee, Wisconsin. Revenue is generated primarily through one-time unit sales on a pay-as-you-go basis with quote-based pricing on standard inventory and disclosed discounts of $100-$250 on fire-sale units. The customer base is horizontally segmented across SMB and mid-market transmission shops, auto repair facilities, fleet operators, and individual vehicle owners, with no large enterprise anchor accounts named. The company supplements its commercial motion with Reman U, a weekly educational content platform addressing sales, marketing, customer service, and management topics for automotive service professionals.
Ownership remains with the founding Loshak family; Sam Loshak serves as Founder and Board member, Lawrence Loshak as VP of Manufacturing, and co-founder Mikhail Shakhnovich is associated with Auto Transtech. Management is led by CEO Noah Rickun, CFO Tom Newell, and a team of VPs covering sales/marketing, IT, and manufacturing, with directors across strategic product development, supply chain, operations, and engineering/quality. The company has received the Top Workplace USA Award for two consecutive years and emphasizes Made in USA production from its Wisconsin facilities. No external institutional investment, public listing, or disclosed revenue is evidenced in the source data.
Etereman firmographics
Firmographics- Name
- Etereman
- Legal name
- ETE REMAN
- Website
- https://etereman.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Etereman (ETE REMAN) is a privately held, Milwaukee-based transmission remanufacturer — the 3rd largest in the U.S. — selling OE+ quality remanufactured transmissions to transmission shops, auto repair facilities, fleets, and consumers through a nationwide installer network, BuyETE.com e-commerce, and Wisconsin car care centers.
- Ownership category
- akta.pro rank
Etereman industry classification
Industry- Product category
- Remanufactured Transmissions
- NAICS
- Mechanical Power Transmission Equipment Manufacturing (333613), Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632), Motor Vehicle Gasoline Engine and Engine Parts Manufacturing (33631), General Automotive Repair (811111)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Services-Miscellaneous Repair Services (7600)
- akta.pro primary industry
- Powertrain Electronics & Controls Remanufacturing (ECUs/TCUs, Mechatronics) (TLAKALAJ)
- akta.pro secondary industry
- Engines (Diesel/Gasoline/Natural Gas) Rebuild & Remanufacturing (TLAKALAA)
Keywords
Where Etereman is headquartered
LocationHeadquarters
- HQ city
- Milwaukee
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Etereman business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Transmission Sales: Primary revenue from remanufactured transmission sales to transmission specialty shops, auto repair facilities, and installers. One-time transaction model with per-unit pricing.
- E-commerce Sales: Direct-to-shop sales through buyete.com online catalog, allowing installers to browse and purchase inventory including fire sale and clearance units.
- Car Care Services: Revenue from Engine and Transmission Exchange car care centers providing engine repair, transmission service, and general auto repair services in southeastern Wisconsin.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Fire Sale Units |
| Unit Pricing | Pay-as-you-go | Standard Reman Units |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Etereman product offering
Product offeringCore offering
Etereman, through its ETE REMAN brand, remanufactures automatic transmissions for passenger vehicles and light trucks, applying OE+ engineering upgrades that correct common OEM failure points. Each unit is dyno-tested before shipment and carries a three-year, unlimited-mileage warranty, distributed to professional installers and fleet operators through a nationwide installer network and the BuyETE.com e-commerce portal.
Product overview
ETE REMAN operates as a remanufactured transmission company offering a single unified product line centered on high-quality rebuilt transmissions. The core offering is the ETE REMAN transmission product, sold through the BuyETE.com e-commerce platform and installed via a nationwide network of installers. The company also operates Engine and Transmission Exchange car care centers in southeastern Wisconsin for direct service. An educational arm called Reman U provides weekly content on business development for automotive service professionals.
Differentiator
Problem solved
Functional benefit
Brands
- Reman U: Weekly educational platform providing sales, marketing, customer service, and management insight for automotive service professionals.
Products and services
- ETE REMAN Transmissions Remanufactured automatic transmissions for passenger vehicles and light trucks, built to OE+ quality standards with engineered upgrades over OEM specifications, dyno-tested prior to shipment, and backed by a three-year, unlimited-mileage warranty. Sold primarily to transmission specialty shops, auto repair facilities, and fleet operators.
- BuyETE.com Online e-commerce platform that lets professional installers and individual customers search, configure, and order ETE REMAN remanufactured transmissions directly from the manufacturer.
- Engine and Transmission Exchange Car Care Centers Company-owned retail service centers in Wisconsin that provide transmission and engine installation and replacement services for vehicle owners using ETE REMAN remanufactured units.
Quantifiable outcome
- Priced significantly lower than dealer cost while offering equal or better quality
- +3 more outcomes
Companies that use Etereman
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Etereman technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Etereman partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Nationwide Installer NetworkcoreNetwork of transmission specialty shops and auto repair facilities throughout the United States that install ETE remanufactured transmissions. Installer locator tool helps customers find authorized installers. Coverage described as coast-to-coast with nationwide warranty support.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Etereman competitors and assessment
Company assessmentDirect peers
- Jasper Engines & Transmissions: Jasper is one of the largest U.S. remanufacturers of engines, transmissions, differentials, and other drivetrain components. It is the most direct competitor to ETE REMAN in remanufactured automatic transmissions for passenger vehicles and light trucks, with a comparable B2B installer model and nationwide distribution.
- BBB Industries: BBB Industries is a major U.S. remanufacturer of automotive and heavy-duty parts including starters, alternators, engines, and transmissions. It competes directly with ETE in the reman transmission market and operates at a larger scale, making it both a peer and the #1/#2 competitor in this category.
- AAMCO Transmissions: AAMCO is the largest U.S. franchise network of transmission service centers. While it operates in service rather than wholesale remanufacturing, it competes for the same end customer and installer relationships that drive ETE REMAN's installer network economics.
- Cottman Transmission and Total Auto Care: Cottman is a franchised chain of transmission and auto repair centers across the U.S. It overlaps with ETE REMAN's Engine and Transmission Exchange subsidiary in providing transmission service to consumers, and competes for the same shop-and-service customer base.
- Transtar Industries: Transtar is a U.S. distributor of transmission and drivetrain parts, including remanufactured transmissions, to transmission shops and auto repair facilities. It is a direct peer in the B2B wholesale channel where ETE REMAN distributes its products.
- Mr. Transmission (AAMCO affiliate): Mr. Transmission is a franchised network of transmission repair centers in the U.S. and is operationally related to AAMCO. It competes directly with ETE's Engine and Transmission Exchange service centers for end-customer transmission repair work.
Emerging players
- ATSG (Automatic Transmission Service Group): ATSG provides transmission technical information, parts, and rebuild kits to the remanufacturing industry. It is an emerging adjacent player with meaningful overlap in the transmission reman ecosystem, supplying many of the same transmission shops that ETE REMAN serves.
- Sonnax: Sonnax manufactures specialty transmission components and rebuild kits for the automotive aftermarket. It is an enabling supplier to the same transmission reman market where ETE competes, and a comparable peer in transmission-specific technical expertise and product engineering.
Broad incumbents
- Standard Motor Products: Standard Motor Products is a large publicly traded aftermarket automotive parts manufacturer with a broad portfolio including engine management and temperature control parts. It is a broad incumbent that participates in the same automotive aftermarket with overlapping customers.
- Bosch Automotive Aftermarket: Bosch is a global automotive parts and service supplier with a large U.S. aftermarket presence. While not focused exclusively on reman transmissions, it supplies components and remanufactured parts to many of the same shops and service chains that ETE serves.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Etereman social profiles
Digital presenceEtereman financial estimates
Financial estimateRevenue estimate
Valuation estimate
Etereman leadership team
Management profileNumber of profiles
Profiles8 records
Etereman subsidiaries and ownership
Company hierarchySubsidiaries1 record
Etereman funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Etereman M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Etereman
What does Etereman do?
Etereman, through its ETE REMAN brand, remanufactures automatic transmissions for passenger vehicles and light trucks, applying OE+ engineering upgrades that correct common OEM failure points. Each unit is dyno-tested before shipment and carries a three-year, unlimited-mileage warranty, distributed to professional installers and fleet operators through a nationwide installer network and the BuyETE.com e-commerce portal.
Is Etereman a public or private company?
Etereman is a private company. It is classified as family owned and is currently operating.
When was Etereman founded?
Etereman was founded in 1985. It employs 501 to 1,000 people.
Where is Etereman based?
Etereman is headquartered in Milwaukee, United States, in the North America region.
How does Etereman make money?
Three revenue lines are on record. Transmission Sales are the primary driver. The others are E-commerce Sales and car Care Services.
Who are Etereman's main competitors?
Direct peers on record are Jasper Engines & Transmissions, BBB Industries, AAMCO Transmissions, Cottman Transmission and Total Auto Care, Transtar Industries and Mr. Transmission (AAMCO affiliate). Emerging players are ATSG (Automatic Transmission Service Group) and Sonnax. Broad incumbents are Standard Motor Products and Bosch Automotive Aftermarket.
Does Etereman have an API?
No public API is recorded for Etereman.
What industry is Etereman in?
Etereman's product category is Remanufactured Transmissions. Its primary akta.pro industry code is TLAKALAJ, Powertrain Electronics & Controls Remanufacturing (ECUs/TCUs, Mechatronics), with a secondary code of TLAKALAA, Engines (Diesel/Gasoline/Natural Gas) Rebuild & Remanufacturing. Its NAICS code is 333613 and its SIC code is 5013.